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Who is Sunny?Sunny is a year 2 student who is studying Associate of Arts in Publication Design at Community College of City University. I am an extrovert, usually energized by people around me, and I am outgoing and friendly. My hobbies are camping, reading, visiting museum, hiking, swimming, and rowing. My favorite field of study is science and technology.

Does Sunny Love design?Yes, I love design very much. I believe design can change the world. If I can design a thing which can make slight but sublime improvement to the world and life of people, it will be a very satisfying and meaningful thing to accomplish in my life. My focus of my designs will be mainly to help people to perform tasks more conveniently and for saving life purpose.

CVSkillPhotoshop InDesignIllustratorFlashDreamweaverCoreldraw

Work Experience2011 Freelance Graphic Designer 2010 Graphic Designer Star Art Development Limited2008 Graphic Designer Totex International Limited

ContactM:91048913E :waifung_leung@yahoo.com.hk

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ContEntSLoGo & StAtIonERY SEtAnnual ReportMagazine AdWeb Designt-stirt LoGoWedding PlanningPrint Ad

P4P8P12P16P20P24P28

I am Sunny. I want to be a Designer.

I love to create new things which are meaningful and

value to somebody.

What does Sunny think design is?Design is a skill to arrange a message to transmit it effectively. For example, when I have a message that I can tell to a group of people, the world can be better. A lot of people use trail-and-error method to send out their messages. I think life is short, time is precious and limited. It is important for us to convey messages as fast as possible.

Why Sunny want to do it?Life can be meaningless and hollow if we choose to live without aspiration and ambition. We can enjoy food, chat with friend, earn money, play toy and learn a culture. Actually, we can always choose to do simple or minor things but valuable, and significant to others, it can at least cause a group people to remember me in our life and in remembrance my existence in the world even after death of my life. Design can be something that can enable me to fulfill my goal as well as a career in my life.

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LoGo & StAtIonERY SEt

What element does sunny want to show on logo?This is a personal logo and not for work, so it will contain more informal element on the logo. Professional, happy and funny are the elements I want to show.

C=93M=69Y=25K=0

C=0M=0Y=0K=0

C=0M=0Y=0K=100

C=0M=0Y=0K=80

These four colors are for the logo and personal identity.

2. I want ‘Sunny Leung’ appear on the logo, so I test different font style.

Sunny Leung Sunny Leung

Sunny Leung Sunny Leung

Sunny Leung Sunny Leung

Sunny Leung

Sunny Leung

Sunny Leung

Sunny Leung

Sunny Leung

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Does Sunny have any inspiration?

3D Rocket

Artfarm

BeeBooks

Catch Me

Coffee Night

Curious

Dog Care Veterinary

Fishop

Freedom

Airtime

Ass

Bird Love

Cinema Cafe

Cork

Cyber Cafe

Doghouse Brewing

Fishy Production

French Bakery

Animal Search

Attack

Black Cat

Cloud Corner

Corporate Bowling

DG Fishing

Dolphin House

Fit

Golf

Arrow

Babelfish Legal

Book Cover Cafe

Cloved

Cowbra

Diamond Bookstore

Drop

Fly

Green One

Art & Home

Backword

Boxsit

Code Fish

Crayne Locksmiths

Dig

EcoHouse

FoodPhotoBlogcom

Handy Dog

Art Sharks

Bee

Bread & Breakfast

Coffee Cup

Crowd

DoDo Grill Restaurant

Egg

Found Customer

Happy Quote

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What element does Sunny prepared?

My face has gone through the process of symbolization.

Nose and mouth

My name

Sunny Leung

LoGo & StAtIonERY SEt

Glasses

nose and Mouth

My name

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What is the final design of the logo and stationery?

Writing paper

I would like to CHANGE the worldNo matter how hard it is

I would like to CHANGE the world

No matter how hard it is

I would like to CHANGE the world

No matter how hard it is

I would like to CHANGE the worldNo matter how hard it is

Name Position

PhoneE-mail

::

::

Sunny Leung

Graphic Designer

(+852) 9104 8913

waifung_leung@yahoo.com.hk

LoGo

nAME CARD

EnvelopeWritingPaper

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What message does the client want to show on annual report?

Does anything in the story?

After communicating with our clients, we agreed that the street nameplate is superfluous and redundant since its meaning is reiteration with lighthouse. It is removed from the idea.

AnnuAL REPoRt CoVER

We want to give guidance and suggestions to teenagers on their career and suitable direction about their future.

The elements they suggest to use are street nameplate, sailboat and lighthouse.

Small Story

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Study of sailboat and lighthouse is finish I start to create an ocean and stage for lighthouse.Small

Story

Does any inspiration of the cover design?

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AnnuAL REPoRt CoVERDoes any inspiration of the stage and ocean?

