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To maximize Amazon sales and maximize the impact of your product promotion, the first thing you need to do is make sure you understand the basics. From optimizing product titles and prices to promoting social proof through feedback, there are some simple things you can do to increase your sales from the start.TRANSCRIPT
How Amazon StoreSEO & Marketing
Services Can Help toBoost Your Sales?
Do Keyword Research
Google Keyword Planner - This free tool shows the monthly volume of keyword searches on the Google search
engine. Since Amazon listings can be ranked on Google,this tool is very useful.
Sonar - A keyword tool specially designed for Amazon. Sonar helps to optimize listings, research sponsored
products and it allows you to track your keyword's monthly search volume, position ranking in time, forecast sales,
and more.
Keyword Tool Dominator - It supports all Amazon categories. It helps to find keyword lists for Amazon listings and
saves time.
Keywordtool.io - This tool has a search suggestion feature to generate a large number of relevant keywords list that
helps to improve your listing ranking.
With Amazon SEO, keyword research has some of the same characteristics as traditional SEO, but with a few more
buyer-centered attributes.
As with traditional SEO, long-tail keywords are easier to rank. These are the keywords that contain three or more words.
When people search for products on Amazon, they use long keywords to find the product.
There are several important tools for identifying the keywords that buyers are looking for the most.
Once you've collected your keywords, add them to your entire listings by placing them in the title and description.
When search engines find these popular keywords, they recognize your listing as a relevant result for customer search
and rank it higher.
Share Listings on Social Media
Organize a contest or giveaway- Announce some giveaways like ebooks, free
coupons, and a technique (like to get this offer you need to follow our social media
account) this will help to gain visibility and sales also.
Share content that includes your listing link- Post informative and helpful blog posts
or videos with links to your Amazon listings.
Nowadays, almost half of people spend two hours a day on social media platforms.
Sharing your Amazon listings on social media through your business account is a
powerful way to promote your products to more buyers. Following are some tactics
through which you can get more sales:
Do a competitive analysis
Pricing- At initial, you need to post your product at a low price to stand out from the
crowd. At the time of posting products, always keep your competitors in mind. This
will help you to get a better idea of how to set your product pricing and compete
amongst the competition.
High Quality Images- There are a lot of people who are selling on Amazon in the
market, all are not doing good. To survive in this competitive market your listings
must have high quality images. As the projects are not tangible, the user takes
decisions on the basis of product images only, so using high quality images will help
you in increasing sales.
Title and Descriptions- The best way to show a product description is by describing
product features in bullet points. Along with this, always use rich titles and
descriptions to appear in search results.
To keep your listing high in Amazon's search rankings, there are several factors you need
to consider in your competitor's listings:
Manage your Reviews
Reviews are an important part of any business. They can be the reason why someone
buys your product or chooses to switch. Before buying any product, people always
check reviews to know what people are saying about their products. Sometimes people
see negative reviews on your listings. As part of managing your reviews, you need to take
the time to respond to all the negative feedback. This will prevent you from discouraging
future customers and leads to more conversions & positive feedback. Managing reviews
helps you to improve ranking in Amazon search results.
