summit 2010 otc

Upload: galit

Post on 30-May-2018

221 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/9/2019 Summit 2010 OTC

    1/104

    2010 STKI Summit

    Mobile Trends & Office of the CIO

    Galit FeinEVP & Senior Analyst

    Office of the CIO & Mobile Strategies

    www.galitfein.blogspot.com

  • 8/9/2019 Summit 2010 OTC

    2/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 2

    Presentations Agenda

    Introduction

    Use of new business models:

    Smartphones, Social Networks, Web 2, Web 3

    Office of the CIO

    Sourcing Strategies

  • 8/9/2019 Summit 2010 OTC

    3/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 3

    Do not remove source or attribution from any graphic or portion of graphic

    OperationalExcellence

    Run the Business

    Business

    Services & Support

    Change the Business

    Business

    Competitive Advantage

    & Innovation

    Transform the Business

    IT Focus Transformation

    Available & accurate info

    IT maintenanceHW availability &uptime

    Technical support

    Align IT to business

    Best solution for bus. needsIT portfolio mng of LOBs

    demands

    Align IT to customers

    Business partnerCore business initiator

    Transformation initiator

    Introduction

  • 8/9/2019 Summit 2010 OTC

    4/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 4

    Do not remove source or attribution from any graphic or portion of graphic

    On the desk of CIO

    New products/services

    Process improvements/service delivery

    Technology improvements

    Growing market share

    Improving customer satisfaction

    Managing operational costs

    28%

    36%

    37%

    39%

    42%

    50%

    2010 priorities

    Improve organizational processes

    Increase org. productivity

    Reduce operational costs throughimproved IT efficiency

    39%

    49%

    49%

    Top 3 ways IT will help the org.

    during the economic recovery

    Cloud computing

    Social media applica

    tions

    Web 2.0

    IT Governance

    Energy efficiency

    Mobility/mobile devices

    Virtualization

    Information security

    13%

    14%

    15%

    21%

    26%

    28%

    29%

    46%

    IT priorities for 2010

    Source: CDW IT Trend Release

    Introduction

  • 8/9/2019 Summit 2010 OTC

    5/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 5

    Use of new models for business innovation

    Agenda

    Reasons for increasing use of mobile phones

    Mobile Trends

    Whats all this got to do with IT?

    Mobile Banking

  • 8/9/2019 Summit 2010 OTC

    6/104

    Galit Feins work Copyright 2010 @STKIDo not remove source or attribution from any graphic or portion of graphic 6

    MobileMain Theme

    Its not a leading edge

    its a necessity

  • 8/9/2019 Summit 2010 OTC

    7/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 7

    Do not remove source or attribution from any graphic or portion of graphic

    3.5 billion mobile users globally

    by the end of2010Mobile

  • 8/9/2019 Summit 2010 OTC

    8/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 8

    Do not remove source or attribution from any graphic or portion of graphic

    Mobile

    Reasons:

    Y 2010 - Going Mobile

  • 8/9/2019 Summit 2010 OTC

    9/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 9

    Do not remove source or attribution from any graphic or portion of graphic

    Going Mobile Social Reason

    Personalized

    services, info, apps &

    interfaces anytime

    anywhere

    Mobile

  • 8/9/2019 Summit 2010 OTC

    10/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 10

    Do not remove source or attribution from any graphic or portion of graphic

    Going Mobile Technology Reason

    Improving Internet access

    (free WiFi in some cities)

    More computing power

    Bigger & better screensFaster internet/data bandwidth

    LBS/GPS

    VPN - secured communicationVOIP - cheaper voice communication

    Mobile

  • 8/9/2019 Summit 2010 OTC

    11/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 11

    Do not remove source or attribution from any graphic or portion of graphic

    Going Mobile Economic Reason

    Decreasing cost of mobile devices & services - increasingdemand: Q1 2009: mobile phone market share fell 15.8% WW;

    However, smartphone segment gained 4%

    Increasing competition

    Emergence of new VAS: Mobile payments

    Health care delivery - telemedicine projects, mobile ultrasound & other

    diagnostics Location based marketing

    Mobile social networks

    Source: IDC

    Mobile

  • 8/9/2019 Summit 2010 OTC

    12/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 12

    Do not remove source or attribution from any graphic or portion of graphic

    Mobile Trends

    Mobile Internet

    Cloud Computing

    Content

    LBSSocial Networks

    Mobile advertizing

    Augmented reality

    Present

    Mobile

  • 8/9/2019 Summit 2010 OTC

    13/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 13

    Do not remove source or attribution from any graphic or portion of graphic

    Mobile Internet

    Mobile -first priority

    to connect

    to the Internet

    Smartphoneas a tiny PC

    Convergence

    of desktop &

    smartphoneinto one web

    Mobile

  • 8/9/2019 Summit 2010 OTC

    14/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 14

    Do not remove source or attribution from any graphic or portion of graphic

    Cloud Computing

    Ongoing computing: everything is wired

    everything is moving to thecloud

    From native programs sitting ona hard drive (like Microsoft Office) toweb/cloud-based apps:

    end of native mobile app &applications stores

    Android vs. iPhone?

