summer training report1
TRANSCRIPT
A
Project Study Report
ON
Training Undertaken at
SHREE CEMENT LTD.
“Human Resource Planning In Shree Cement Limited.”
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
Submitted By: - Submitted To:-
Surbhi Rawat Mr. R. K. Motwani
MBA III Sem.
Engineering College, Ajmer
PREFACE
With the help of this project I have come to know that mere knowledge is not enough to
understand the human behavior and the how the organization plan human resource to perform
the job in their organization. The summer training project has helped me to understand a few
very important concepts that in today’s world are required and make business do well.
Education imparts enlightenment but training polishes the personalities of an individual. The
Institute directed me to undertake summer training project in Shree cement ltd. Beawar and
prepare a report.
The whole project is divided in five segments:
o First segment consists of introduction, Objective of studies, Research Methodology,
scope of study.
o Second segment consists of industrial profile, Company profile.
o Third segment consists facts and findings and Human Resource Planning.
o Forth segment consists conclusion.
o Fifth segment consists of Recommendations.
2
Acknowledgement
I express my sincere thanks to my project guide, Mr. Gopal Tripathi,
Training Incharge of Human Resource Deptt. , for guiding me right form
the inception till the successful completion of the project. I sincerely
acknowledge him for extending their valuable guidance,support for literature,
critical reviews of project and the report and above all the moral support
he had provided to me with all stages of this project.
I would also like to thank the supporting staff of Human Resource Department,
for their help and cooperation throughout our project.
(Signature of Student)
Name of the Students
3
CEMENT INDUSTRY STRUCTURE & DEVELOPMENTS
India is the second largest cement producer in the world next only to china. Despite the
fact that the Indian economy continues to reel under the recessionary environments the
Domestic cement industry emerged as an exception and registered a growth rate of 11 % in
Production over the previous year.
There are more than 130 large plants owned by 52 companies In. 2005-2006 the total
installed capacity for cement manufacture stood 160.24 million tones. The capacity utilization
of 88 %, the highest ever as compared to 83 % in the previous year. The industry recorded a
production of 141.81 million tones. The share of blended cement has been increasing to 61 %
from 56 %. As companies shifting their emphasis from OPC to blended cement. The cement
industry on the whole, recorded a CARG of 10 % over the last two decades.
The export during the year 2005-2006 is increased at 6.01 million tones against 4-07 million
tones in the 2004-2005. However export of clinker went down to 3.18 million tones against
5.99 million tones.
OPPORTUNITES & THREATS :
The cement industry in India is poised to grow satisfactorily as demand is anticipated due to in
going “BHARAT NIRMAN" plan I other ambitious targets projected by Government; planning
for timely completion of road project and focus on agriculture.
The industry continues to be plagued by very high taxes both at the Central and state level,
this is a major worry for the cement industry.
4
Outlook :
The long term outlook for the cement industry is encouraging. The demand for cement from
the government and private sector would continue to increase in coming year, because of
substantial additional plan outlay provided by the central government in the infrastructure
development and housing sector.
The cement production has been increasing in the recent years with increased emphasis on
production of blended cement.
Risk & Concerns:
The truck loading restrictions imposed by state governments is a matter of concern as it
increases overall cost to the industry. High level of taxed and duties imposed by Central as
well as State Government and higher prices of fuels and freight are major concerns of the
Industry.
SCENARIO OF INDAIN CEMENT INDSUTRY
Cement industry is a core sector and forms the backbone of the infrastructure development of
the country. Cement manufacturing began is India in 1911 the 1st plant had a capacity of 200
tones per day. The industry was delicensed and uncontrolled in 1989. The Investment cost per
ton installed capacity in 2002 for a cement plants is Rs. 4500 /- per ton as compared to Rs.
600/- per ton in late 70's India is one the best quality cement manufacturer's of the world . It
stands in the top 5 cement producing nations of the world.
There are many big concerns producing cement in India.
5
%Growth in Cement Production-(2006-07/2005-06)(April-March)
State %change State %change
1.Northern Region
a. Punjab
b. Rajasthan
c. Himachal Pradesh
4
9
7
4.Western Region
a. Gujarat
b. Maharashtra
12
6
Northern region 8 Western Region 10
2.Eastern Region
a. Bihar
b. Jharkhand
c. Orissa
d. West Bengal
e. Chattisgarh
0
29
5
10
8
9
5.Central Region
a. Uttar Pradesh
b. Madhya Pradesh
5
9
Eastern region 10 Central Region 8
All India 10
YEAR 2005-06
Region Installed
Capacity(in MT)
Production
(in MTS)
% Share Of
Production
NORTH 29.31 29.67 21%
SOUTH 50.96 44.88 30%
EAST 23.38 20.05 15%
WEST 28.94 24.93 19%
CENTRE 25 22.28 15%
TOTAL 157.59 141.81 100%
6
YEAR 2006-07
REGION INSTALLED
CAPACITY
(in MT)
PRODUCTION
(IN MTS)
%SHARE OF
PRODUCTION
NORTH 32.60 32.10 21.00
SOUTH 53.48 49.81 32.00
EAST 25.19 22.07 14.00
WEST 28.94 27.30 18.00
CENTRE 25.50 24.04 15.00
TOTAL 165.71 155.32 100
NORTH: Punjab, Delhi, Haryana, Himachal Pradesh, Rajasthan, Chandigarh, J&K, West U.P.
& Northern Parts of M.P.
