SUMMER STUDY 2015The State of Holiday Rentals in Europe

The metasearch engine HomeToGo aggregates over 150 holiday rental websites worldwide. This puts us in a unique posi�on to create a comprehensive analysis from more than 2.9 million accommoda�on offers. In the following pages of this study, we focus on the issue of seasonality. How do prices change between High and Low Season? In other words, where can travellers find the best bargain? Or which loca�ons are even more expensive a�er the summer period?As part of this research, we have discovered exci�ng pa�erns in the data. Did you know, for example, which European capital offers the best return for people inves�ng in a private holiday home? In addi�on, which city in the UK offers the most spacious accommoda�on? We found out by looking at the size of accommoda�on across the UK. We also discovered why bargain-hunters should steer clear of two certain German ci�es in September.

We hope you enjoy reading through our study, picking up some interes�ng insights along the way.

Dr. Patrick Andrä Dominik SchwarzCEO & Co-founder VP Marke�ng & Communica�ons

PS: Are you a journalist or blogger and have ideas for further stories? We look forward to hearing from you. Write to us at dominik.schwarz@hometogo.co.uk and we will get back to you speedily! For more informa�on, visit www.hometogo.co.uk

INTRODUCTION

2

Berlin, September 2015

ABOUT HOMETOGO

THE COMPANY

The Berlin-based start-up is the largest metasearch engine for holiday rentals. HomeToGo simplifies the previously very complex research process of finding the perfect holiday home. With just a single search, users can access more than 2.9 million lis�ngs from over 150 providers within seconds. HomeToGo is ac�ve in nine European countries and the USA.* Addi�onal filters such as ‘pool’ or ‘pets allowed’ help holidaymakers find their ideal place to stay. The booking itself then takes place directly on the different holiday rental websites. A click on the search result on HomeToGo redirects the user to the respec�ve lis�ng on partners such as HomeAway, Interhome, Interchalet, Novasol, Wimdu and smaller regional specialists. HomeToGo’s service is free for users.

THE TEAM

T h e fo u n d i n g t r i o b e h i n d t h e c o m p a ny c o n s i s t s of Dr. Patrick Andrä, Nils Regge and Wolfgang Heigl. The team has many years of exper�se in travel technology, tourism and e-commerce. Dr. Patrick Andrä led Buiness Development for Home24, Germany’s leading online furniture retailer. Nils Regge founded the holiday home portal Casamundo, which he sold to the Dutch @Leisure Group, in which Axel Springer is now majority stakeholder. Wolfgang Heigl is also no stranger to the Travel Tech industry. He founded the flight comparison website Swoodoo, which he developed into the market leader in the DACH region. Swoodoo was later acquired by the US-based KAYAK group, the global market leader in this segment. In early 2015, HomeToGo welcomed investment from leading investors, Acton Capital Partners and DN Capital.

more: http://www.hometogo.co.uk

3

As of: 09/2015*

METHODOLOGY

How were the various des�na�ons selected in this study?HomeToGo selected European countries, ci�es and regions, which have the most tourist ac�vity.In total, HomeToGo has used data from 26 countries, 84 regions and 107 ci�es or large towns, among which 88 ci�es are visited all-year round and 19 are resort towns that are more reliant on seasonal tourism.

Why are median prices used?Median prices are the mathema�cal middle value and are therefore less sensi�ve to extreme values. Unusually high prices, for example from a few ultra luxury holiday homes, would too strongly affect the average value.

What do the prices reflect?Prices are given for a one-week stay for 4 guests at a par�cular des�na�on.

Which �me periods are used in the study?The summer and autumn season in 2015 are compared in this study.

What is the defini�on of High Season in the study?High Season consists of the 8 weeks in July and August.

What is the defini�on of Low Season in the study?Low Season consists of the 4 weeks in September.

What does ‘fully booked rate’ mean in the study?A property is fully booked when it is not possible to book a week-long stay in the par�cular �me period. The ’fully booked rate’ is the percentage of proper�es that are fully booked in a given des�na�on.

When was the data requested for this study?The data was requested on July 7th 2015 and where appropriate, the daily exchange rate was used.