    Mobile

  • 8/9/2019 Summit 2010 OTC

    15/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 15

    Do not remove source or attribution from any graphic or portion of graphic

    Android one of the fastest growing segments

    in smartphones

    Source: Company data,

    Goldman Sachs Research estimates

    Android smartphones

    will increase rapidly:from 5% in 2009

    to 12% in 2010

    Android might take over iPhone, as its

    cloud features embrace social webbetter than Apple

    Mobile

  • 8/9/2019 Summit 2010 OTC

    16/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 16

    Do not remove source or attribution from any graphic or portion of graphic

    Content, content, content

    Content will be main service in the mobile package

    music, books, new & magazines, film & TV

    Free calls = Ads 2.0 + content services

    Commission from

    all transactions

    just like a credit card

    Mobile

  • 8/9/2019 Summit 2010 OTC

    17/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 17

    Do not remove source or attribution from any graphic or portion of graphic

    Location Based Services

    Mobility & location will changehow users & advertisers interactwith the Web:

    Real Time Marketing Discount alert & real time

    recommendations from where & whenit occurs

    Mobile

    Provision of exact, contextual info & services based on specific location

  • 8/9/2019 Summit 2010 OTC

    18/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 18

    Do not remove source or attribution from any graphic or portion of graphic

    Social Networking

    830MM Unique Users, +20% Y/Y; 188MM Total Minutes, +25% Y/Y, 10/09

    Mobile

    Morgan Stanley

  • 8/9/2019 Summit 2010 OTC

    19/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 19

    Do not remove source or attribution from any graphic or portion of graphic

    Facebook

    40 M Facebook status updatesa day by 400 M+ users; +137% Y/Y

    65 M people use Facebook on amobile device (450K Israelis)

    40% of consumers frended abrand on Facebook &/ orMySpace

    Source: Razorfish Digital Brand Experience Report 2009

    Mobile

  • 8/9/2019 Summit 2010 OTC

    20/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 20

    Do not remove source or attribution from any graphic or portion of graphic

    Twitter

    Source: GigaTweet 11/2009

    58 MM users; +1238% Y/Y

    ~25M tweets per day

    44% of consumers whofollowed a brand on Twitterdid so for actual transaction

    48% of those who saw a brandmentioned on Twitter didresearch on that brand

    Source: Razorfish Digital Brand Experience Report 2009

    Mobile

    Source: Morgan Stanley

  • 8/9/2019 Summit 2010 OTC

    21/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 21

    Do not remove source or attribution from any graphic or portion of graphic

    Google Buzz

    Illustration by Claudio Munoz

    Mobile

  • 8/9/2019 Summit 2010 OTC

    22/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 22

    Do not remove source or attribution from any graphic or portion of graphic

    Marketing by Social Network Mobile

    L i B d S i l N k h h

  • 8/9/2019 Summit 2010 OTC

    23/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 23

    Do not remove source or attribution from any graphic or portion of graphic

    Location-Based Social Networks through

    Mobile

    Real-time recommendations

    based on your currentlocation using an app thataggregates info from real-time searches from socialsites, local ads & limited

    time discounts on yourmobile

    Mobile

    How do your customers perceiveHow do your customers perceive

  • 8/9/2019 Summit 2010 OTC

    24/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 24

    Do not remove source or attribution from any graphic or portion of graphic

    How do your customers perceive

    mobile ads?

    Source: Cutter 2009

    How do your customers perceive

    mobile ads?

    Source: Cutter 2009

    Mobile

    T di i l (I i ) M k i

  • 8/9/2019 Summit 2010 OTC

    25/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 25

    Do not remove source or attribution from any graphic or portion of graphic

    Traditional (Interruption) Marketing

    Now can be filtered(digital cable recorder)Mobile

    k

  • 8/9/2019 Summit 2010 OTC

    26/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 26

    Do not remove source or attribution from any graphic or portion of graphic

    Permission Marketing

    Do not push ads message to your consumers -

    Let them to pull it from you!

    The Crme Brulee Cart

    Mobile

    The Crme

  • 8/9/2019 Summit 2010 OTC

    27/104

    Galit Feins work Copyright 2010 @STKI 27

    Do not remove source or attribution from any graphic or portion of graphic

    The CrmeBrulee on

    Twitter

    9,854 followers

    Real Time

    advertisement

    G S i l

  • 8/9/2019 Summit 2010 OTC

    28/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 28

    Do not remove source or attribution from any graphic or portion of graphic

    Get Social

    90%

    70%

    Mobile

    A d R li

  • 8/9/2019 Summit 2010 OTC

    29/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 29

    Do not remove source or attribution from any graphic or portion of graphic

    Augmented Reality

    Beatles Tour: Ringo, Paul, John,

    George with YOU on AbbeyRoad

    Your hotel is only

    2 km away

    Historical sites

    Mobile

    M h j Ph

  • 8/9/2019 Summit 2010 OTC

    30/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 30

    Do not remove source or attribution from any graphic or portion of graphic

    More than just a Phone Mobile

  • 8/9/2019 Summit 2010 OTC

    31/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 31

    Do not remove source or attribution from any graphic or portion of graphic

    R d fi b i

  • 8/9/2019 Summit 2010 OTC

    32/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 32

    Do not remove source or attribution from any graphic or portion of graphic

    Redefine your business

    Redefine every internal process & service to mobile: New value for customers

    Markets growth

    Operating costs reduction

    Mobile

    Its not about money

  • 8/9/2019 Summit 2010 OTC

    33/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 33

    Do not remove source or attribution from any graphic or portion of graphic

    It s not about money

    Its about value!Mobile

    Why do (some) IT keeping the Smartphone

  • 8/9/2019 Summit 2010 OTC

    34/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 34

    Do not remove source or attribution from any graphic or portion of graphic

    Why do (some) IT keeping the Smartphone

    out of the Enterprise?Mobile

    Is your ITO Proactive or Reactiveregarding Smartphones?