WEST: Maharashtra, & Gujarat
SOUTH: Tamil Nadu, A.P., Karnataka, & Kerala
EAST: Bihar, Orrisa, W.B., Assam, Meghalya, Chattisgarh, & Jharkhand
CENTRAL: U.P., M.P.
% Growth in Cement Production
0
5
10
15
20
25
30
35
State
%change
State
%change
7
CHAPTER 1
INTRODUCTION
COMPANY PROFILE
Shree Cement Ltd. is an energy conscious & environment friendly business organization.
Having Nine Directors on its board under the chairmanship of Shri.B.G. Bangur, the policy
decisions are taken under the guidance of Shri. H.M. Bangur, Managing Director. Shri.
M.K.Singhi, Executive Director of the Company, is looking after all day-to-day affairs. The
company is managed by well qualified professionals with broad vision who are committed to
maintain high standards of quality & leadership to serve the customers to their fullest
satisfaction.The board consists of eminent persons with considerable professional expertise in
industry and field such as banking, law, marketing & finance & general management.
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Location
Shree Cement Unit I & II is located at Beawar, 185 Kms. from Jaipur off the Delhi-Ahmedabad
highway. Amongst the plants in the state it is nearest from its marketing centers.
Bangur Cement Unit (III, IV, V, VI & VII) is located at RAS, 28 Km from Beawar in Pali Distt.
We are coming up with Grinding Units at Suratgarh & Laksar (Distt. Haridwar, Uttrakhand).
Shree Cement Grinding Unit (KKGU) is located at Khush Khera Dist. Alwar Nearest to Delhi.
Philosophy
Let noble thoughts come to us from all over the world. –Rigveda
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Business Ethics
• Enforce good corporate governance practice.
• Inculcate integrity of conduct.
• Ensure transparency and credibility in communication.
• Remain accountable to all stakeholders.
• Encourage socially responsible behaviour..
Vision
Mission
10
Polices of Shree cement ltd.
Quality Policy-
11
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Progressive Management
Shree Cement supplemented its attractively low capital investment per tonne with one of the
lowest manufacturing costs in the Indian cement industry.
Starting with 0.6 million tons per annum of cement in 1985, the capacity was upgraded to 0.76
million tons in 1993. Second plant with installed capacity of 1.24 million tons per annum was
commissioned in 1997, in record time of 18 months, raising total capacity to 2.0 MTPA. Even
during recession in the industry, it was possible for it to enhance capacity further to 2.6 MTPA
due to its strategic location and better brand image and is the largest single location plant in
North India. The companys installed capacity accounted for 15 percent of Rajasthans total
capacity in 2002-03 and 2.5 percent of Indians production in 2002-03. Cement production
increased 3.42% from 2.747 million tons in 2002-03 to 2.841 million tonnes in 2003-04.
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At the end of year 2008, Shree Cement Limited has entered the big league with current overall
production capacity of 9.1 million tons. Shree Cement has evolved into one of Indias top ten
cement makers with 18% market share in North India.
Believing in the theory of self-sufficiency, Shree Cement Limited has installed its own Captive
Power Plants at Beawar & Ras with a combined capacity of 119.50 MW.
Once again, the low cost was the result of scores of initiatives across all levels within the
company. Some resulting in small savings. Some in big. But each primarily driven by the belief
that what was being done could be done better.
Success Driver
PEOPLE AS PROGRESS DRIVERS
Shree believes that what is present in the minds of people is more valuable than the assets on
the shop floor. All the company’s initiatives are directed to leverage the value of this growing
asset.
TEAMWORK
Shree leverages effective team working to generate a sustainable improvement.
LEADERS AT EVERY LEVEL
Shree believes in creating leaders -not just at the organizational apex but at
Every level, resulting in a strong sense of emotional ownership.
CULTURE OF INNOVATION
Shree believes that what is good can be made better -across the organization.
CUSTOMER FOCUS
Shree is committed to deliver a superior quality of cement at attractively affordable prices.
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SHAREHOLDER VALUE
Shree is focused on the enhancement of value through a number of strategic and business
initiatives that generate larger and a better quality of earnings.
COMMUNITY AND ENVIRONMENT
Shree’s community concern extends from direct assistance to safe and dependable operations
for its members and the environment.
Marketing
Over the last few years, there has been a remarkable shift at Shree: from a Production-centric
to a customer-obsessed organisation.
• Challenges
• Marketing presence
• Markets
• Market States
Markets classification
Markets States
Primary Rajasthan
Secondary Delhi, Punjab, JK, Haryana, Western U.P. and Uttaranchal
Tertiary Gujarat, M.P. and Central U.P.15
Challenges
Due to the nature of the product - bulky, low priced - it became increasingly difficult to sell the
product across a large territory. Besides, higher realisations in distant territories did not mean
that the gain would accrue to the company since the incremental freight would neutralise the
price advantage. As a result, it became important to arrive at a median between realisations
and distribution costs and earn a comfortable margin.
Marketing presence
Over the last three years, Shree considerably strengthened its marketing presence. Since the
company is based in Rajasthan, the state is the company’s principal market.
Rajasthan is India’s largest cement producing state and Shree’s is the largest single location
plant in northern India. The company’s northern-most positioning within Rajasthan makes it the
closest among all Rajasthan manufacturers to Delhi, Haryana and some parts of Punjab, a
significant cost edge. The company enjoys a market share of about 11 per cent in north India.
MARKETS
Each cement manufacturer has a primary and secondary market. The former is one, which is
the closest to the production centre where it fetches the best realisations while the latter is
usually at a distance where realisations are lower.
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In an industry where consumer loyalties change every rupee, Shree’s biggest achievement
was that it built an emotional bond with its stakeholders.
