sunrisewalks corporate toolkit...sunrisewalks corporate toolkit sunrisewalks is a great opportunity...
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SUNRISEWALKS CORPORATE TOOLKIT
SunriseWALKS is a great opportunity to promote corporate social responsibility, network and reinforce the benefits of teamwork in your office.
Your company works hard each day to make an impact in your industry. Joining SunriseWALKS will give your organization the opportunity to make a difference in
the lives of families affected by pediatric cancer. There’s no better way to boost office morale, while giving back to your local community.
SunriseWALKS Corporate Partnerships offer an opportunity for businesses large and small to share their goodwill and resources. The SunriseWALKS team will work with you
to create a partnership that fits your individual and company goals.
This guide is available at sunrise-walks.org/longisland under the Ways to Fundraise tab.
• Email Template• Checklist for Success • Knowing Your Networks• Contact Information
• How to Build Your Corporate Team • Staff Incentives and Motivators• Campaign Calendar• DIY Fundraising Events
In this toolkit you will find:
Team Nikon, Presenting Sponsor since 2010
BUILD A CORPORATE TEAM
LET’S GET STARTED:
SCHEDULE a one-on-one call or meeting with the SunriseWALKS Regional Director to begin planning your campaign strategy and fundraising goals.
SELECT your Team Captain(s) and start a Sunrise Committee to spearhead campaign planning and identify ways to motivate your workforce to get involved. • Plan staff incentives. • Determine what in-office or external events your staff would want to participate in and build your campaign calendar.
REGISTER your Corporate Team at sunrise-walks.org/longisland and set your team fundraising goal. It costs $6,000 to send one child to camp for the full summer. When setting your goal, consider how many children you would like to send to camp.
WORK with SunriseWALKS staff to host a team kick-off meeting. • Introduce Team Captain(s) and Sunrise Committee members. • Play the SunriseWALKS video or arrange for a Sunrise staff member or parent to speak. • Encourage staff to join your team with their friends and family, and set their own individual fundraising goals.
SPREAD AWARENESS about your participation in SunriseWALKS on your company and personal social media platforms, community boards, email signature, and newsletters. Include instructions how they can join or donate to your team.
RECOGNIZE individual and company-wide victories along the way. Make sure to keep the momentum going!
CELEBRATE your hard work on the day of the WALK! Consider using the event as a team-building experience, or company and family outing.
UTILIZE the SunriseWALKS staff–we are here to help!
Motivate staff to join your efforts and keep them engaged throughout the campaign with some of these fun and meaningful incentives. As you read through these ideas, consider your office culture and identify which will work best for your company.
PROMOTE FRIENDLY COMPETITION: Consider breaking your staff into smaller teams and challenging them with specific fundraising goals. This will promote team-building and leadership in your office.
OFFER INCENTIVE PRIZES: Create incentives that are enticing for all members of your staff. For example, offer prizes for the employee who brings in the most money AND for the employee who recruits the most team members. Be mindful that not everyone will have the same access or reach. INCENTIVE IDEAS: • Paid Time Off • Summer Friday Half Days • Prime Parking Spot • Dress Down Day • Sports or Theatre Tickets • Cash Prizes, Gift Cards, or Trips
CELEBRATE SMALL SUCCESSES ALONG THE WAY: Remember to celebrate milestones, large and small. A little bit of recognition goes a long way. • Praise team members who reach and exceed their fundraising goals. • Send “shout outs” to acknowledge team captains and active team members. • Host team celebrations to keep employees motivated and engaged. INCLUDE FAMILIES: The WALK is a family-friendly event, so encourage your staff to invite their families to join your team. Use this event as an opportunity for your employees to get to know each other outside of the office. Consider paying registration fees for staff and immediate family members.
INCENTIVES & MOTIVATORS
A campaign calendar is designed to keep SunriseWALKS a part of your company culture and on the mind of your team members throughout the course of your campaign. Create a calendar with a mix of small, engaging activities in your office and larger external Do-It-Yourself (DIY) fundraising events. Consider adding variety to your events to engage as many individuals as possible.
Below is a sample calendar of a 2019 Corporate Team: FLW Walks for Sunrise. Frenkel Lambert Weiss Weisman & Gordon, LLC is a Law Firm in located in Suffolk County, and was first introduced to Sunrise in 2019 by one of our chair families. You, your team, or your in-house SunriseWALKS committee can use this timeline as a guide when building your own campaign!
FEBRUARY• Attended Corporate Breakfast to learn about Sunrise• Scheduled meeting with SunriseWALKS Staff at Law Firm• Planned Campaign Calendar and Incentives
MARCH • Registered Team FLW Walks for Sunrise• Took a $3,000 Silver Sponsorship• Requested and received custom flyer to advertise participation in SunriseWALKS internally and to networks• Planned DIY event- “Sips for Sunrise” and secured raffle prizes from local community
APRIL• Hosted in-office cookie bake sale, “Sweets for Sunrise:” $175• Requested Custom Flyer from Sunrise staff to advertise upcomming DIY event
MAY• Held “Sips for Sunrise,” a silent auction & raffle event, and invited friends, family, and staff: $6,595
JUNE• Attended and celebrated with team at SunriseWALKS event! • Total Raised: $22,484 • Total Walkers: 156• Debrief and send notes/ideas to SunriseWALKS Staff to begin planning for next year
BUILD YOUR CAMPAIGN CALENDAR
DIY Fundraising Events are a great way to raise money and spread awareness for your organization’s involvement with SunriseWALKS. You can host events ranging from networking happy hours to fitness classes and everything in between. These events can be company wide or hosted by an individual team member. SET A GOAL: Make fundraising goals attainable, but challenging. Many Corporate Teams set a goal of $6,000–the cost to send one child to camp for the entire summer.
