“In Praise of Idleness”

To be sport tourist and find identity

European Sport Tourism

Academic Conference

“ Active Sport Tourism in South Korea”

Sunghun Choi

Conception of Sports Tourism in South Korea

Mega Events in South Korea

Popular Sports in South Korea

Leisure Industries in South Korea

The future of Sports Tourism in South Korea

Topics

Sport Tourism?

Do you know?

Sport tourism refers to the experience of travel to engage in or view sport-related activities.

It is generally recognized that there are three types of sport tourism: Sport Event Tourism, Active Sport Tourism, and Nostalgia Sport Tourism.

Conception of Sport Tourism in South Korea

* from Wikipeidia

Conception of Sport Tourism in South Korea

Divided into Sport and Tourism

Lack of drawing attraction as a academic

Golfing and Scuba diving trip have been popular

Medical Tourism has good a reputation

Industrial Tourism and Eco Tourism

Sport Tourism has a potential growth

Mega Sports Events in South Korea

1986 Seoul Asian Game

1988 Seoul Olympic

2002 Korea-Japan FIFA Worldcup

2014 Incheon Asian Game

2018 Pyeongchang Olympic

Popular Sports in South Korea

Baseball

Soccer

Basketball and Volleyball

Golf

Ski and Snowboard

Leisure Industries in South Korea

Total: $237 billion

Sport: 5%

Tourism: 32%

Art: 1%

Entertainment: 43%

Etc.: 19% * from Bank of Korea(2008)

The Future of Sport Tourism in South Korea

Need convergence in Sport and Tourism, Culture and Arts

Receive more attraction from Government

Consider economic benefit and sports value

Find leisure Identity

Develop policies and promotion, programm