success book

A New Concept in Real Estate Brokerage

Opening Doors

Successto your

CONTENTS

02 MESSAGE FROM PETE DALTON

03 COLDWELL BANKER BRAND

09 PARTNERSHIPS & RELATIONSHIPS

19 VANGUARD DIFFERENCE

23 CONNECT U

27 CAREER BUILDER

37 PROPERTY MARKETING

55 TECHNOLOGY THAT SAVES TIME

Life...

from Pete Dalton

Welcome to a better way of building your real estate career! If you are reading this book you have found Coldwell Banker Vanguard Realty and are probably wondering if there really is a difference in real estate companies; the answer is a resounding “Yes”.

Our company is designed differently than any other major company in the market. Where most companies are designed around the organization our company is designed around you. By starting with your needs, instead of the company’s needs, as the center of our business model we are able to create a career experience unlike any other. This creates growth opportunities that do not exist in other companies and enables you to tailor a program that not only makes sense to you, but one that the company can help you execute. Truly unique!

We focus on one segment of the agent population; experienced and productive professionals. Coldwell Banker brings the national tools, referrals and name recognition that only we can deliver to help you reach your professional goals.

I think we are the most exciting company in our Real Estate market today.

Thank you,

MESSAGE

Pete Dalton

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POWERof the Coldwell Banker

BRAND®

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Living the Life...

to Coldwell Banker®, a brand founded in 1906 on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. We are the nation’s oldest real estate company and our experience has helped make the dream of homeownership a reality for millions of families.

WelcomePower of the Coldwell Banker BRAND

$137Billion

$61Billion

$59Billion

$54Billion

Real Estate Top 500 ReportColdwell Banker Boasts the

HIGHEST sales volume of any national Real Estate Franchise. 176% higher than the nearest

competitor.

FOUNDERS:Benjamin Arthur BankerColbert Coldwell

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Power of the Coldwell Banker BRANDGL

OBAL PRESENCE

49 countries and 3,300 officesOver 100 years of Real State Experience $169 billion sales volume globally

According to The Wall Street Journal / LORE, over 20% of the top 400 Real Estate Professionals are

Coldwell Banker Agents.

20%

105+years in the real estate industry

#1most visited real

estate brand online

50global reach of

countries

94%brand awareness

14thstraight year being named part of Top

Real Estate Brokerage by REAL Trends

1stnational real estate company to launch iPhone and iPad Apps and its own YouTube

video channel

What’s in a name?

EVERYTHINGColdwell Banker brand awareness consistently measure at more than 94% - which puts us in the same league with names like Coke, Pepsi and Nike. Why do so many consumers know who we are? Because we are leaders in virtually every aspect of the business. We continually build on our success with a firm commitment to innovation, motivation and success. So if you’re ready to make a name for yourself - put our name at the top of your list.

“The Coldwell Banker brand is why I joined the company in the first place. It has a strong national presence that is

instantly recognized and has credibility. I can leverage that to my advantage with existing and new business.

- Cara Ameer

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Living the Life...

Coldwell Banker Vanguard

TELEVISIONSPOTS

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Life...- Wendy Griffis

“Being partners with CBV helps me increase my sales volume by making marketing seamless,

so I can focus on my clients needs.

In 2012 Coldwell Banker Real Estate is looking to change the conversation in real estate and get consumers thinking about the real reasons why you buy a home…for lifestyle choices.

We have a :60 anthem spot available online that explains our unique view of the value of a home. The voice on the spot is the award-winning actor Tom Selleck. Not only is he the star of the hit CBS series Blue Bloods (at Coldwell Banker, it is rumored, we bleed blue), and has a wonderful, trusting voice that adds a great texture to the commercial…but the backstory is even better. You see, Tom’s dad was a vice president at Coldwell Banker for 38 years, and he was the only member of his family that wasn’t in real estate…until now!

We also have a :30 spot on the Value of a Home, another :30 spot touting Innovation and three ;15 spots that talk about some of the things that make a house a home…Kids, Backyards and Pets.

We also have local versions of each spot available for your usage! If you’re interested in running these spots in your market, download the “TV Commercial Request Form” and follow the instructions contained within to get your own taggable version.

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Living the Life...

#1National

Real EstateFranchise inNE Florida

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PARTNERS& RELATIONSHIPS

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Coldwell Banker Vanguard is the Official Real Estate Company and Preferred Relocation Provider for the Jacksonville Jaguars. This is a huge partnership as it unites CBV with one of the most trusted and recognized organizations in Jacksonville. It means more credibility for our agents. It means the Jaguars logo is included in all our marketing materials. It means that our name will appear on the electronic sign at every home game. It means luxury suite and touchdown tickets for our agents. This is an exciting opportunity as the Jaguars are sure to have a great season with the new owner, the new coaching staff and free agency.

