successful digital magazine advertising
DESCRIPTION
Why and how to include digital magazines in your marketing strategy.TRANSCRIPT
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Digital Magazine Advertising
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POSITIONINGWhere does a digital
edition fit in the media landscape?
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Digital | Web
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"....a digital magazine is distinguished by six key features: it has a beginning, middle, and end; it is edited and curated (has an editorial alignment, is divided into sections previously established); it has an aesthetic treatment much more appealing than a newspaper...."
- Dora SANTOS SILVA - New University of Lisbon
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THE NUMBERS
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THE NUMBERS
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THE NUMBERS
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Screen | Print
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“…designed for easy interaction between readers and the magazine, not just designed for one-way content delivery.”
- Josh Gordon, Advertising in Interactive Digital Magazines
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Digital | Print
80%
20%
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50 percent of tablet owners prefer to read news, magazines, and books on screen, rather than on paper.
- Gartner Survey
50% 50%
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OPTIMIZATIONHow to get the most
from your digital edition advertising
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Click HereFor Solutions
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SPONSORSHIPSSelling the prime real
estate
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INTERACTIVITYCreating easy
interaction between the reader and the advertisement
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VIDEO
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VIDEO
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VIDEO
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VIDEOEntertainEducateExperience
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SLIDESHOWS
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LEAD GEN
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LEAD GENERATIONInformation RequestSurveyQuizContestContent
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MOBILE