    Do you plan to purchase meaningfully (>10%) higher

  • 8/9/2019 Summit 2010 OTC

    35/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 35

    Do not remove source or attribution from any graphic or portion of graphic

    Do you plan to purchase meaningfully (>10%) higher

    number of smartphones in 2010 vs. 2009, and why?

    Source: GS IT Spending Survey

    Mobile

  • 8/9/2019 Summit 2010 OTC

    36/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 36

    Do not remove source or attribution from any graphic or portion of graphic

    If you dont like change, you are goingto like irrelevance even less!

    Mobile

    C i ti f IT

  • 8/9/2019 Summit 2010 OTC

    37/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 37

    Do not remove source or attribution from any graphic or portion of graphic

    MobileConsumerization of IT

    People craving for the best & newest technology

    End users will use the Smartphones anyway (38% growth in2010) & increasingly drive this technology into the enterpriseSource: GS

    Although, Apple doesnt make it very easy:

    iTunes on PC

    Exchange 2007

    Active Directory requirements

    Its already a done deal be ready & start now!

    Whats all this got to do with IT?

  • 8/9/2019 Summit 2010 OTC

    38/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 38

    Do not remove source or attribution from any graphic or portion of graphic

    Whats all this got to do with IT?

    Secured info (even in personal devices)

    Protected data (lost or stolen phones)

    Business apps (ERP, CRM, SFA)

    Access to BI/Analytics

    Wireless access to:

    Email

    Internet/ Intranets

    Enterprise apps

    Mobile

    It's All Going to Change

  • 8/9/2019 Summit 2010 OTC

    39/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 39

    Do not remove source or attribution from any graphic or portion of graphic

    It's All Going to Change

    E-mails

    Databases

    Standalone apps

    Dedicated networks

    Web servicesContent mng systems

    Sophisticated devices:Smartphone, Kindle, iPad, Tablet,

    Cell phone/ PDA, Mobile Video, etc

    High-speed networks

    Mobile

    Mobile Banking

    Mobile

  • 8/9/2019 Summit 2010 OTC

    40/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 40

    Do not remove source or attribution from any graphic or portion of graphic

    Mobile Banking

    Do it. Now!

    Mobile

    Banking

    MobileMobile Banking vs Online Banking

  • 8/9/2019 Summit 2010 OTC

    41/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 41

    Do not remove source or attribution from any graphic or portion of graphic

    Mobile

    BankingMobile Banking vs. Online Banking

    Source: MMA,

    Mobile Banking

    Overview, 01.2009

    Customers Point of View

    Mobile

  • 8/9/2019 Summit 2010 OTC

    42/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 42

    Do not remove source or attribution from any graphic or portion of graphic

    Customers Point of View

    People craving for real-time access & control oftheir aggregated financial info

    37% would like to be able to interact with their

    bank via their mobile Source: Sybase

    61% of 25-34 year-olds are interested in making

    purchases with their mobile phones Source: Visa

    50% of Gen-Y will consider mobile as a criteria

    when choosing a bank Source: Celent

    Mobile

    Banking

    Business Point of View

    Mobile

  • 8/9/2019 Summit 2010 OTC

    43/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 43

    Do not remove source or attribution from any graphic or portion of graphic

    Business Point of View

    New audience, new market, new businessmodel

    The ROI: Mobile Users contribute 13%

    more to Profit & more satisfied

    Mobile clients the client you want to keep

    Gen Y are pulling their parents into the

    mobile space

    Source: Huntington Bank

    Mobile

    Banking

    Mobile

  • 8/9/2019 Summit 2010 OTC

    44/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 44

    Do not remove source or attribution from any graphic or portion of graphic

    3 Possible Mobile Models:

    SMS Easy, common in all devices,

    affordable

    Catalyst to more bankingactions via mobile

    Mobile Downloadable Apps Rich user experience, ability

    to work offline

    Mobile Internet Familiar, supported by most

    devices, UI is an issueSource: Mobile Marketing Association

    Mobile

    Banking

    MobileWhich of the following mobile banking services would

  • 8/9/2019 Summit 2010 OTC

    45/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 45

    Do not remove source or attribution from any graphic or portion of graphic

    Mobile

    Banking

    g g

    you be interested in if offered by your bank?

    Source: Sybase

    Which mobile banking services would you

    Mobile

  • 8/9/2019 Summit 2010 OTC

    46/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 46

    Do not remove source or attribution from any graphic or portion of graphic

    Which mobile banking services would you

    be willing to pay for?