JACKSONVILLE JAGUARS

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Help more clients get to closing

1. Rating provided by BauerFinancial as of 12/31/2011, www.bauerfinancial.com© 2012 EverBank. All rights reserved 12ERM0066

Looking forward to meeting the needs of Coldwell Banker Vanguard Realty clients

Many mortgages to choose from

P Fixed, ARM, FHA, VA and jumbo fi nancing up to $3 million

P Financing for primary, secondary homes, investment properties and condos

Financial stability of EverBank

P Positive earnings recorded every full year since 1995 and consistent double digit returns on equity since 2000

P 4 out of 5 star rating from BauerFinancial for fi nancial stability1

Local market expertise and service

P Extensive market knowledge—we’ve been lending for over 40 years

P Local processing and underwriting

P Dedicated loan offi cers for each CBV offi ce

For more information

EverBankMortgage.com

12ERM0066_ColdwellBankerAd.indd 1 4/19/12 4:45 PM

- Jacquelyn Bates“ My partnership with Coldwell Banker

Vanguard Realty helps me grow my business through superior marketing programs with

the latest high tech “know how.”

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The Previews® program was founded in 1933 by Henderson Talbot, a young entrepreneur who was one of the first to market real estate beyond his local area. He specialized exclusively in marketing fine properties nationally and internationally, which allowed Talbot to place these luxury properties in front of the clientele who could afford this type of home.

Acquired by Coldwell Banker Real Estate LLC in 1980, this luxury home marketing program continues to build its success through the Coldwell Banker Previews International® program. Through the Previews® program, Coldwell Banker has represented an impressive array of the world’s most fabulous real estate.

Exceptional properties require exceptional marketing, and through the Coldwell Banker Previews International® program, we have the tools to assist you in your luxury business. Currently, we handle an average of one hundred and fifty three million dollars in luxury home sales every day.

On average, Previews handles $85.5 million in luxury homes sales every day.

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Coldwell Bankers unique Previews® program enables our agents to market to high end properties. Which means that you can provide high end marketing services to a larger segment of our market. With over 3 out of 5 of the most expensive listings in the national Previews® program the advantages are apparent. Coldwell Banker agents nationally sell in excess of $85,000,000 of luxury homes everyday through the Previews program, a number no other organization can claim.

Agents who have accomplished luxury market sales may earn the Previews® designation that gives them access to a whole world of luxury marketing materials, including Preview Perspectives, an E-newsletter that provides information about tools, statistics and luxury marketing strategies. If your business is premier properties, or if you would like it to be, the Previews® program gives you tools that are not available in any other program.

- Cindy Kirby

“ I don’t know of another real estate company that offers the many services that our

Concierge/Marketing department does and many of these services are at no charge to us.

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BEST RELOCATION

Coldwell Banker is the preferred provider of services for the Cartus and Sirva networks in Northeast Florida. Cartus is the largest provider of “relocation” business in the world. Through our relationship with Cartus®, Sirva® and other “3rd party” vendors, Coldwell Banker Vanguard will generate over $100,000,000 of closed business in this calendar year. Participation in the Corporate Business Development program is open to all Coldwell Banker Vanguard Sales Partners. A Sales Partner who fully participates in our program for a year can expect to close 5 to 6 additional sales during the course of that year.

Providing Sales Professionals with five to six relocation transactions each year!

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• Only a select group of top brokers earn the right to become a MoversAdvantage® Preferred Real Estate Company.

• Access to a network of USAA leads for brokers and specially selected agents who understand the needs of our military

members.

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Through ourrelationship

$100,000,000THIS calendar year!

with Cartus®,

Sirva® and other “3rd party” vendors,

Coldwell Banker Vanguard will generate over

of closed business in

Sirva® and

Life...

In the real estate industry, customer service and client referrals are two key factors in the level of your success. On your behalf, the Coldwell Banker Business Advantage Programs has negotiated special rates and discounts with various national companies to help you build client rapport. As you manage your client’s expectations and guide them through the home sale process, be sure to show your clients how you can help them save time and money before and after they move. As noted by the symbols below, some of the programs can be directly accessed by your client while others can only be accessed by you, the sales associate.

COLDWELL BANKER®

Business AdvantagePrograms

HOME PROTECTION – PEACE OF MIND For many, buying a new home may be one of the biggest investments they will ever make. From security systems to home protection plans, you have the ability to help your clients protect their investment.