This transpired as a result of a number of initiatives:
The company produced a 53 grade product at a 43 grade price - better quality at a
lower price.
The company positioned its brands around longer life (durability), emphasising product
longevity.
The company innovated the launch of corrosion resistant grade like Red Oxide, winning
innovations in a staid industry.
Shree put its products deeper within most territories. Besides, it invested in logistics to
reach retail shelves faster. As a result, Shree’s products moved quicker off retail
shelves: every 0.65 seconds in 2001-02 and every 0.58 seconds in 2002-03. As the
company’s primary customers - dealers - accelerated the rotation of their working
capital, they maximised their return on capital, ensuring brand loyalty.
Shree accelerated footholds through a stronger Rs 3 cr advertising campaign for its Red
Oxide brand in the regional print and electronic medium in 2002-03.
Shree educated its principal users - the masons and architects.
Rajasthan
Highlights, 2002-3
Increase in market share.
Stronger dealer network.
Deeper rural penetration.
Increased promotional activity.
Stronger customer service.
The successful launch of Red Oxide cement.
Performance
The company sold 8.07 lac tonnes in 2002-03 (4.39 lac tonnes in 2001-02 -nine months) in
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Rajasthan (29.60 per cent of the company’s sales). It sold 44,978 tonnes and 22,264 tonnes
per month in the trade and non-trade segments respectively. Trade sales in 2002-03 were
higher than the monthly average of 33,069 tonnes in 2001-02
Network
Shree’s dealer network in Rajasthan increased to 371 in 2002-03 and translated into enhanced
sales and Rajasthan protected realisations. The company appointed more field officers who
serviced customers at regular intervals. Rajasthan had nine business centres, which provided
timely services for better customer satisfaction. The company conducted meetings with
masons to garner a better response.
Competition
Though competition was severe from Vikram, Ambuja, JK, BCW and Binani, Shree was able to
enhance its market share within the state from 11.01 per cent in 2001-02 to 13.12 per cent in
2002-03. Even though low priced alternatives were available, Shree’s 53 grade sold more than
the other grades. Dealer performance Shree serviced the dealer with regular service, prompt
solutions and a better return on the invested capital. Sundry debtor declined to four days in
thetrade segment and 32 days in the institutional segment. Old outstandings were recovered.
Outlook
The company expects to service the dealer network, enhance volumes, focus on unmapped
areas and reduce costs. It expects to focus on Red Oxide brand through stronger awareness
building.
Delhi
Highlights, 2002-3
Market share increased from 15 per cent in 2001-02 to 18 per cent in 2002-03
The dealer network was considerably strengthened
Increased penetration
Higher blended sales
Increased brand promotional activities
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Performance
The company sold 5.35 lack tones in 2002-03 (3.59 lack tones in 2001-02 -nine months) in
Delhi (20 per cent of the company’s sales) accounting for a 18 per cent share in the Delhi
market. The trade segment accounted for 21,421 tonnes and the non-trade segment
accounted for 23,128 tonnes per month. To create a distinction in the market, the launch of
Red Oxide cement met with success. Trade sales increased by 15 per cent during the year.
blended grade cement registered strong growth of 58 per cent during the year.
Network
Shree’s continued success in the Delhi market was on account of focused network
development activities. The company has five business centres and registered a 60 per cent
growth in the retail network. Apart from growing its network, the company has taken strong
steps to strengthen customer service. It has created greater awareness with customers about
the benefits of using Red Oxide cement over other cement grades. The timely disposal of
customer problems is building a stronger service brand and raising the visibility of Shree’s
products in the marketplace.
Competition
The demand in the Delhi market grew by one per cent during the year. This market is
witnessing a higher growth in the blended segment. The key players in this market are Shree,
Vikram, JK, Ambuja and Lakshmi cement.
Dealer performance
The focus on stronger dealer performance has helped generate higher sales. Additionally, the
company focused strongly on its outstanding position in the market. This has led to a sharp fall
in outstandings from Rs 11.05 cr on 31 March 2002 to Rs 8.96 cr on 31 March 2003. Currently
the outstandings are under control and are collected within 3-5 days.
Outlook
The Company is targeting higher sales through several initiatives including strengthening its
dealer network. Moreover, Shree is focused on converting its OPC sales into Red Oxide
cement. Additionally, a focus on superior logistics and lower transportation costs will help
improve margins.
19
Punjab
Highlights, 2002-3
Appointment of new and high potential stockiests
A greater concentration towards the trade segment
Enhanced the packaging and branding of the products
Focused on improved advertisement and promotional activities
The successful launch of Red Oxide cement
Performance
The Company sold 3.68 lack tones in 2002-03 (2.82 lack tones in 2001-02 -nine months) in
Punjab (15 per cent of the company’s sales) accounting for a seven per cent share in the state.
It sold 24,247 tonnes and 6,433 tonnes per month in the trade and non-trade segments
respectively. Trade sales in 2002-03 were higher than the monthly average of 17,885 tonnes in
2001-02.
Network
Shree’s retail network in Punjab grew by 75 per cent. The number of dealers rose to 187 in
2002-03. The company has opened five business centres in the state. The combination of
more dealers and business centres translated to higher sales, especially in the trade segment.
The focus on providing prompt service and paying customer visits to learn about their concerns
and their quick redressal has helped enhance business opportunities.
Competition
Key competition came from companies like Grasim and Ambuja. Grasim established a grinding
unit that led to higher cement output resulting in a drop in prices. Shree was able to maintain
its prices and its focus on Red Oxide cement opened greater revenue opportunities. Moreover,
the focus on enhancing volumes helped Shree generate greater sales in its chosen markets.
