1.1 HISTORY OF HPMC

Himachal Pradesh, which is endowed with enormous natural beauty and resources has a total

geographical area of 55,675 kms. It is rich in natural resources and has varied agro-climatic

conditions suitable for the development of horticulture. The State has a vast potential of

horticulture and has taken a leap forward to produce different varieties of fruits from tropical to

temperate, which has made it the fruit bowl of the country. It has also helped in the economic

upliftment of rural population and has also generated employment. The total area under fruit in

HP is about 2.07 Lac hectares with a production of about 5.00 Lac MTs of all kinds of fruits.

Apple is the major fruit accounting for more than 40% of total area under fruits and about 88%

of total fruit production.

The agro-climatic conditions of Himachal Pradesh are extremely suitable for growing different

varieties of Fruits. The state is successfully growing fruits such as apple, pear, peach plum,

almond, walnut, citrus, mango, raisin grapes etc. There has been tremendous progress in fruit

growing during the last three decades. Commercially, apple is the most important of all the fresh

fruits grown. It has a rich collection of as many as 450 cultivars of apples collected from all over

the World. The main varieties of commercial importance grown predominantly, however, are

Royal Delicious, Rich-A-Red, Red Delicious and Golden Delicious. Himachal Pradesh currently

accounts for over 4 lac tones of apple production annually.

It has been recognized as the Apple State of India for being adjudged as the best producer of

Quality Apples. Here farmers are encouraged to grow the world's finest varieties of apple. The

State Department of Horticulture helps them by making available the most modern orchard

technology and expertise and the HPMC looks after the marketing and processing requirements

of it.

Himachal Pradesh Horticultural Produce Marketing and Processing Corporation

Ltd.popularly known as HPMC, was established in the year 1974 as State Public Undertaking

with the objective of marketing of fresh fruits and processing of all types of surplus fruits. It has

developed the most modern system of marketing in the country. The unique characteristics of

this organization are that it provides all the services to the fruit growers, which are required for

marketing of fruits. The Corporation has set up two modern Fruit Processing Plants and has

acquired their on lease basis from the HIMPROCESS and has a vast range of processed products.

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Between the years 1974-82, the Corporation engaged itself in the establishment of pre and post

harvest activities, comprising  of a net work of mechanically operated packing houses, cold

storages, transshipment centers and fruit processing plants, besides a net-work of sales offices in

the terminal markets Railways Stations and Airports through out the Country. The entire

infrastructure of grading/packing houses, pre-cooling and cold storages has been established in

rural areas for providing pre and post harvest facilities to the farmers at their door step. To

day HPMC has emerged as one of the leading and largest organizations for the post-harvest

handling of horticultural produce in India. Under the auspices of this organization in the past few

years, the entire fruit industry has started experiencing a radical change from conventional to

modern marketing system HPMC has contributed substantially to mechanized grading and

scientific packing of fruits, substitution of conventional wooden cases by tray-packed telescopic

cartons distribution network, introduction of juice dispensing machines, making thereby the

health giving pure apple juice a common man's drink, manufacture of apple and pear juice

concentrate and development of a sound base for the export of apple and other fruit products. It

is a service-oriented organization with a commitment to ensure remunerative returns to the fruit

growers and nutritive quality products at a reasonable price to the consumers.

Market Intervention Scheme: (MIS)

The Government of Himachal Pradesh has introduced the policy of Market Intervention Scheme

(MIS) for the procurement of Mango, Apple and Citrus Fruits in the State. In order to implement

the Market Intervention Scheme of the State Government, the HPMC, being the premier fruit

marketing agency, procures the unmarketable fruits which are processed under most hygienic

conditions in its Processing Plants. The efforts made by the Corporation have resulted in

stabilizing the prices of the fruits in the market. Apart from fruits procured under MIS, HPMC

also procures other fruits like Peach, Pear, Plum, Litchi, Almonds, strawberry, kiwi etc. grown in

the State, for marketing and processing to increase the capacity utilisation of the Plants and to

assist the farmers of the State in getting remunerative returns for their produce. Procurement

prices of the fruits under the Market Intervention Scheme for last five years are as

under:                                                                                                         

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(Rate: Rs./Kg.)