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Vision

Innovation

Erudition

Responsibility

Vision Innovation

Erudition

Responsibility

視野

創新博

識承擔

Layout Design

Finial Design

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MAGAzInE ADWhat do Sunny need to do?I need to design magazine double spread advertising for a client. I need to prepare photo, text and layout. It is challenging to me since I only have a Digital Camera with basic function only for the photo shooting.

Layout Design

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Is it the first time for food shooting?Yes, it is my first time to food shooting. It seems easy to press button to take photo. However, it case the food is better than nothing, it isn’t attractive. I had try

add more oil on the food, add some fancy ingredient. Actually, you cannot find it on the food when you buy it.

Small Story

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MAGAzInE AD

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Actually, when I doing this design, I still haven’t study design yet. There are little problem on artwork technically.

Finial Design

What do you think about improvement?There are a lot of details to fine tune. Size and font of text need to change. Some of texts are too small. Small of font is not match the theme. Now I have much more facilities and skill to shooting, it will bet-ter on lighting and layout.

If you have a chance to do it one more time, how do you prepare for it?I would think a new concept and message. I would like to tell people it is a party food. There will be more football, basketball party and birthday symbolic and graphic on it. It is because a soft sell is much better than to hard sell such as it enhance the party atmosphere rather than it is a beautiful food.

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WEb DESIGnWhat is the aim of the website?This project is aims to study connection between target audient and design element. An article from magazine is redesigned into a website. Publishing is alternative route of publication which has account of benefits such as low cost of production. I have chosen an article from e-zone.

Do you have any inspiration?I get an idea from a video which is about speed of Chrome. People use a lot of funny way to say Chrome has a high preferment speed. It is all about movement, energy and force.

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Do any websites help we preview your website?There are websites for reference. The use of color is smart and clever. The movement and detail are great.

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What is the problem of the first draft design?The welcome text animation was not beautiful. The layout of the homepage is bad as graphic and text being one sided.

What is the new problem of the second draft design?The halftone effect is not good. It will be removed.

WEb DESIGn

Draft Design

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What is the best feature of this website?The great UI all movements are smooth. Movement can provide a power feeling. All movement have acceleration and deceleration while not sudden move and stop.

Finial Design

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t-ShIRtWhat is the idea of the design?This T-shirt is use for a 4-day activity. The theme is puzzle. Message is love make the world better. There are 4 themes for each day. Love is not easy to get, but you can do a simple thing to pay.

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What is the system of a T-shirt?First, I study it starting from the most famous T-shirt. I try to understand relationship between the position of graphic and text.

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What is the comment of the first draft ?Some of the concept are too easy to understand which is not match the character of understand love. Some of them just not beautiful enough.

t-ShIRt

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Finial Design

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WEDDInG PLAnnInGWhat is the problem you have discover on the project?In the globalized world economy, designs have been influenced by a wide range of cultural background. There are many dimensions to cultural diversity. Products designed for one culture could not fit the other cultural regions. Cultural differences need to be understood and addressed while delivering solutions within optimized cost and effort.

Wedding dress study

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Wedding card and gift study

Wedding location study

Wedding tableware

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WEDDInG PLAnnInGWedding design

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Presentation board

OceanWedding

Table Ware

Lighting

Location

In this design, the main tone is white and blue. These two colors are usually used on a gift make from bridegroom to bride in South Africa tradition. White means purity and blue means fidelity. I use white color in large area to show fidelity is the most important thing in a relationship.

The cutting and texture are based on Australia Style. It is because this is the most comfortable cutting design. It can highlight the beautiful part. The diamond is the massive design. It draws lot of attention. This is inspiration from South Africa’s Mining. Mining is the important business to South Africa. It has the one of the highest production of metal.

Design RationaleDress DesginIn the globalized world economy, designs have been influenced by a wide range of cultural background. There aremany dimensions to cultural diversity. Products designed for one culture could not fit the other cultural regions.

Cultural differences need to be understood and dressed while delivering solutions within optimized cost and effort.

In this project, I need to do research about two countries culture, Australia and South Africa. In this process, I learn about what should be done in the wedding in two different cultures and what the most important thing in a wedding is. Gold is an important

element to increase an atmosphere. I add this element in dining. It shows the power of the man. The chiniu will believe the man and respect the girl’s choice.

Yellow is a warm color of the lighting. It provides a warm and happiness when eating and enjoying the dinner. This wedding has number of couples and families. In this atmosphere, everyone will tend to get closer and more comfortable. Glass and paper bag aims to a prevention of getting fire and prevent kids touching it easily.

This location is on the beach. It is not a normal place to South Africa, but it is match the Australia style. In wedding, the couple tends to do not normal things. Moreover, South Africa is not enough rain in each year, so this location is surprise to South Africa family. It give a message to South Africa family, the girl will have a better life.

The most important part of the design is the dinner place which is set on a transparency floor, lighting is set in the water. It shows more fantasy due to Australia style.

Fidelity is the most important thing in a relationship. In South Africa white means fidelity. This is the reason why white is the tone of this design. The cutting creates a large angle of body movement. It is because dance is a very important activity to Australia and South Africa. It is combination of two types of clothes.