    Source: Sybase

    Mobile

    Banking

    The 10 iPhone Finance Apps That Count

    Mobile

  • 8/9/2019 Summit 2010 OTC

    47/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 47

    Do not remove source or attribution from any graphic or portion of graphic

    The 10 iPhone Finance Apps That Count

    1. Bloomberg Mobile (Free)2. Mobile Banking (Free)

    3. PayPal (Free)

    4. Loan Shark ($4.99)

    5. Tipulator (99 cents)

    6. Tiptap (Free)

    7. PocketMoney ($9.99)

    8. SplashMoney ($9.99)9. Day Bank ($3.99)

    10. Pennies ($2.99) Source: http://blog.mint.com

    Mobile

    Banking

    Mobile Solutions / Platforms Partial list

    Mobile

  • 8/9/2019 Summit 2010 OTC

    48/104

    Galit Feins work Copyright 2010 @STKI 48

    Do not remove source or attribution from any graphic or portion of graphic

    Mobile Solutions / Platforms Partial list

    Product Name DescriptionIsraeli

    Representative

    Cellerium Client-side mobile applications Netwise

    MintmarkTransforming web content into mobile

    web contentNetwise

    SMSwise SMS channel Netwise

    MMIS (Matrix mobile info.Server)

    Platform for mobile solutions Matrix

    Bank2go, Ultra Credit,Calldinator

    Mobile solutions developed on MMIS Matrix

    Fiserv Money Mobile banking, mobile wallet Matrix

    MAMA Interactive Information System One1 Mobile

    MobileAwareTransforming web/app content into

    mobile web contentOne1Mobile

    Sybase Mobile Banking 365 Mobile banking Ness

    Sybase Paybox Mobile payments Ness

    Sybase Unwired platformIntegrating enterprise applications with

    mobile devicesNess

    mEnterprise Services,mHealth, mBanking

    Enterprise Mobile services, MobileHealth, Mobile Banking solutions

    Ideomobile

    Mobile

    Upcoming STKI round table Mobile

  • 8/9/2019 Summit 2010 OTC

    49/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 49

    Upcoming STKI round table Mobile

    Office of

  • 8/9/2019 Summit 2010 OTC

    50/104

    Galit Feins work Copyright 2010 @STKI

    Do not remove source or attribution from any graphic or portion of graphic 50

    Office of the CIOMain Theme

    The CIO

    Jump on the bandwagon -

    Real business value is there

    Office of the CIO

  • 8/9/2019 Summit 2010 OTC

    51/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 51

    Office of the CIOAgenda

    Office of the CIO Trends

    Project & Portfolio Mng

    PPM Tools

    Service Desk

    MEGA OTC Trends 2010 Office of

  • 8/9/2019 Summit 2010 OTC

    52/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 52

    Do not remove source or attribution from any graphic or portion of graphic

    MEGA OTC Trends 2010

    Slight exceed in IT Budget (back to 2008 level)

    Demand for IT will gradually expand

    Customer-facing & sales-supporting projects will be firston the rise

    Need for new projects will return hiring mode into the

    market

    Office of

    the CIO

    Demand for IT

    Office of

  • 8/9/2019 Summit 2010 OTC

    53/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 53

    Do not remove source or attribution from any graphic or portion of graphic

    Demand for IT

    Source: Information Week

    Office of

    the CIO

    2010 New Technology Investments OTC

  • 8/9/2019 Summit 2010 OTC

    54/104

    Galit Feins work Copyright 2010 @STKI 54

    Do not remove source or attribution from any graphic or portion of graphic

    2010 New Technology Investments

    Source: Information Week

    Analytics Outlook 2010

    Survey of 360 business

    technology professionals

    Note: Mean average ratingsbased on a 5-point scale,

    where 1 is investment will get

    cut significantly & 5 is

    investment will increase

    significantly

    Trends

    OTC Trends The Good News Office of

  • 8/9/2019 Summit 2010 OTC

    55/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 55

    Do not remove source or attribution from any graphic or portion of graphic

    OTC Trends The Good News

    After 6 years of talking about OTC its actually happening! Mostly in Financial & Telecom sectors

    Financial crisis & budget reduction in 2009 forced better ITG:

    Increased focus on IT costs - efficiency increasing

    Business oriented CIOs understood the importance of ITG

    New regulations requested better transparency

    Most ITOs have examined & evaluated their ITG process &tools

    ff f

    the CIO

    OTC Trends The Bad News

    Office of

  • 8/9/2019 Summit 2010 OTC

    56/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 56

    Do not remove source or attribution from any graphic or portion of graphic

    OTC Trends The Bad News

    IT is still mostly viewed as a cost center Too many ITOs cant calculate or prove that IT actually adds

    value

    Need for improvementin all practices

    (planning, demand, prioritization, resource & risk mng)

    No formal set of processes in place: Less than 20% of the organizations have a high commitment to

    SLAs, EA, PMBOK, ITIL, COBIT, SOX, etcLarge gap between what IT managers & business managers

    think about IT contribution to the business

    ff f

    the CIO

    Office ofMore IT managers than BU managers tend

  • 8/9/2019 Summit 2010 OTC

    57/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 57

    Do not remove source or attribution from any graphic or portion of graphic

    ff f

    the CIOto believe IT delivers value

    Source: Cutter

    Misalignment Challenges

    Office of

  • 8/9/2019 Summit 2010 OTC

    58/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 58

    Do not remove source or attribution from any graphic or portion of graphic

    Misalignment Challenges

    IT was not regarded as a partner Technology decisions were made

    without IT involvement, inc. purchases

    Lack of transparencyLack of BU commitment Consistent introduction of unplanned

    work into an unmonitored IT portfolio

    Reactionary vs. strategy based decisionmaking

    ff f

    the CIO

    Establishment of Office of the CIOOffice of

  • 8/9/2019 Summit 2010 OTC

    59/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 59

    Do not remove source or attribution from any graphic or portion of graphic

    Establishment of Office of the CIO

    Need for a new department / expanding the existing one

    Unlike elsewhere, Israeli OTC / BRM are built under CIO

    Business oriented IT managers (mostly IT project managers) CIOs support & ownership

    OTC/ BRM responsibilities:

    Methodologies & WF definition, process marketing, IT budgetcontrol & mng, PPM, tools evaluation, HR - resource allocation &mng, QA, GRC

    the CIO

    Office ofWhat is the current status of OTC in your org?