Year Mango Apple Kinnow/Orange Galgal

Seedless Grafted ‘B’ Grade ‘C’ Grade

2001-2002 3.08 3.75 3.75 4.35 3.75 2.60

2002-2003 3.33 4.00 4.00 4.60 4.00 2.85

2003-2004 3.33 4.00 4.00 4.60 4.00 2.85

2004-2005 3.58 4.25 4.25 4.85 4.25 3.10

2004-2005 3.58 4.25 4.25 4.85 4.25 3.10

2005-2006 3.58 4.25 4.25 4.85 4.25 3.15

2007-2008 4.08 4.75 4.75 5.35 4.75 3.65

2008-2009 4.58 5.25 5.25 5.85 5.25 4.15

2009-2010 4.50 5.25 5.25 5.85 5.25 4.15

2010-2011 4.50 5.25 5.25 5.85 5.25 4.15

2011-2012 4.50 5.25 5.25 5.85 5.25 4.15

2012-2013 5.00 6.00 6.00 6.00 5.50 4.50

 

1.2 Export of Fruit and Fruit Products

Among all fruits, Apple being the main crop of the State occupies place of pride in its economy.

The major commercial varieties grown in the State are; Royal Delicious, Red Delicious, Rich-A-

Red Delicious and Golden Delicious. At present, Himachal Pradesh produces over 4.00 lakh

tonnes of Apples annually which is cultivated at the altitude ranging between 6,000 to 10,000 ft.

3

above sea level and is free from pollution. The quality of Himachal Apple meets the entire export

standards. In the past HPMC has exported quality apples to Iran, UAE, Sri Lanka, Singapore and

U.K. Fresh apples are available from August to November on firm demand.

Grade Standards

Only two Quality Grade Apples i.e. ‘EXTRA FANCY’ and ‘FANCY CLASS 1’ are offered for

export. The broad parameters of the Quality are that the fruit must be sound, clean, fully

developed, coloured, juicy and full of flavour and freshness.

Tray Packed Cartons

Tray Pack Cartons have specially been developed for export of

Himachal Apples. It consists of an inner fibre board carton, a

series of moulded trays and an outer telescopic lid which fits

right down over the sides and end of the inner carton. Apples in

Tray Pack cartons are wrapped as per requirement of the buyer.

The net weight of apples in the carton is not less than 38 lbs (17

kg.) but in practice it is usually over 40 lbs (18 kg) depending

on the variety.

1.3 BOARD OF DIRECTORS

 

Mrs. Vidya Stokes, Chairman

 

Mr. Prakash Thakur, Vice Chairman

Mr.J.C.Sharma, IAS, Managing Director

4

1.4ORGANISATION

HPMC has established two Fruit Processing Plants with a combined capacity to process about 20,000 MT of fruit every year and has acquired a third on lease hold basis . These plants are located at Jarol (Sundernagar) in Mandi District and Parwanu in Solan District. The Parwanu Plant has all the latest systems like aseptic bulk packaging, tetrapak filling, spiraflow equipment, hi-tech continuous pulper line and pomace drying unit. HPMC has also taken over FP Jabli on lease basis from the HIMPROCESS during the year 2003 and this has helped in increased production of juices, drinks and other fruit based products.

The HPMC has set up a chain of Packing Houses, at Gumma, Rohru, Jarol-Tikkar, Oddi, Bhunter and Patlikuhl, Grading Houses at Rajgarh, Chindi, Rekong Peo and Chailchowk. Cold Storages in producing areas are at (Gumma, Rohru, Jarol-Tikkar, Oddi and Patlikuhl). At present HPMC has pre-cooling facilities at Oddi and Patlikuhl. Beside, these Cold Storages in producing areas, HPMC has established Cold Storages in terminal markets at Parwanu, Delhi, Mumbai, and Chennai. It has Transhipment Centres, Canning Units and Sales Offices in all the principal fruit markets of the country. HPMC is also making Himachal Apples available to world community through exports.

