sunshine middle east - nov15-extended

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Company Presentation

2015

Introduction

u SUNSHINE MIDDLE EAST is the reference Solar PV engineering and advisory services company in the Kingdom of Saudi Arabia.

u SUNSHINE MIDDLE EAST is a joint initiative of Al-Hadiyah Law Firm and Sunshine Energy Advisors with a vision to create a local company provider of expert engineering and independent advisory services to local institutions, investors, developers and equipment manufacturers interested in developing secure solar PV opportunities in the Kingdom of Saudi Arabia and the GCC.

u As part of the flourishing solar PV opportunity in the region from the beginning, SUNSHINE MIDDLE EAST brings together the expertise in the markets and the solar PV industry to contribute to a long lasting and sustainable renewable energy frame work.

SUNSHINE MIDDLE EAST – All rights reserved2

Partners

Sunshine Energy Advisors is an independent solar photovoltaic consultancy firm based in Spain with a group of professionals with a wide range of experience in the solar PV business.Among the areas of expertise, Sunshine Energy Advisors brings to its partners over fifteen years of experience in the PV markets, regulation, development process, market entry strategy, strategic partnerships, technology assessments (products, providers, EPC contracting, services and competitive analysis), plant and production optimization.

Al Hadyah Law Firm brings over three decades of experience in the practice of law in the Kingdom of Saudi ArabiaIt combines the knowhow of a multidisciplinary team of outstanding reputation in the industry and in the Saudi local law and regulations, with international western experts with previous experience in the country, which leads to precisely understand the main difficulties that foreign companies face in the market, planning ahead and integrating different work cultures.Experience in international markets, being the reference firm of foreign companies established in the Kingdom, providing custom made services.


Co-Partners

DAR Engineering is a multidisciplinary design and engineering solutions provider in power generation, distribution, transmission, system studies and renewable energy.With a team of close to 1,500 engineering and design professionals in KSA, India, Pakistan and Egypt, DAR combines its areas of expertise to deliver comprehensive and sustainable design services in architecture, mechanical, electrical, plumbing, structural and civil design.

Altran has been providing services for around 30 years to key players in the Aerospace, Automotive, Energy, Railway, Finance, Healthcare and Telecoms sectors covering every stage of project development from strategic planning through manufacturing. Altran operates in over twenty countries throughout Europe, Asia and the Americas. As a strategic partner, Altran offers its clients global project support while guaranteeing a consistent level of service. As global leader in innovation and high‐tech engineering consulting, Altran accompanies its clients in the creation and development of their new products and services.


Co-Partners

CENER (The National Renewable Energy Centre of Spain) is a technology center, with excellent qualifications and international prestige, specialized in applied research and the development and promotion of renewable energies. CENER has more than 200 researchers, carrying out activities on the five continents. The CENER-CIEMAT Foundation started its activity in 2002. The Board of trustees is comprised of the Spanish Ministry of Industry, Tourism and Trade, the Spanish Ministry of Science and Innovation, CIEMAT (Research Centre for Energy, Environment and Technology), and the Government of Navarra.


What we do


Project Development Engineering

EPC Management

ConstructionManagement

Consultacy

Business Development


Mar

ket

Asse

ssm

ent General and sectorial

market analysisValue added products and services to the marketIdentification of potential business areasIdentification and selection of potential added value partners and customersBusiness agenda to country

Mar

ket E

ntry

Str

ateg

y Strategic plan for the marketSWOT analysisProduct and service local adaptationPartnership closure assistanceBusiness model in the country

Mar

ket E

xecu

titio

n Prequalification process in selected private and governmental entitiesExecution of selected business opportunitiesNew opportunity identificationAssistance in tender preparation, submission and follow upProfessional dedicated resources in the country including office environment and servicesCompany representation in the country

Market Assessment


u Country report including legal entry requirements, corporate establishment, official bodies to register, foreigner investor licenses, company laws, taxation, etc.

u Energy and Renewable Energy sector market sizing, attractiveness and projection. Main government institutions and public tender process.

22 Realising the promise of solar industry development in MENA

Rising electricity demand is further driven by the subsidisation of energy prices in most MENA countries. The region, which is highly dependent on energy intensive desalination, is also the most water-stressed geography in the world.

Therefore, it is perhaps unsurprising that total MENA electricity demand is expected to increase fi vefold between now and 2050 and that power generation capacity in the GCC countries alone is expected to rise by at least 60GW in the next fi ve years, requiring investments in excess of US$40b, according to the Emirates Solar Industry Association. Yet, today, renewable energy comprises less than 4% of MENA‘s primary energy balance. Making the most of renewable resources across the region has only recently been accorded priority — a sharp contrast with the rest of the world, where renewable energy accounts for nearly 17% of global energy consumption, as reported in the REN21 Renewables 2012 Global Status Report.

The technical and economic potential of renewable energy sources for power generation purposes is vast across the MENA region, yet it differs widely among countries, with the exception of solar irradiance, which is by far the biggest resource in MENA. The region encompasses the world’s best solar resources with average irradiation being almost double that in Germany. The World Bank estimates that between 22% and 26% of the total solar energy striking the earth‘s land mass falls in the MENA region, where the

Global solar market attractiveness and ease of doing business

potential energy from solar radiation per square kilometre per year is 1 million to 2 million barrels of oil. MENA’s solar energy has a potential 1,000 times larger than its other renewable sources combined and is several orders of magnitude larger than the current total world electricity demand.

