LOCAL SHOPS VS

ONLINE SHOPPING

By Students of VIBGYOR HIGHGoregaon (West)

Mumbai

SHOPKEEPER’S GUIDE

15 easy ways to improve business of local shopkeepers:

Customer Relations To provide doorstep services to the customers and

take orders on phone. Local shopkeepers should give the facility of

exchanging goods. Handling of customer grievances by the local

shopkeepers. To use different ways to arrange and display

merchandise that will make it easier for customers to buy products.

Management Skills. To give discounts/offers/schemes to attract

customers. The shopkeepers should be more informed about

the products they sell so as to help the customers choose their right products.

Local shopkeepers should keep aside publicity budgets.

They should accept credit cards.

Insights for a skilled marketer Extend store hours. Computerize business to help stream line everyday

tasks such as inventory control and overall business analysis.

To test different aspects for promoting business- new offers, new items, new prices, special announcements and better headlines.

Extend the benefit of credit to the customers. Stock goods as specifically demanded by

customers.

Customer Analysis Seek suggestions from the best customers on ways

they can boost business. The shopkeepers should keep a record of their

frequent customers to keep them updated.

THANK YOU