Group Members:

Ahmed JavaidFatima ZehraHina ShirazRamla Sadiq

Shafaq AnwarZaakia Sajjad

• Industry analysis• Subway

• Consumer perspective• SWOT analysis

• Recommendations

Overview

• Globalization• Diversification

• Trend towards Repeat Purchases• Growing Stage

• Location• Ethical Responsibility

Industry Analysis

• Success Factors

• Entry Barriers• Exit Barriers

Fast Food Industry

Porter’s Five Forces Model

• 1965, Pete’s Super Submarines (Fred DeLuca and Dr. Peter Buck)

• 1974, Subway• Basis of Differentiation

Subway

• Image

• Promotion/ Deals

• Fast Food International Challenge

Consumer Perspective

• Based on customer survey

• Worldwide Brand Recognition

• Healthy Menu• Customizable Menu

• Location Advantage• Niche Association

Strengths

• Outdated décor• Non-familiarity with healthy fast food concept

• People Perceptions• Price

• Lack of promotion • Non reception to local needs• Well established Competitors

Weaknesses

Subway McDonalds

KFC

Rs. Rs. Rs.

• Growth• Updating of Décor

• Niche Establishment• First-Mover advantage

• Drive through Business• Revision of Menu Offerings

Opportunities

• Competition• Food Contamination

• Economic Downturn

Threats

• Number of Outlets

• Niche Establishment

• Improved Interiors

• Better Promotion and Marketing

Recommendations

• Office Catering

• Drive-through business.

• Refreshed menu offerings.

• Co-branding opportunities.

Thank you!!