Supply from Inputs: For providing quality farm inputs at reasonable to the farmers, HPMC has been procuring organic manure, plant martial, fungicides, insecticides, pesticides & horticulture spray at directly from reputed manufacturer. The material is made available to the farmers through the grading and packing houses located in the fruit growing area of the State.

1.5PRODUCTS

The HPMC is producing variety of processed products. It is the main producer of Apple Juice Concentrate in the country. Besides, Apple Juice Concentrate the Corporation is producing concentrate of Orange, Pear, Plum, Strawberry besides pulps of all the above fruits. It is also producing various squashes, jams, canned products, apple cider, cider vinegar, Apple and Plum wine, juices in tetrapaks, natural and blended juices, baby corn, mushroom in brine and varieties of pickles.

  

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PRODUCTS

BRIX AT 20o C

ACIDITYAS MALIC ACID (W/W)

COLOUR 440NM

CLARITY 620NM

APPLE 72±0.5 1.6% - 2.5% 45-50%T 95%T

PEACH 72±0.5 3.0% - 3.5% 25%T 90%T

PEARS 72±0.5 1.5% - 2.28% 25%T 85%T

APRICOT 72±0.5 8.5% - 10% 25%T 92%T

PLUM 72±0.5 7.5% - 9% 1%T 55%T

B. Specifications of Pulps  

PRODUCTS BRIX AT 20o CACIDITY (W/W)  AS MALIC ACID

APPLE 9±0.5 0.3% - 0.4%

PEACH 8±0.5 0.4% - 0.5%

PEARS 9±0.5 0.3% - 0.32%

APRICOT 8±0.5 2.0% - 2.3%

PLUM 9±0.5 1.3% - 1.5%

No added preservative, no Pulp floating, colour natural, flavour characteristic of the fruit. All

concentrates and Pulps are available in aseptic and non-aseptic bags.

Packing and Storage

PackingHOT – HM –HDPE Plastic Barrels or aseptically packed in MS Drums

Storage

The products should be stored at a temperature of 2-40 C storage as excessive heat can result in deterioration of colour and flavour.

 

  Product Range 

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7-in-1 900 gms Apple Juice

Concentrate

7-in-1 500 gms Apple Juice

Concentrate

200ml. Fruit Drink s. (Litchi,

Pineapple, Mango, Orange, Guava,

Kiwi, Strawberry)

Squashes (Lemon, Litchi, Orange,

strawberry, Ginger)

Jams 1050 gms

Jams 500 gms

Peach / Pear Halves in syrup

Apple Juice 800 ml.

Apple Juice 600 ml.

Apple and Plum Wine

Apple Cider

Cider Vinegar

Litchi Nectar 600 ml

Mango Nectar 600 ml

Strawberry Nectar 600 ml

Orange Nectar 600 ml

Tomato ketchup 500 gms

Kiwi Apple Juice

Kiwi Jam

Kiwi Squash

 Fruit Cocktail(850 gms tin)

 Mushroom in Brine 400 gms.

Baby Corn 400 gms

Pickles Mango/Mixed Veg. 1 kg Jar.

Pickles Mango/Mixed Veg. 1 kg.

Lemon Pickle in Poly Pack 1 kg.

Lemon Pickle in Jar 1 kg.

Mixed Pickle 5 kg.

Mushroom Pickle 500 gms Plastic Jar

Mixed fruit Jam Bulk 6 kg. Packing 

Apple Tapple in Tetrapak -200 ml (HACCP

Certified)

Ditto Mango Drink in Tetrapak - 200 ml

Ditto Apple, apple Drink in Tetrapak -200ml

Ditto Litchi Drink in Tetrapak  - 200ml

Ditto Kinnow/Orange in Tetrapak -200ml.

