suman kr dawn cv

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1 CV OF DR. SUMAN KUMAR DAWN Name DR. SUMAN KUMAR DAWN Present Position Associate Professor –Marketing in Asia Pacific Institute of Management , New Delhi (AICTE approved, NBA accredited) Area Marketing, Marketing Research, Strategic Management , Strategic Marketing and Quantitative Methods, Integrated Marketing Communication Address for Communication: “ Aashirwaad”, Talikhola, Chinsurah Station Road, Chinsurah RS, Dist-Hooghly, West Bengal, Pin 712102 Mobile &E-mail 09831283679 , 9038667989; skd_hooghly@ yahoo.co.in, [email protected] Total Experience : 22 years (15 years in Academic, Research, Administration 7 years in Industry) Educational Profile at a Glance : M.Sc (Mathematics) (IIT, Kharagpur), MBA ( Marketing), PhD, UGC-NET qualified in Management , GATE qualified , Research Scholar ICSSR, New Delhi ( Under MHRD)( Govt. of India) New Delhi Educational Qualifications 2008 PhD from The University of Burdwan 1993 MBA (Marketing) passed with First Class from The University of Burdwan ( 2years full time) 1999 M.Sc ( Mathematics) (IIT, Kharagpur) passed with First Class from Indian Institute of Technology , Kharagpur 1997 B.Sc (Hons) (Mathematics ) passed with 2 nd Class from The University of Burdwan Tile of the PhD : “Designing Promotional Strategies for Effective Marketing in A Competitive Environment: A Case Study of Clariant (India) Limited”. Affiliations Associate Professor in Marketing, Asia Pacific Institute of Management , New Delhi, ( AICTE Approved and NBA Accredited) Head of the Department, JIS College of Engineering, Kalyani (August 2007 to July 2015) Asst Professor and Controller of Examinations , Eastern Institute for Integrated Learning In Management, Kolkata ( June 2006-July 2007 ) Teacher-In-Charge , Chandannagar Institute of Management & Technology ( Affiliated to the University of Burdwan) ( 1 st July 2001-May 2006 ). Market Support Manager , Clariant (India) Limited ( Formerly Sandoz India Limited) ( March 1997 to June 2001) Marketing Manager , Sudha & Subha (P) Limited Kadimi International (April 1995 to June 1996) Glasstronics India Limited ( February 1994 to March 1995)

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CV OF DR. SUMAN KUMAR DAWN

Name DR. SUMAN KUMAR DAWN

Present Position

Associate Professor –Marketing in Asia Pacific

Institute of Management , New Delhi (AICTE

approved, NBA accredited)

Area

Marketing, Marketing Research, Strategic

Management , Strategic Marketing and

Quantitative Methods, Integrated Marketing

Communication

Address for

Communication:

“ Aashirwaad”, Talikhola, Chinsurah Station

Road, Chinsurah RS, Dist-Hooghly, West Bengal,

Pin 712102

Mobile &E-mail 09831283679 , 9038667989; skd_hooghly@ yahoo.co.in, [email protected]

Total Experience : 22 years (15 years in Academic, Research, Administration

7 years in Industry)

Educational Profile at a Glance : M.Sc (Mathematics) (IIT, Kharagpur), MBA ( Marketing),

PhD, UGC-NET qualified in Management , GATE qualified , Research Scholar ICSSR, New

Delhi ( Under MHRD)( Govt. of India) New Delhi

Educational Qualifications

2008 PhD from The University of Burdwan

1993 MBA (Marketing) passed with First Class from The University of Burdwan (

2years full time)

1999 M.Sc ( Mathematics) (IIT, Kharagpur) passed with First Class from Indian

Institute of Technology , Kharagpur

1997 B.Sc (Hons) (Mathematics ) passed with 2nd

Class from The University of

Burdwan

Tile of the PhD : “Designing Promotional Strategies for Effective Marketing in A

Competitive Environment: A Case Study of Clariant (India) Limited”.

Affiliations

• Associate Professor in Marketing, Asia Pacific Institute of Management , New Delhi, (

AICTE Approved and NBA Accredited)

• Head of the Department, JIS College of Engineering, Kalyani (August 2007 to July 2015)

• Asst Professor and Controller of Examinations , Eastern Institute for Integrated Learning In

Management, Kolkata ( June 2006-July 2007 )

• Teacher-In-Charge , Chandannagar Institute of Management & Technology ( Affiliated to

the University of Burdwan) ( 1st July 2001-May 2006 ).