Higher volumes and stable prices resulted in greater profits.
20
Dealer performance
The Company strengthened its customer relations both in the trade and non-trade segment.
This combined with the delivery of superior product and service needs helped enhance the
visibility of the Shree brand. This service also helped improve the outstanding position and
monitor and recover old debts. Sundry debtor declined to seven days in the trade segment and
12 days in the institutional segment.
Outlook
Shree is focused in increasing the sales in both the trade and non-trade segment. Moreover,
the focus on strengthening the dealer network is also likely to spur volumes. The company is
also planning to appoint another 100 quality stockiests to penetrate the markets better.
Moreover, the focus on converting a higher percentage of OPC sales to Red Oxide will help
enhance margins.
Haryana
Highlights, 2002-3
• The dealer network has been strengthened
• Higher advertising has resulted in creating a better demand-pull
• A higher concentration on blended cement
• The closure of dumps in Hissar, Sirsa and Jind and the service from Narnaul has helped
lower transportation and manpower costs.
• Market witnessing a shift from OPC to blended cement
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Performance
The company sold 5.48 lac tonnes in 2002-03 (3.37 lac tonnes in 2001-02 -nine months) in
Haryana (20.11 per cent of the company’s sales) accounting for a 16.04 per cent share in the
Haryana market. The trade segment accounted for 23,189 tonnes and the non-trade segment
accounted for 22,482 tonnes. To create a distinction in the market, the launch of Red Oxide
cement met with success. Blended grade cement registered strong growth of 35 per cent
during the year.
Network
Shree’s continued success in the Haryana market was on account of focused network
development activities. The company has three business centres and registered a 25 per cent
growth in the retail network. Apart from growing its network, the company has taken strong
steps to strengthen customer service. The timely disposal of customer problems is building a
stronger service brand and raising the visibility of Shree’s products in the marketplace.
Competition
The Haryana market has grown by 5.90 per cent in 2002-03. This market is witnessing a
higher growth in the blended segment. The key players in Haryana are Shree, Grasim, JK,
Ambuja, Lakshmi, Binani and BCW. Shree was able to enhance its market share within the
state from 13.95 per cent in 2001-02 to 16.04 per cent in 2002-03.
Dealer performance
The focus on stronger dealer performance has helped generate higher sales. Additionally, the
company focused strongly on its outstanding position in the market. Currently the outstandings
are under control and are collected within 18 days.
22
Outlook
The company is targeting higher sales through several initiatives including strengthening its
dealer network. The company is also focused on increasing its trade sales to an average of
27,000 tonnes per month. Moreover, Shree is focused on converting its OPC sales into Red
Oxide cement. A focus on quicker deliveries and the creation of a newly created logistic team
will further help lower costs.
Uttar Pradesh and Uttaranchal
Highlights, 2002-3
A stronger focus on high realisation areas
A higher coverage of non-represented marketing areas
Launched Red Oxide cement
Superior collection resulted in lower realisation cycle
Vigorous promotional activities have been initiated to strengthen market share
Performance
The company sold 4.25 lack tones in 2002-03 (3.37 lack tones in 2001-02 -nine months) in
Uttar Pradesh and Uttaranchal (15.60 per cent of the company’s sales) accounting for a 20 per
cent share in the Uttar Pradesh and Uttaranchal market. The trade segment accounted for
22,537 tonnes and the non-trade segment accounted for 12,895 tonnes per month.
Network
Shree’s continued success in the Uttar Pradesh and Uttaranchal market was on account of
focused network development activities. The company has 5 business centres and registered
a 30 per cent growth in the retail network. Apart from growing its network, the company has
taken strong steps to strengthen customer service. The creation of greater awareness with
customers about the benefits of using Red Oxide cement over other cement grades helped
generate superior sales.
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Competition
The Uttar Pradesh and Uttaranchal market has grown by 15.54 per cent in 2002-03. This
market is witnessing a higher growth in the blended segment. The key players in Uttar Pradesh
and Uttaranchal are Shree, ACC, Vikram, Ambuja, Lakshmi and Birla Uttam.
Dealer performance
The trade sale segment consolidated in 2002-03. The rural area network was consolidated in
2002-03. The Business Centre Operations were also strengthened, quality services to the
customer were enhanced and higher technical services were provided. This created better
awareness with customers and consequently resulted in higher sales.
Outlook
The future will depend on focused sales in higher realisation areas, increase in the retail
network, deeper penetration in rural segments and a greater focus on exclusive sales points.
Moreover, clearer defined marketing areas for dealers and a focus on profitable marketing will
not only increase sales but also make it more profitable.
Innovation Innovative & Cost Conscious Management
• Leadership in the use of alternative waste fuel
First cement plant in India to maximise substitution of imported coal by petcoke (petroleum
industry waste) thereby increasing profitability and saving natural resources.
• Initiatives for Global Warming reduction
Pioneered in the application of innovative Electro Static Precipitator technology in DG power
generation to save fuel and combat pollution, and replaced HSD by LDO.
24
• Achieved unity power factor
.. in electrical distribution system to reduce maximum demand, and transmission / distribution losses•
Partial utilization of waste heat
.. for 3 MW power generation.
• Initiator in the use of petcoke for power generation in India
36MW captive thermal power plant under commissioning to generate quality power for the
Plant, avoids transmission and distribution losses, and provides surplus power to Rajasthan.
