successful outreach: ideas for engaging your community, sessions and speakers karen pomroy,...
TRANSCRIPT
Successful Outreach: Ideas for Engaging Your Community,
Sessions and Speakers
Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging the Community; Special Events & Volunteering
Susan Peirce, President/Founder Red Bucket Equine Rescue Engaging the Community; Telling Your Story
Karen Gustin, Executive Director Kentucky Equine Humane Center Engaging the Community; Clinics & Education
Vickie Spears, Director Doris Day Equine Center, Black Beauty Ranch
Engaging the Community; Social Media
Engaging the CommunityThrough Volunteerism
Gulliver
Recruiting:
• Tabling Events• Speaking Engagements• Local High Schools and
Colleges• Web Site• Social Media• Chamber Mixers• Community Foundations• Articles – Newspaper,
Magazines• Radio• News Media• Networking with other
Organizations• E-newsletters• Word of Mouth
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Training:• Forms – Waiver, Volunteer
Form, Non-Disclosure Agreement (online)
• Orientation• Handbook• Safety Training• Video• Structure – Levels• Written Evaluation• Natural Horsemanship Training• Matching Skills with the
Workload
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Retention:
• Continued Training• Expectations• Communication – Volunteer
Emails, Daily Briefings, Information Board
• Annual Appreciation Party• Plaques• Recognition Pins• Special Gifts; Gift Cards,
Flowers, Books• Birthday Recognitions, SOC,
Birthday Cakes
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Engaging the Community With Events
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Purpose & Goals
• Raise Money • Future Donors• New Volunteers• Adopters • Sponsors • Raise Community Awareness• Number of Attendees• Financial Goals• Number of Volunteers Needed• Schedule Regular Meetings to
Monitor Progress• Marketing, Publicity, Press
Releases, Social Media• Community Awareness• Create Alliances Within the
Community
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Theme
• Base the Theme on the Desired Result• Examples: Spring Festival, Wine & Dine Gala, Holiday Open House.
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Outcome
• Follow-Up Meeting• Gather Feedback from Attendees, Staff, and Volunteers• Were the Desired Goals Met?• Lessons Learned• What Could Be Done Differently to Improve the Event• Gather the Necessary Information to Plan the Next Event
Gulliver
Equine Voices Rescue & SanctuaryGulliver
www.equinevoices.org
For more information please visit: