successful engagement strategies to improve wellness ... · •the good health is good business...
TRANSCRIPT
Successful Engagement
Strategies to Improve Wellness
Participation
David Rearick, DO, MBA
Stephen Cherniak, MS, MBA
Importance of Engagement
• Key ingredient of Population Health
Management.
• Champion companies achieve an 85% -
95% engagement rate over three years.
• Participation is not engagement.
• One of the necessary metrics to identify
successful outcomes.
Asking the Experts
• The Good Health is Good Business Radio
Show: www.healthybusinessradio.com
• A healthy workforce is a competitive advantage
• Interviews professional experts in all areas of
health & wellness; (i.e. researchers, authors,
vendor management, worksite coordinators,
associations, government officials, …..)
• Over 40 guests & counting
Each Interview Ended with the Same
Question
• What have you found to be the most
successful engagement strategy to get
members to participate in health and
wellness programs?
Answers Fall into Four Categories
• Audience Participation
Answers Fall into Four Categories
• Leadership
• Incentives
• Culture
• Communications
Dr. Dee Edington, Director of
University of Michigan Health Management Research Center
• “Requires both senior leadership and operational leadership commitment. Also, need a culture that supports a level of trust.”
Leadership
Don Doster, President of Gbehavior
• “Need leadership to understand the importance of wellness and adapt it within the organization. Wellness needs to be internally driven to be successful, not externally.”
Leadership
Dr. Gene Migliaccio, Director of
Federal Occupational Health Service
• “Success is represented by Leadership from top to bottom. Employees should have the power to lead from where they sit. Need sufficient funding and workplace policies to support endeavor.”
Leadership
Rajiv Kumar, President and Co-
founder of Shape Up the Nation
• “Create a bottom-up approach in companies. Senior leadership is necessary; but also need to figure out a grass roots approach that employees can use to cultivate engagement among each other.”
Leadership
Katie Bell Wreed, The Gallup
Group and the Well-Being Index
• “Leadership that leads by example. Visible and committed.”
Leadership
Michael Nadeau, President of
Viverae
• “Properly designed and implemented incentive program.”
Incentives
Jo Steinberg, President of Midland
Health
• “Financial incentives integrated to health plan design.”
Incentives
Dr. Michael O’Donnell, Founder
and Editor in Chief of the American Journal of Health Promotion
• “Building financial incentives into health plans. Incentives drive engagement but do not change behavior.”
Incentives
Al Lewis, President of the Disease
Management Purchasing Consortium
• “Economic incentives tied to health outcomes.”
Incentives
Wendy Lynch, Executive Director of
the Health and Human Capital Foundation
• “Align incentives that are tangible and measurable with responsibilities that are tangible and measurable. Good business is good health; and Good performance is good health.”
Incentives
David Hunnicutt, President of
Wellness Councils of America (WELCOA)
• “Incentives get attention and compliance but not commitment. Push a communication flow that says: We Care; Your Health is important; We’re going to help; and Who to contact. Wellness is something you to with and for people; and not something you do to them.”
Incentives
David Atkinson, VP Corporate
Wellness, Cooper Corporate Solutions
• “Need meaningful incentives to get the attention of employees.
• Then, you must have a consistent and sustainable communication plan that creates comfort and program importance. ”
Incentives & Communications
Don Powell, President of the
American Institute for Preventive Medicine
• “Ongoing communications.”
Communications
John Harris, Senior VP and Chief
Wellness Officer of Healthways
• “Reaching people on a personal level as to what’s unique to them. Through communications and incentives.”
Communications
Dean Witherspoon, President of
Health Enhancement Systems
• “Campaigns to engage as many employees as possible.”
Communications
Dr. Casey Chosewood, Sr. Medical
Officer for Worklife Progams, CDC
• “Building a culture and environment where good health naturally evolves, instead of creating hoops that employees must jump through.”
Culture
Claire Monroe, Weight Watchers at
Work Leader
• “Be flexible with employees –have an accommodating culture.”
Culture
Dr. James Levine, Mayo Clinic
• “Impassion – a network of support to create employee interaction; a buddy system.”
Culture
Chuck Reynolds, The Benfield
Group
• “Coworkers, friends, and neighbors all have stories to tell. Create health mentors that share, guide and demonstrate healthy lifestyles to peers. You’re building from the ground up.”
Culture
Dr. Barbara Moquin, Senior
Health Advisor with the NIH
• “FUN – create small and many moments of engagement – not programs of engagement.”
Culture
Dr. Barton Margoshes,
Sr. Medical Director, Aetna
• “Successful companies have three characteristics:1. C-suite commitment & support.
2. Corporate culture of health.
3. Good communications.”
Combined Strategies
Nico Pronk, Board President,
International Association of Worksite Health Promotion
• “Research has shown that to drive high levels (90%) of participation, you need:1. Meaningful incentives to get the
employees to pay attention.
2. Good communications – consistent and comprehensive.
3. Incentives and communications need to fit into the corporate culture.”
Combined Strategies
What Does This Mean?
• Differing methods to achieve engagement.
• Best approach is to focus on the four key
areas addressed here today. All
reinforced by the existing literature.
• Engagement is not the ultimate goal of a
wellness initiative; but without - a healthy
workforce cannot exist.
Resources
• Zero Trends, Health as a Serious Economic
Strategy: Dr. Dee Edington,
www.hmrc.umich.edu.
• Good Health is Good Business – An
Implementation Guide for Corporate
Wellness: Dr. David Rearick,
www.wellfitadvantage.com.
• WellFit Advantage Health Promotion
Program, www.wellfitadvantage.com
• Good Health is Good Business Radio:
www.healthybusinessradio.com.
• Dr. David Rearick: [email protected]
• Stephen Cherniak: [email protected]