SAVINGS: Rs 496.46 million pa
• Development of DD Cones
In house development of Deduiling Cones for cyclones resulting in reduction in pressure drop,
higher outputs and lower energy consumption.
• Single Roller press for two Ball Mills
Capacity enhancement & utilization of CM-2 Roller press for capacity increase and energy
saving in CM-1 ---Energy Saving - 2.02 kwh / T cement
Medical Welfare
• Full fledged hospital, well equipped lab facilities including x-ray and pathological lab at colony
premises.
• Well equipped dispensary with compounder at mine site.
• Annual eye camps since last 8 years. In year 2003, 89 operations and more than 350 check-
ups were arranged. Spectacles were also provided to needy persons.
• Enlistment of volunteers for blood donation as and when required in emergencies.
• Conduct various immunisation & vaccination camps.
• Donated children ward, water coolers, DG sets to A.K. Hospital Beawar.
• Transportation facilities is provided in emergencies to near by villagers.
25
• To Safeguard Employees' Health The Company Organized De-Addiction Campaigns Related
To The Consumption Of Tobacco Products, Smoking And Drinking.
• Free From Plastic Bags.
• Organized physically handicapped assistance camp in may 2002 inaugurated by hon'ble
Chief Minister of Rajsathan shri Ashok Gehlot and distributed :-
• Hand Cart
• Sewing Machine
• Crutches
• Tri-Cycle Safety
SAFTY
The company established the Occupational Health and Safety Assessment Series – OHSAS-
18001. The management system based on OHSAS-18001 demonstrates its responsibility to
employees, clients, stockholders and society as a whole by ensuring that it reduces health and
safety risks. This is coupled with benefits of an effective management system that will help the
company reduce downtime and help form a highly motivated, efficient and productive
workforce and create a healthy bottomline. This series has been developed to facilitate the
integration of quality, environmental and occupational health and safety management. Under
this series, the company expects to conduct extensive medical examinations for staff, workers
and contractors once every year. It also intends to maintain a comprehensive database on
medical examination records, health registers and monthly statistics of patients and their
health patterns. This will facilitate the company in mapping the fitness and health of each and
every employee in the organisation.
At Shree, a Safety Day is observed on the first day of each month where all safety issues are
discussed extensively to prevent occurrence. Similarly, a Safety Day is observed on the
second day of each month at the power plant.
26
At Shree, 4 March is observed as National Safety Day during which essay writing, poster
designing and slogan competitions are conducted around the safety theme.
Shree shop floor workers comply rigorously with a safety dress code, which comprises wearing
complete personal protection equipment (helmet, eye shield, goggles, dust mask, ear plugs,
fire-proof apron and boots) at all times.
Shree’s plant is equipped with adequate fire-fighting equipment (extinguishers and a fire
engine).
Air Safty
Emissions to Air
Shree Cement believe that environment protection is the need of the hour and industrialization
can be best enjoyed if pure air, clean water and all around greenery are maintained. "CLEAN &
GREEN IS PROFITABLE" Shree is an ISO - 14001 company with well defined environment
policy & documented environment strategy.
Stack Emission
Right from the inception, pollution was kept under control by installing highly efficient bag filters
and electrostatic precipitators.
Installation of DD cones in various cyclones to increase the collection efficiency of the
cyclones.
Improved ESP efficiency.
Installation of high efficiency double rotary air locks at preheater feed, dust collectors,
separator cyclone etc.
The trend of Raw mill & Kiln ESP stack emission is given below.
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New Project-
RAS CEMENT PROJECT
Shree Cement Limited is setting up a new green field Project at Village Ras, Tehsil Jaitaran,
District Pali of Rajasthan. The capacity of the plant is 3000 Ton Per Day of clinker
productionwith an approximate investment of about Rs. 300 Crores.
The company has already engaged eminent Consultant
for the same and all the major orders has been placed
so as to achieve the ambitious target to commission the
plant by August 2005 which is fifteen months from the
date of first order placement i.e. May, 2004.
The main plant & machineries would be supplied by
KHD Humboldt Wedag AG - Germany & GEBR Pfeiffer
AG - Germany.The plant will be based on the latest
Technology available and maximum Automation would be done to keep the minimum
manpower. The company is having sufficient mining lease at Ras to cater its production
requirements for the upcoming 50 years. The Company is also expanding the power
generation capacity of its Captive Power Plant to meet the power requirement of the upcoming
plant.
A dedicated project team is already working round the clock on the Project to achieve the
targeted competition by August 2005, and so far 25% of the work has been completed.
As the project site is located in proximation to the potential market, it would provide a
competitive edge logistically.
Latest technology available is being adopted to achieve maximum automation to achieve
optimum efficiency and manpower utilization.
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Corporate Social Responsibility
A responsible & caring corporate citizen, Shree Cement strongly believes in the cohesive
concept of Social development & cultural management. A part of its profits is utilized in
meaningful welfare driven initiatives that make a qualitative difference to the lives of a weaker
sections of the society. Carried out through the SCL Staff/Ladies Cooperate Society of Shree
Cement efforts are made for community Initiative and Rural Development, which is
spearheaded by Sh. M.K. Singhi. Shree Cement’s mission is to deliver value for its
shareholders, customers, employees and society at large. At SCL we believe in :-
"AAH NO BHADRA : KRATAVO YANTU VISHWATAH:"
- Rigveda
Let Noble Thoughts Come to Us from All over the World.
Relief Measures In Natural Calamities
• Running of waterhuts & water facility for cattles every year.