4

Introduc�on ................................................................................................................................... 2About HomeToGo .......................................................................................................................... 3Methodology ................................................................................................................................. 4Table of Contents .......................................................................................................................... 5

Part 1: Comparison between Countries in Europe ................................................................... 6

Holiday Rental Prices: Overview of Countries ............................................................................... 7Holiday Rental Prices: Overview of Ci�es ...................................................................................... 8Holiday rental vs. Real Estate Prices .............................................................................................. 9Price Differences Between High and Low Season in European Coastal Regions .......................... 10‘Fully Booked Rate’ in European Countries in High and Low Season ........................................... 11The Seasonality Effect: Resorts vs. Ci�es ..................................................................................... 12The Sensi�vity of Prices to the ‘Fully Booked Rate’ ......................................................................13

Part 2: Country Case Studies in Europe .................................................................................. 14

UK: Overview of Prices in High and Low Season .......................................................................... 15UK: Which Ci�es Offer the Cheapest Rentals? ............................................................................. 16UK: Which Seaside Resorts offer the Cheapest Rentals? .............................................................. 17UK: Which Ci�es and Seaside Resorts Offer the Most Spacious Rentals? .....................................18Germany: Overview of Prices in High and Low Season ................................................................ 19Germany: Influence of Major Events on Prices in Low Season ..................................................... 20Germany: Snapshot of Southern Hiking Regions .......................................................................... 21France: Overview of Prices in High and Low Season .................................................................... 22France: Three French Highlights ................................................................................................... 23France: French Regions: Highs and Lows ...................................................................................... 24Italy: Overview of Prices in High and Low Season ........................................................................ 25Italy: Prices in Ci�es and Resort Towns in High and Low Season .................................................. 26 Spain: Overview of Prices in High and Low Season ...................................................................... 27Spain: Overview of Prices in Spanish Ci�es in High and Low Season ........................................... 28Spain: Overview of Prices in Spanish Regions in High and Low Season ....................................... 29Spain: Snapshot of 3 Spanish Classics .......................................................................................... 30Portugal: Overview of Prices in High and Low Season ................................................................. 31Portugal: Overview of Prices in Ci�es in High and Low Season .................................................... 32Portugal: Overview of Prices in Portugese Regions in High and Low Season ............................... 33Portugal: ‘Fully Booked Rate’ in Portuguese Regions ................................................................... 34 Poland: Overview of Prices in High and Low Season .................................................................... 35Poland: Snapshot of the Polish Coast ........................................................................................... 36Benelux: Overview of Prices in High and Low Season .................................................................. 37Benelux: Overview of Prices in Ci�es ........................................................................................... 38Croa�a: Overview of Prices in High and Low Season ................................................................... 39Data, Corporate & Legal Informa�on ........................................................................................... 40