AmeriSpec877-612-4904www.amerispec.com/cbInspection errors can come at a high cost to real estate professionals. Even if you carry Errors & Omissions insurance, it is essential that the home inspector also carries E&O coverage. With Amerispec, not only do their inspectors carry E&O Insurance, they also provide agent indemnification to help protect you in the event that a claim is brought against you solely for recommending AmeriSpec.

Coldwell Banker Home Protection Plan866-797-4788www.ahswarranties.com/coldwellbanker A Coldwell Banker Home Protection Plan provides sensible, affordable protection against unexpected repair costs for your clients and can spare you from time consuming involvement after deals close. A Coldwell Banker Home Protection Plan can also help guard your client’s largest investment, increase their satisfaction and boost referrals for you. Client marketing materials are available.

Protect Your Home866-503-3983www.ProtectYourHome.com/CB Home protection is top of mind for many homeowners. Through the Coldwell Banker Business Advantage program, your clients can receive a FREE Home Security System from Protect Your Home, an ADT authorized dealer. Your clients may also be eligible for discounts on their Homeowners Insurance. For specific details along with terms and conditions, please visit Protect Your Home’s website.

MOVING AND RENTAL SERVICESWhen your client asks you about moving services, what will you say? Let them know that they are eligible for discounts with a variety of moving services!

ACE 800-527-9733 ext. 226With over 50 years experience in relocating families, ACE World Wide is committed to providing their customers the best service. ACE guarantees pickup and delivery dates, full insurance and locked pricing along with 24 Hour Support. Relocating can be stressful, but it doesn’t have to be! Call today and schedule a no obligation estimate.

Avis800-331-1212 www.avis.comAvis offers up to 25% savings on car rentals and a great selection to fit your client’s needs. Don’t forget to mention promo code: D827300.

Budget Car Rentals800-527-0700www.budget.comBudget offers value-minded renters quality vehicles and a rewarding rental experience, without those big boy prices. Rent Budget and start saving today! Promotion code: Y543100.

Budget Truckwww.budgettruck.com/coldwellbanker.comIf your clients are moving across the street or across the country, Budget Truck Rental can help! Boxes, moving supplies, packing/loading services and truck rentals, Budget Truck Rental has it all. Your clients can receive up to 15% off one-way truck rentals for reservations booked online. Promo code: 56000098171.

Move Includedwww.moveincluded.com/CBSet your listing apart from the competition by including a moving credit through Move Included. The home seller agrees to a specific sum to be applied to the buyer’s moving services. Move Included provides you with Coldwell Banker branded marketing collateral to assist you in your listing presentations and in communicating this exciting offer to potential buyers.

Smart Movewww.smartmove.net/coldwellbankerSmart Move will help your clients determine the move that best suits their needs - whether it is full service, self service or even just a storage facility! All costs are provided up-front and the services are customized to fit your client’s needs - all within their targeted budget. Coldwell Banker clients can receive up to $200 off their move.

= Offer to sales associate for their clients

= Offer directly for clients

®

Life...www.coldwellbankerworks.com

One C , NJ 07054 [email protected] Doors to Your Success

©2011 Coldwell Banker® and the Coldwell Banker Logo are registered trademarks owned by Coldwell Banker Real Estate LLC and used with permission. Coldwell Banker Real Estate LLC supports the principle of the Fair Housing Act and the Equal Opportunity Act. Each office is Independently Owned and Operated. Neither Coldwell Banker Real Estate LLC nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any products or services described herein. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. Realogy Corporation, and its subsidiaries, including Coldwell Banker Real Estate LLC, may receive compensation or other benefits, including goods and services, provided in connection with this promotion.

PODS866-940-7637www.pods.com/coldwellbanker/infoAs industry experts, PODS is reinventing the way people move by making it less stressful, less work and more convenient. Here’s how it works: PODS brings a container right to your client. Your client can pack at their own pace because it’s the same affordable price for 1 day or 30. When they’re ready, PODS will keep their container at one of their many clean and secure Storage Centers, or move it - across town or across the country. It’s that easy! With promo code COLD, your clients can receive a 10% discount.

BEFORE, DURING, AND AFTER

Whether working with first-timers or more sophisticated property purchasers or sellers, it’s imperative to build business among home buyers and sellers of all kinds, and to help optimize their unique real estate experience with a comprehensive menu of services. The below companies will not only keep your name top of mind but will make a lasting impression.

BCW 800-288-4635 www.dressyourhouse.comEquip your clients with the tools they need to maximize the financial and lifestyle benefits of their property. BCW Video provides consumer videos, books and other tools to the real estate industry.

Choice Hotels 800-4-CHOICEwww.choicehotels.comAs your clients search for the perfect home or are transitioning into a new home, let them know they can receive up to 20% off at Choice Hotel properties. Extended stay properties are also available! All reservations must be made online or over the phone. Promo Code: 00803278.

