A Report on

Marketing Strategies at Colour Flex Laminators Limited

By : Mayank PatelSubject : S.I.PClass : MBA (Marketing Management)Roll number : 16

INTRODUCTION

History of company Colour Flex Laminators Ltd. Is One Of The Popular For

Manufacturing Flexible Packaging Company. Company Focus On Success Program Is A Complete Partnered Sourcing Model. Colour Flex Laminators Is A Reputed Manufacturer, Exporter And Supplier Of Flexible Packaging Materials. With Ultra Modern Infrastructural Units And Highly Skilled Manpower We Manufacture Premium Quality Printed And Multi-Laminated Polyester/Polyethylene, Polyester/Paper, Paper/Aluminum Foil, MET/BOPP, PE/Foil, Environment Friendly Packaging Material.

Name of the company COLOUR FLEX LEMINATOR LTD

Country India

Founded On 1991

Industry FLEXIBLE PACKAGING

Head quarter Survey No.821 Near Kotahri Char Rasta

Village : Santej Ta.: Kalol Dist. Gandhinagar

Key people Balvant bhai patel

Product Flexible packing

Employees 170

Registered office FF-130 Shukan Mall, Science City Road,

Sola, Ahmedabad 380060

Phone : +91 79 27710150Website www.colourflex.com

BENEFITS TO CUSTOMERS

Unique Benefits To Their Customer Including:- Inventory Management Stock And Ship Services Volume Discount Low Cost/No Cost Pre-Press Including Zero Plate

And Cylinder Charges Price Lock-Ins On Supply Contracts Technical Support Providing Innovative Solution

To Individual Packaging Needs In House Art Team

Information About colour flex ltd.:-

Company Is Incepted In 1991 At Gandhingar.  An ISO 9001:2008 Certified Company.  Wide Range Of Products  Employing Latest Technologies like Rotogravure

Printing & Adhesive Lamination.

OVERVIEW OF INDUSTRY The latest evolution in the packaging

industry, Flexible Packaging has gained popularity worldwide for its benefits over rigid packaging. With benefits such as functional convenience in handling & transportation, cost effectiveness and brand protection from counterfeiting, flexible packaging industry worldwide is led by a strong growth.

Vision and mission of company

  Vision Our vision is to establish a benchmark of reliable, cost effective

solution by which all printing and converting houses are judged.

  Mission To meet our customer total flexible packaging needs and exceed

their expectation by providing customized solutions in a reliable and cost effective manner.

  

MANUFACTURING PROCESS

Manufacturing process:-

Packaging, Though the Last Stage of the Production Process, Occupies a Paramount Importance In Framing The Business Strategy. Since Attractive And Durable Packaging Is The Main Marketing Tool To Increase The Market Share Of The Company, Every Business Entity Looks For Distinctive Packaging Solutions For Its Products.

 

Colour flex laminators ltd is An ISO 9001:2008 Certified Manufacturer, Exporter, Wholesaler/Distributor, And Supplier of Advanced and Flexible Packaging Materials. The Company Offers A Comprehensive Range Of Products Such As Laminates, Rolls & Pouches, Pet/Poly Laminates, Standard Polythene Bags, Etc.

We Are Also Offering Processing Jobs Like Multi-Color Gravure Printings, Lamination, Lacquering & Coating, Pouch Making Of All Types Like Stand Up, Zipper, Bottom/Side Gusseted, Etc. The Company Creatively Uses Color, Shape, Size, Material And Functionality To Design Unique Packages That Will Delight The Customers As Well As Retailers.

PRODUCT PROFILEOur Technology For customer Needs

Using The Latest Graphic Design Software, The Customers Digital

Data Is Further Developed For Positive Proofing, Which Upon

Approval Is Transferred Into Plate And Cylinder Making Systems.

Upon Completion To Ensure Accuracy Of Complicated Process

Jobs, A Proofing Process Utilizing The Engraved Cylinders Is

Engaged Upon To Provide Customers With Actual Representation

Of The Printing On The Specific Substrate Prior To The Production

Run Utilizing Our 8 Color Rotogravure Printing Process.

Vertical Scanning Systems Are Also Utilized To Copy Art From

Existing Samples. Windows And Mac Based Systems Supporting

Adobe®, Corel®, Quark®, And Free-Hand® Are Used For Ease Of

Customer Support.

STRATEGIES OF PROCES

The stages that have led to achieve global marketing are: Domestic marketing - Firms manufacture and sell

products within the country. Hence, there is no international phenomenon.

Export marketing - Firms start exporting products to other countries. This is a very basic stage of global marketing. Here, the products are developed based on the company‟s domestic market although the goods are exported to foreign countries.

International marketing - Now, Firms start to sell products to various countries and the approach is „polycentric‟, that is, making different products for different countries.

Characteristics International Marketing Domestic Marketing

1. Culture Multi culture

Single culture and in some

cases multi culture

2. Data accessibility Very difficult Easy

3. Data reliability Very Low High

4. Control Difficult Relatively easy

5. Consumer preferences Vary from country to country Vary in small extent

6. Product mix Adaptability required Standardization required

7. Business operation More than one country Home country only

8. Currency exposure Required

Required only if there is

importing

International Distribution Channels:

A marketing strategy is something that constantly evolves, adapting to changing market conditions. Within Enterprise, the outcomes from its many different types of business are constantly reviewed and evaluated. Judgements are then fed into the decision making process. This enabled new strategies to be developed to improve operations.

CONCLUSION

However, while strategies change, one aspect of the business has remained in place. This is a continued focus on high levels of customer service and employee relations. This strategy has enabled Enterprise to enjoy continued growth for more than 55 years and the prospect of further growth in the future.

Thank You