TABLE OF CONTENTS

5

PART 1 - Comparison Between Countries in Europe

6

HOLIDAY RENTAL PRICES: OVERVIEW OF COUNTRIES

Prices (£) for 25 European countries for a one-week stay with 4 guests

Austria

Belgium

Croa�a

Czech Republic

Denmark

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Luxembourg

Netherlands

Norway

Poland

Portugal

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Turkey

UK

£411£359

£499£392

£412£303

£352£315

£426£277

£550£525

£463£356

£363£333

£655£540

£322£287

£353£254

£565£414

£501£343

£572£411

£554£383

£377£307

£492£403

£287£303

£388£361

£428£374

£563£461

£490£325

£707£651

£324£323

£562£400

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

7

Toulouse

Nizza

Paris

Berlin

München

Rom

Mailand

Neapel

Warschau

Krakau

Barcelona

Toulouse

Nizza

Paris

Berlin

München

Rom

Mailand

Neapel

Warschau

Krakau

Barcelona

Toulouse

Nizza

Paris

Berlin

München

Rom

Mailand

Neapel

Warschau

Krakau

Barcelona

NiceParis

Berlin

Munich

Rome

Milan

Naples

Warsaw

Krakow

Barcelona Madrid

MalagaEdinburgh Porto

LisbonAmsterdam

Brussels Zagreb

Athens

Copenhagen

Dublin

Istanbul

Prague

St Petersburg

Stockholm

Zurich

£504£533

£522£432

£806£545

London£1,328£1,326

£382£360

£454£428

£1,112£1,065

£721£798

£318£316

£378£389

£1,080

£1,107

£731£720

Helsinki £660£600

£433£433

Moscow£645£685

Oslo£646£492

£483£502

£416£360

£864£801

Vienna£483£499

£918£942

Hamburg£501£499

Toulouse£346

£380

£624

£540

£864£864

£482£464

£607

£1,106

£626£675

£741£775

£403£413

£402

£399

£356£352

£745

£689

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

HOLIDAY RENTAL PRICES: OVERVIEW OF C SITIEPrices (£) for 33 European ci�es

for a one-week stay with 4 guests

8

HOLIDAY RENTAL PRICES VS. REAL ESTATE PRICES HomeToGo compared prices/m² of a holiday rental with current real estate prices/m². A higher ra�o suggests that guests pay an inflated price for rentals with respect to real estate prices. This of course to the benefit of the owners who rent out their proper�es. The ranking posi�on in each category is found in the brackets.

£15,510 (1)

£9,164 (2)

£3,798 (10)

£4,326 (8)

£3,452 (11)

£6,463 (4)

£4,607 (6)

£4,163 (9)

£4,385 (7)

£6,911 (3)

£2,594 (13)

£5,121 (5)

£2,442 (14)

£1,953 (15)

£2,730 (12)

£1,806 (17)

£1,869 (16)

£1,449 (18)

£1,344 (19)

£855 (20)

1.4 (20)

1.9 (18)

4.2 (6)

2.8 (10)

3.3 (9)

1.7 (16)

2.3 (15)

2.5 (12)

2.3 (13)

1.4 (19)

3.4 (8)

1.7 (17)

3.5 (7)

4.1 (5)

2.9 (11)

4.5 (2)

3.6 (14)

4.3 (3)

4.1 (4)

6.3 (1)

Source: h�p://www.numbeo.com/cost-of-living

Median rental price/m² divided by the real estate prices/m² mul�plied by 1000

Crashing real estate prices in Athens have not resulted in a similar drop in holiday rental prices.

Amsterdam proves to be a profitable place to rent out your home.

London

Paris

Amsterdam

Moscow

Copenhagen

Stockholm

Oslo

Dublin

Helsinki

Rome

Madrid

Vienna

Brussels

Prague

Berlin

Warsaw

Lisbon

Istanbul

Zagreb

Athens

£22.1 (1)

£17.3 (2)

£15.9 (3)

£12.2 (4)

£11.4 (5)

£11.1 (6)

£10.8 (7)

£10.4 (8)

£10.0 (9)

£9.6 (10)

£8.8 (11)

£8.8 (12)

£8.5 (13)

£8.1 (14)

£8.0 (15)

£8.0 (16)

£6.5 (17)

£6.2 (18)

£5.6 (19)

£5.1 (20)

City Rental Price/m2 Ratio**

***9

*All prices are median values.

Real Estate

Price/m2

HomeToGo compared rental prices along the western Mediterranean and South Atlan�c coasts. Travelling during the Low Season offers weekly savings of around £240 in Veneto, Italy but only £14 in Coimbra, Portugal.

PRICE DIFFERENCES BETWEEN HIGH AND LOW SEASON

IN EUROPEAN COASTAL REGIONS

Balearic Islands

Campania

Balearic Islands

Costa del Sol

Costa Blanca

Costa Brava

Provence-Alpes-Côte d'Azur

Tuscany

Algarve

Liguria

Sardinia

Veneto

Campania

Costa del Sol

Costa Blanca

Languedoc-Roussillon

Provence-Alpes-Côte d'Azur

Sicily

Istria

Tuscany

Algarve

Costa Brava

Languedoc-Roussillon

Coimbra District

Dalma�an Islands Liguria

Coimbra District

Sicily

Sardinia

Veneto Dalma�an Islands

Istria

HIGH SEASON LOW SEASON

COLOUR CODES

> £ 600

£ 500-600

£ 400-500

£ 300-400

< £ 300

10

‘FULLY BOOKED RATE’ IN EUROPEAN COUNTRIES IN HIGH SEASON

‘FULLY BOOKED RATE’ IN EUROPEAN COUNTRIES IN LOW SEASON

France is the only country that sees its ‘fully booked rate’ increase from High to Low Season. The ‘fully booked rate’ remains fairly high in Nordic countries, whereas the rate decreases by up to 50% in the Low Season in the Mediterranean.