Ditto Kiwi in Tetrapak - 200ml 

Ditto Strawberry in Tetrapak -200ml 

Natural Apple Juice in Tetrapak-200ml

Apple Tea in Tetrapak-200ml  

Orange Concentrate 1 kg. Bottle

Mango Concentrate 1 kg. Bottle

Apple Concentrate in Plastic Cans 200 gms

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The varied tastes of goodness

The Seven-fold joy of HimachalThe pride of Himachal's products is 7-in-1 Apple Juice Concentrate. Ten kilogram of

Delicious apples go into making one kilo of concentrate. Just mix six parts of water to one

part of concentrate for a tingling beverage that refreshes any time of the day, in any season.

Pure, fresh and free from any additive, the concentrate can be used in one of the seven ways

- apple tea, apple juice, apple milk shake, bread spread, ice-cream, cake and pastry.

Available in 500gm and one kilo bottles. 

Also available in bulk packs for bottles and direct dispensing.

Juice of orchard-fresh apples

Apple-Tapple 

Clarified and sparkling apple juice made from juice concentrate. containing all the vital

nutrients, preserved in a delightfully healthy taste. Available in 200 ml and 600 ml bottles. 

Juices and Drinks in Tetrapak 

100% pure apple juice is available under the brand name Apple-Tapple in Tetrapak

Delicious Mango, Litchi, Strawberry, Orange Kinnow & Apple drinks are also available

under "Ditto" brand name.

Squashes and appetizers

A range of the finest squashes in the country is extracted from delicious, juicy, handpicked

fruit, Ginger has been cultivated in Himachal for ages and Ginger Appetizer is a specialty

of HPMC. .These are available in 700ml bottles.

Canned delights for all seasons

Peach and Pear Halves and Tidbits, Fruit Cocktail, Canned Cherries, Pineapple rings

preserved in syrup for an ‘anytime, anywhere’ snack are available in 850 gm cans. White

button Mushrooms preserved in brine are Once-acquired never-forgotten table delicacy,

passed on from generation to generation. Available in 425 gm cans.

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Assorted jams - Preserved for pleasure"More fruits than any other Jam"

Orchard-fresh fruits ripened by the sun and caressed by the Himalayan breeze, cooked in

steam with pure cane sugar. Jams that go to breakfast tables around the world. Available in

500 gm jars and 1050 gm cans.

Nature's gift Man's appreciation

The excellence of Himachal's products and the appreciation of HPMC's efforts are reflected

in various awards won by HPMC International Asia Award for 1983 and 1984 at Singapore;

First prize in all India Fruit Show, 1975 and 1981, Udyog Rattan Award in year 2000;  

Industries Award for operational Excellence for the year 2002; Udyog Rattan Award, 1985

instituted by the Institute of Economic Studies, New Delhi; New Millennium Award ; "15th

Golden Award for quality during 2001 in Paris (FRA)  and was selected for International

star award for quality in the Gold Category during 27th International Star Award

Convention, Geneva 2002..

Corporate Gift Hamper/Family Pack

The HPMC has developed new attractively designed Gift Hampers/Family Packs in two sizes

containing 5 and 3.5 kg of Processed Food Products. The Packs are environment-friendly and

easy to carry.

1.6Marketing Network

9

2.1

SALES PTOMOTION OF HPMC PRODUCTS:

10

 

Awell established marketing network has been created throughout the  country. 

Regional Office, Delhi - Bhopal, Jaipur, Lucknow.

Regional Office, Azadpur Delhi (Subzi Mandi) 

Regional Office, Mumbai - Ahemdabad 

Regional Office, Chennai - Hyderabad, Bangalore. 

Regional Office, Kolkata. 

Regional Office, Chandigarh  

Regional Office, Gumma -    Shimla, Chopal, Nerwa, Theog and Rajgarh.

Regional Office, Kullu - Patlikuhl, Bhunter, Chindi, Chailchowk, Banjar and Thunag.

Regional Office, Kangra - Baijnath, Kandrori, Chamba.