• Market Support Manager , Clariant (India) Limited ( Formerly Sandoz India Limited) (

March 1997 to June 2001)

• Marketing Manager , Sudha & Subha (P) Limited

• Kadimi International (April 1995 to June 1996)

• Glasstronics India Limited ( February 1994 to March 1995)

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Present Position: Associate Professor in Marketing ; Asia Pacific Institute of

Management, New Delhi (AICTE approved, NBA

accredited)

Previous Experience : Head of the Department, Centre for Management Studies,

JIS College of Engineering (a leading Autonomous

Institute, AICTE approved and NBA accredited

Engineering and Management Institute)

Guest Faculty of IISWBM (Indian Institute of Social

Welfare and Business Management) in PGDBM (Course

– Evening)

Subjects offered at IISWBM: Product and Brand

Management, Sales and Distribution etc.

Asst. Professor & Controller of Examinations

Eastern Institute for Integrated Learning in

Management (EIILM) (A prestigious Institute offering

MBA and PGP programme since 1995).

Guest Lecturer in the Department of Business

Administration of The University of Kalyani

Area of Teaching ( Subjects Offered) (In MBA and BBA(H)):

• Marketing Research

• International Marketing

• Integrated Marketing Communication

• Strategic Management

• Quantitative Methods

• Research Methodology

• Product & Brand Management

• Strategic Marketing

Awards & Honours

• Qualified UGC-NET(Management) for Lectureship, December 2012

• Qualified GATE Examination in 1990

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Professional Membership

• Confederation of Indian Industry (CII)

• Bengal Chamber of Commerce and Industry ( BCCI)

• Editor –In-Chief of JIS Management Vista ( A Bi-annual Journal having ISSN No. 0974-

0872 )

• Member of Editorial Board of Spandan ( An International Journal with ISSN No. 2348-

666X )

• Member of Editorial Board in International Journal of Management Technology

• Member of Editorial Board in the Standard International Journals

Publications [ Research Paper (referred journals), Cases, Books]

• S.K. Dawn, The Strategies, Challenges, Opportunities and Growth Dimensions of the

Organised retail Sector: An Analysis on Indian perspective , JIS Management Vista (JIS

Management Journal), Vol .II , No.2 , July-December , 2008, pp.13-26.

• P.K. Bardhan and S.K. Dawn, Role and Efficacies of Supply Chain Management in Indian

Automobile Industry : A Case Study of Two Leading Indian Automobile Companies,

Kindler ( Management Journal of Army Institute of Management), Army Institute of

Management, vol. –VIII, number 2, July –December 2008 (ISSN 0973-0486).

• S.K. Dawn , Designing Effective Distribution Strategies –An Empirical Study, Survey

(Journal of IISWBM) , Vol. 49, No.1 &2, 2009 , pp.1-16,(ISSN : 0586-0008)

• T.K. Bose and S.K. Dawn , An Analysis of The Impact of Promotional Elements on Sales

and Profits : An Empirical Study, Amity Business Review , Volume 10,No 2 July-

December 2009 (ISSN No. 0972-2343)..

• S.K. Dawn & S Paul , Relevance of Logistics in Supply Chain Management for overall

Customer Satisfaction: An Empirical Study, Review of Professional Management Volume -

7, Issue 2, July – December, 2009 ( ISS-0972-8686), New Delhi Institute of Management

• S.K. Dawn and S. Paul , Managing Sales through Sales Force Motivation: An Empirical

Study Based on Indian Financial Organisations, Kindler ( Journal of Army Institute of

Management , Kolkata) vol.IX, no.2, issue July-December2009-10, (ISSN 0973-0486)

• S.K. Dawn and M.K. Das , Reengineering Branding Strategy : A New Paradigm of

Sustainable Competitive Advantage with Special Emphasis on FMCG Segment in India ,

Published on Domain, vol.2, Issue 2, Jan-Jun 2010 (ISSN No. 0973-9564).

• S.K. Dawn and Anindya Guha , E-CRM : A Critical Analysis by Developing an Effective

Model, Asia pacific Business Review , vol. V1, Number 3, July-September 2010 (ISSN :

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0973-2470).