Endless Vacation Rentals 877-776-1655www.resortcerts.com/b2b/coldwellbankerPerfect for closing gifts or that hard fought for listing, Endless Vacation Rentals’ Resort Vacation Certificates includes a one-week (7 nights) vacation stay at thousands of resorts worldwide! Give your clients the vacation they deserve. Validation Code: coldwellbanker.

Entertainment® 866-900-1315 www.entertainment.com/CBFor nearly 50 years, Entertainment has been helping people save in tough economic times with the Entertainment coupon book. And unlike other gifts and marketing tools, Entertainment is something your clients will use all year long – keeping your name top of mind! Coldwell Banker affiliates receive 55% off!

FromTheFarm 800-930-3615 www.FromTheFarm.com/cb Support American farmers one gift at a time! With FromTheFarm.com’s easy to use online market, you can send your client a unique farm fresh closing gift. Your client will also receive a ‘thank you’ card from the farmer as well as a personal message from you. Nothing is warehoused and each gift is fresh and direct from the farm!

JCPenney Custom Decorating866-239-2551For over 50 years, JCPenney Custom Decorating has been a one-stop solution for all window covering needs. Coldwell Banker customers can receive a free in-home consultation, measuring and professional installation along with up to 40% off decorating services. From contemporary to traditional and everything in between, JCPenney Custom Decorating makes it easy for your clients to personalize their new home.

Lowe’s Home Improvement www.lowesrealtorbenefits.com/coldwellbanker At no cost and on your behalf, Lowe’s automatically sends a direct mail piece with a 10% off coupon to all Coldwell Banker home buyers that your company enters into CREST EDG, or reporting system. You can customize future mailings by creating an online account and uploading your headshot, company logo and contact information. (Not available in NJ.)

Tiffany & Co. [email protected] in a blue box – Tiffany & Co. A business gift from Tiffany is valued and remembered always. The finest Tiffany design, materials and craftsmanship convey the values of the giver and recipient alike. Coldwell Banker affiliates are now eligible for a 15% discount on business gifts. To register for your discount, please email [email protected] and include ‘TFB Link - Coldwell Banker Business Advantage Program 752122’ in the subject line.

Upromise617-454-6406 www.upromise.comAt a time when education costs continue to rise, and families need to save more for college, Upromise and Coldwell Banker are working together to help consumers finance a college education for their loved ones.

Zagat212-404-6451 [email protected] the world’s leading publisher of consumer survey-based guides to Dining, Hotels, Nightlife, Golf Courses, Attractions, Shopping and Movies in over 100 countries worldwide, Zagat’s guides make a great closing gift. When imprinted with your name and logo, your clients and prospects will be sure to remember you! Coldwell Banker affiliates can receive up to 25% off!

PASS IT ON!

Send an email to [email protected] and we will email you the below pdfs for distribution:

For the pdf which contains the offers to sales associate for their client, please include “SA Discounts” in the subject line.

For the pdf which contains the offers to the client, please include “Client Discounts” in the subject line.

THE PERFECT CLIENT GIFT

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VANGUARDDIFFERENCE

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YOUR SERVICEPARTNER

CB VANGUARD is a service partner for successful Agents.

Coldwell Banker

VANGUARDADVANTAGES

For Successful Agents the CB VANGUARD model provides

BIG advantages!

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SUCCESS[4 Tasks of a Successful Agent]

1. Find new Leads

2.Take the Business to closing3.

You do what your good at...we’ll do what we’re good at!

4.Build your Business

Write the Business

- Grace McCurry“CBV helps me increase sales volume by always

keeping up with technological innovations.

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YOU excel at• writing the BUSINESS• taking the BUSINESS to close

WE excel at• driving leads to YOU

• helping YOUR business grow

Agent Support Service at an

25

Life...level...Advanced

Agent Support Service at an

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Living the Life...

BRENDA TAYLOR

EDDY LITCHFIELD, JEN MOOTHART & ADRIANA PLASENCIA

Welcome to Concierge Services! Coldwell Banker Vanguard Realty understands that agents want things done but don’t have the time to do them. You need someone to take care of your marketing efficiently and with a touch of class. In the real estate business YOU are the product. YOU are what people buy. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Concierge Service was designed to help you improve yourself and your business. A team of dedicated professionals ready to help you reach your full potential.

Our Creative Design Team is here to help you with all your marketing needs. From fantastic videos, to creating an effective brand you’ll love, to handling all your electronic needs. Our team will make you stand out from other realtors.

