summary general information - advantages p. 3-6general information - advantages p. 3-6 general...
TRANSCRIPT
SUMMARY
• General information - Advantages p. 3-6• General operating diagram p 7
• Content Manager p 8-23
• Device Manager p 24-32
• Hardware : TDS BOX - Screens p 36-38
• Applications - Case study p 39-41
• Advantages and conclusion p 42-45
SUMMARY
p 2/48
Dynamic, compelling medium
Targeted marketing at right time & location
Critical influencer at point-of-purchase
Educate and inform
Build brands and increase awareness
Improve customer experience, drive sales
Comprehensive control over when and where messages are delivered
Targeted information
INTRODUCTIONp 3/48 - Back to summary
Interactive self-service
Superior way to target specific groups
Measurable results enable dynamic content for optimum effectiveness
Real-time interactive information sharing
Latest product news and promotions to stimulate sales
Increase store traffic and return rate
Focus communicationon customers
INTRODUCTIONp 4/48 - Back to summary
INTRODUCTIONp 5/48 - Back to summary
2. Device management software
1. Content management software
3. Media Player BOX - based appliance
4. Display; Integrated or Stand-Alone
1 System, 4 Components
ADVANTAGES First Interactive Digital Signage System
Designed Specifically for Commercial Use
Largest Industrial-grade Interactive LCD Displays
First All-in-one display with a Modular Design
First Remote Auto-recovery of HW & SW
First Comprehensive System with Fully-Integrated Hardware & Software from a single source
INTRODUCTIONp 6/48 - Back to summary
Content Manager
Device Manager
Media player + Display
Device Manager
p 7/48 - Back to summary
Content Manager
SUMMARYp 8/48 - Back to summary
1. Web-based Interface 2. Account Management 3. Approval System 4. Group Management 5. Media Library 6. Scheduling 7. Preview 8. Ticker 9. Urgent Cast 10. Reporting 11. Multiple Zones 12. Layout Template 13. Custom Template 14. Play list Editing 15. Auto Recovery
Web-based browser interface
Easily operate anytime and anywhere
Applicable for multi-national users or business travelers
Intuitive, central management
Web-based Interface
Content Managerp 9/48 - Back to summary
System administration can manage accounts and assign different authority levels
ManagerManage the account, approve schedule, receive player malfunction email or SMS alert, publish urgent casts
Normal UserMedia files and playlists management, Send request for schedule publishing
AccountManagement
Content Managerp 10/48 - Back to summary
Publish approval system
• Allows Manager to approve or reject the scheduled content for groups before publishing
• Normal user can edit schedule and send request
• Manager receives emails or SMS alerts for schedule publish request
Approval System
Content Managerp 11/48 - Back to summary
Each TDS device is a Player.
•A number of players can be assigned to a group by geography or other criteria.
• A network can be segmented into groups for easier player scheduling, settings or other attributes
•Query reports can be generated for specific groups and time slots.
Group Management
Content Managerp 12/48 - Back to summary
Multimedia Content Management
• Import and organize multimedia files
• A variety of digital multimedia formats are supported
•HTML, URL, image, audio, video, Flash and PowerPoint
• Batch Upload – reduce repetitive, time-consuming tasks
Media Library
Content Managerp 13/48 - Back to summary
Site/ Account manager can schedule the playlist for each group on the calendar.
Graphical calendar interface for intuitive search and read.
Advanced editing for each playlist to set start time, duration and recurrence.
Published schedule downloadable, and played at chosen site
Scheduling
Content Managerp 14/48 - Back to summary
Preview Content can be previewed at each stage:
•Preview each media file
• Preview each scheduled playlist
• Preview results from Player
Content Managerp 15/48 - Back to summary
Ticker feature available
• One-line scrolling text information along with media content
• Ticker can be static text or real-time information through a RSS URL link.
• Adjustable ticker font, color, speed and location.
Ticker
Content Managerp 16/48 - Back to summary
Urgent Cast
Interrupt scheduled content for urgent messages
Add text message as urgent cast, or audio and other media files.
Adjustable text font, color, speed and position.
Fire Alert! Exit Building.
Urgent Cast
Content Managerp 17/48 - Back to summary
Search or generate playback report
Playback report can be created, e.g., by groups and time duration, for account management or billing purposes.
Review and Monitor detailed record of player playback results.
Report can be saved as CSV format, read/ export to other database usage.
Reporting
Content Managerp 18/48 - Back to summary
Split display into multiple zones
•Choose number of zones, up to 8
• Edit custom layout of split screens
Multiple Zones
Content Managerp 19/48 - Back to summary
Built-in layout templates to quickly apply on your design
Support 4:3 and 16:9 display screens
Support Landscape and Portrait 16 choices of preset template
Layout Template
Content Managerp 20/48 - Back to summary
Create layout and save as template
Insert zones and set their attributes one by one
Including screen ratio (16:9 or 4:3)
Keep original size or fit-in screen
Set X,Y coordinates and zone size
Custom templates
Content Managerp 21/48 - Back to summary
Edit Playlist according to layout templates :
Create playlist via templates
Each zone has own media list
Playlist Editing
Content Managerp 22/48 - Back to summary
Player Auto Recovery
Player will automatically restart the software and continue the playback schedule whenever the content hangs or crashes the system.
Player will automatically reload the required content or schedule if there is communication error between Player and Server. Playback logs will be uploaded to Server automatically.
Player will automatically delete expired or low-priority information to continue new content. Administrators do not have to delete or overwrite data manually.