• S. K. Dawn & S Paul , Developing Brand Strategies of Pharmaceutical Products: An

Empirical Study on Diabetic Products, Survey, IISWBM, vol. 50, nos. 1& 2, January-June

2010 (ISSN: 0586-0008).

• S . K. Dawn and M.K. Das, “CRM: An Essential tool for the success of Airline Industry”,

published on Proficient, The International Journal on Management, Vol.- II , Issue-1 ,

January-2010 (ISSN 0975-475X)

• S. K. Dawn and S. Biswas “Managing Absenteeism: A Study on Spanco BPO Services

Limited “, published on “JIS Management Vista”, vol. IV, No.1, January-June 2010 ( ISSN

: 0974-0872).

• S. K. Dawn “Developing Distribution Strategies for Effective Operations: An Empirical

Study Based on Tropicana”, Indian Journal of Marketing, vol. 41, no.2, February, 2011

(ISSN 0973-8703)

• S.K. Dawn & R. Chowdhury, “Electronic Customer Relationship Management (CRM):

Conceptual Framework and Developing a Model”, International Journal of Business and

Information Technology (IJBIT), vol.1, no.1, March 2011 (E-ISSN 2047-0363).

• S.K. Dawn & S. Biswas, “Employer branding: A new strategic dimension of Indian

corporations”, Asian Journal of Management Research, vol. 1, no.1, 2011 (ISSN 2229-

3795).

• S.K. Dawn & U.Kar, “E-Tailing In India: Its Issues, Opportunities and Effective Strategies

for Growth and Development “, Zenith: International Journal of Multidisciplinary

Research: ISSN: 2231-5780, vol.1 , Issue 3, July 2011.

• S.K. Dawn & S. Pal, “Medical Tourism in India: Issues, Opportunities and Designing

Strategies for Growth and Development “, Zenith: International Journal of

Multidisciplinary Research: ISSN: 2231-5780, vol.1, Issue 3, July 2011.

• S.K. Dawn & S. Pal, “Marketing OTC Pharmaceutical Products: An Analysis on

Customers’ Attitudes “, Siddhant Journal: vol.-11, No.4, Oct-Dec.2011.

• S.K. Dawn & A. Sanyal, “ Determinants of Employees’ Job Satisfaction : A Study on

Eveready Industries Limited”, Asia Pacific Journal of Research in Business Management

(APRJRBM): ISSN: 2229-4104 , vol.2, Issues 12 , December 2011

• S.K. Dawn & M. M. Dutta, “Mergers & Acquisitions in Indian Banks After Liberalisation :

An Analysis “, Indian Journal of Commerce & Management Studies: ISSN 2249-0310 :

Vol.III, Issue 1, January 2012.

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• S.K. Dawn & T.K. Bose, “Green Marketing for Sustainable development: Issues,

Challenges and Strategies in Indian and Global Perspectives”, Kindler, Journal of Army

Institute of Management, December 2011

• S.K. Dawn, “ Understanding Effective Promotional Strategies in an MNC : A Case Study”,

Arth Anvesan, January 2012

• S. K. Dawn & S. Biswas, “Efficacy of Training and Development Analysis Based on

Competency in a Brewing Industry”, Review of Professional Management5 , Vol. II, issue

1, ( January –June 2013) ISSN : 0972-8686

• S. K. Dawn & S. Biswas, “Talent Management : Designing Strategies”, ASBM Journal of

Management , vol. VI, issue II, July 2013, ISSN : 0974-8512

• S. K. Dawn, “Personalised Marketing : Concepts and Framework “, Productivity; vol.54,

no.4, ISSN : 0032-9924, eISSN: 0976-3902

• S. K. Dawn, “ Estimating market potential and identifying marketing Mixes to Market the

Dairy Whitener : A Detailed Analysis: Spandan FMS –GNIT International Journal; ISSN:

2348-666X

Participation and Presentation in Conference:

• Participated and Presented paper in the International conference on “Achieving Excellence

in Business Organisations: Issues and Challenges”, held at The University of Burdwan,

West Bengal on 29-31st January 2009. The title of the paper was “Developing Distribution

Strategies for Effective Business Operations: An Empirical Study based on Tropicana”.

• Participated and presented the paper in the International Conference at Prestige Institute of

Management and research (PIMR), Indore on January 30-31, 2010. The theme of the

research paper was “E-Commerce: A New Realm for Indian Industries: Its Challenges

and Opportunities”.

