User feedback and subsequent improvement for various predictive tools &

products on Careers360 domain

Sayan Chakraborty140103149

Careers360

Careers360- The Education Hub: A data enabled and technology driven education products and Services Company, Careers360 seamlessly integrates millions of student and institutional data points with user generated preferences of its 6 million plus monthly visitors to build sophisticated prediction and recommendation products to enable students explore and achieve career plans based on their interests and abilities.

From exam preparation to college recommendation, we have 250+ products used by a million students, cover 9000+ colleges and 200+ courses, driven by a 200+ member young team.

They are a hub of activities on everything to do with education. The products, content, forums, experts and events help students, parents, policy makers, educationists and academics take informed decisions. Careers360 is driven by data, tools & products. They predict and recommend that enables the best decision for every student, every time. 

Timeline

Exclusive Features

Products/ Tools :

Pathfinder

Rank Predictor

College Predictor

Best Fit College

Prep Meter

Alumni Insight

MyCareers360 – Edu Marketplace

Admissions Buddy

Exclusive Features Trend Meter : A graphical representation showing if cut-offs of a

particular college have gone up or down

Chance Meter : Depicts your chance of getting admission in a particular course of a college of your choice

Best Branch Indicator : Identifies the best branch for a college of your choice

Competitor Analysis : Get the comparative analysis and find out if you are performing better than your friends and competitors

Score Convertor : Predict your score in a test based on your performance in similar tests

Ranking & Rating : Largest ever rating and ranking of public and private institutes at national and state level.

Profile Compatibility Index : A scale that analyses your profile and measures compatibility with global universities

Website Evaluation Placement Report

The Placement Report for various colleges shown on the website has various faults like presence of too many links, high processing time and not having any feature to compare reports of at least two colleges.

Recommendations:

A chart kind of a structure with the highest and lowest salary together with the average and a link to open the detailed report if the student is interested to dig into further details

Mentioning which college follows IPRS to increase efficiency

Mentioning Batch Strength

Website Evaluation

Website Evaluation

Ranking

Recommendation

Website Evaluation

Recommendation Better insight into the quality of education a student will get on that campus

Colleges need to assess a campus’ “happiness” coefficient.  A happy campus is a more productive learning environment; and one that has a lower incidence of any sort of distractions.

The full debt – or savings depletion – that families incur; not just student debt. ROI is a very important factor

The salaries of graduates one, five, and ten years after graduation

Employers comment on graduates working in their organisation

 Inserting the previous year ranks or variation in the ranking to reflect on the consistency or improvement in performance of the institute

Generalizing the entire Ranking system without the involvement of any sorting.

Mentioning the scores of different parameters taken into consideration

Website Evaluation

Alumni Insight  Rather than just reading about the Alumni or getting details about

their career, every student would actually love to interact with some alumni who have spent their precious 2 years in the campus. Direct interaction would help them to resolve their queries and also get a sneak peek in to the life at campus. A direct one to one interaction always works wonders.

 Recommendations:  Making a pool of alumni from various institute who would be happy

to help any aspiring student to learn more about the campus The detailed profile of the Alumni would appear on entering the

name of the institute Any sort of query can be forwarded through an email on the website

and the concerned alumni can revert back within a specified number of days

Website Evaluation

Prep Meter  Recommendations: Questions based on difficulty levels should be provided to assess the

preparation of any particular student A pool of question should be prepared and analysed and based on

the response the student will be getting scores to analyse their performance

 Pathfinder Recommendations:  A few colleges lay heavy importance on the scores of board exams

as well as the work experience. It is therefore necessary to take those into consideration to increase efficiency. Therefore it is very important to map certain other parameters like sectional cut offs, profile compatibility with pre mentioned criteria etc to predict a chance for a particular user

Website Evaluation Home Page (B School)

Recommendations: Some Features like ‘Word of the Day’ should be there on the front page

There should be a news alert feed

A dedicated aspirants section where they can join and solve a few questions and get discount vouchers/goodies in return

A separate faculty section where they can read the interviews or get some tips for their upcoming exam

Structured information. Currently way too scattered and clumsy

The Search Bar is way too big and is a hindrance to the background theme 

Feedback Mechanism

1st Way: Collect the data (Rank predicted by the tool) from the users who

have used rank predictor (after answers are made public, 22nd April) and use the Registration number & DOB to know the original rank from the JEE Mains Site on 7th July.

