Powerful beyond imagination

Social Media, Data Analytics, and the Future of Business

Social Media

Data Analytics

You Are Here

Con

fluen

ce

What happens when we put them together?

Act 1:Conversation

Social Media

History

How social media is presented

How social media is perceived

Social Media –

Special Sauce Recipe

2 cups listening1 cup creative thought

1 dash technical skill

1 pound trust What exactly is social media?

A little bit like this…

and a little like this.

More than just Marketing

For the last 50 years, marketing was much more about using me in conjunction with one P, Promotion.

That model is dead. All of the P’s matter now.If you don’t understand it, you will soon be dead too.

Film at 11:00, (or 24x7x365 on YouTube.)

Everything is Marketing

F = GMm/R²

Mostly it’s People

it’s this too!

Act 2:Information

Data Analytics

You absolutely can not make a series of good decisions without first confronting the brutal facts

– Jim Collins

What is driving your business decisions?

Is this involved?

Innovative Ideas

Feelings & PerceptionsProcesses & Systems

Facts & Figures

How data analytics is presented

How data analytics is perceived

Most Companies

Use Data Like This

Smart Companies

Use Data Like This

Analytical Competitors

Use Data Like This

Degree of Intelligence

Com

petiti

ve A

dvan

tage

“In God We Trust, All Others Bring Data.”

- W. Edwards Deming

This should symbolize your business

This is your business on drugs

Analytical Competitor

What makes an analytical competitor?

Distinct Capability

ONE version of the truth

Organizational Commitment

Ambitious Goals

The web is the mother of all data warehouses

- Richard Hackthorn

Act 3:Integration

Soc

ial M

edia

Dat

a A

naly

tics

What if we combine them?

Innovative Ideas

Feelings & PerceptionsProcesses & Systems

Facts & FiguresS

ocia

l Dat

a

What else can we combine?

Inte

grat

ion

Social Data

CRM DataFinancial Data

Human Resource Data

Kno

wle

dge

Analyze Strategize

PersonalizeOrganize

I’m not making this up

For example…

Even better example

Now What?

Ele

men

ts

Exp

loit

& E

xplo

re

Hey Einstein, SummitUp for us!

What Albert really said…

Computers are incredibly fast, accurate, and stupid.

Human beings are incredibly slow, inaccurate, and brilliant.

Together they are powerful beyond imagination.

Thank You

David E. Bowman

Website:davidebowman.comTwitter:@davidebowmanLinkedIn:davidebowman