  • 8/9/2019 Summit 2010 OTC

    60/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 60

    Do not remove source or attribution from any graphic or portion of graphic

    the CIO

    Robust &Automatic17%

    Expansion29%

    Establish

    ment54%

    Source: STKI

    PMO vs. OTC

    Office of

  • 8/9/2019 Summit 2010 OTC

    61/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 61

    Do not remove source or attribution from any graphic or portion of graphic

    PMO vs. OTC

    PMO - Project Mng Office

    Project mng processes

    definition

    Support in business referents

    Accompany the project

    implementation

    Project Gantt control

    milestonesProject risk mng

    OTC Office of the CIOBusiness needs definition

    IT/Business alignment

    Overall perspectiveValue-focused IT spending

    Business & technical risks

    TCO calculation

    the CIO

    OTC Staffing Ratio Office of

  • 8/9/2019 Summit 2010 OTC

    62/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 62

    Do not remove source or attribution from any graphic or portion of graphic

    OTC Staffing Ratio

    Average size of Israeli OTC department: 3-5

    ~1.5% of IT department (between 0.5% - 4%*)

    Compared to ~5-8% in global orgs

    * in large enterprises, varies according to the maturity of IT

    Governance in the organization

    the CIO

    Essentials to consider

    Office of

  • 8/9/2019 Summit 2010 OTC

    63/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 63

    Do not remove source or attribution from any graphic or portion of graphic

    in OTC implementation

    Marketing ofOTC process CIOs understanding, embracing & championing the

    process

    Executive involvement & active support Financial & Osh" departments inclusion - appropriate funding,

    good ROI, financial goals

    Acknowledging the need for funding of resource time

    & appropriate tools to support the program Create a real partnership with your PPM vendor or with a ITG

    consultant

    the CIO

    OTC Myths

    Office of

  • 8/9/2019 Summit 2010 OTC

    64/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 64

    Do not remove source or attribution from any graphic or portion of graphic

    OTC Myths

    1. Takes many years untilit shows a valid value

    2. Can build on the

    way3. PPMtools are not

    important

    4. Too much visibility is

    bad for IT

    5. ITG consultants cant

    understand your

    business

    1. You can see the actualbusiness value after few

    month only

    2. Must be executives

    ownership & dedicatedresources

    3. ITG automation provides the

    essential transparency

    4. When you are undergroundno one notice your success

    either

    5. Best practices & knowledge

    utilization

    the CIO

    Its all about right decision

    Office of

  • 8/9/2019 Summit 2010 OTC

    65/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 65

    Do not remove source or attribution from any graphic or portion of graphic

    making based on single source

    Collect & inputs

    requirements

    Financial Depart

    Check

    business

    objectives &project indicators

    Approvals

    Business

    referent

    Check projects

    content with abudget & capacity

    Office of the CIOBusiness

    Executives

    the CIO

    Transparency Office of

  • 8/9/2019 Summit 2010 OTC

    66/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 66

    Do not remove source or attribution from any graphic or portion of graphic

    Transparency

    When everyone sees the same picture IT strategic planbased on projects contribution to the business,

    without political considerations

    Not every IT is ready for such a transparency :

    BU can now follow after their requirements progress & IT

    compliance with SLA

    the CIO

    Ongoing Activity Report Office of

  • 8/9/2019 Summit 2010 OTC

    67/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 67

    Do not remove source or attribution from any graphic or portion of graphic

    g g y p

    You can only achieve the realtransparency through hours spentper task report

    OTC process & benefits marketingwith executives dedication its the

    only solution for employeeresistance

    the CIO

    Office ofPPM Framework

  • 8/9/2019 Summit 2010 OTC

    68/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 68

    Do not remove source or attribution from any graphic or portion of graphic

    the CIOPPM Framework

    Source: Cutter

    Office of

    hCapex vs. Opex Spending

  • 8/9/2019 Summit 2010 OTC

    69/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 69

    Do not remove source or attribution from any graphic or portion of graphic

    the CIOCapex vs. Opex Spending

    Source: Cutter

    Regulatory

    $

    Number

    of projects

    What if analysis

    Office of

    h CIO

  • 8/9/2019 Summit 2010 OTC

    70/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 70

    Do not remove source or attribution from any graphic or portion of graphic

    y

    If your budget is 1M then your IT portfolio is

    If your budget is 3M then your IT portfolio is

    You can add your governance polices: If the risk score is > then X

    If the projects contribution score is < then Y

    If the Payback time is >then 2 years

    If the ROI is < then

    1M 2M 3M 4M

    Projects Size, Risk & Value

    the CIO

    Project Monitoring Office ofh CIO

  • 8/9/2019 Summit 2010 OTC

    71/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 71

    Do not remove source or attribution from any graphic or portion of graphic

    j g

    Commonly used set of metrics (budget, schedule, scope)

    that does not always reflect the projects contribution to

    the business goals or org. success

    No post-implementation audits to ensure successful

    system-use

    the CIO

  • 8/9/2019 Summit 2010 OTC

    72/104

    OTC as a preparation for

    Office of

    th CIO

  • 8/9/2019 Summit 2010 OTC

    73/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 73Do not remove source or attribution from any graphic or portion of graphic

