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1304 Anoushka Sequeira1315 Adelaide Fernandes

1316 Ana Fernandes

1300 Sneha Paul

1311 Rushita Usapkar

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I($US)R*

)he Indian +a%er# mar%et is estimated to 'eorth Rs 1-. 'illion /1-.00 crore , groing ata health# . per annum

It is one of the largest food industries consisting3arious product categories li%e 'reads, 'iscuits,pastries, ca%es, 'uns and rus%s

Ca%es and 4astries )his segment is estimatedto 'e orth Rs 12 'illion .00 million /12.0crore of hich signi5cant -. is accounted for'# the unorgani&ed sector

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)ARG6) 7AR86) 4opulation 9 4eople in (orth Goa

Segmentation9

$emographic 9 Age, Gender, Religion, "ousehold)#pe

Geographical9 Location

4s#chographic9 Lifest#le

+eha3ioral9 Occasion

)arget 7ar%et in each Segment9

Age

*outh9 1-:21

*oung Adults9 22:2.

*oung 4arents9 2-:;0

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Gender9

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Sample Si&e ill 'e identi5ed usingrandom sampling

)he population is di3ided into segmentsfrom hich targeted audience is

identi5ed , from hich a randomsample ill 'e dran out and thesur3e# conducted

)he sur3e# ill 'e a one:on:oneinter3ie through a ?uestionnaire

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)"6ORI6S +6"I($ )"6@U6S)IO((AIR6 $6SIG(

Customer Satisfaction Sur3e# to measurecustomer satisfaction

(o lead ?uestions as%ed

@uestions are speci5c and close ended ithmultiple choice and #es or no and pointe3en rating scale B to a3oid an# am'iguit# B

4ersonal ?uestions put at the end to 'uildtrust

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@U6S)IO((AIR6

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"o much are #ou illing to spend on a 1 %g full fondantcustomi&ed ca%e

Less than Rs 1.00

Rs 1.00:Rs 1-.0

Rs 1-.1 : Rs 100

Rs 100 a'o3e

"o much are #ou illing to spend on a large cupca%e

Rs ;0 : Rs 0

Rs 0 : Rs .0 A'o3e Rs ..

On the 'asis of 1 B , 1 'eing 3er# 'ad and 'eing 3er# good,rate the folloing9

4roduct @ualit# /Jreshness, er# 'ad2 B +ad

; B Good

B >er# Good

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4roduct )aste

1 B >er# 'ad

2 B +ad

; B Good

B >er# Good

4roduct 4rice

1 B >er# 'ad

2 B +ad

; B Good

B >er# Good

4ac%aging

1 B >er# 'ad

2 B +ad

; B Good

B >er# Good

$esign

1 B >er# 'ad

2 B O%

; B Good B >er# Good

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Customer Ser3ice

1 B >er# 'ad

2 B O%

; B Good

B >er# Good

Gender

7ale

Jemale

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