M A K E Y O U R H E A RT B E AT S T R O N G E R

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TA R G E T A U D I E N C E S

• Super Bowl Fans

• Fitness Enthusiasts

• People who try to lose weight

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H O W T O M E A S U R E S U C C E S S

Goals:

• 1. Resonate

• 2. Mobile fun values.

• 3. Goals of people’s life.

KPIs:

• 1. Likes

• 2. Sales

• 3. Active users

• 4. Google Analytics

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T H E B I G I D E A

R E S O N AT E A N D F U L F I L L

Y O U R D R E A M

M A K E Y O U R H E A RT B E AT S T R O N G E R

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E X C L U S I V E FA C E B O O K PA G E

• Healthier

• Stronger

• More successful

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C A M PA I G N B L O G

• Healthy Information

• Takeaways

• Fulfill Dreams

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M O B I L E A P P P L U S P I N T E R E S T

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P P C A N D O N L I N E D I S P L AY

• Keep the topic hot

• SEM

• Gateway to resonate

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B U D G E T A N D A L L O C AT I O N

9%

9%

15%

26%

40%

PPC+Display

FB

Mobile+Pinterst

Blog

Maintaining

1 0 - 1 5 M I L L I O N I N T O TA L F O R 9 M O N T H S

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SUMMARY

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