    IT Chargeback

    IT aim to stop acting as unlimitedresource:

    Difficult to allocate operationalbudget

    Cloud computing model

    IT process mapping, transparency,resource mng & dashboards will be

    used as a platform for IT Chargeback

    the CIO

    Office of

    th CIOUpcoming STKI round table

  • 8/9/2019 Summit 2010 OTC

    74/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 74Do not remove source or attribution from any graphic or portion of graphic

    the CIOUpcoming STKI round table

    PPM Tools Office ofthe CIO

  • 8/9/2019 Summit 2010 OTC

    75/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 75Do not remove source or attribution from any graphic or portion of graphic

    About 10 ITOs implemented end-to-end PPM solution (Clarity,MSP)

    Successful implementation started in IT but today across allBU

    New PPM player in the Cloud Computing model on Force.complatform

    Microsoft launches MS Project 2010 (EA), which promises to be

    a full PPM solution & probably will bring to another marketawakening

    the CIO

    PPM on-Demand Office ofthe CIO

  • 8/9/2019 Summit 2010 OTC

    76/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 76Do not remove source or attribution from any graphic or portion of graphic

    There is almost no on-Demand PPM solution acceptancein Israel:

    Psychological reason - PPM solution concerns all strategicaspects of org. financial, budgeting, strategic projects,

    costs & clients Technological reason integration difficulty in SaaS model

    Integrators did not offer it to customers

    the CIO

    Benefits & Importance of OTC Office ofthe CIO

  • 8/9/2019 Summit 2010 OTC

    77/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 77Do not remove source or attribution from any graphic or portion of graphic

    Greater transparency & communication re what IT is workingon for a business build on: Single (automated) source of truth

    Unified methodology

    Increased business satisfaction with IT BU have a strong feeling of involvement & ownership of IT projects

    Sense of truth Business-IT partnership

    Better business & IT value

    IT delivery aligned with customers & business strategy IT became a core business initiator!

    the CIO

    ITG/ PPM- Positioning of the Israeli Market

    Office of

    the CIO

  • 8/9/2019 Summit 2010 OTC

    78/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 78Do not remove source or attribution from any graphic or portion of graphic

    LocalSupport

    Market Presence

    This analysis should be used with its

    supporting documents

    Vendors to Watch:

    CA

    HP

    Compuware IBM

    MSP

    PS Next

    Enterprise

    Worldwide

    Leader

    Microsoft

    New Player

    Approach

    the CIO

    Project Mngt - Positioning of the

    I li M k

    Office of

    the CIO

  • 8/9/2019 Summit 2010 OTC

    79/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 79Do not remove source or attribution from any graphic or portion of graphic

    Israeli Market

    LocalSupport

    Market Presence

    Enterprise

    Existing Israeli

    experience inproject mng

    This analysis should be used with its

    supporting documents

    Vendors to Watch:Compuware IBM

    Worldwide

    Leader

    Microsoft

    CA

    PS Next

    HP

    Primavera

    the CIO

    PPM Tools & Integrators in Israel Office ofthe CIO

  • 8/9/2019 Summit 2010 OTC

    80/104

    Galit Feins work Copyright 2010 @STKI 80Do not remove source or attribution from any graphic or portion of graphic

    IntegratorsNew Clients 09Clients

    CA, ProceedOrange, Teva,Jewish Agency,Bank Hapoalim

    Ministry of Tourism, Clalit,SanDisk,Leumi Card

    Clarity (CA)

    MSP, ONE1, PWCCellcom, Phoenix,Leumit, JusticeDepartment

    Menora, IAI, Tel-AvivMunicipality, Ayalon-insCIO Dashboard: RandomLogic, IDF, Elbit

    MSP

    HP, BDA-Partner, Mataf,Motorola(Global)

    PPM (HP)

    Matrix (Sibam)-Jacada (Global), Retalix(Global)

    CompuwareChangepoint(Matrix)

    IBM-BAW,EPM,RAM, RDComposer(IBM)

    PPM Tools & Integrators in Israel

    Office ofthe CIO

  • 8/9/2019 Summit 2010 OTC

    81/104

    Galit Feins work Copyright 2010 @STKI 81Do not remove source or attribution from any graphic or portion of graphic

    IntegratorsNew Clients 09Clients

    Matan, Orantech,Neway, PZ Projects,Proceed, Tefen

    Orantech: Netafim, ECI, Navy;Matan: MachteshimAgan,Prime Minister, MaccabiPZ Projects: Min. of ForeignAffers, Justice DepartmentTefen: Clal

    M-system, Leumit, IAI, IAA, Lotem,Bezeq, Mekorot, Tel Aviv Municip,Orbotech, Bank Leumi, Coca-Cola,Nice, Strauss-EliteMatan: Alvarion, IAA, Better Place,Tnuva, Random Logic; Orantech:Ceragon, Logic, AD Gency ,Sol gel ,Rocar ,Playtech, Sandisk; KAKAL,MODU, Kodak, RAD; Proceed: Malam