This abundant resource can be used both in distributed PV systems and in large Concentrating Solar Thermal Power (CSP) stations that can generate heat and electricity. CSP technology allows electrical power to be stored and retrieved in the form of heat with very high effi ciency — a key advantage over other renewable energy technologies such as PV and wind — and can hence supply base-load power. The chart below, a graphic illustration of EY’s November 2012 Renewable Energy Country Attractiveness Indices, applied to solar technologies, highlights the appeal of Saudi Arabia and the UAE as solar investment destinations. It also refl ects the increased importance of the MENA region to the global renewables market.

0

0

20

40

60

80

100

120

140

160

105 15 20 25 30 35 40

IndiaBrazil

Ukraine

Egypt

RomaniaTurkey

Mexico

Tunisia

SouthAfrica

Austria

Israel

Spain

UAE

Portugal

SaudiArabiaSouth Korea

France

Japan

Australia

Germany

United States

Poland

Bulgaria

ChileNetherlands

Taiwan

Belgium

SwedenCanada

DenmarkUnitedKingdom

GreeceMoroccoChina

Italy

Ease

of d

oing

bus

ines

s ra

nk

Ernst & Young Renewable Energy Country Attractiveness Indices — solar ranking

ƒ Size of bubble represents the size of the solar PV market (until 2016).

ƒ Solar attractiveness ranks are from EY's Country Attractiveness Indices (November 2012); the top 35 ranks are considered.

ƒ Ease of doing business ranks are based on 2012 Doing Business Report — The World Bank.

u Detailed analysis of financialcontent, current regulation and treats.

u Identification of market segment opportunities and potential.

Market Assessment


u Company added value to the country market.

u Product and services market updatability.

u Competition analysis.

u Identification and selection of potential added value local partners and customers.

u Agenda of meetings for the company commercial visit to Saudi Arabia: sponsorship, invitation letter and visa required to enter the country.

u Follow up of the action points identified during the visit to the country.

Market Entry Strategy


u Strategic Development.

u Partnership Identification.

u Business Development.

u Establishment and implementation in the region.

u Legal Services.

u Joint venture agreements.



u SWOT analysis.

u Identification and definition of growth opportunities.

u Value analysis per opportunity.

u Requirements analysis per opportunity.

u Prioritization criteria development and decision facilitation.

u Analysis of vendor pre-qualification process and local content requirement compliance.



u Business model in the country: local agency, solely establishment, local component, etc.

u Country and company specific requirements.

u Partnership closure assistance.

u Action timeline.

Market Execution


u Prequalification process in selected private and government institutions: Saudi Electricity Company, Saudi Aramco, K.A.CARE, etc.

u Execution of selected business opportunities.

u Assistance in tender preparation.

u Tender submission and follow up.

u Opportunity follow up.

u New opportunity identification.

Market Execution


u Full time dedication of professional resources including office environment and services in Saudi Arabia.

u Company representation in the country with the possibility to act as the company’s own delegate with direct reporting to the company.

u Enlarge the company’s presence in the country through available office environment including secretary, meeting room and services.

u Monitoring of local representative.

Legal Services


u Company establishment in KSA.

u Legal due diligence.

u Registration procedure in the local administrations.

u Expertise in commercial law for JV, subcontracting and supplier.

u Expertise in labor law for local work permitting, health safety and contracting.

u Expertise in real state legal advice for purchasing and rental agreements.

Project Development

u Site assessment

u Weather data station validation

u Solar resource analysis

§ C o r r e l a t e d a n a l y s i s c o n s i d e r i n g e x i s t i n g d a t a b a s e s , i n s t a l l e d w e a t h e r s t a t i o n s , s a t e l l i t e , …

u Energy yield assessment

§ S e l e c t e d t e c h n o l o g y , s o l a r r e s o u r c e , P V G I S , o v e r 4 0 0 M W e x p e r i e n c e a n d o w n s i m u l a t o r .

u Pre/Feasibility studies

§ P r o d u c t i o n e s t i m a t e s a d d i n g f i n a n c i a l m e t r i c s .SUNSHINE MIDDLE EAST – All rights reserved16

Project Development

u Optimized grid integration and grid code services

u Technical & Financial due diligence recognized by main financial institutions including World Bank

u Financial modeling

u Guaranteed performance models


Project Development

u Optimized grid integration and grid code services.

u Technical & Financial due diligence recognized by main financial institutions including World Bank.

u Financial modeling.

u Guaranteed performance models.


Engineering

u Conceptual designu Plant layoutu Grid modelling (PSSE,

DigSilent)u Grid integration designu Basic engineering design

(BED)u Front end engineering (FEED)u Detail engineeringu Lenders engineering/technical

due diligenceu Lenders advisory servicesu Design reviewu Owners engineeringu Owners advisory services


EPC Management

TENDERINGu RFP preparationu Bid evaluationu Review EPC/EPCM tender

package

PROCUREMENTu Designs by basicu Bill of quantities (BOQ)u Design and advise EPC/EPCM

contract

IMPLEMENTATIONu Vendor inspectionsu Bankability reports


Construction Management

u Construction surveillance

u EPC supervision

u Project Management

u Quality inspections

u Commissioning

u Provisional and final acceptance tests and certifications


Our team references


Middle EastPrince Mohammed Bin Abdulaziz Road(Al Tahilya Street)Al Dogaither Building, Office 111P.O. BOX 360074 Riyadh – KSATel: (966) 11 217 0666Tel: (966) 56 288 6301

EuropeCtra. De humera 87, 15Posuelo de Alarcón28224 MadridTel.: (+34) 913 528 930Tel.: (+34) 625 109 332

sunshine middle east - nov15-extended

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