Regional Office, Rohru - Jubbal, Tutupani and Sheelghat

Regional Office, Rampur – Rampur, R/Peo, Jarol Tikkar, Oddi, Dalash, Gopalpur

and Sarahan.

At HPMC, I was assigned with the topic as ”sales promotion of HPMC products” for my project

work. I joined the company as a management trainee. The selection of the topic was to know

how the company generates business through them.

REASON FOR SELECTION OF THIS TOPIC:

The financial sector is one of the booming and increasing sectors in India. The Personal

Banker are one of the most powerful, efficient and effective channel through which the company

sales its various types of financial products and company takes operational work also. It is really

difficult to convince customers and sell a single product and accomplish operational work.

Satisfied customers are central to optimal performance and financial returns. In many places in

the world, business organizations have been elevating the role of the customer to that of a key

stakeholder over the past twenty years. Customers are viewed as a group whose satisfaction with

the enterprise must be incorporated in strategic planning efforts. Forward-looking companies are

finding value in directly measuring and tracking customer satisfaction as an important strategic

success indicator. Evidence is mounting that placing a high priority on customer satisfaction is

critical to improved organizational performance in a global market place.

With better understanding of customers' perceptions, companies can determine the actions

required to meet the customers' needs. They can identify their own strengths and

weaknesses, where they stand in comparison to their competitors, chart out path future progress

and improvement .

When buyers are powerful, the health and strength of the company's relationship with its

customer’s its most critical economic asset, is its best predictor of the future. Assets on

the balance sheet, basically assets of production, are good predictors only when buyers are weak.

So it is no wonder that the relationship between those assets and future income is becoming more

and more tenuous. As buyers become empowered, sellers have no choice but to adapt. Focusing

on competition has its place, but with buyer power on the rise, it is more important to pay

attention to the customer.

11

Customer satisfaction is quite a complex issue and there is a lot of debate and confusion about

what exactly is required and how to go about it. This study is an attempt to review the necessary

requirements, and discuss the steps that need to be taken in order to measure and track

customer satisfaction.

IMPORTANCE TO THE COMPANY:

The ultimate purpose of giving me this topic was to increase the promotion about the different

products of the HPMC, and to know about operational process. How these products can attract

them and how the company can generate maximum profit by convincing them through and to

better understand customer requirement and to understand operational methodology.

2.2 LEARNING FROM THE STUDY:

 Sales promotion about the different products of the HPMC.

What are the problems faced by customer on daily basis.

How to communicate with the customers.

Different techniques of dealing with the customers.

12

3.1 RESEARCH METHODOLOGY

INTRODUCTION AND MEANING

Research methodology is way to systematically solve the research problem. The research

methodology includes the various methods and techniques for conducting a research. D.Salinger

and M. Stephenson in the encyclopedia of social sciences define research as “the manipulation o

things, concepts or verify knowledge, whether that knowledge aids in construction of theory or in

the practice of an art”

Research is a cruel investigation or inquiry especially through search for new facts in branch

of knowledge: market research specifies information. Required to address these issues: designs

the method for collecting information: manage and implements the data collecting process

analyses the results and communicates the finding and their implications.

RESEARCH OBJECTIVES AND SCOPE OF RESEARCH PROJECT PROBLEM DEFINATION:

Training were with good background human being and through rigorous process of recruitment

but still not able to perform up to the expectation level of company, HR is not able to sort out the

problem why the performance is not coming even after giving the full marketing and operational

support. So there is need to study the customer’s perception and attitude towards the various

products provided by the HPMC.

RESEARCH :- It means search for facts, answers to questions and solutions to problems.

RESEARCH DESIGN:

Research design constitutes the blue print for the collection, measurement and analysis of data.

The present study seeks to identify the perception of consumers on KCC Bank in dharmshala.

The research design is exploratory in nature. The research has been conducted on users within

dharmshala. For the selection of the sample, convenient sampling method was adopted and an

attempt has been made to include all the age groups and gender within different occupation.