Auto Recovery
Content Managerp 23/48 - Back to summary
Device Manager
Device Managerp 24/48 - Back to summary
• 1. Diagram
• 2. General presentation
• 3. Remote Control
• 4. Power ON/OFF
• 5. Agenda & activity Log
6. System management
• 7. Device/appliance Inventory
SUMMARY
Device Management Diagramp 25/48 - Back to summary
Comprehensive software management tool manages networked TDS appliances
Web browser interface fronts database management system
IT staff can easily inventory, organize, control, upgrade and support TDS appliances within the LAN, Wireless Network or WAN.
General presentation
Device Managementp 26/48 - Back to summary
Remotely manage TDS appliances through LAN, Internet, or VPN.
• Manipulate power state
• Monitor and collect device activity
• Execute software updates/ upgrades
• Maintain appliance inventory & properties
Remote Control
Device Managementp 27/48 - Back to summary
System Shutdown
Power down any appliance or groups of appliances within the network
WakeOnLan
Resume from a powered-down state, any TDS devices over tethered Ethernet.
Power On/Off
Device Managementp 28/48 - Back to summary
Scheduling Set a wide variety of appliance
management activities within subsets of TDS Device Manager functions
Creation of ‘jobs’ covering main features & functions within TDS Device Manager
Can be set up to execute based on calendar date periods & any 24-hour timeframes
Logging View activity history
Provides comprehensive recording of commands and requests for all activities that occur
Device Management
Agenda & Activity logs
p 29/48 - Back to summary
OS Image Management – push and pull OS images from networked TDS appliances
Registry Management – push and pull OS registry keys to remote devices
File Package - push files to storage locations on remote TDS devices
BIOS Management – push BIOS updates to remote appliances
Device Management
System & Image management
p 30/48 - Back to summary
Database Support
Support for both MS SQL and MySQL back-end database
System
Stores overall system management information and FTP or HTML server locations.
Device Management
System & ImageManagement
p 31/48 - Back to summary
Appliance Inventory
Monitor and display inventory of all TDS appliances within the network
Group Management
Able to group TDS devices based on variety of parameters
Device Inventory
Device Managementp 32/48 - Back to summary
Hardware
Device Managerp 33/4 - Back to summary
• 1. Media player
• 2. Intergrated display
Modular Media Player TDS BOX
Media Player - TDS BOX
Compatible with a range of displays
x86 processors
I/O Ports: DVI-I, USB, RJ45 for Ethernet, Dipole antenna, DC-in jack, S-Video input, Composite video-in
Windows XP Embedded operating system
Resolution up to 1920 x 1080
From 1GB Flash memory
From 512MB RAM memory
Dimensions (HxWxD): 1.7”x5.5”x5.1” ~ 1.7”x8.1”x5.1”. Weight: 1.2 lbs ~ 2 lbs
p 34/48 - Back to summary
TDS 537 & 547 - Integrated Display
37” and 47” high-definition computing displays offer an integrated LCD and Media Player
All-in-One Computing Displays
Windows XP Embedded OS
Slim Design, Space Saving
Industrial Grade (fanless & metal casing)
HW Watchdog
1.5GHz x 86 processors
Resolution up to 1920 x 1080
Flash based storage
Infrared, Touch-screen Option
p 35/48 Back to summary
CASE STUDY
Device Managerp 36/48 - Back to summary
• 1. In store communication
• 2. Airport – Malls – Waiting rooms
• 3. Real estate / travel agencies
• 4. Retail
• 5. Hotels & Casinos
IN-STORE communication
Internal communication on special offer or sales PUSH.
Invoicing a provider for brand advertisement.
Point of sale animation & information (weather, news, traffic, music/Xtreme video,…)
Example : fashion, perfume, stores – Bars/disco…
In store communication
Solutions & applications – Case study p 37/48 Back to summary
Information + Communication
Information : Travel schedule for airport – Special stores offers for malls – Queuing management & info for waiting rooms,…
Communication : In this case, communication is joined to the information through one or more screen split + Leisure or diverting on another split (weather, news, traffic, music/Xtreme video,…)
Airport – Malls – Waiting rooms
Solutions & applications – Case study p 38/48 Back to summary
Information + Interactivity
Information : TDS box connected up to 8 screens. Each screens diffusing preview of the available offers
Interactivity : The screens could react to independent touch stickers on the window and show corresponding information.
Real estate / travel agencies
Solutions & applications – Case study p 39/48 Back to summary
Sales promotions
On-site product information
Way finding
Additional advertising revenue generation
Catalog access
Dining menus
Pharmacy order status
On-site events
RETAIL
Solutions & applications – Case study
Dynamically change advertising for all 500 stores located nationally – local focused
Touch screen Signage/Kiosk Application
p 40/48 Back to summary
Services information & sales
Event information
Way finding
Guest services
Kiosk check-in
Restaurant & store sales
Loyalty programs
Hotels & Casinos
Applications – Case study
Event Information Displayed Prominently
p 41/48 Back to summary
ANALYSIS
Customer Requirements Planar Broadsign Kiosk Cisco WebDTBrowser-based Content Management
Browser-based Device Management
Simultaneous Deployment of Kiosk Apps & Dynamic Content
Industrial-grade All-in-one Modular Design
Fully Integrated HW & SW from single source
Remote HW & SW Auto-Recovery
Large Industrial grade Interactive LCD Display
p 42/48 Back to summary
Large-screen interactive displays offer
flexibility for use as digital signs & kiosk applications
Industrial-grade design offers superior aesthetics and durability
Fully integrated hardware and software from one manufacturer for complete compatibility
Highly reliable with remote auto-recovery
Easy-to-use content management software requires minimal training
ADVANTAGES
CONCLUSION p 43/48 Back to summary
Digital signage market is growing dramatically and converging with the kiosk market
Current solutions are fragmented; not industrial-grade
WebDT is the first interactive digital signage system designed specifically for commercial use
CONCLUSION
CONCLUSION p 44/48 Back to summary