MEET THE TEAM

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MEET THE TEAMVIVIAN SAWYERS & LISA ACKERMAN

GABBY NICHOLSON& DAVE TERCHA

Our professional property photographers can increase your property’s rental price and attract buyers. Real estate photography is an important marketing tool that is usually not taken as seriously as it should be. The photos go straight into your MLS listing and VNET, our company’s back office.

Our team creates and produces the products our agents want! From property flyers to upscale four-page brochures, and more. Personal or property marketing has never been easier. They can help you with more than just print work! From logo design to preparing ads for publication, they are experts at creating designs and programs that enhance your message and leave a lasting impression on your target market.

- Shelton Scaife

“ Concierge Services is always keeping up with trends, and providing customer services to make us not only look professional, but with substance that

customers expect and appreciate.

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Living the Life...PROFESSIONALPHOTOGRAPHY

ELECTRONICMARKETING

BRANDING& VIDEOS

CONCIERGESERVICES

Taking you to the

of t

he M

arke

ting

Plat

form

TOP

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Life...Taking you to the

o

f the

Mar

ketin

g Pl

atfo

rm

TOP

CAREERBUILDER

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FACTThe #1

inconsistentbusinessreason agents don’t do more

is marketing!

LEAD GENERATION[the Key to SUCCESS as we move forward]

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CAREER BUILDER[Our Career Builder Program is unique and drives business to you!]

Listing Builder

Business Builder

Contact Builder

Market Maker

BE BRANDED!!

Our Sales Partners know that having the right printed marketing materials can make the difference in

securing a valuable listing. The right printed materials can also make the difference between selling the

property and losing the sale. Our Marketing Department creates outstanding marketing materials for

each property. Sales Partners can order whatever they need over the Internet using the VNET Marketing

Center. This means they don’t have to interrupt their business day to meet photographers, go see printers

or pick up copy.

“Having Concierge Services help me with my brand has given me

my own identity in print.

- Peter O’Brien

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the Marketsthe Media• PRINT• EMAIL• SOCIAL• COMBINATION

YOU SELECTKate Miller

Kate Miller

CBV executes•Pre-set frequency•Low agent cost•Personally branded materials

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CBV executes•Pre-set frequency•Low agent cost•Personally branded materials

and thendesign

customersimplement a market plan that will

and drive

CBV will help you

reach your leads to you.

FACT

“The Client Builder has been wonderful for us to help our frustrated Sellers who can’t or won’t sell right now. CBV gives better service than other property management companies we know, and it’s steady

income which is fun for a change.

- Frank and Sharon Alters

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• TELL MY CLIENTELE• LISTING BUILDER•BUSINESS BUILDER• CONTACT BUILDER•MARKET MAKER•CUSTOMER CONTACT

MARKETING

BY USING...

you can grow your businessXwill

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• TELL MY CLIENTELE• LISTING BUILDER•BUSINESS BUILDER• CONTACT BUILDER•MARKET MAKER•CUSTOMER CONTACT

MARKETING

Week 1 - Fletter Week 2 - Announcement

[email protected]

1401 Kingsley Ave. | Orange Park, FL 32073MaketheMovewithKate.com

Eelite REALTOR®network

NR™

Thank you!

[email protected]

1401 Kingsley Ave. | Orange Park, FL 32073MaketheMovewithKate.com

Eelite REALTOR®network

NR™

Thank you!

Week 3 - brandedNote Cards

Week 4 - Custom E-Card Week 5 - Referral Postcard

TELL MY CLIENTELE[a program for new agents]

A Transition Assistance Program that spans 5 weeks, including a Fletter, two E-Cards, Note Cards, and a Referral Postcard.

- Eden Jordan

“My ERN Designation through CBV makes me stand out from

the crowd of Realtors.

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LISTING BUILDER[Hyperlocal Campaign that is sent to homes in the surrounding

area of your new listing over a 5 week period.]

BUSINESS BUILDER[Hyperlocal Campaign that is sent to the market

of your choice over a 10 week period.]

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CONTACT BUILDER[grow your customer base using PRIZES, TECHNOLOGY

and PROMOTION]

MARKET MAKER[Saturate an entire neighborhood with your

message at the lowest possible cost.]

- Renee Pappy

“What makes our company uniquely different? It’s how the agents are treated. When I say treated, I mean it! We are treated as though we are the customers.

Customer service is always forefront; especially by our Concierge Service.

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Buyer and Seller Packages

CUSTOMER CONTACT

Initial Buyer Contact Package

After ClosingLetter Package

Homestead DeedLetter Package

HUD-1Letter Package

Seller LoyaltyPackage

[Use our system to build YOUR business!]MARKETING

Our seamless programs will maximize your impact on consumers and other end users at a

minimal cost.