14

Type of Research

The present study will adopt the exploratory approach wherein, there is a need to gather large

amount of information before making a conclusion.

DEVELOPING THE RESEARCH PLAN :

The data for this research project has been collected through self Administration. Due to time

limitation and other constraints direct personal interview method is used. A structured

questionnaire was framed as it is less time consuming, generates specific and to the point

information, easier to tabulate and interpret. Moreover respondents prefer to give direct answers.

COLLECTION OF DATA:

1: SECONDARY DATA: It was collected from internal sources. The secondary data was

collected on the basis of organizational file, official records, news papers, magazines,

management books, preserved information in the company’s database and website of the

company.

2: PRIMARY DATA: All the people from different profession were personally visited and

interviewed. They were the main source of Primary data. The method of collection of primary

data was direct personal interview through a structured questionnaire.

SAMPLING PLAN:

Since it is not possible to study whole universe, it becomes necessary to take sample from the

universe to know about its characteristics. Sampling Units: Different professionals. Chartered

Accountants, Tax Consultants, Lawyers, Business Man, Professionals and Students.

1. Sample Technique: Random Sampling.

2. Research Instrument: Structured Questionnaire

3. Contact Method: Personal Interview.

15

SAMPLE SIZE:

My sample size for this project was 50 respondents. Since it was not possible to cover the whole

universe in the available time period, it was necessary for me to take a sample size of 50

respondents.

DATA COLLECTION INSTRUMENT DEVELOPMENT :

The mode of collection of data will be based on Survey Method and Field Activity. Primary data

collection will base on personal interview. I have prepared the questionnaire according to the

necessity of the data to be collected.

3.2 OBJECTIVES OF THE STUDY

The objective behind the conducting project exercise was to get useful insight about the FMCG

sector. I have prepared this report with some specific objectives.

The primary objective of my study is to analyze the efficiency and effectiveness by the HPMC.

The objective of my study is as under:

PRIMARY OBJECTIVES:

1.To increase the sales promotion of HPMC products

2.To measure the awareness level of people regarding products offered by HPMC.

3.To study brand image of the HPMC

4.To increase the business of the HPMC

16

DATA ANALYSIS AND INTERPRETATION

 A questionnaire was used as the primary source of data collection and the detailed question wise analysis of the data is given below:-

Q.1 Do you deal in HPMC products ?

Category No. of Respondents Percentage

YES 33 66

NO 17 34

Table No.4.1

Yes, 66%

No, 34%

Figure No.4.1

Interpretation: It has been inferred from the above chart that 34% respondents deals in HPMC products and

64% respondents deal with other products.

17

0

5

10

15

20

25

30

35

40

0-1 1-2 2-3 3 & above

Series1

Q.2 For how long are you dealing HPMC products ?

years No. of Respondents Percentage

0-1 14 28

1-2 12 24

2-3 18 36

3& above 6 12

Table No.4.2

Figure No.4.2

Interpretation From above response it can be seen that.

1. 28% respondents were using the products for 0-1 year 3. 36% respondents using since 2-3

2. 24% respondents using 1-2 years 4. 12% using 3 and above years.

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Q.3. Which products of HPMC do you deal in ?

PRODUCTS No. of Respondents Percentage

APPLE 20 40

PEACH 14 28

PEARS 8 16

APRICOT 4 8

PLUM 4 8

Table No.4.3

Figure No.4.3

Interpretation From above response it can be seen that:

 From the survey we came to know that 40% people deals in apple products. About 28% people

deals in peach products, 16% people deals in pears product, 8% people deals in apricot products

and rest 8% deals in pulm products.

19

APPLE PEACH PEARS APRICOT PLUM0

5

10

15

20

25

30

35

40

Percentage

Percentage

Q.4. Facilities provided by HPMC for promotion ?

categories No. of respondent Percentage

Totally 21 42

Partially 12 24

Slightly 10 20

never 7 14

Table No.4.4

No. of respondent

Totally PartiallySlightlynever

Figure No.4.4

Interpretation From above response it can be seen that

1. 42% respondents are used advertising strategy for promotion.

