successful business through social media: international … · 2018-11-05 · success in social...
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Successful Business through Social Media: International PerspectiveManuel Binternagel
Account Manager, Projecter GmbH
Comparison of the German andVietnamese Online Market
Germany
USA
Germany
USA
Success in Social Media – 6 Steps
Step 1:Preliminary considerations
What is the bestsocial media sitefor your business?
Final Consumers (B2C) – Just do it!
Business Clients (B2B) – Maybe!
Resources and Budget?
Teamwork
Target Customers
Target Customers Research
Step 2:Observe Others
What are they doing?
How are they doing it?
How do the users react?
What can I learn/ imitate/ do better?
Step 3:Building a Network
Brand acrosssocial sites!
Buildingconnections!
Step 4:Participate
Join theconversation!
Start a conversation!
Don`t only pitchyour product!
Be „follow-worthy“!
Step 5:Nurture and Grow
Engage yourcommunity!
Nurturefriendships andfollowers!
Buildrelationships!
SERVICE
IMAGE & BRAND DEVELOPMENT
CUSTOMER LOYALTY
Step 6:Collaboration
Ask your followersto recommendyou!
Help them helpyou distribute yourmessage!
Communication offers potentials
› Direct contact
› Feedback
› Closeness, brotherliness
› Product development per surveys
› Buzz Marketing
› Crowdsourcing
Producing good Content
• There is content in the company!
• Use pictures!
• Create events!
• Series (relapsing content)
• Introduce the company/staff!
• Take up industry relevant content!
• Current discussions!
• Use „cat content“!
• Ask for opinions!
Case: Herolé Reisen (B2C)
Platforms
• Blog
• YouTube
• Influencer campaign
Strategy
• 96 Facebook-Postings and 53 Instagram-Postings in 4 weeks
• Activities and contests via Facebook
• Pictures, videos of and from the students
• Special Hashtag #klassenfahrtdiary
• High level of entertainment
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Contests and Challenge
#klassenfahrtdiary Challenge
• Blog-Voting
• Teaser via Facebook,Instagram andYouTube-Influencer (Godfathers)
• Over 1.600 good Votes
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Contests and Challenge
• 4 contests
• Games on the trip
• Fans had to guess
• Munich: Who can lift the stein the longest?
• 2 Videos: over 30.000 views, 50 comments and 50 Likes
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Influencer Campaign
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itsMertTV
• Clip 1: 160.079 Views528 Comments
• Shout-Out: 274.802 Views2.162 Comments
Impact of the video on the landingpage traffic:
KPIs
2015
Reach 2.229.465
Interactions 233.892
Fan gain 2.500
Traffic 18.022
Leads 157
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Case: Bauma (B2B)
Facebook Account
Facebook Account
• Startet September 2015
• Mention of the Facebook-Account on the website
• Newsletter-Mention
• Fan-Ads Interest-Targeting: names of the big industry players
• From zero to over 6.000 fans in less than 4 month
Facebook Account
Ihr Ansprechpartner:
Projecter GmbH
Ritterstraße 9-13 04109 Leipzig0341 - 22 48 662 www.projecter.de
Account [email protected]
Manuel Binternagel