supacell presentation
DESCRIPTION
the newest batteries in the Egyptian market.TRANSCRIPT
Product Presentation
Prepared for: Mr. Ahmed BorhamDate: 24/03/10
PERFORMANCE
PRODUCTS
MARKET
PROMOTION
QUALITY
ENVIRONMENT
DISTRIBUTION
CONTACT
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SUPACELLENERGISERDURACELL
TIME (HOURS / MIN)
CONTINUOUS PERFORMANCE UNDER TEST CONDITIONS
PERFORMANCE
PERFORMANCE
PRODUCTS
MARKET
PROMOTION
QUALITY
ENVIRONMENT
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Supacell batteries are designed to offer the highest power and quality for market beating prices.
Created to offer the ultimate solution in portable power for today’s high drain digital devices, Supacell attracts a whole new age of battery consumer!
THE SUPACELL PRODUCT RANGE
DIGITAL
POWER+
RECHARGEABLE
PRODUCTS
PERFORMANCE
PRODUCTS
MARKET
PROMOTION
QUALITY
ENVIRONMENT
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SUPACELL DIGITAL
DIGITAL
POWER+
RECHARGEABLE
PRODUCTS
Superior advanced alkaline batteries
- Very attractive packaging - Stunning Shelf appeal - Highly innovative POS - Keenest prices
- Latest advanced technology - Up to 6x longer lasting - 0utperforms other brands - Value for money product
PERFORMANCE
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SUPACELL POWER PLUS
DIGITAL
POWER+
RECHARGEABLE
PRODUCTS
Heavy Duty Longer Lasting Power for everyday use.
Suitable for clocks, remote controls, torches, and other household items
- Very attractive packaging - Stunning Shelf appeal - Highly innovative POS - Keenest prices
- Highest power zinc chloride batteries - Metal jacket for better quality and longer life
PERFORMANCE
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SUPACELL RECHARGEABLE
DIGITAL
POWER+
RECHARGEABLE
PRODUCTS
The Next generation high capacity battery, suitable for heavy duty applications, with up to 1,000 charge cycles.
- Available in 2500MAH, 2100MAH and 1700MAH capacities
- Simple, convenient & flexible multiple use - Latest advanced technology - More economical then conventional batteries - 1 hour, 2 hour, or 3 hour chargers available - All chargers complete with 12v car adaptor
PERFORMANCE
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MARKET OVERVIEW
MARKET
- £750m market with yearly growth averaging 2.6% - Expansion in high drain devices such as digital cameras and mp3 players - Consumers becoming savvy and trading up to higher quality, longer lasting batteries - Own label brands falling in popularity - Future market forecast is good, as mobile devices become ever more prevalent
PERFORMANCE
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Printed media continues to be an exceptionally effective medium for promotions in the FMCG industry, just a few examples of the placements we achieve for Supacell include;
- Trade Journals- Consumer Press- Monthly newsletters for retailers - Brand News
PROMOTIONAL STRATEGY: Printed Media
PROMOTION
Brand News is our own, industry leading publication, circulated to over 250,000 industry professionals every year
MEDIA
MERCHANDISE
PERFORMANCE
PRODUCTS
MARKET
PROMOTION
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Display media enables us to reach customers, both at the consumer and the retail levels, on site, in & out of home.
- In-store posters- A Boards- National billboards
Electronic Media allows us to target individuals specifically at home or at work
- Website- Digital Newsletter- Television: National
Campaign
PROMOTIONAL STRATEGY:Media
PROMOTION
MEDIA
MERCHANDISE
PERFORMANCE
PRODUCTS
MARKET
PROMOTION
QUALITY
ENVIRONMENT
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CONTACT
- Patented POS Units- Price Promotions and ongoing instore drama through various offers to enhance shopper awareness- Very strong visual branding
PROMOTIONAL STRATEGY:Merchandise
PROMOTION
MEDIA
MERCHANDISE
PERFORMANCE
PRODUCTS
MARKET
PROMOTION
QUALITY
ENVIRONMENT
DISTRIBUTION
CONTACT
- Our factory manufactures under ISO14001 1996 Environmental Management Systems
- All product print and production is closely scrutinised by our on-site quality controllers
- Main criteria set for products is packaging and as many components are recycled or recyclable
- WE run our own as well as independent tests for consumer confidence and product quality
QUALITY ASSURANCE
QUALITY
PERFORMANCE
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ENVIRONMENT
Supacell™ batteries are manufactured under ISO14001 1996 Environmental Management Systems & ISO 9000 2001 Quality Management System.
Supacell™ conform to BSEN 60086-1:2000.
As a member of the Valpak compliance scheme, Supacell also conform to the EC Batteries and Accumulators and Waste Batteries and Accumulators Directive (2006/66/EC)
ENVIRONMENTAL IMPACT
- National Sales Team - Semi National Sales Team (Wholesale, cash & carry, semi-national) - Merchandising & Direct Sales Team (Direct retail Channel) - Export Division
DISTRIBUTION STRATEGY
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DISTRIBUTION
PERFORMANCE
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CONTACT
CONTACTThanks for your both your time and your interest in
Multibrands. For more information please contact:
Ahmed Borham
Supacell Official
Agent in Egypt
t: +2 012 8666199
w: www.multibrands.eu.com
Multibrands International Ltd PO Box 11, Bradford,
West Yorkshire, England, BD3 9XY