2. 24% respondents are used hording strategy for promotion.

3. 20% respondents are used bill board strategy for promotion.

4. 14% respondents are never used any strategy.

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Q.5. Are you satisfied with the facilities provided by HPMC for growth ?

SATISFACTION LEVEL NO. OF RESPONDENTS PERCENTAGE

Highly satisfied 20 40

Satisfied 15 30

Nuteral 10 20

Dissatisfied 05 10

Highly dissatisfied 0 0

Table No.4.5

Highly

satisfi

ed

Satisfi

ed

Nuteral

Dissati

sfied

Highly

dissati

sfied

0

5

10

15

20

25

30

35

40

45

NO. OF RESPONDENTSPERCENTAGE

Figure No.4.5

Interpretation From above response it can be seen that.

1. 40% respondent’s is highly satisfied about facilities provided by HPMC.

2. 30% respondent’s is satisfied about facilities provided by HPMC.

3. 20% respondent’s is nuteral about facilities provided by HPMC.

4. 10% respondent’s is dissatisfied about facilities provided by HPMC.

21

64%

36%

YES

NO

Q.6. Do you get any reward for max. sales ?

Category No. of Respondents Percentage

Yes 32 64

No 18 36

Table No.4.6

Figure No.4.6

Interpretation From above response it can be seen that

1. 64% respondents says yes I got the max. sale reward.

2. 36% respondents are not got any reward of max. sale.

22

Q.7. What type of reward you will get ?

Category No. of Respondents Percentage

Cash 15 30Tour package 10 20Gifts 25 50

Table No.4.7

No. of Respondents

CashTour packageGifts

Figure No.4.7

Interpretation From above response it can be seen that

1. 30% respondents are got cash reward.

2. 20% respondents are got tour package reward

3. 50% respondents are got rewards related with gifts.

23

Q.8. What are the promotional activities carried out by HPMC ?

categories No. of respondent Percentage

Totally 45 90Partialy 3 6slightly 2 4never 0 0Can’t say 0 0

Table No.4.8

No. of respondent

TotallyPartialyslightlyneverCan’t say

Figure No.4.8

Interpretation From above response it can be seen that

1. 90% respondents in the favour of that HPMC provide good quality good in

accurate time

2. 6% says that it provide good quality products.

3. 4% says that HPMC products quality and quantity is good.

24

Q.9. What products has got the max. sale for last 1 month ?

PRODUCTS No. of respondent Percentage

APPLE 30 60

PEACH 10 20

PEARS 05 10

APRICOT 03 06

PLUM 02 04

Table No.4.9

No. of respondent

APPLEPEACHPEARSAPRICOTPLUM

Figure No.4.9

Interpretation From above response it can be seen that

1. Apple got the max.sale in the month.

Q.10. Are you satisfied with the promotional activities carried out by HPMC ?

25

SATISFACTION LEVEL NO. OF RESPONDENTS PERCENTAGE

Highly satisfied 20 40

Satisfied 15 30

Nuteral 10 20

Dissatisfied 05 10

Highly dissatisfied 0 0

Table No.4.10

Highly

satisfi

ed

Satisfi

ed

Nuteral

Dissati

sfied

Highly

dissati

sfied

0

5

10

15

20

25

30

35

40

45

NO. OF RESPONDENTSPERCENTAGE

Figure No.4.10

Interpretation From above response it can be seen that

1. 40% respondents are highly satisfied with the promotional activities of HPMC.

2. 30% respondents are satisfied with the promotional activities of HPMC.

3. 20% respondents are nuteral with the promotional activities of HPMC.

4. 10% respondents are dissatisfied with the promotional activities of HPMC.

CONCLUSION AND RECOMMENDATIONS:

26

CONCLUSION :

HPMC, the FMCG arm of HPMC is expected to go on stream. The HPMC already has good

number of employees and is on the brim of increasing its customers through its attractive

schemes and offer.