• Participated and presented the paper in the International Conference of IISWBM , Kolkata

on January 13-14 2011. The title of the research paper was “Ecotourism in West Bengal:

Problems, Opportunities and Developing Effective Strategies to Promote

Ecotourism”.

• Participated and presented paper in the International Conference at Jyotirmoy School of

Business , Kolkata (JSB) on February 26th

February 2011 . The title of the research paper

was “Employer Branding: A New Strategic Dimension of Indian Corporations “. The

theme of the International Conference was on People Management: Issues &

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Challenges.

• Participapetd and presented the research paper in the International Conference (ICBAMI-

2012), organized by Dr. B.C. Roy Engineering College , Durgapur , on 10th

& 11th

January

2012. The title of the research paper was “Building Corporate Branding Through

Corporate Social Responsibility: A Study on Some Selected Indian Companies.

• Participated and presented present paper in the National Seminar organized by the

Department of Business Administration on 22nd

& 23rd

November 2012. The title of the

paper is “FDI in Indian Retail Sector: A Critical Analysis”.

• Participated and presented paper in the National Seminar organized by the Department of

Business Administration on 22nd

& 23rd

November 2012. The title of the paper is

“Relevance of Talent Management in Organizations: A Strategic Approach.

• Participated and presented paper in the National Seminar organized by the School of

Management and Social Science , Haldia Institute of Technology , W.B on 26th

-27th

December 2012 The title of the paper is “Personalised Marketing : Concepts &

Framework”.

• Participated and presented paper in the National seminar organised by The Department of

Commerce, The University of Burdwan , W.B. on “IPR : Its Impact on Industry , Trade and

Commerce” on 26th

& 27th

March 2004. The tile of the paper was is “Protecting

Computer Software-As an Intellectual Property”.

• Attended the 2 days National Seminar on “HR Challenges in the New Millennium”

organised by the Commerce Dept. of the University of Burdwan on 18th

& 19th

April 2003.

• Attended the National Seminar on Rural Consumers in Globalizing Market Vulnerability

and Choice organized by Department of Sociology University of Kalyani in association

with Centre for Consumer Studies Indian Institute of Public Administration New Delhi on

December 15-16, 2010. The topic of the paper is "Rural Consumerism in India:

Challenges and Perspective"

• Attended the two day International conference on “Indian Marketing Summit” held at New

Delhi 8th

and 9th

January 2007. This International marketing Summit organised by Birla

Institute of Management technology (BIMTECH, Greater Noida, UP).

• Participated in AICTE sponsored National Conference on “Sustainable Business Growth

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and Modern Management”, organized by Centre for Management Studies, JIS College of

Engineering, Kalyani, on April 27-28, 2012.

• Participated in TEQUIP sponsored National Seminar on ‘Recent Trends in Information

Technology’ organized by Department of Information Technology, JIS College of

Engineering, Kalyani, held on 19th

September, 2013.

Short-term Course, Workshop and Refresher Course Attended

• Attended the training by organised by Society for Education and Economic Development

(SEED) on 18th

to 22nd

December 2002, at New Delhi. This training programme was only

organised for Principal of Colleges and the theme of the training programme was

“Leadership Development Programme for Principals of Colleges on IT for development

and management of Colleges”.

• Participated in Faculty Development Programme on ‘Teaching-Learning Process’

organized by JIS College of Engineering, Kalyani on 16th

August, 2011.

• Participated in National Seminar on ‘Global Economic Crisis: HR Challenges’ organized

by Dept. of Business Administration, University of Kalyani held on 26th

April, 2009.

• Participated in National Seminar on ‘Investor Awareness’ organized by Dept. of Business

Administration, University of Kalyani in collaboration with The Institute of Company

Secretaries of India held on 26th

September, 2008.

• Participated in Faculty Development Programme in the area of ‘Banking and Financial

Services’ conducted by ICICI Bank from 28th

January- 1st February, 2008.

• Training programme attended and participated in SPSS 17.0 Faculty Development Program

(FDP), jointly organised by SPSS South Asia & School of Management, West Bengal

University of Technology, and Kolkata on 12th

July 2009.

• Training programme attended and participated in TEQIP sponsored one day workshop on

“Role of Head of the Department (HOD)s & Good Governance” organised by JIS College

of Engineering on 7th

June 2013.

• Faculty Development programme attended and participated organised by JIS College of

Engineering on 5th

June 2010.

