Summerfuel FinanceClass 8: 7-19-2016

Today Stock ReportsMarketing BasicsWork on Your Business

Plans

Stock Reports Today 1.Oliver2.Javier 3.Ali 4.Joseph 5.Eduardo6.Joao

The Marketing PlanMarket Analysis

Target MarketWho is your Competition

Marketing Strategy- the 4 P’sProduct – Design, features

Place - Method of Sales and Distribution (stores, offices, kiosks, catalogs, d/mail, website)

Promotion- How w medium , where ill you advertise, package, brand, package

Pricing (price strategy and competitive position

Product1. What is Your Value Proposition to your

customers

2. Consider Supply and Demand ?

3. Can you make the product , market and sell it for the profit that you need to make ?

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Categories of New ProductsWhich Approach Will You Take?

New-to-the-World

New Product Lines

Product Line Additions

Improvements or Revisions

Repositioned Products

Lower-Priced Products

PriceWhat will be the ALL of the costs that will

go into making your product and running your company ?

What will you need to charge to cover cost and make a profit that your investors and lenders expect from you ?

How many do you need to sell to break even ?

PlaceHow will you get your product from

creation to the customer ?What will be the most cost effective way to

that ?

PromotionHow will you get your product and your

value proposition known ?Who is your target market ?What type of person will buy your product?What type of promotion will be cost

effective?Will you use humor, information, glitz?

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Media Decisions in Advertising

Newspapers

Magazines

Radio

Television

Internet

Outdoor Media

Direct Mail

Trade Exhibits

Cooperative Advertising

Brochures

Coupons

Catalogs

Special Events

Monitored Media Unmonitored Media

PromotionA Couple of Successful Promotional

Campaignshttps://vimeo.com/6033227 https://www.youtube.com/watch?v=IJNR2EpS0jw

Canadian Breakfast Cereal Dumb Ways to Die is an Australian public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia,

to promote rail safety

Business Plan Outline1. Executive Summary2. Part I: The Organizational Plan3. Part II: The Marketing Plan4. Part III: Financial DocumentsWork on In Class : Tuesday & Wednesday

this week, Monday next weekPresent next Tuesday and Wednesday

You will get out of this what you put into it !