The card design use blue and white. It means this relationship will be containing purity and fidelity. The meaning is from South Africa traditional. A high amplitude wave is in the card, because a relationship should also contain passion. Keeping or enhance a relationship, plan something to do to induce passion. Two outline graphic is a couple dance on water. It is a reinforcement of a relationship.

The gift is candle contain sand. This gift can be stand on everywhere at home. A shadow will appear and swing motion. It is enhance the emotion to dance.

Card Design

Decorative Sand Candles

15:00

16:00

18:00

20:00

20:15

20:45

21:30

22:00

Pre-arrival : guest arrive

Wedding will be introduced

Dinner

First Dance

Open The Dance Floor For All Guest

Cake Cutting

Bouquet

Garter

Progress of the wedding ceremony

Community College of City UniversityAssociate of Arts in Publication Design

LS21901 Design, Culture and TechnologyAssignment 1

Sunny, Leung Wai Fung5223824324/2/2012

Map

poster1.indd 1 23/2/2012 14:55:33

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PRInt ADS Who is your client?Liese Bubble Hair Color is our client. The ad associates Liese with the concept of convenient dyeing process and a variety of color choices. The target audience of our advertisement is young ladies. They care about their appearance so as to increase their attractiveness. Also, they

are willing to change their image. Thus, we aim at promoting a set of four dyeing products to young ladies. They are Cassis Berry, Mocha Orange, Marshmallow Brown and Antique Rose.

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What are Liese’s selling point?There are two key features of Liese. Firstly, our advertisements emphasize the convenience of using Liese. Only a few steps, user can change to different image. Secondly, there is a variety of Liese bubble

hair color and each of them is representable. Users can get three benefits. Firstly, Liese provides a convenient way for audience to dye their hair in a second. A few steps are clear to present how to dye hair by audience. They can just put bubble form dyeing chemicals into their hair. Their hair will be evenly colored. Secondly, Liese is relatively cheaper compared with dyeing hair in the hair salon. Thirdly, hair color can express one’s image; audience can create their own style with Liese Bubble Hair Color.

Layout Design

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Dye your hair in a fast wayCreate your sexy image nowadays

You can now experience fun and easy coloring process with Antique Rose Liese Bubble Hair Color. Antique rose is a deep red color just like red wine. It symbolizes passion and love. You can have shiny deep red hair within an hour. You can dye hair easily with putting foam like dye chemicals into your hair. After that you will have a charming and sexy look.

Have you ever DIYed (Dye it yourself) your hair? Do you think it is quite difficult to color hair by yourself? Are you dissatisfied with your uneven colored hair? If the answers are yes, then Liese can help.

Phone no. :25277088 Marketing :marketing@kaohk.com

To find out more colors for your new look, please visit www.kao.com/hk

Phone no. :25277088 Marketing :marketing@kaohk.com

Dye your hair in a smart wayCreate your energetic image nowadaysHave you ever DIYed (Dye it yourself) your hair? Do you think it is quite difficult to color hair by yourself? Are you dissatisfied with the uneven colored hair? If the answers are yes, then Liese can help.

Orange is a powerful color. It is associated with the warmth of the sun. A cheery image is created by using Mocha Orange Liese Bubble Hair Color. With Liese Bubble Hair Color, you can save your money. The price of Liese Bubble Hair Color is cheaper than dying hair in the salon. It is a simple way because you can dye it yourself at home through dyeing bubbles. Your hair will become an energetic color within an hour.

To find out how Liese save your money and create your new hair style, please visit www.kao.com/hk

Dye your hair in an easy wayCreate your sweet image nowadaysHave you ever DIYed (Dye it yourself) your hair? Do you think it is quite difficult to color hair by yourself? Are you dissatisfied with the uneven colored hair? If the answers are yes, then Liese can help.

With the Cassis Berry Liese Bubble Hair Color, you can have strawberry like hair. You can dye your hair in a convenient way because you can just put foam like dye chemicals. Your hair will become strawberry red color within an hour. Cassis Berry Red color is associated with cuteness and youth. A sweet image is provided by using Cassis Berry Red Hair Color.

To discover more colors for your new image, please visit www.kao.com/hk

Phone no. :25277088 Marketing :marketing@kaohk.com

What is the guide line for copywriting?Our designs express the key features visually. There are four sets of layout that are in four different colors. Each of them presents one style so that user can choose their favorite style. A large bubble in the design presents the characteristic of Liese products. Dyeing chemicals become bubble when user squeezes the mixture bottle. A circle that locates at the bottom of the design shows audience the color result after using Liese. There are similar writing styles among four

ads. The headlines of our ads are similar. Moreover, we mention the image that each color can bring to audience. Mocha Orange creates an energetic image. Cassis Berry brings a sweet image. Marshmallow brown produces a delicate image. Antique Rose makes a sexy image.

PRInt ADS

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Finial Design

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