Nordic and Mediterranean countries have the highest ‘fully booked rate’ in High Season.

Interes�ngly, France has a low ‘fully booked rate’, partly due to the country’s large supply of holiday rentals.

< 20%

20-29%

30-39%

40-50%

> 50%

< 20%

20-29%

30-39%

40-50%

> 50%

BelgiumCroa�a

DenmarkFinland

NetherlandsPortugal

SpainSwedenCroa�a

UK

SwitzerlandFrance

Luxembourg

TurkeyRussiaSerbia

GermanyNorwayIreland

PolandGreece

HungarySlovakiaSlovenia

Czech RepublicItaly

GreeceLuxembourgRussiaSerbiaSwitzerlandTurkey

BelgiumCroa�aGermanyIrelandItalyNetherlandsPortugalSloveniaSpain

AustriaCzech RepublicFinlandFranceHungaryPolandSlovakiaUK

NorwayDenmarkSweden

11

IN CITIES:

The rental prices remain stable and fall in Low Season, on average, by only 3%

The ‘fully booked rate’ remains stable from High to Low Season; the rate decreases, on average, by only 2%

IN RESORT TOWNS:

The rental prices fall in Low Season,

on average, by 29%

The ‘fully booked rate’ falls in Low Season, on average, by 48%

THE SEASONALITY EFFECT: RESORTS VS. CITIESResort towns, for example Brighton or Rimini, receive a peak of tourist ac�vity in the summer months. Metropolises such as London and Paris are, on the other hand, popular all year round.

12

In Germany, the ‘fully booked rate’ in High and Low Season falls from 52% to 27%. The prices similarly fall from £363 to £333.

In France, the ‘fully booked rate’ increases from 27% to 32% from High to Low Season, wherease the prices s�ll fall from £463 to £356.

In Denmark (-1%), Sweden (+2%) and Norway (-6%) the ‘fully booked rate’ remains stable between High and Low Season. However, there are substan�al price drops: in Denmark by 35% from £426 to £277; in Sweden by 34% from £490 to £325; and in Norway by 31% from £554 to £383.

In Croa�a the ‘fully booked rate‘ halves from 40% to 20%. The prices decrease only by 26% from £412 to £303.

All prices are median values.

CROATIA

GERMANY

FRANCE

DENMARK SWEDENNORWAY

*

THE SENSITIVITY OF PRICES TO THE ‘FULLY BOOKED RATE’ FROM HIGH TO LOW SEASON

13

PART 2 - Country Case Studies in Europe

14

ZURÜCK ZUM INHALTSVERZEICHNIS

UNITED KINGDOM

OVERVIEW OF PRICES IN HIGH AND LOW SEASON

Manchester

Blackpool

Bournemouth

Brighton

Great Yarmouth

Newquay

St Ives

Scarborough

Skegness

Torquay

Whitby

Belfast

Birmingham

Cardiff

Edinburgh

Liverpool

London

EnglandNorthern Ireland

Scotland

WalesBelfast is the cheapest capital city to stay in.

Wales offers 33% savings in the Low Season.

England is the most expensive country and London is the most expensive city.

***

£580 £403£360

£331

£460£370

£466£309

£442£423

£547£521

£554£440

£806£545

£504£449

£1 328£1 326

£454£540

£545£382

£540£502

£626£612

£281£210

£659£374

£660£432

£435£328

£344£248

£691£428

£472£356

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE 15

WHICH CITIES OFFER THE CHEAPEST RENTALS?

£1,400

£1,200

£1,000

£800

£600

£400

£200

£

Staying in London in Low Season will cost more than double than staying in any other UK city (£1,326 for a week).