The project opportunities provided was market segmentation and to know the perception

of prospective customers in potential geographical location and convincing them to attract more

customers so that new business opportunities can be explored.

Through this project, it Could be concluded that people are not much aware about the various

products of the HPMC and many of them not interested to purchase. Majority of people have

more faith in other products as compare to HPMC products. Professionals and businessman are

more attracted towards the products provided by the HPMC.

So, at last the conclusion is that there is tough competition ahead for the company from its

major competitors in the FMCG sector. Last but not the least I would like to thank HPMC

for giving me an opportunity to work in the field of Marketing and Operation. I hope the

company finds my analysis relevant.

RECOMMENDATION

Finally some recommendations for the company are as follows:-

To make people aware about the benefit of becoming a customer of HPMC, following activities

of advertisement should be done through

1.Print Media.

2. Hoarding & Banners.

3.Stalls in Trade Fares

4.Distribution of leaflets containing details Information.

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LIMITATIONS:

Every work has its own limitation. Limitations are extent to which the process should not

exceed. Limitations of this project are:

1. The project was constrained by time limit of 45 Days.

2. Mindset of people may very depending upon their age, gender, income etc.

3. Getting appointment from the concern person was very difficult.

4. People mind set about the survey was obstacles in acquiring complete Respondents were very

busy in their schedule. So it was very time consuming for information & positive interaction,

them to answer all the questions properly.

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QUESTIONNAIRE

Dear Sir/Madam”

Name______________________

Address: ____________________________

Contact No _________________( O)_____________ (M)______________

City: _________Pin: ____________State: _____________

I am a student of “ Govt. P.G. College, Dharamshala´ presently doing a project on” sales

promotion of HPMC products” I request you to kindly fill the questionnaire below and Assure

you that the data generated shall be kept confidential.

1. Do you deal in HPMC products ?

yes no

2. For how long are you dealing HPMC products ?

0-1 years 1-2 years

2-3 years 3 & above

3. Which products of HPMC do you deal in ?

PRODUCTS Totally Partially Slightly Never Can’t say

APPLE

PEACH

PEARS

APRICOT

PLUM

4. Facilities provided by HPMC for promotion ?

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FACILITIES TOTALLY PARTIALLY SLIGHTLY NEVER

ADVERTISING

HOARDING

BILL BOARD

BANNER

OUTLETS

5. Are you satisfied with the facilities provided by HPMC for growth ?

Highly satisfied Satisfied Nuteral Dissatisfied Highly

Dissatisfied

6. Do you get any reward for max. sales ?

Yes no

7. What type of reward you will get ?

Cash Tour package

  Free gifts

8. What are the promotional activities carried out by HPMC ?

ACTIVITIES TOTALLY PARTIALY SLIGHTLY NEVER CAN’T SAY

DELIVERY IN TIME

QUALITY

QUANTITY

9. What products has got the max. sale for last 1 month ?

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PRODUCTS MAX. SALE

APPLE

PEACH

PEARS

APRICOT

PLUM

10. Are you satisfied with the promotional activities carried out by HPMC ?

HIGHLY

SATISFIED

SATISFIED NUTERAL DISSATISFIED HIGHLY

DISSATISFIED

Date

Place: Signature

Thank You

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BIBLIOGRAPHY

S.No AUTHORS NAME : NAME OF THE BOOK

 1. PHILIP KOTLER Marketing Management(10th Edition)

2. V.S.RAMASWAMY Marketing Management(3rd Edition)

3. C.R.KOTHARY Research Methodology(2nd Edition)

4. S.P.KASANDE Research methodology(3rd Edition)

WEB REFERENCES

http:www.kccb.com/consumer perception_rshn.htm

http:www.mdkccb@sancharnet.in/profile/paper.htm

http:www.faculty.rsu.edu/history/mgtfayol.html

http:www.mr-guide.com/data/G510.htm

http:www.sancharnet.com/lo_index.htm

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