P R E - S T A R T U P   C A N V A S

Successify believes in youth ability to be awesome and make

the world a better place. Their dreams, visions and creativity

can bring fresh insights to age-old problems.

We have developed Pre-startup Canvas to help young idea

makers to discover a viable pathway from idea bulb to launch.

Educating the next generation of entrepreneurs from the early

stages has become a necessity in nowadays world. For us,

people come first!

What we stand for...

To who is the Pre-Startup Toolkit dedicated?

How does it work?

Pre-Startup Canvas was designed for young idea makers in the idea stage.

Organiseideas

Develop ideas througha building process

Set startingpoints

Plan &Structure

Builtstep-by-step

Validate ideas

TestLearn

Discover

Pre-Startup stage aims to help you remove theuncertainty and to give you confidence to

develop your idea and create a business out of it.

Pre-Startup stage encompasses clarification, planning, learning, experimentation and

development.

An experimentation & learning stage thatprecedes the moment when you actually start

an entrepreneurial venture.

What is a Pre-Startup?

Blocks 1-4

Capture the vision

of your idea

Focus on

clarification

& defining your

Pre- Startup

Blocks 5-7Focus on execution.Helps you to build & test yourPrototype

Pre-Startup Canvas

1. Problem

Skills at work: Build starting points

Start your Pre-Startup by discovering if the problem that you are

looking to address is worth solving for a certain market segment.

Understand the real nature of the solution and frame it as a

possible answer. Make it broad enough to allow you to create

unexpected value.

Problem

2. Customers

Skills at work: think from different perspectives,

learn about early adopters

Find a market that could love and adopt your vision.

Which sort of customers do you expect to be most passionate

about your business?

Once you have correctly identified the problem, now you need to

test users perception about the problem including alternatives

they use to solve it.

3. Value creation

Skills at work: strategic thinking, entrepreneurial mindset, creativity

The values that you offer are the benefits created for the customers.

First, capture your vision behind the idea and then list all the reasons

that make you to believe in it.

The value that you offer turns users into customers and keeps them

interested and loyal over time.

Your value needs to be different and that difference need to matter.

4. Solution

Skills at work: innovate, brainstorm, articulate ideas, sell benefits

Coming up with a solution for solving a customer’s problem means to

define a product or a service that can address it better than

competitors do.

Most problems have existing solutions, so it’s important to understand

the value of existing alternatives.

Brainstorm and list all your possible solutions for getting your

customer’s job done. Then choose the most interesting three and

explore them further.

5. Team

Skills at work: leadership, team management, communication

Which are the key people you need for launching your Pre-

Startup?

Pitch your idea to people and build a team you can rely on. A

motivated and self-driven team, growth oriented, is an

ingredient for success.

With the right people around nothing is impossible. Together

you can stimulate growth and build the next million billion $

company.

6. Resources

Skills at work: bootstrapping, creative problem solving, teamwork

Acquire the resources you need for presenting a minimum feature

to put out to users.

Identify what resources you need and where to get them free.

Apply bootstrapping and pick the most functional ones.

Involve all the team members but don’t spend too much time on

resources acquisition. This step is to help you identify what type

of resources do you need in order to build a demo of your idea.

7. Proof of concept

Skills at work: innovate, brainstorm, articulate ideas, sell benefits

Gather your team and let the mind run wild! Come up with ideas

for a demo that can easily help users visualise your solution.

Your demo can be anything that takes a physical form. In early

exploration keep your prototypes rough and rapid to allow

yourself to learn quickly and investigate different possibilities.

Don’t spend too much time on the design of it but rather focus on

functionality. Keep it simple and functional. The main goal of your

demo is to help you learn and refine solutions with the users.

This is how much young people it

"I think Successify is great. I really liked the Pre-Startup Event because we worked in a friendly

environment. I wish you good luck with future events. Keep up the good work!"

- Ruxandra Bituleanu

"I found the event and the Succesify concept, overall, a pretty awesome experience to live and to learn

from, before establishing your own business. It was inclusive, relaxing, proactive but also comprehensive,

providing a broader point of view on the pre-startup steps one should take. GG and Keep it up!

- Cosmin Chirita

Successify Pre-Startup Event offers you a whole new perspective of your idea and helps you improve it

through constructive feedback and guidance from people with experience in business. When I came to the

event I had a simple idea, but at the end of it, it had an identity and structure. Successify is the perfect way

to turn your idea into a successful project.

- Gabriela Geana

We briefly captured the concept behind the process of our Pre-Startup Programs. This is a free resource to use & share

and we are pleased to help you. We only ask you to not use it for commercial use and respect the Successify copyrights.

The Pre-Startup Canvas (inspired by lean startup methodologies) helps you take the first steps and successfully lunch your

ideas. We are inspired by some of the most interesting innovators from the field. Check them out:

Steve Blank - http://steveblank.com/

Ash Maurya - http://practicetrumpstheory.com/about/

Alex Osterwalder - http://www.businessmodelgeneration.com/

Eric Rise - http://theleanstartup.com/

Say hello at contact@successify.me and share your feedback on what can be improved on the Canvas.

For further materials visit our website www.successify.me.

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