The cheapest capital city is Belfast where a week’s stay for 4 people will only set you back £442 (that’s just under £16/person/night).

In High Season, prices in Edinburgh are high at £806 per week partly due to August’s Edinburgh Fringe Fes�val – the largest arts fes�val in the world.

*

**

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

Belfast Birmingham Cardiff Edinburgh Liverpool London Manchester

16

Unlike ci�es, the majority of beach resorts experience a significant drop in prices in Low Season, by 38% on average.

Brighton, where prices remain stable throughout the year, is the most expensive seaside town in Low Season.**

WHICH SEASIDE RESORTS OFFER THE CHEAPEST RENTALS?

£500

£600

£700

£400

£300

£200

£100

£

Blackpool Bournemouth Brighton GreatYarmouth

Newquay St Ives Scarborough Skegness Torquay Whitby

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

17

WHICH CITIES AND SEASIDE RESORTS OFFER THE MOST SPACIOUS RENTALS?

18

Cardiff 82Belfast 75

Liverpool 70Birmingham 68

Edinburgh 67London 60

Manchester 60

If you need your space, Cardiff is the city for you, offering an ample 82 square metres for a group of 4.

London and Manchester offer the least amount of space with an average size of 60 square metres.

The size of holiday rentals varies widely between UK’s seaside resorts with Scarborough and Whitby offering the roomiest rentals and Blackpool offering the ‘cosiest’.

Scarborough 80Whitby 80

Bournemouth 72Newquay 70Brighton 60Skegness 56Torquay 55

St Ives 50Great Yarmouth 44

Blackpool 37

2MEDIAN SIZE IN M2MEDIAN SIZE IN M

* *

*

GERMANYOVERVIEW OF PRICES

IN HIGH AND LOW SEASON Bal�c Sea

Bavarian Forest

Black Forest

Lake Constance

North Sea

Usedom Island

Allgäu

Rügen

Sylt

Berlin

Cologne Dresden

Düsseldorf

Frankfurt am Main

Hamburg

Leipzig

Munich

£427£354

£482£464

£411£398

£294£297

£510£428

£453£1,043

£501£499

£346£337

£607£1,106

£385£378

£428£356

£318£266

£307£292

£427£399

£397£348

£479£368

£852£731

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

19

* In Cologne, rental prices in High Seasonare substan�ally lower than in D .üsseldorfIn Low Season, the difference is less stark.

£1,400

£1,600

£1,200

£1,000

£800

£600

£400

£200

£Berlin Cologne Dresden Düsseldorf Frankfurt Hamburg Leipzig Munich am Main

For 11 days in September, at the Interna�onal Motor Show, Frankfurt will be the mee�ng place for auto enthusiasts. This has a visible effect on the prices throughout the month.

Beginning on September 19th, Oktoberfest provokes a huge average price increase in Munichfor the whole month.

INFLUENCE OF MAJOR EVENTS ON PRICES IN LOW SEASON

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

20

In Cologne, rental prices in High Season are substan�ally cheaper than in Düsseldorf. In Low Season, the difference between the two ci�es is less stark.

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

SNAPSHOT OF SOUTHERN HIKING REGIONS

£450

£400

£350

£300

£250

£200

In Allgäu, with its famous Neuschwanstein Castle, prices remain stable between High and Low Season. The ‘fully booked rate’, however, substan�ally decreases in Low Season crea�ng a more peaceful, magical stay.

There are plenty of proper�es and savings to be made of around 16% in the Bavarian Forest in Low Season.

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

Allgäu Bavarian Forest

Black Forest

Lake Constance

BAVARIAN

FOREST

LAKE

CONSTANCEBLACK

FOREST

64% 40%

ALLGÄU

43% 27%

78% 46%57% 35%

*

*

21

Carcassonne

Honfleur

La Rochelle

Le Mont-Saint-Michel

Lourdes

Lyon

Nice

Paris

Strasbourg

Toulouse

In Paris the rental prices remain the same between High and Low Season.

In some large French ci�es, the rental prices actually increase in Low Season.