    EPM (Microsoft)

    *MS Project 2010 Launch @ 05/10

    Xioma, Signifer,Aman

    Bid Band Networks, IDE, Veraz,Opgal, Teva Tech

    Bank Discount, Menora, Teva, VisaCal, BVR, Nova, Evogene, LeadcomHazera Genetics

    PS Next (Xioma)

    EffectiveX,SalesForce.com

    NetafimApproach PPMon Force.com(EffectiveX)

    AvivMercava, IDF, IntelPrimavera(Oracle)

    Service Desk ServiceDesk

  • 8/9/2019 Summit 2010 OTC

    82/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 82Do not remove source or attribution from any graphic or portion of graphic

    HD is viewed as an operational part of the IT, hence it has

    gained top priority when it comes to cost reduction

    It was a year of examining, upgrading or switching of SD

    tools

    Part of BSM perception integrated with CMBD, Asset

    mng, Identity mng, ESM

    Desk

    PC Support Ratios

    ServiceDesk

  • 8/9/2019 Summit 2010 OTC

    83/104

    Galit Feins work Copyright 2010 @STKI 83Do not remove source or attribution from any graphic or portion of graphic

    pp

    Support Per PC for FTE

    Support per Employee for FTE

    TotalSupport

    per PC

    Third Image

    SecondLevel

    ServiceDesk

    Per FTE

    100136827521025 percentile

    1602000400385Median

    222363563545875 percentile

    Total

    Supportper Empl.

    Third

    Image

    Second

    Level

    Service

    Desk

    Per FTE

    91133025020025 percentile

    1621940404300Median

    185346753345875 percentile

    Source: STKI

    IT Service Desk

    P iti i f th I li M k t

    Service

    Desk

  • 8/9/2019 Summit 2010 OTC

    84/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 84Do not remove source or attribution from any graphic or portion of graphic

    Positioning of the Israeli Market

    LocalSupp

    ort

    Market Presence

    Enterprise

    MID-Tier

    This analysis should be used with its

    supporting documents

    Vendors to Watch:

    CA

    HP

    SysAid

    Microsoft

    BMC

    Pivotal

    SAP

    PeopleSoft

    Siebel

    IT HD

    Modules

    Worldwide

    Leader

    IBM

    Altiris

    Desk

  • 8/9/2019 Summit 2010 OTC

    85/104

    IT Help Desk Modules from CRM packages ServiceDesk

  • 8/9/2019 Summit 2010 OTC

    86/104

    Galit Feins work Copyright 2010 @STKI 86Do not remove source or attribution from any graphic or portion of graphic

    IntegratorsNew Clients 09Clients

    20 Partners, including:

    Matrix-Effect, SIT,Advantech, Malam-Team,Netwise, Bynet SW, Yael,El-AD.

    Matrix-Effect: Machteshim-Agan,MarlboroAdvantech: Eged, Shikunbinui,AmidarGuardian: Baad15, JewishagencyAlmog: Telmap

    Ministry of Finance, Israeli Navy, Intel,Prime Minister, Eldan

    EL AD: Judicial AuthorityMalam-Team: TAUMatrix-Effect: Igud, Malan, Superpharm,Ministry of Education, Cellcom, Visa Cal

    Microsoft

    CRM*(*ITIL complaint)

    ONE1Bat-Yam Municipality, Exlibris, Systematics,Panorama, Telmap, Ericom,FGG Radvision,

    Gilat, Maccabi, Shahal, Ritalix, Globs,Tadiran, Negev Ceramics, Orad

    Pivotal

    Ness, IBM, Taldor,Advantech

    Paz, Isr. Government, BazanSAP

    MatrixMinistry of Foreign Affairs, Mamram, BezeqPeopleSoft

    Taldor, IBMBank LeumiTnuva, Golden PagesSiebel*

    Siebel CRM on-Demand

    Upcoming STKI round table ServiceDesk

  • 8/9/2019 Summit 2010 OTC

    87/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 87

    p g Desk

  • 8/9/2019 Summit 2010 OTC

    88/104

    Galit Feins work Copyright 2010 @STKI

    Do not remove source or attribution from any graphic or portion of graphic 88

    OutsourcingMain Theme

    Outsourcing is not dead its just changingto a new form of sourcingCLOUD COMPUTING

    Sourcings Agenda

  • 8/9/2019 Summit 2010 OTC

    89/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 89

    Sourcing Strategies

    Outsourcing Trends

    Cloud Computing

    Professional Services

    Outsourcing Israeli Trends Sourcing

  • 8/9/2019 Summit 2010 OTC

    90/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 90Do not remove source or attribution from any graphic or portion of graphic

    In last several years outsourcing in Israel received bad reputation: Dramatic decline in number of new deals

    Together with successful outsourcing deals we witnessed a few

    backsourcing deals, suppliers switching, scope reducing & deals thatdidnt meet the clients expectations Global outsourcer providers didnt leverage methodologies which succeeded in the

    world; outs. deal summed up in transferring employees from company A to company B

    In agile world with rising complexity in technology, the need foroutsourcing still exists it just requires some adjustments

    Source: Israeli CIO

    What to Outsource?