Compare both and accuracy can be known

 ** The input field for registration number should be modified and DOB should be included or should be linked with the profile.

 2nd Way:

Unique code concept

3rd Way:

From 7th July onwards a few parameters to be included in the college predictor page

Board Percentage

JEE Score

Change of ‘Home State’ to ‘Exam Board’

While the user puts in his original rank we can collect the data for his Board percentage & JEE marks with his original rank and check the accuracy.

Feedback Mechanism

Feedback Mechanism

Form Link : https://docs.google.com/forms/d/1-a-MvXUeLleTAT7eNdFV5ORRqI4mKiUQ8Wf4OQjYvTU/viewform?c=0&w=1

 Now the challenge arrives that most of the users avoid filling such forms as there is no such incentives provided and they consider it as a waste of time. Hence some way should be deduced so that the users will be filling such forms because of any incentive provided.

Recommendation:

 For the Rank Predictor, the entire analysis is provided to the users in two steps. First they are provided with basic information and then upon clicking they are provided with a detailed analysis. In this case, if the feedback form is generated whenever the user clicks to obtain the detailed analysis, then there is a high chance that the users will actually fill this up as filling up the form will unlock some information which can be very useful for them.

College Predictor Improvements

In the present scenario we are mapping the home state of a user because there is a 50 % quota for home state candidates but in the final result the colleges are not sorted according to it and hence is a problem for the user to locate their home state college where he/she will have a higher chance of getting admission and sometimes their preferred college

A separate tab can be created to accommodate the All India and Home State Colleges within the Overall Result section.

College Predictor Improvements

Name of the Institute

Branch Home State

Category Closing Rank

Counseling Round

National Institute of Technology, Surathkal

Electronics & Communication Engineering

Karnataka Open 3892 1

Home State College

All India Colleges

College Predictor Improvements

List Not Sorted Above

College Predictor Improvements

Here we are mapping a single college at a time and showing the user their chances for all the streams in that particular college as per the data available to us. Then we can move to the next college and map all the streams and henceforth like this.

College Predictor Improvements

Trend Meter Details

Rather than just providing the Trend Meter, the Cut offs can be shown to provide the users with a clear idea about the actual numbers they need to score.

College Predictor Improvements

Including the Closing Round (Data Available to us) in the college predictor so as to give the user a proper idea about last year trend. The Chance Meter is doing this particular job but as per the conversations I had with quite a few students, the closing rank for last year is the most valuable information to them and that is the first thing that they look for.

College Predictor Improvements

The Counselling happens through several rounds and there are separate cut offs for every single round . Sometimes it happens any particular student is interested in only a few colleges and hence if they miss out on them, they intend to come back in the next round for one more shot. Therefore it is important that they have data for all the rounds available to them for their consultation

College Predictor Improvements

Sometimes students are interested in some specific branch that they want to pursue and hence will choose the best college that offers that particular branch/branches. So we should include a new kind of search where a student can enter his preferred branch and our college predictor will indicate all such colleges offering that particular branch/branches . This can be included in the trial version since we are mapping their preference and not producing any results for that. This can be particularly helpful in luring them to buy the full version by asking them to check his/her chances in those colleges

New Tool: College Comparer

New Tool: College Comparer

New Tool: College Comparer

New Tool: College Comparer

Final User Interface

After incorporating all the changes the final UI would look something as given below.

file://localhost/Volumes/SAYAN C/Careers360/Final UI - College Predictor.docx

Cut Off Updates file://localhost/Volumes/SAYAN C/Careers360/MAT Cut

Off for B Schools.xlsx file://localhost/Volumes/SAYAN C/Careers360/CMAT C

ut Off for B Schools.xlsx file://localhost/Volumes/SAYAN C/Careers360/XAT Cut

Off for B Schools.xlsx

Thank You