In summer hotspots such as Nice and La Rochelle, prices decrease a�er High Season.

***

FRANCEOVERVIEW OF PRICES

IN HIGH AND LOW SEASON

£432£360

£464£399

£449£396

£324£288

£425£432

£382£288

£624£540

£864£864 £396

£396

£346£380

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

22

THREE FRENCH HIGHLIGHTS

Honfleur

Normandy is always a popular des�na�on for weekend getaways all year round. In fact, the ‘fully booked rate‘ increases in September by 21%.

Le Mont Saint-Michel

The Mont Saint-Michel draws crowds in High and Low Season alike though you can save on average £94 by visi�ng in September.

Carcassonne

Carcassonne’s impressive walls are a must-see. The city emp�es in Low Season with the ‘fully booked’ rate dropping by 30% and savings of £72 on average.

23

Cheapest region in the High Season: Rhône-Alpes

Most expensive region in the High Season: Ile-de-France

Region with highest ‘fully booked rate’ in the High Season: Bri�any

Region with lowest ‘fully booked rate’ in the High Season: Midi-Pyrénées

Bri�any is a very popular des�na�on in the High Season but not during the rest of the year. In Low Season, it becomes the region with the lowest ‘fully booked rate’.

Ile-de-France, which is home to Paris, is tradi�onally the most expensive region in terms of cost of living and real estate. Rhône-Alpes a�racts visitors in the winter season for skiing, which explains the low prices in High Season.£317

£288£828£846

25%27%

FRENCH REGIONS: HIGHS AND LOWS

35%25%

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

24

Campania

Emilia-RomagnaLiguria

Lazio

£649£530

£596£449

£576£526

£519£389

£589£434

£459£378

£573£354

£493£374

£504£360

£598£466

£546£306

Lombardy

Piedmont

Tren�no

Tuscany

Sicily

Sardinia

Veneto ITALY OVERVIEW OF PRICES

IN HIGH AND LOW SEASON

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

25

In Italy you can save on average 27% compared to High Season by travelling in Low Season. The most expensive region in High Season is Campania, followed by Tuscany and Emilia Romagna. Sardinia has the biggest savings in Low Season as prices drop by 38%

*

ITALYPRICES IN CITIES AND RESORT TOWNS

IN HIGH AND LOW SEASON

No Price Difference/Price Increase

Price drop up to 20%

Price drop over 20%

Price drop up to 20%

Price drop over 20%

From High Season to Low Season prices drop significantly in Gallipoli (50%), Rimini (44%) and the ‘fully booked rate’ decreases drama�cally in seaside resorts (30%) and in the Italian Lakes region (38%). Major ci�es a�ract visitors all year long. In fact, prices increase in Low Season: Milan (7%), Rome (9%), Bologna (17%).

This can also be observed with the fully booked rate, which rises in Florence (32%), Bologna (30%), Venice (21%) and Rome (17%).

Bologna

Cagliari

Florence

Genoa

Milan

Naples

Palermo

Rome

Turin

Venice

Amalfi

Cinque Terre

Gallipoli

Santa Teresa di Gallura

Versilia

Rimini

Lake GardaLake MaggioreLake Como

*

*

*

26

No Price Difference/Price Increase

SPAINOVERVIEW OF PRICES

IN HIGH AND LOW SEASON

Ibiza is the most expensive des�na�on for holiday rentals in Spainin both in High and Low Season.*

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

Basque Region

Barcelona

Catalonia

Lloret de Mar

Costa Brava

Balearic Islands

Majorca

IbizaCosta Blanca

Murcia

Valencia

San Sebas�an

Malaga

San�ago de Compostela

Andalucia

Galicia

Granada

Valencia Region

Madrid Region

Costa del Sol

Seville

Córdoba

Madrid

£486£414

£792£655

£585£539

£605£400

£564£414

£575£367

£504£418

£468£407

£1 385£1 008

£662£432

£500£532

£731£641

£314£265

£599£431

£745£689

£429£396

£413£408

£504£533

£522£432

£1 007£895

£443£345

£430£469

£454£420

Tenerife

Canary islands£432£439

£353£35727

£1,200

£1,400

£1,000

£800

£600

£400

£200

£

Madrid and Sevilla are the only ci�es, in which holiday rental prices increase from High to Low Season.