• Amount Spent For Draught Affected Area
Year 2003-Total Amount Spent Up To July 2003 - 5.85 Lac
Masuda Sub-Division - Dist. Ajmer
@ RS. 67000 / Month 4.69 Lac
Jaitaran Sub -Division - Dist Pali
@ Rs. 4500/ Month since Jan 2003
@ Rs. 15000/ Month since April 2003
0.91 Lac
Phed - Dist Pali
@ Rs. 5000/ month since March 2003 0.25 Lac
Monthly Financial Assistance in Ajmer & Pali Dist 1.20 Lac
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• Amount Spent In Year 2002 - 6.39 Lac
Masuda sub-DIVision - Dist. Ajmer
@ RS. 67000 / MONTH 6.03 Lac
Jaitaran Sub -Division - Dist Pali
@ RS. 4500/ MONTH SINCE MAY 2002 0.36 Lac
Year 2001 -Total Amount Spent - 0.37 Lac
Jaitaran Sub -Division - Dist Pali - 0.37 Lac
National Calamities
» Gujarat Earth Quake
(Rs 6.5 Lacs + Contribution In Kind And Also By Employees)
» Orissa Cyclone
(Rs 2.0 Lacs + Employees Contributing In Cash & Kind)
» To Remember Martyrs Of Kargil War- Chief Minister's Relief Fund
(Rs 6.5 Lacs + Employees Contribution) » Contribution towards Drought Relief to state Governors' fund
(Rs 2 Lacs)
Sustaining Animal Life
• Rs 5.00 lacs to Ajmer Citizen Council for cow rearing at Ajmer.
• Rs 1.00 lacs per month to Gram Panchayat ,Andheri Deori for cow rearing at village Andheri Deori from December-2002.
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SPIRITUAL UPLIFTMENT
• A magnificent temple of shree hanuman ji with beautiful surroundings of several small
hillocks, garden and musical fountain has been constructed.
• Construction Of Shree Rangnathjee Temple At Pushkar.
• Organized Bhajan Sandhya Of Renowned Singer Anuradha Paudwal At Shree Cement On
The Ocassion Of Consecration Of Shri Sankat Mochan Hanuman Temple-2000.
• Organized Bhajan Sandhya Of Renowned Singer Anop Jalota At Shree Cement On The
Ocassion Of 1st Anniversary Of Shri Sankat Mochan Hanuman Temple And Pushkar Fair -
2001.
• Organized classical dance programme by famous film actress Hema Malini on the 2nd
anniversary of shri Sankat Mochan hanuman temple.-2002.
• Organized Classical Dance Programme By Padam Vibhushan Sonal Man Singh On The
3rd anniversary Of Shri Sankat Mochan Hanuman Temple-2003.
• Ram katha and Bhagwat katha by Shri Laxaman Sharanji Maharaj.
• Program on harmonious relationship & happiness in family.by Dr. B.C. Prajapti.
• Celebration Of Festivals.
• Extending financial assitance for organising village fair in the village Andheri Deori, Jhak,
Jhunjharo-Ka-Badia & Lulwa on the occasion of Teja Mela every year.
• Arranging camp tea, meals, first aid etc. for pilgrims going to Ram Deora fair every year.
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Education
• Running the school at Bangur Nagar.
• Provided Cement For Maintance of School Building in the village Kheempura & Rupaheli in
the Year 1999 & 2000.
• Constructed school in the village Jhunjharo ka Badia in the year 1998.
• Extended financial assitance for construction of 3 class room, one hall & varandah in the
middle school of Andheri Deori in the year 1996 under Apana Gaon-Apana Kam scheme.
• Extended financial assitance for distribution of sweets in the 15 nearby school on the
occasion of national days on Independence & Republic day. - every year.
• Extended financial assistance for electricity work in the school of Andheri Deori in the year
1997.
• Felicitated meritorious students who achieved position in merit list of Sr.Secondary
examination conducted by Board Of Secondary Education Rajasthan in the year 2002.
Sports& Leisures
• The company has good sports ground. Every year on the occasion of National days sports for
company employees and nearby villagers are organised in order to develop sports spirit.
• The winners are awarded with attractive prizes and the participants are also served meals.
•Assisted in organizing inter - state day-night cricket tournament at Beawar wherein cricket
teams from 9 states participated.
• Cultural programmes arranged
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CHAPTER 2
PROJECT PROFILE
2.1 TITLE OF THE STUDY
Shree Cement Limited - Human Resource Planning.
2.2 OBJECTIVE OF THE STUDY
To understand the process of Human Resource Planning of Shree Cement Limited.
2.3-SIGNIFICANCE OF RESERCH
Every research is conducted to fulfill certain objectives and these objectives fulfill some
purpose and are of significance for further researches. The research is significance to-
The Company:
The company taken is Shree Cement Limited which is an established brand in manufacturing
cement. The purpose of the research is to identify existing Human Resource Planning process
of the company. This will help the company in determining and formulating its strategy
regarding existing loop holes in the process.
The researcher:
This research provided an opportunity to get a first hand experience in the Human Resource
Planning process of the company.
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2.4-RESEARCH METHODOLOGY
The methodology used by the researcher to complete this project is as follows-
Defining the research objectives:
The research objectives need to be clearly defined in the order so as to make research useful.
Here the objectives of the study are-
To study and understand the process of Human Resource Planning of the company.
Developing the research plan:
The plan used by the researcher is the most efficient plan to gather the needed information. It
included data source, research instrument, sampling plan and contact method.
Data Source: Data source was primary, which include employees of the company and
secondary source i.e., through various modules of the company.
Sampling Plan: Sampling plan consisted of sampling unit, sample size, sampling
procedure.