Life...

PropertyMARKETING

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PROPERTY MARKETING[our Marketing Department does it all for you]

A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it.

BRANDING

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Professional Photography

Professional real estate images make all the difference in selling a home. When done properly, they give the viewer a chance to experience the atmosphere of a home before they ever step foot on the premises. Professional photographs dramatically increase the likelihood that someone will click through to view more information about your listing. This will inevitably lead to more buyers touring your home, and raise your overall sales value.

CB Vanguard provides complete Photography Services

- Dawn Welch

“Concierge services helps me to create and execute the marketing material that I would like to do but do not

have the time for. and they do it at a far better cost and quality than I could do it myself.

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YOUR BUSINESS[We direct the business to the agent that created it]

YOU

Our Internet lead generation program is well conceptualized and is a proven lead generator. Internet customers are from different age groups and find their information in different places on the internet; the only constant is that they are most likely to find the site they use by going through a search engine, such as Google. Sales Partner’s listings are placed on multiple sites including Realtor.com and Trulia.com. Merely having inventory on a site is not a guarantee that consumers will actually see it.

Insuring that buyers actually view your property requires optimal display positioning on major real estate sites. All Coldwell Banker Vanguard listings are enhanced in the Realtor.com Showcase Property Program and Trulia.com’s Premium Priority program. Agents who have completed Vanguard’s Concierge Program have seen increases of as much as 300% in consumer contact through these sites. Most importantly we drive the lead directly to you, thus maximizing opportunities for you the agent, rather than a corporate relocation program.

Vanguard

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[Tier Marketing packages that makes ordering property marketing products easy and convenient]

LISTING MARKETING

•Tier 1• Tier 2• Tier 3• Previews Local Tier•Previews National Tier•Lifestyles Tier

- Marla Newman

“I wanted a company that cared about me and my business. A company that could provide me the support, that I needed to grow into one of the top agents in the Jacksonville area. I needed a company that offered supportive programs and intelligent people, and that is what Concierge is all about.

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TIER 1 MARKETING[all listings over 80K - No Charge]

TIER 1All Listings Over 80K - No Charge

REALTOR.comShowcase Listing

Trulia.comPremium Listing

Photography Services Photo Uploads to

MLS & Vnet

Post Listing toColdwellBanker.com

YouTube Video Creation and Posting to

CBV YouTube Channel

Choice of 50 - 1 page flyers or 10 - 4 page Brochures

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[includes Tier 1 plus Postcards & Slide Show]TIER 2 MARKETING

TIER 2 - $99Includes all of Tier 1 Plus Premium Presentation




MLS & Vnet



CBV YouTube Channel

Plus...Premium Slide Show Tour Creation

and Uploaded to REALTOR.com 10 - 4 Page Brochures100 Just listed

Jumbo Postcards


“ I love the fact that I don’t have to shop around on the internet and catalogs for my personal branding and marketing materials. I have a team of Professionals

(Concierge) that I can sit down with face to face and they will create and implement my marketing.- Denise Demico

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TIER 3 MARKETING[includes Tier 1 plus Listing Builder]

TIER 3 - $215Includes all of Tier 1 Plus Listing Builder Program




MLS & Vnet



CBV YouTube Channel


Plus...Listing Builder Program

- Just Listed Jumbo Postcards- Services showcase Postcards

- Community Introduction “Fletters”with branded envelopes

10 - 4 Page BrochuresPremium Slide Show Tour Creation

and Uploaded to REALTOR.com

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Previews Local - $99Includes all of Tier 1 Plus Premium Previews Exposure



Photo Uploads to MLS & Vnet Post Listing to

ColdwellBanker.com


CBV YouTube Channel




20 - Premium Trifold Property Brochures

Premium Extended Photography Services

Previews InternationalProgram Exposure

PREVIEWS LOCAL TIER[includes Tier 1 plus Premium Previews Exposure]

- Lisa Mordecai

“ Concierge Service and the VNET erased my need for clerical help. The quality of the branding and marketing

materials is superior to anything I produced with the help of my marketing assistant previously. If I’d have know how much Coldwell Bankers resources were going to make my life easier and put money back in my pocket- I would have

changed brokers much sooner.

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PREVIEWS NATIONAL TIER[includes Tier 1 plus Previews Exposure]

Previews NationalIncludes all of Tier 1 Plus Previews Exposure

REALTOR.comShowcase Listing Trulia.com

Premium Listing


ColdwellBanker.com


CBV YouTube Channel


Previews International Luxury Global Marketing Program

At Discounted Prices

Photography Services

Plus...