OVERVIEW OF PRICES IN SPANISH CITIES IN HIGH AND LOW SEASON

Barcelona Córdoba Granada Madrid Malaga San Santiago Seville Valencia Sebastián de Compostela

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

28

Unlike ci�es, the majority of regions experience a significant drop in prices in Low Season. ‘La gota fría’ is a Mediterranean meteorological phenomenon that brings heavy rain over the seaside during the month of September.

Price savings are between 27 - 36% between High and Low Seasons in the most tourism-dependent regions (Costa Brava, Catalonia, Valencia Region, Ibiza, Costa Blanca).

OVERVIEW OF PRICES IN SPANISH REGIONS IN HIGH AND LOW SEASON

£1,200

£1,400

£1,000

£800

£600

£400

£200

£

£1,200

£1,400

£1,000

£800

£600

£400

£200

£Andalucia Balearic Basque Canary Catalonia Costa Costa Costa Galicia Ibiza Lloret Madrid Majorca Murcia Tenerife Valencia Islands Region islands Blanca Brava del Sol de Mar Region Region

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

29

San SebastianSan Sebas�an is one of the most expensive ci�es in Spain due to its enviable seafront loca�on, famous cuisine and limited space.Prices slightly drop in Low Season just in �me for San Sebas�an Film Fes�val (18-26 Sept).

Santiago de CompostelaExpect savings averaging 22% in Low Season. A�er the end of the official holiday, crowds of students will vacate San�ago de Compostela, the final des�na�on of the famous pilgrimage route known as ‘The Way of St James’.

Canary IslandsThe volcanic Canary Islands are an affordable region to visit. Prices are fairly stable due to the tropical weather all year round.

SNAPSHOT OF 3 SPANISH CLASSICS

30

Foz do Douro

Algarve

Alentejo

Coimbra District

Greater Lisbon

Porto District

Aveiro

£469£426

£523£399

Azores islands

£482£435

£392£378

£651£605

£468£428

£382£358

Braga

Lisbon

Porto

Estoril

Lagos

Óbidos

Sintra

Sagres

PORTUGALOVERVIEW OF PRICES

IN HIGH AND LOW SEASON

The Algarve is one of the most expensive regions in Portugal.

Lisbon is one of the cheapest capitals in Europe.

**

£383£346

£474£413

£540£467

Madeira islands

£328£329

Funchal £389£357

£538£424

£454£428

£540£442

£382£360

£576£467

£565£491

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

31

£ £100 £200 £300 £400 £500 £600

OVERVIEW OF PRICES IN CITIES AND REGIONS

Sagres is the most expensive city in Portugal and also the one with the highest price savings between High and Low Season (20% on average).

Price varia�ons are limited in the major ci�es such as Lisbon and Porto, which are less dependent on summer’s burst of tourists.

AVEIRO

BRAGA

ESTORIL

FUNCHAL

LAGOS

LISBON

ÓBIDOS

PORTO

SAGRES

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

32

*

*

£

£600

£500

£400

£300

£200

£100

The Algarve, on the Southern coast of Portugal, is the country's most tourism-dependent region, where travellers can save up to 25% in Low Season.

OVERVIEW OF PRICES IN CITIES AND REGIONS

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

ALENTEJO ALGARVE AZORES ISLANDS COIMBRA DISTRICT FOZ DO DOURO GREATER LISBON MADEIRA ISLANDS PORTO DISTRICT

*33

‘FULLY BOOKED RATE’ IN PORTUGESE REGIONS

The ‘fully booked rate’ has the highest falls between High Season and Low Season in the islands of Azores and Foz do Douro, in Porto. In Low Season, the rental prices fall at a slower rate than the ‘fully booked rate’. Many seaside regions begin to lose some of their appeal as temperatures begin to decrease.