Sampling Unit – It tells who is to be surveyed. Here the employees of the company were
included..
Sample size – It describes how many people should be surveyed. The sample size of 50
employees was taken.
Sampling Procedure – It describes how the respondents should be chosen. For this
convenience sampling was done by the researcher.
Contact Method: Once the sampling plan is determined, the researcher has to
decide how the respondents should be contacted.
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Analyzing the information:
One of the most important step in the process of research is to extract pertinent findings from
the collected data. The researcher tabulated the data and then applied all statistical and
graphical methods for presenting the same.
Present the findings:
The last step in research process is to present the findings to the relevant parties. The
conclusion and recommendation on the basis of data collected is presented in a systematic
manner.
2.5 –SCOPE OF RESEARCH
The study was conducted in Shree Cement Limited. The study was conducted in the month of
June – July 2009.
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CHAPTER 3
FACTS AND FINDINGS
3.1 PEOPLE
• Jo soche woh pave
Shree has invested wisely in its people assets over the last few years to sustain a culture of
excellence through the following initiatives:
• The company incentives ownership through the ‘Jo soche woh paave’ scheme.
• The company trained and multi-skilled so that members could deepen and extend their
competencies across the house keeping, maintenance, risk management, team building and
environment, health and safety functions.Jo soche woh paave also deals with some really
simple solutions. Like the inevitable 8.30 am traffic jam of employee vehicles - 60 cars and 300
two-wheelers - at the factory gate. This posed an accident risk. I suggested that another gate
be opened for car entry only. This suggestion was accepted and the result is a safer factory
and a bigger time saving today." - Girish Singhal (Dy. Manager, Taxation)
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• Creating leaders at every level
Shree Cement emphasises that creating leaders not just at the organisational apex but at
every level results in strong sense of emotional ownership. Thus the employees are delegated
with responsibility and authority to adopt one Electric motor and related equipment for keeping
watch and care resulting in energy conservation, thus generating multiple CEO's in the Energy
Management System.
• Recognition and reward scheme
The management believes in the self-actualization of its employees by injecting the concept of
Human resource Development in all its policies and strategies. By recognition and reward the
employees are motivated to give their best in the interests of the organization in particular and
for the society in general. So many schemes of recognition and rewards are given to boost the
morale and motivate the employees.
According to Managing Director of the company, morale management is considered to be
more challenging than material management. According to him it is important to keep walking
around and congratulating the teams for their small victories. Efforts and their success stories
are disclosed to all in special functions so that other employees may take inspiration from
them. Employees are rewarded for doing exemplary work in the field of reducing/ eliminating
breakdown, in-house development, better house keeping, and reduction in raw material, fuel,
power and wastage. Cash awards and Certificates of honour have been given in a function.
For example a scrapper chain of reclaimer II is to be replaced which takes 80 hours. The team
completed this task in minimum possible time with the result that the reclaimer was put into
operation in just 36.5 hours. The team was rewarded with a cash amount of Rs. 11,000/- and
certificate of honour.
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• Nomination to Vishwakarma Rashtriya Puraskar
The objective of Vishwakarma Rashtriya Puraskar is to recognise the outstanding contributions
made by a worker or a group of workers in an organisation for exemplary work related to
improved productivity, occupational safety and health, environment and working conditions as
well as safety and quality of product. It is our endeavor to encourage the workers to participate
in this puraskar.
The innovative work done on:-
Removal of hanger bearing from ESP Hopper Screw Conveyors.
Replacement of Cooler gas portion.
Replacements of castable bull nosed top to refractory brick arch were selected for this puraskar.
• Multiskill development training programme
In 2001-02, the company started the concept of multi skilling to optimise manpower, enhance
skill sets and to facilitate cross-functional development. Unlike other organisations who
introduce multi-skilling for high fliers, the company started this concept first for its workers.
Reason: The company faced a problem of surplus workers. Other organizations would have
resorted to retrenching and laying off, but this is not Shree's philosophy. Shree optimally
utilized its surplus strength by developing worker skills in other technical process. This helped
the company build in a redundancy factor wherein at any given point there was always a
skilled set of people for any function. The company reduced overtime through efficient
manpower utilisation, organized smooth functioning of the production cycle, increased job
security leading to a greater sense of belonging and strengthened industrial relations. As a
result the company did not lose a single day's work due to strikes or lockouts.
Employees were deputed for Multiskill training of fitter trade in different Industrial Training
Centers.
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Following the success of multi-skilling with workers, the company introduced this concept with
staff members. The objective was to enhance competencies and to enable managers
understand how an initiative taken by their department could affect the productivity and
performance of another department. This broadened the outlook of staff members, making
them think like business managers.
• THE COMPANY’S PEOPLE ACHIEVEMENTS
The company’s people achievements are reflected in the following numbers
Manpower training hours/Year
Year 99-00 00-02 01-02 02-03
Training
hours4.92 5.28 8.33 12.00
Manpower productivity
Year 99-00 00-01 01-02 02-03
Productivity
(MT/person)
2011 2069 2029 2226
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Labour cost
Year 99-00 00-01 01-02 02-03
Labour
cost
/tonne
63.49 69.63 74.96 88.90
HR training
2001-02 2002-03 Chang
e (%)
Details In-
hous
e
Externa
l
Total In-
hous
e
Externa
l
Total Over
2001-
(%)
Number of
Programme
s
283 32 315 527 29 556 76.5
Number of
participants
4849 55 4904 8794 48 8842 80.3
Man hours 8804 1232 1003
6
14447 1200 1564
7
55.91
Average
person
hours
8.33 12.00 44.05
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Executive grade people skill
Qualification %
MBA 5.67
CA/CS/ICWA 2.91
ME/MBBS/MSW 0.58
Post Graduates 12.21
Technical Diploma 19.77
Management Diploma 8.43
Graduates 31.25
ITI 9.30
Inter/SSE 7.85
Below SSE 2.03
Rich Shree experience
A stronger sense of loyalty is reflected in an
increasing Shree experience and a stronger
accumulation of intellectual capital.