• Attended TEQIP sponsored National Seminar on Application of Control System in

Modern Technology organised by JIS College of Engineering on 1st October 2013.

• Attended AICTE sponsored National Seminar on Synthesis , Characterisation & Simulation

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in Nanoscience and Nanotechnology organised by Department of Physics and Department

of Chemistry , JIS College of Engineering on February 24-25 , 2012.

• Faculty Development Programme attended and participated on Structural Equation

Modelling organised by MSHM Business School on January 28-29 2014.

Others

• Editor –In-Chief of JIS Management Vista ( A Bi-annual Journal having ISSN No. 0974-

0872 )

• Member of Editorial Board of Spandan ( An International Journal with ISSN No. 2348-

666X )

• Member of Editorial Board in International Journal of Management Technology

• Member of Editorial Board in the Standard International Journals

Seminars/conferences organized

• Global Economic Meltdown

o Managerial Excellence- Today’s Demand

o Managing Business in Global Economy

o Entrepreneurship Development Programme (In collaboration with MSME,

o Govt. of India)

o One month Workshop on Business Skill Development (Organized jointly with

MSME, Govt. of India)

o Frontiers of Knowledge Management: Scope and Challenges in 21st Century

o AICTE Sponsored National Conference on Sustainable Business Growth and

Modern Management

o Managing Business Organizations : Issues and Challenges

o Entrepreneurship Development Programme (In collaboration with MSME, Govt. of

India)

Management Development Programme (MDP) Organized

Organized One-day Management development programme for the Marketing Officers of

Oriental Insurance Co’s on 3rd

November 2006.

Training provided to Officers of Bhatpara Municipality related to career planning, career

development , succession planning on 12th

September 2010.

Garden Reach Shipbuilders & Engineers Ltd. - Training for middle and top level Managers.

Entrepreneurship Development Institute (EDI) – Training and Consultancy of small Entrepreneurs

under lather cluster of Santiniketan.

Bansberia Jute Mills : Training for Middle Level Managers

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Bengal Beverages Pvt. Limited ( A Unit of Coca-Cola Limited): Training provided for Middle

Level Management on Market Analysis and Strategic Marketing

Sponsored Research work

Research work entitled “Ecotourism and Environmental Sustainability: A Study on West

Bengal”, has been approved by Indian Council of Social Science Research (ICSSR) New

Delhi, MHRD, Govt. of India and grant-in-aid of Rs. 4,89,125 ( Rs. Four Lakhs Eighty

Thousand One Hundred Twenty Five) was approved and sanctioned.. The research work was

carried out successfully, submitted and completed.

Research Guidance for M.Phil Students

• Supervised the M.Phil programme and the research work of Mrinal Kanti Das , a lecturer of

CMS , JIS College of Engineering. The title of the M.Phil thesis was “Sustainability of

Network Marketing: A Critical Analysis of It on Distributors and Customers”.

• Supervised the M.Phil programme and the research work of Swati Pal, a lecturer of CMS,

JIS College of Engineering. The title of the M.Phil thesis was “Managing Sales through

Sales Force Motivation: An Empirical Study Based on Some Private Financial

Organisations”.

Grants Received

i. Financial assistance as grant-in aid of Rs. 1.00 lac, from AICTE to conduct National

Conference on “Sustainable Business Growth and Modern Management” in 2012.

ii. Research Grant obtained from Indian Council of Social Science Research (ICSSR),

New Delhi, Govt. of India (Under MHRD) for a project work on “ Ecotourism and

Environmental Sustainability: A Study on West Bengal. The grant value is 4,89,125/-.

iii. Financial assistance as grant-in aid of Rs. 6.00 lacs, from AICTE to conduct Faculty

Development Programme on “Management Research Methodology” in 2014-15.

Research : Ph.D. (Doctoral programme ) Supervision

The following research scholars have enrolled their names in West Bengal University of

Technology (WBUT) in Management Subjects

(i) Mrs. Swati Pal ( Supervisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is “Impact

of Motivational Factors on Performance management in Financial Sector”.

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(ii) Mr. Soumya Mukherjee (Supervisor: Dr. Suman Kumar Dawn). The title of the Ph.D. work is

“Utility of Marketing Communication for promoting Brand Building on Some selected FMCG

Companies: An Empirical Study”.

(iii) Mr. Uttiya Kar ( Supervisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is

“Assessment of E-governance Initiatives in Some Selected Departments of Govt. of West Bengal”.