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[includes Tier 1 plus Previews Exposure] [includes Tier 1 plus Premium Presentation]LIFESTYLES TIER

Lifestyles - $99Includes all of Tier 1 Plus Premium Presentation



20 - Premium Trifold Property Brochures

Featuring Community Amenities

Premium Extended Photography Services




ColdwellBanker.com


CBV YouTube Channel


- Stacey Sparks

“I love being a Coldwell Banker Vanguard agent for many reasons, but one reason is because we can provide our Sellers

with absolutely wonderful marketing pieces. Even the tier 1 marketing package, which is provided to us at no cost,

is fabulous. My Sellers have been so impressed with what we offer them as far as marketing goes to help them sell

their property. It is such a valuable tool to Coldwell Banker Vanguard agents and their customers.

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WHERE CONSUMERS SEARCHYahoo! Real Estate

Realtor.com

Zillow

Trulia.com

Homes.com

AOL Real Estate

MSN Real Estate

FrontDoor Real Estate

Rent.com

Apartment Guide

7.4%

6.6%

6.4%

5.0%

7.4%

7.4%

7.4%

7.4%

7.4%

7.4%

[What CBV brings to the Table]

FACTSeptember 2011

Top 10 Real Estate Websites

FACT4

8

12

16

20

24

28

32

36

1.1 1.19 1.29 1.38 1.48 1.57 1.67 1.77 1.880 1.88

REALTOR.com

Zillow

Yahoo!MSN

Nielsen/NetRatings Ranks Realtor.com # 1

Site Traffic = Bubble SizeEngagement = the

farther to the right, the more repeat visitation

Stickiness = the higher, the longer time spent.

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FACT Nielsen/NetRatings The Coldwell Banker Brand has more unique web visitors than any other Real Estate Brand

1. Real Estate/Apartments2. Realtor.com3. Yahoo! Real Estate4. Zillow.com5. Trulia6. MSN Real Estate7. Ziprealty.com8. Yahoo! - Zillow Real Estate Network9. Homes.com Network10. Rent.com

11. Coldwell Banker12. Move.com13. Apartments.com14. Re/Max15. ApartmentGuide.com16. MyNewPlace17. Rentals.com18. ForRent.com Network19. Apartment Ratings20. LivingChoices.comFACT

FACTNielsen / NetRatings Report for Real Estate Web Sites

January-December 2010

Coldwell Banker

Re/Max Century 21

KellerWilliams

Prudential

18,000,000

16,000,000

14,000,000

12,000,000

8,000,000

6,000,000

4,000,000

2,000,000

- Cindy Gavin

“ Our Concierge Department is just one example of how Pete has made Coldwell Banker Vanguard Realty the best place to work as an agent. With Concierge Services, I can go about

doing what’s really important in my business, and that’s cultivating more listings and working with more buyers.

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Coldwell Banker Vanguard’s Listings on Realtor.com look like this:

25 Jumbo Property Photos

Custom Property

Description

School &Community

Info

ContactForm

AgentContact

Information

Open House Alerts

Other Listings

Headline

CBV enhancedprovided services

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enhancedprovided services

- Paige Wajsman

“ I have thoroughly enjoyed my transition to CBV. The strongest attraction for me has been the

professionalism of the other associates as well as knowing that they are all top notch agents who do not produce less than $2 million. I am also quite impressed with the relocation program that CBV has to offer. It is a nice “bonus” to my business.

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Living the Life...

Using To Sell Your HomeApproximately 9 million people visit Zillow each month!

Marketing for your listing includes:

Multiple Photos

Creative Home Description

Pricing Information

Open House Details

You will be in immediate communication with buyers interested in your listing. They will contact you directly through the information on your listing’s on Zillow.


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Maximum ExposureWe share our information with the BIG sites and the little ones

Plus MANY more!

- Vikki Powell

“ My decision to move to CBV is quite possibly the smartest business decision of my real

estate career. The support and organization of this company sets THE standard for the entire industry. The respect, integrity and professionalism CBV shows their agents is

amazing and appreciated! I’m here to stay...

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Living the Life...

Your Benefits:Our Internet lead generation program is well conceptualized and is a proven

lead generator. Sales Partner’s listings are placed on over 20 sites including Realtor.com and

Trulia.com.

To insure that all Coldwell Banker Vanguard listings have optimal display

positioning, all listings are enhanced in the Realtor.com Showcase Property

Program and Trulia.com’s Premium Priority program.

Agents who have completed Vanguard’s Concierge Program have seen increases of as much as 300% in consumer contact

through these sites.

Coldwell Banker Vanguard manages a complete YouTube program that places

videos of your listings on CBV’s YouTube channel while promoting the listing

agent and driving leads to their personal website.

