What should you expect from the program?

The Erwin Center is designed to give students hands-on

experience in creative brand building, digital strategies,

emerging media and account management. Classes in the brand communications minor offer direct

interaction with industry professionals who focus on

strategic, digital and campaign planning, social content and

creative brand building to achieve business objectives.

How do I plan my minor?All minors are required to take the

introductory Survey of Brand Communications course (GC 3700) and one of the two recommended strategic brand building courses (GC 3740 Section 1 or GC 4900

Section 10) paired with six additional credits and the final

Capstone Course. 15 credit hours are required for the Brand Communications minor.

What classes do I take?Are you more interested in brand

strategy, account and client management and brand planning or are you interested in creative conceptual strategies, big ideas,

copywriting and design & production? The Erwin Center for Brand Communications has 15

courses in a range of subjects for any interest in the field, but we’ve designed 2 tracks to help you map

out your time in the program.

SUMMER 2019 COURSES

clemson.edu/ErwinCenter

INTRO TO BRAND COMMUNICATIONS & ADVERTISING

Course Number:GC3700-01GC3700-02

CRN:5414654147

Instructor:Lisa Papenfus

DIGITAL EXPERIENCE& CONTENT STRATEGY

Course Number:GC3720-01

CRN:54188

Instructor:Daryl Stevens

MEDIA AND FILM Course Number:

GC4900-01CRN:53931

Instructor:Nik Conklin

DIGITAL MEDIA DESIGNCourse Number:

GC4900-03CRN:53933

Instructor:Jeff Kallin

VISUAL DESIGN& ART DIRECTION

Course Number:GC4900-04

CRN:53908

Instructor:Jesse Godfrey

SOCIAL STRATEGYCourse Number:

GC4900-09CRN:54148

Instructor:Nigel Robertson

PHILANTHROPIC BRAND COMMUNICATIONS

Course Number:MKT4950-03

CRN: 54236

Instructor:Michele Cauley