(iv) Mrs. Mitali sarkar( Supervisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is

“Designing Effective Electronic – Customer Relationship Management for Organisations for

Better Customer Service: A Study on Tourism Sector in West Bengal”.

(v) Mr. Sandip Ghosh ( Suprvisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is

“Designing Superior Services by Analysing Service Quality in leading Corporate Hospitals in

West Bengal”.

(vi) Mr. Gaurab Majumdar Majumdar (Supervisor: Dr. Suman Kumar Dawn). The title of the Ph.D.

work is “Assessment Emotional Barometer in Organisation through Scaling Conflict’.

Experience in Academic, Research and Administration

Working as Head of the Department in Centre for Management Studies , JIS College of

Engineering (an Autonomous, AICTE, NAAC and NBA accredited and approved Institute, under

the affiliation of West Bengal University of Technology) since 28th

August 2007. The job

responsibilities are teaching, research and administration.

Associated as an Assistant Professor and Controller of Examinations in Eastern Institute for

Integrated Learning in Management (EIILM) from June 2006-July 2007. They offered courses like

MBA, PGDBM and BBA (Hons). The job responsibilities are teaching , research and

administration.

Associated in the Chandannagar Institute of Management and Technology in the capacity of

Teacher-In-Charge from 10th

September 2001-May 2006. Courses offered here are MBA, BBA

(H), BCA and B.Sc (IT). The job responsibilities are teaching, research and administration.

Delivered lectures as an Invited speaker for a Seminar Lecture on Quantitative Techniques in

Management at Chandannagar Institute of Management & Technology, Chinsurah on 25th

July,

2012.

Delivered lectures as an Invited speaker for a Seminar Lecture on Marketing Research Methods at

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Bengal Institute of Technology, Hooghly on 14th

September 2013.

Delivered lectures as an Invited speaker for a Seminar Lecture on International Marketing and

Business at Burdwan Institute of Management & Sciences, Burdwan on 5th

July 2014.

Delivered lectures as an Invited speaker for a Seminar Lecture on Modern Marketing Management

and Strategy Formulation at Burdwan Raj College , Burdwan, on 18th

November 2014.

Delivered lectures as an Invited speaker for a Seminar Lecture on Advertising and

Communications Management at Cyber Institute of Management & Technology on 18th

November

2014.

Industry Experience

Worked with Clariant (India) Limited (Formerly Chemical Division of Sandoz (India) Limited , a

Swiss multinational company , manufacturing speciality chemicals worldwide) in the capacity of

Market Support Manager from March 1997 to June 2001. The responsibilities are marketing , the

company’s products through distributors and dealers , monitoring the sales performance of new

products, designing marketing strategies , assessing the competitors’ activities and formulating the

price.

Worked with Sudha & Subha (P) Limited , a Delhi based advertising organization as an Marketing

Manager. The job involves to handle the advertisement related matters of the corporate sector like

MMTC , LIC , NTPC and also the other various corporate sectors.

Worked with Kadimi International from April 1995 to June 1996 as an Assistant Product Manager.

The Company is an International trading house , tied up with many international companies. Job

responsibilities were importing the materials into India according to the needs of the Indian

business houses.

Worked with Glasstronics India Limited as a Management Trainee from February 1994 to March

1995. Job responsibilities were sales and marketing of the company’s products. The company

produced laminate and particleboards.

Project works undertaken for MBA students

• Analysis for Précising the Market segmentation of Share Khan Limited Products Based on

the Parameters of Demographic Characteristics of the Respondents.

• An In-Depth Market Survey on Analyzing Customers’ Awareness About Health Insurance

& Retirement Policy of ICICI Prudential Life Insurance Company Limited.

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• Assessment of the Brand Performance HDFCSLIC vis-à-vis its competitors in

Murshidabad Region.

• A Competitive Market Analysis of HDFC and its competitors on core products, market

share and growth in the life

• Market Comparative Analysis of Unit Linked , Traditional, Group Policies in HDFC

Standard Life

• The Scope of Management Studies in West Bengal: An In-Depth Market Study on MBA

aspirants.

• Responsibility of A Sales Person With Hyundai Cars At the Time of Selling

• Brands and Brands Effectiveness: Comparative Analysis on Insulin Brands

• An In-Depth Market Study on Steel Industries of West Bengal with Special respect to TMT

Bar.