Our company takes the photographs, supplies the data feed to our vendor who

provides voice over and placement.

Our program generates additional customers and gives our agents a point of difference to help sellers select Coldwell

Banker Vanguard agents to place their home on the market.

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Technologythat savesTIME

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VIDEOMake a personal video and make a connection before your competition does. Pre-Sell yourself with video to first time homebuyers and out of town customers. Send out monthly video market updates. Make it personal and connect to a larger audience.

IDX SITE

Stay in touch! Be branded! Don’t be boring! Focus on Real Estate!

MLS Update

Hyper Local Marketing

Apartment Dwellers

Distressed Properties

Non-Traditional Investors

Community Voices

Agents receive a personal vanity domain website. Each site is branded to the agent and offers full IDX feed. Video library hosting is available. All consumers inquires lead to the property detail pages of your site. Branded, professional, and valuable.

Don’t use their app...

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MOBILE ENHANCEMENT

Don’t use their app...

... use YOURS!

Commonly Provided Services


- Kim Knapp

“ Having an innovative thought leader at the helm is a game changer. Understanding the timing of the market and how it affects our business is Huge, and that is Pete Dalton’s forte! Being at Coldwell Banker Vanguard for

over 10 years, selling over 190 million, I have been able to expand and contract fluidly, keep my business streamlined,

be surrounded by likeminded agents, have access to progressive tools and technology without the distraction of

useless “shiny objects”.

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QR CODE QR Codes for real estate can be used to direct consumers to virtual tours and gallery’s of homes or other real estate for sale. Even online payment calculators or forms for loan officers.

{Flyers and Brochures

Print Ads

Seller Books

Business Cards

Buyer Books

Door Hangers

Don’t settle for just a generic app, get your own! With CBV you get your own custom made app for you

and your clients to facilitate the sell or purchase

of a home!

for more customers...

VNET

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for more customers...

VNET

Coldwell Banker Vanguard manages a complete back office system “VNET” that allows agents to • Setupandaccess“MyBusiness”• Manage Listing Marketing• Manage Personal Promotion• Managefiles• Directandmanageemail• Trackproduction• Accessimages• Viewshowinghistory• DirectVTEXTsigns• ContactmanagementprogramETRACK• Andmuchmore!Our “VNET” program also places videos of your listings on Coldwell Banker Vanguard’s YouTube channel while promoting the listing agent and driving leads to their personal website. Websites are provided for every agent at

[The Back Office for CBV]

NO CHARGE

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Online Document Storage

Can you live without your computer and mobile devices? If your Internet connection goes down, even for an hour, you probably feel like you’re missing an arm! We rely on cloud-based services every day and we’re plugged in at all times, even on the go. There is so much more to do online than surf web pages and check email, the cloud offers opportunities to connect with others, share information, and conduct business like never before.

Online Document Storage fits right into your life, personally and in business. Our service gives you the ability to store all your files in one place. Have them at your fingertips, and share them effortlessly with friends, associates, and customers. No more disks or USB sticks, unreliable copies, or compatibility problems between computers. Access your files anytime, anywhere, and on any computer or mobile device. There are no long-term contracts, giving you the flexibility to upgrade or downgrade as your needs change. Now that’s convenience!

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Only CBV brings you the tools to grow

YOUR business

Only CBV makesaccessing the tools

EASY!


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[Company Information eResource Center]BLUE VIEW

Coldwell Banker University® offers offices a wide variety of classes and continuing education programs that can be taken in-person or online. Accessible from our virtual university, cbu.com, Coldwell Banker University® offers a robust suite of certification, development and technology training programs.The Coldwell Banker brand will differentiate you from the competition. With more than 300 classes and continuing education programs available 24/7 online, in class or on location, you have access anytime, anywhere!

Training is available for Sales Associates with courses that focus on core skills and productivity enhancement such as eFastStart for new Sales Associates and BOO$T, BreakOut and BreakThrough for experienced agents!

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[Company Information eResource Center]BLUE VIEW

Thousands of leading corporations use electronic signatures to get contracts signed faster and close more business. For several years now, electronic signature laws have permitted the use of electronic signatures, but the adoption of electronic signatures has not occurred because (until EchoSign) no one bothered to make it easier than using paper.

- Mona Gardella

“ The services provided through Concierge Services is what ultimately brought me to

Coldwell Banker Vanguard Realty. I knew that I needed the support that Pete Dalton was offering

in order to grow my business.

Official Real Estate Company Of The Jacksonville Jaguars

[email protected]

success book

Documents

real estate career

real estate companies

real estate professionals

real estate market

real estate industry

national real estate

coldwell banker agents

billionreal estate