Year Shree experience Average
1997 3143 5.60
1998 3714 6.19
1999 4141 6.79
2000 4581 7.52
2001 5108 7.94
2002 5588 8.22
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Lower attrition
Year Numbers %
1997-98 54 9.68
1998-99 37 6.17
1999-00 34 5.57
2000-01 26 4.27
2001-02 31 4.82
2002-03 23 3.40
Awards
• Awards in 2007 - 08
• Awards in 2006 - 07
• Awards in 2005 - 06
• Awards in 2004 - 05
• Awards in 2003 - 04
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3.2 HUMAN RESOURCE PLANNING
Human resource planning (HRP) is a way of assisting the best deployment of human
resources and can help organisation to:
assess future recruitment needs
anticipate and possibly avoid redundancies
formulate training programmes
develop a promotion and career development policy including succession planning
keep staff costs to a minimum while permitting salaries to be competitive
assess future premises requirements.
A process which anticipates and maps out the consequences of business strategy on an
organization's human resources. This is reflected in planning of skill and competence needs as
well as total headcounts.For resourcing strategies to be implemented they must be translated
into practical action. The strategic process can be organized logically - for example, following
the decision
sequence shown on page 351 of Human Resource Management in a Business Context. For
these decisions to be taken, information must be obtained, consequences gauged, political
soundings taken and preferences assessed.
It is clear that many of these decisions are fundamental to an organization. If the implications
are major, strategic decisions are taken at the centre of the businessRearch. The role of the
human resource function is two-fold:
1. To participate in the decision process by providing information and opinion on each option,
including:
redundancy or recruitment costs
consequences on morale
redeployment/outplacement opportunities
availability of skilled staff within the organization
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availability of suitable people in the job market
time constraints
development/training needs/schedules
management requirements.
This forms part of the information collated from the organization as a whole
2. To support line managers dealing with the people consequences of implementing the
decision. Information already gathered provides the basis for a human resource plan.
People as numbers
The manpower planning approach which addresses questions such as:
How many staff do we have/need?
How are they distributed?
What is the age profile?
How many will leave in each of the next five years?
How many will be required in one, five, ten years?
Human Resource Information Systems are invaluable in answering these questions.
Forecasting methods
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Human resource planners have a choice of techniques open to them, including: extrapolation
(of past trends); projected production/sales; employee analysis; scenario building.
Employee turnover
Turnover covers the whole input-output process from recruitment to dismissal or retirement
and takes the consequences of promotion and transfer into account.
'Soft' planning
HRM implies that planning has to go beyond the 'numbers game' into the softer areas of
employee attitudes, behaviour and commitment. These aspects are critical to HR
development, performance assessment and the management of change.
Human Resource Planning involves
HRP can be divided into three main stages:
1. Forecasting labour requirements by examining:
the organisation’s objectives
future plans for marketing, production, finance and reorganization
changes in working practices
changes in productivity
the extent of temporary and sub-contract work
Seasonal variations.
2. Assessing labour supply by:
analyzing personnel records
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Examining external factors such as the economy, unemployment, population changes,
competition from other firms in the area and the numbers of school and college leavers
available.
3. Matching the available supply against the forecast demand by:
Planned recruitment, selection, promotion and staff development.
How far in advance should labour be planned?
The period will vary according to the size and type of organisation. It may be necessary to
operate more than one plan; for example:
a five-year strategic plan
a three-year operating plan
a six-monthly detailed plan.
HRP is not an exact science and plans will need updating in the light of changed
circumstances.
Working through an HR planning process allows you to analyze your demand and supply of
human resources and develop the appropriate strategies aimed at filling projected gaps.
The HR planning process is illustrated in the following diagram.
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Succession management is a key strategy that you will probably want to implement as a result
of your HR planning process. It addresses many of the issues, such as:
an aging workforce
increasing retirement rates
tight labor market
limited competitiveness, and
fast-paced changes in work.
By implementing a succession management program that is transparent and equitable you will
be creating an environment for people to develop their skills in preparation for a range of future
possibilities. This results in a workplace that will be well positioned to face whatever lies
ahead.
The following is the corporate succession management model.
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HUMAN RESOURCE POLICY of Shree Cement
48
CHAPTER-IV
CONCLUSION
Human Resource Planning helps to assess future recruitment needs, anticipate and possibly
avoid redundancies
Accordingly formulate training programs, develop a promotion and career development policy
including succession planning
It also helps to keep staff costs to a minimum while permitting salaries to be competitive
And finally it assesses future premises requirements.
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CHAPTER V
RECOMMENDATIONS
Understand the ever-changing role of human resources
Translate a new role into identifying “value-added” services for the organization
Use a human resource impact model
Develop a keen knowledge of the strategic planning process
Conduct a gap analysis on your current human resource processes
Build a human resources strategic business plan
Assess and measure human resource efforts for strategic linkage of all human resource
processes to organizational strategy
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Bibliography
1. www.shreecementltd.com
2. shree manthan ( magazine)
3. Human resource management- V.S. Rao
4. Human Resource Management – Gary Dessler
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