    Sourcing

  • 8/9/2019 Summit 2010 OTC

    91/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 91Do not remove source or attribution from any graphic or portion of graphic

    STRATEGIC IT

    Strategic functions drive thecompanys dollar, stock value

    & competitive advantage:

    Business development

    New system development

    Product marketing support

    Sales force automation Business & IT alignment

    R&D

    TACTICAL IT

    Tactical functions simply keepthe business up & running ona day-to-day basis:

    Infrastructure maintenance

    Service Desk

    Testing

    Printing BPO

    ERP maintenance

    Outsource In-House

    Source: STKI 2007

    Infrastructure Outsourcing

    Sourcing

  • 8/9/2019 Summit 2010 OTC

    92/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 92Do not remove source or attribution from any graphic or portion of graphic

    What about infrastructure mng?

    2009 was the worst year for Israeli infrastructure

    Cost reduction by commodity solutions is not

    always the right decision for the business

    Serious problems in DC, disabled org. services &

    demanded CEOs involvement

    Increasing IT complexity combined with multiple

    systems & interfaces resulted in loss of control

    Critical Org. Function Sourcing

  • 8/9/2019 Summit 2010 OTC

    93/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 93Do not remove source or attribution from any graphic or portion of graphic

    As a result of disabling of key business processes : New regulations from Supervisor of Banks

    New insurance regulations

    Infrastructure is critical to business success

    I believe we will see some changes in infra operational

    outsourcing model (IaaS)

    Outsourcing is not dead its justh i

    Sourcing

  • 8/9/2019 Summit 2010 OTC

    94/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 94Do not remove source or attribution from any graphic or portion of graphic

    changingFrom comprehensive outsourcing

    (full IT) in early 2000 to selective

    outsourcing on/off-premises

    (tactical IT operations) through

    offshore, hosting (real estaterental) & utility computing

    (computing on-Demand) to a new

    form of sourcing Private & Public

    CLOUD COMPUTING

    Cloud Computing Definition

    Sourcing

  • 8/9/2019 Summit 2010 OTC

    95/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 95Do not remove source or attribution from any graphic or portion of graphic

    Highly scalable IT resources SW, CPUs, storage capacity availableas a service & whose usage is measured & billed per use:

    Computers & storage are housed in huge, offsite DC

    Internal cloud onside DC

    Users don't own the computer / SW

    Technology & infra behind the cloud are invisible

    Users pay for what they use, similar to electricity

    Available over the Internet as a service on Demand: SaaS, PaaS, IaaS

  • 8/9/2019 Summit 2010 OTC

    96/104

    What's new?

    Sourcing

  • 8/9/2019 Summit 2010 OTC

    97/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 97Do not remove source or attribution from any graphic or portion of graphic

    Centralizing computing power or utility computing is not new

    even returns to the computer's roots (MF, Service Bureau), BUT

    Technology has matured & stabilized along with attractive

    prices made the cloud model highly cost effectiveMultitenancy customized services on unified infra

    Subscription pricing

    Remote services Remote HD, backup data solution, DRP,Outlook mng, access mng, etc.

    Pros & Cons Sourcing

  • 8/9/2019 Summit 2010 OTC

    98/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 98http://www.powerpoint-search.com/what-is-cloud-computing-ppt.html

    SourcingCloud Computing Offerings

  • 8/9/2019 Summit 2010 OTC

    99/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 99Do not remove source or attribution from any graphic or portion of graphic

    SaaS

    PaaS

    IaaS

    DaaS

    Professional Services

    Sourcing

  • 8/9/2019 Summit 2010 OTC

    100/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 100Do not remove source or attribution from any graphic or portion of graphic

    Compared to last years drop, PS market will grow due to IT

    budgets & rise of new projects

    Israeli PS market experiences a minor earthquake due to:

    Price & PS working hours reduction in economic downturn

    Ministry of Finance tender

    PS paycheck transparency to prevent overcharged or low

    quality WF

    SourcingPS Salaries Distribution

  • 8/9/2019 Summit 2010 OTC

    101/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 101Do not remove source or attribution from any graphic or portion of graphic

    Low quality workers

    And once again is cheaper pricethe best solution?

    Sourcing

  • 8/9/2019 Summit 2010 OTC

    102/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 102Do not remove source or attribution from any graphic or portion of graphic

    the best solution?

    In recent years service providers gave huge discounts (upto 60%) to win tenders

    ITOs set the price as the prime parameter in selectingservice provider, even though quality has its price

    Israeli market will move to COST+ model: Average market salary + service providers reasonable fee

    Summary

    The End

  • 8/9/2019 Summit 2010 OTC

    103/104

    Your Text hereYour Text here

    Galit Feins work Copyright 2010 @STKI 103Do not remove source or attribution from any graphic or portion of graphic

    Mobile Its not a leading edge its a necessity

    Office of the CIO - Real business value is there

    Cloud Computing - a new form of sourcing

    The End

  • 8/9/2019 Summit 2010 OTC

    104/104

    Your Text hereYour Text here

    Thank you!Galit Fein

    Blog: www.galitfein.blogspot.com

    Twitter: GalitFein

    http://www.galitfein.blogspot.com/http://www.galitfein.blogspot.com/http://www.galitfein.blogspot.com/http://www.galitfein.blogspot.com/http://www.galitfein.blogspot.com/