DESIGN: Decide what type of event you will have (fitness, cooking, networking, etc.) Select a venue, date and time, and realistic fundraising goal.
BUDGET: If charging for admission, base the ticket price on event expenses. For example, if it costs $200 to rent the venue, make sure to charge attendees enough to cover this expense while still raising money for your team.
INVITE: Consider your audience and outreach methods. How will you invite people to your event? Promote using social media, e-invite, or in person. SunrsieWALKS staff will customize a flyer to help promote your event and set up an online ticketing site to collect donations and RSVPs.
PROGRAM: Plan your event to make it fun and memorable for your attendees. Think about adding raffles, guest speakers, food, and decor. Make sure to promote the walk at your event- disperse flyers or informational cards to your attendees to join your walk team and continue to be a part of Sunrise.
DIY EVENT IDEAS: • Sips for Sunrise: Networking cocktail party or happy hour • Sweat for Sunrise: Fitness class with raffles • Ready, Set, Play: Afternoon of cards, lunch, raffles and shopping • Restaurant or retail campaign (Ex: Chipotle, Panera, Denny’s...etc.) • Special Occasions (Birthday, Anniversary, or Tribute to)
DIY FUNDRAISING EVENTS
LINKEDIN & EMAIL TEMPLATES
Dear Friends, I have some very exciting news – [YOUR COMPANY NAME HERE] is partnering with the Sunrise Association which has served over 15,000 children around the world through the creation of Day Camps, Year-Round Programs, In-Hospital Recreational Activities, all offered completely free of charge. At Sunrise Day Camps, children with cancer and their siblings experience a summer filled with excitement, friendship and adventure – where the focus changes from hospital beds and needles to swimming pools and paint brushes, where they can enjoy fun-filled days at camp while having the comfort of their own beds at night, all without any additional financial strain on their families. [YOUR TEAM NAME HERE] will be walking on June 7th at SunriseWALKS which supports these efforts while bringing families together to enjoy a walk-a-thon filled with music, carnival games, and more! We would love your support and it is so easy to get involved. Please click here [HYPERLINK YOUR PAGE HERE] to donate to and/or join our WALK Team. Please check out this video [HYPERLINK A VIDEO FROM SUNRISE ASSOCIATION YOUTUBE PAGE HERE] to get a sense of this incredible place and how much it means to our community. I am really looking forward to making a difference for families impacted by pediatric cancer. I hope you will join me in supporting this amazing cause and event! With much appreciation,
[YOUR NAME HERE]
EMAIL TEMPLATEThis template can be downloaded from sunrise-walks.org/longisland under the Ways to Fundraise Tab.
CHECKLIST FOR SUCCESS
Schedule a one-on-one call or meeting with your local SunriseWALKS staff to discuss your kick-off and fundraising plan.
Personalize your team’s fundraising page with a story and picture or video from the Sunrise Association YouTube page. (Studies show that participants who customize their page raise 6-18x more than participants who don’t.)
Download the WALK2SOAR app to send pre-programmed texts, emails, and social media posts with the click of a button!
Send a THANK YOU to everyone who supported your efforts. Appreciation goes a long way in setting you up for next year!
Utilize our customizable solicitation templates as an outreach tool to reach your social and professional networks.
Find out if your company participates in a Matching Gift program. Check out the Get Involved tab on our website to learn more.
Become a Corporate Partner of SunriseWALKS. All sponsorships include your company logo on event t-shirt and local website, as well as inclusion in our marketing and social media campaigns.
Engage your professional networks by using the “Knowing Your Networks” Worksheet on the next page.
Incorporate friendly competition within your office to increase revenue and morale.
Request a custom team flyer from your SunriseWALKS Regional Director to help promote your campaign.
Register your Corporate Team at sunrise-walks.org/longisland. Circulate your Team Page URL and encourage your staff to register and join the team.
Plan your campaign by determining your incentives and creating your campaign calendar. Distribute to your team to motivate them to participate and spread awareness.
KNOWING YOUR NETWORKS
Healthcare
Law Offices
Accounting Firms
Banks
Restaurants
Financial Planning
Retail
Camps
Industrial/Construction
Real Estate
Other
Use the space provided below to write down ideas of who you can contact from each category. Consider your professional networks like business contacts, networking groups, and colleagues.
Aileen HoffmanVP SunriseWALKS and Standards
Lizzie ManciniSunriseWALKS–Long Island Regional Director
Emily TedescoSunriseWALKS Campaign Manager
CONTACT INFORMATION