*

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

Alentejo Algarve Azores islands Coimbra District Foz do Douro Greater Lisbon Madeira islands Porto District

41% 45% 57% 22% 56% 42% 36% 46%22% 22% 31% 14% 19% 23% 24% 30%

34

POLANDOVERVIEW OF PRICES

IN HIGH AND LOW SEASON

Significant price changes occur in the most touris�c regions. In Low Season prices drop by 20-25%, which leads to weekly savings of about £70-80 per week.*

Warsaw

Gdańsk

Bal�c Sea region

Krakow

Sopot

Karpaty and Sudety Mountains

Kashubia

Masuria

£403£326

£439£354

£387£302

£350£274

£356£352

£402£382

£511£421

£402£399

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

35

SNAPSHOT OF THE POLISH COAST

Sopot stands out as the most expensive tourist des�na�on among large Polish ci�es in High Season. Prices drop significantly in Low Season by 20% on average.

Located next to Sopot, Gdańsk also a�racts a significant number of visitors, but rental prices remain stable through to Low Season.

The Bal�c Sea is a good alterna�ve to the Mediterranean, especially for deal-seekers. Prices might drop in Low Season by arounda quarter at just over £10 per person per night.

*

*

*

36

West Frisian Islands

Gelderland

Zeeland Antwerp

Amsterdam

Ro�erdam

The Hague

Limburg

Bruges

Brussels

Ghent

Luxembourg

Ardennes

Significant savings can be made throughout the Benelux region in Low Season.

In Limburg, a popular cycling des�na�on, offers the highest savings of £180 in the region.

**

BENELUX COUNTRIESOVERVIEW OF PRICES IN HIGH AND LOW SEASON

£378£313

£491£346

£531£351

£553£415

£551£383

£1 112£1 065

£524£524

£597£590 £721

£798£488£468

£1 109£1 109

£600£492

£719£511

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

37

Netherlands£647£501

Belgium£538£456

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

£600

£700

£800

£900

£1100

£1200

£500

£400

£300

£200

£100

OVERVIEW OF PRICES IN CITIES IN BENELUX COUNTRIES

The largest savings are in The Hague and Ro�erdam, which are popular beach des�na�ons.

July's 'Ghent Fes�val' may explain the higher 'fully booked rate' in the city in High Season (23%) compared to in Low Season (10%). The rental prices, however, remain fairly stable between the two periods.

Amsterdam Antwerp Bruges Brussels Ghent Luxembourg Rotterdam The Hague

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

*

*

38

CROATIAOVERVIEW OF PRICES

IN HIGH AND LOW SEASON

Croa�an regions are remarkably cheap with savings between 19-30% in Low Season.

The ancient city of Dubrovnik is the most expensive in Croa�a as it draws close to a million visitors annually.

No savings are found in the capital Zagreb in Low Season.

**

*

Istria

Zadar

Zagreb

Dubrovnik

Dalma�an Islands

Dalma�an Mainland

Islands in Kvarner Gulf

Split

£397£302

£404£312

£409£293

£418£292

£632£509

£470£382

£387£288

£318£316

HIGH LOW SEASON MEDIAN

PRICE SEASON MEDIAN

PRICE

39

DATA, CORPORATE & LEGAL INFORMATION

DATA:

CORPORATE INFORMATION:

The complete data set this study is based on is available to read and download at h�ps://www.hometogo.co.uk/insights/summer-study-2015

HomeToGo GmbH, represented by it’s managing directors Dr. Patrick Andrä, Wolfgang Heigl und Nils Regge registered at Local Court Berlin - Charlo�enburg,HRB 155381 B Phone: 030/20847396 | Fax: 030/208473260 E-Mail: info@hometogo.com | h�ps://www.hometogo.co.uk Responsible for contents according to § 55 Abs.2 RStV: Dr. Patrick Andrä

CREATIVE COMMONS:

This study, including the photographic material therein, is released under the terms of the Create Commons License A�ribu�on 4.0 Interna�onal (CC BY 4.0). This means that the contents may be re-releasedand further enhanced with men�on of the author (HomeToGo.co.uk).

Please link to h�ps://www.hometogo.co.uk www.crea�vecommons.org/licenses/by/4.0/Details:

40