• Understanding Market through assessing the producers of TMT Bars: A Study on West

Bengal.

• Comparative Study of Various Insulin Brands

• Comparative Market Study Based on Various Diabetic Medicines of different Brands

• Relevance of Supply Chain management in Overall Customer Satisfaction in The

Consumer Durable Industry.

• An Insight Study on Different Subjects of Management Entrance Tests in Eastern Region.

• Assessing Customer Satisfaction Based on Different Parameters: A Study on Tata Tiscon.

• Study on Customers' Attitudes toward Investment Decisions

• Customer Awareness on Financial Product

• Study on Customers Awareness regarding Financial Instruments

• Awareness of People about Different Financial Products

• Developing Sales and Distribution Channel of Keventer Agro Limited by Analysing its

Retailers

• Measuring Brand Equity of FIAMA DI WILLS of ITC Ltd

Academic Initiatives

• Handling Academic Activities of the Institute and work for Accreditation/ratings

• Maintaining relationship with Industry and conducting MDP

• Conducting research & Mentoring & Student development etc.

• Organising National Sponsorship for seminars of repute every year

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• Development of Academic Curriculum

• Appointment of Paper setters , Moderators and Paper Examiners has to be coordinated

• Monitoring the day to day academic activities , class conduction of MBA & BBA streams

• Monitoring of the Lesson Plan and learning out comes for the semesters.

• Activity Report of the class conduction and deviation, if any, of the previous month.

• Research paper publication / attending seminars, conferences.

• Publication of journal of the Institute in each and every issue.

• Monitoring of the attendance percentage of the students for each semester on month wise.

• Introducing special tutorial classes / doubt clearing classes for weaker students

• For the MBA programme, organize Summer Internship Project Programme (SIP) for the 3rd

Semester MBA students as well as for the department and monitoring and evaluating the

SIP programmes.

• Arranging and monitoring the Softskill, English communication classes for the MBA and

BBA students in-house as well as inviting the special trainers from the Industry.

• Organized AICTE sponsored two day National conference on Sustainable Business

Growth and Modern Management on April 27-28th

2012. In this conference programme ,

the role played by myself was Conference Secretary. The total conference grant of

AICTE was Rs, 1,00,000.00

• Evaluated the answer scripts of West Bengal University of Technology.

Non-Academic Initiatives

Arrangement of Seminars / invited speakers / industrial visits for students.

Handling of students grievances.

Emphasing on Industry – Institute initiatives for institutional growth and development.

Industry Visit Organised

• Organized Industry visit by the Centre for Management Studies , JIS College of

Engineering for the Management Students at M/s Pepsico (Fritolay Division , Kolkata) ,

Dhulagarh , Howrah on 10th

April 2010.

• Organized Industry visit by the Centre for Management Studies , JIS College of

Engineering for the Management Students at M/s Mother Dairy , Dankuni on 25th

November 2011.

• Organized Industry visit by the Centre for Management Studies , JIS College of

Engineering for the Management Students at M/s United Breweries Factory Kalyani on

11th

April 2011.

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• Organized Industry visit by the Centre for Management Studies , JIS College of

Engineering for the Management Students at M/s Nicco Corporation , Shyamnagar Factory,

North 24 Parganas on 24th

September 2011.

• Organized Industry visit by the Centre for Management Studies , JIS College of

Engineering for the Management Students at Future Innoversity , New Town Rajarhat on

13th

January 2012

• Industry visit organized by the Centre for Management Studies , JIS College of

Engineering for the Management Students at Coca Cola Dankuni Plant on Friday 12th

October 2012

Organized Industry visit by the Centre for Management Studies , JIS College of Engineering

for the Management Students at Future Innoversity , New Town Rajarhat on 07.09.2013

Personal Information

Father’s Name: SRI GAUTAM DAWN

b) Permanent Address “AASHIRWAAD”, TALIKHOLA

(Permanent) CHINSURAH STATION ROAD,

CHINSURAH R.S., DIST-HOOGHLY (W.B.)

PIN-712102

c) Telephone No. 9831283679 / 9038667989

d) E-mail: [email protected]

e) Age: 12.12.1965

f) Marital Status: Married

g) Spouse’s Name: Mrs. Ruma Dawn – M.A. (English), MA (ELT) &

B.Ed (Asst. Head Mistress in Govt. aided school)