21-22 January 2020GROUPAMA ARENA

S U M M I T

essmasummit.eu

● Summit 2020

KEYNOTE PRESENTATIONS& SEMINAR SESSIONS

NETWORKING & OPPORTUNITIES

GROUPAMA ARENADEDICATEDSTADIUM TOURS

SPEAKER SELECTION

Overview21 January 2020 22 January 2020

DAY 1 DAY 2

Closing lunch

Seminars

Data-driven Stadiums

Hospitality & Ticketing

Safety & Security

Stadium Development - Construction

Dedicated stadium tours

Evening cocktail and dinner

Seminars

Stadium Operations

Fan Experience

Pitch Management

Stadium Development - Renovation

Pitch & Players

Crowd & Security

Operations & Technology

Keynote sessions

Dedicated Stadium Tours

Summit 2020 ●

Groupama Arena is a 22,000-capacity multi-purpose stadium that is home to football club Ferencvárosi TC. The club’s former Albert Florian Stadium was demolished in 2013 and the new Groupama Arena was constructed on the same site. It broke ground on 27 March 2013 and officially opened on 10 August 2014, when Ferencvárosi TC played a friendly match against Chelsea FC.

With its capacity of 22,000, the stadium temporarily became the largest stadium in Hungary when the Ferenc Puskás Stadium was demolished to be replaced by a new national arena. Because of the reconstruction of the national Ferenc Puskás arena, the Groupama Arena has also temporarily become home to the Hungarian National Team (2014 – 2019).

The stadium is fit to host concerts and features a cashless catering system, a biometric identification system, 34 skyboxes and a three-level underground garage for 354 vehicles. On 18 May 2019 the Groupama Arena hosted the 2018-2019 UEFA Women’s Champions League final.

HostingVenue

CapacityOpened

23.8092014

Construction costClub

€ 45 millionFerencsvárosi TC

Day 1 21 January 2020

Day 1

09:00

12:00

14:00

14:30

DEDICATED STADIUM TOURS

Welcome words

KEYNOTE PRESENTATIONS

Networking lunch

John Beattie ESSMA

Pitch & Players

Sándor CsányiHungarian Football Federation

● Summit 2020

Association update

Sammy Lakwijk Tomorrowland

Looking at the stadium of the future

Cyril De Greve ESSMA

Ensuring an incredible experience from a safety perspective

Creating a multifunctional venue for several sports

Crowd & Security

Operations & Technology

START SEMINAR SESSIONS

PITCH MANAGEMENT STADIUM DEVELOPMENT - RENOVATION

16:15

Guaranting a high-quality pitch while delivering multifunctional events

Development of infrastructure as part of club growth

Impact of climate change on pitch diseasesZoltán LaczkóGroupama Arena

How to modernise your stadium

Q&A - Panel Q&A - Panel

Karl StandleyWembley Stadium

Summit 2020 ●

Creating a multifunctional venue

Q&A - Panel Q&A - Panel

STADIUM OPERATIONS FAN EXPERIENCE

Best practices on sustainability

Tiberio DaddiLIFE TACKLE

Ticketing strategies: the Netflix approachJacob LauesenFC København

Building a fan base and increasing the fan experienceDaniel Marti & Wanja GreuelBSC Young Boys

Energy renewal and efficiency in Groupama Arena

Innovative payment solutions How to activate and engage with your fans in a new stadium

EVENING DINNER18:30 BUS TRANSFER (SOFITEL)20:00

Tim SchieferFC Bayern München

Romain GiraudRC Strasbourg Alsace

Dezső BerényiGroupama Arena

Ecological pitch management solutions

Laury GordenneRoyal Antwerp FC

Day 2 22 January 2020

Day 2

START SEMINAR SESSIONS

DATA-DRIVEN STADIUMS HOSPITALITY & TICKETING

5G - Taking live sports experience to the next level

Reshaping the hospitality offerHow to create commercial growth through data monetisation strategies

The impact of data on your daily stadium operations

Overall season tickethold strategies and no-show behaviour

Introduction & background Introduction & background

Q&A - Panel Q&A - Panel

Break Break

Eike HumpertVfL Wolfsburg

Dominik SchreyerOtto Beisheim School of Management

ESSMA ESSMA

09:30

● Summit 2020

From e-ticketing to mobile ticketing

08:30

09:00

BUS TRANSFER FROM SOFITEL TO GROUPAMA ARENA

WELCOME AT GROUPAMA ARENA

Brian MahonyConnacht Rugby

Balázs KulinGroupama Arena

Philippe TréardFC Metz

12:00

14:30

CLOSING LUNCH

START BUS TRANSFERS TO AIRPORT OR SOFITEL

Break

SAFETY & SECURITY STADIUM DEVELOPMENT - CONSTRUCTION

Creating a solid stewarding pro-gramme

Surveillance and training to detect stadium offenders

Introduction & background Introduction & background

ESSMA ESSMA

The importance of legacy

Project update on the new stadium and city project of NK Osijek

The challenges in developing a multifunctional stadium

Q&A - Panel Q&A - Panel

Best practices on SLO management

Lena GustafsonDjurgårdens IF

Summit 2020 ●

Sharon CiccoArsenal FC

Alen NadsombatNK Osijek

What to discover

Gathering the stadium industry:

+375 participants

Uniting the global stadium, arena

and major sports venue industry

Keynote speakers from all over the world

Quality networking Highest ratio of buyers to suppliers

Go home with 10 new ideas

We’re proud to host the sixth edition of the ESSMA Summit at Groupama Arena in Budapest! With over 375 stadium professionals joining us, our aim is to share knowledge and expertise with as many industry experts as possible.

ESSMA is a great organisation that brings clubs together where they can meet, unite and share their knowledge and challenges. The ESSMA Summit

is the perfect setting to further develop the stadium industry.

BALINT MATE Project Manager Ferencvárosi TC

MATS ENQUIST CEO Swedish Football League

● Summit 2020

VenueThe 67,000 Puskas Arena has been inaugurated in November 2019 with a friendly match agains Uruguay. The Hungarian national football stadium will will host three group stage matches and one quarter final during EURO 2020.

The venue is going to operate not only as a sports facility but also as a cultural centre with flexible conference and other event areas open for the public. Facilities will include conference rooms, a restaurant and a fan shop while the tower part of the old building is going to be turned into a museum. The stadium will also include new facilities to enhance the matchday experience including a quick and easy access control system as well as total Wi-Fi coverage. In addition, there will be 84 skyboxes and other VIP areas for hospitality guests.

Join participants from:

Puskas Arena Tour(Optional)20 January 2020

Puskas Arena programme

11:30

21:00

WELCOME AND REGISTRATION

OFFICIAL WELCOME DRINK AT HOTEL

12:30 NETWORKING LUNCH

13:30 Welcome words

13:30 Welcome words

Preparing Puskas Arena for EURO 2020

Barnabás Szigethy and Zoltán SebőProject Director and Project Manager

PRESENTATIONS14:00

IN-DEPTH STADIUM TOUR15:00

16:30 Transfer to Sofitel

Sustainable development in the road to EURO 2020 at Wembley Stadium

Sarah SmithFacilities Manager

ESSMAstadium ESSMAessmastadium

© 2019, ESSMA, All rights reservedessmasummit.eu

We hope to meet you in Budapest!

S U M M I T