OFFICE OF THE EXCISE COMMISSIONER JAMMU AND KASHMIR EXCISE AND TAXATION COMPLEX,

RAIL HEAD, JAMMUU

Subiect: Fixation of Maximum Retail Price of Imported IMFL brands and Local Beer brands meant for sale in Civil Market in Jammu & Kashmir only for the year 2021-22.

Reference: 1. Notification S.o. 114 dated 31-03-2021 2. Deputy Excise Commissioner, (Accounts), Jammu's letter No.

DECAJIExc/ACCT/44 dated 09-06-2021.

ORDER No.:62 -EC OF 2021 DATED:09 06 2021

In exercise of the powers conferred under Rule 38, sub rule 31 clause (b) sub clause (iv) of the J&K Liquor License and Sale Rules, 1984, read with S.O. 114

dated 31-03-2021 and recommendation of the Committee constituted vide Order No.

37-EC of 2020 dated 06-06-2020, the ex-JKEL-1A price, ex-JKEL-1 price and Maximum Retail Price of Imported Premium, Deluxe/ Super Deluxe Brand as per Annexure-"X' &

"Y", ex-manufacturer price, ex-wholesale price and Maximum Retail Price of Local Beer

Brand as per Annexure-"Z" & "A-1" and Ex-Brewery Price of Local Draught Beer as per

Annexure-"A-2" to this order are hereby approved for the year 2021-22. The brands

shall not be sold above the fixed rate.

Kahu S (FRahul Sharma), KAS, Excise Commissioner, Wammu & Kashmir

Encl.: Annexure-"X", "Y", "Z', "A-1"& "A-2". No.: ECIExc/MRP/2021-22/ 22o4-30 Dated: 006-2021 Copy to the:

1. Financial Commissioner, Finance Department, Civil Secretariat, Jammu

Deputy Excise Commissioner, (Accounts), Jammu. 2. Deputy Excise Commissioner, (Executive), Jammu/Kashmir.

A. 3.

Principal Training Institute Nagrota.

5. Deputy Excise Commissioner, (Distilleries), Jammu.

6. Excise and Taxation Officer, City Excise Range (North/South) Jammu, Excise

Range Udhampur-Reasi, Doda-Kishtwar-Ramban, Kathua, Samba, Rajouri-

Poonch, Anantnag-Pulwama-Shopian-Kulgam.

7.

Srinagar-Budgam-Ganderbal, Baramulla-Kupwara-Bandipora,

Programmer, Incharge website www.jkexicse.nic.in

8. All retailers namely JKEL-2, JKEL-3, JKEL-3A, JKEL-4, JKEL-4C, JKEL-7,

JKEL-7B. 9. All wholesalers namely JKEL-1, JKEL-1A, JKEL-1B, JKEL-1W.

10. All Manufacturers namely JKEL-6, B-1, D-2.

11. Order file/concerned file.

9.

62 ANNEXURE

EC

"X OF 2021 DATED:09-06 22 2

MRP OF IMPORTED PREMIUM BRANDS FOR SALE IN CIVIL MARKET FOR THE YEAR 2021-22

ORDER NO.

Differential Amount, on

Ex-JKEL-1A Price Per Case Ex-JKEL-1 Price Per Case InMaximum Retail Price Per

Rupees

account of rounding

off/ Fixation of MRP

Recoverable as rounding Fee

TOTAL NUMBER OF BRANDS 02 Unit for 2021-22 (Inclusive of all Taxes)

In Rupees

Drstiliery/Bottling Plant Brand Name

Mis Pernod Ricard India Seagram's Royal Stag Classic Whisky Pvt, Ltd.. Derabassi,

SAS.Nagar (Mohali). 4138 4138 0 4476 165 0.00 0.00 2.91 75

Seagram's Imperial Blue Hand Picked

Grain Whisky 75 0 3790 O 4114 150 0.00 0.00 0.00

Punjab.

62 ORDER NO. 6 EC OF 2021 DATED: O9-6- 2ul ANNEXURE "Y

MRPOF IMPORTED DELUXE/SUPER DELUXE BRANDS FORSALEIN CIVIL MARKET FOR THE YEAR 2021-22

Ex-JKEL-1A Price Per Case Ex-JKEL-1 Price Per Case InUnit Maximum

2021-22 Retail

(Inclusive Price Per

Differential Amount, on account of rounding- off/Fixation of MRP,

Recoverable as roundingTOTAL NUMBER OF BRANDS 01

In Rupees Rupees of all Taxes) Fee

Sr. Distillery/Bottling Plant Brand Name

No.

M/s Pernod Ricard India (P)ao

Ltd., Derabassi, S.A.s. Nagar whist (Mohali), Punjab.

Seagram's Blenders Pride Ultra Premium nisky

75 0 6067 0 0 6482 0 230 0.00 0.00 3.55

ORDER NO. 62 EC OF 2021 DATED: 09 o6 - 2e2ANNEXURE" "

MRP OF LOCAL BEERBRANDS FORSALE IN CIVIL MARKET FORTHE YEAR2021-22

Ex-Wholesale (JKEL-1) MRP Per Unit (2021 Price Per Case

Differential Amoumt on Acount of rounding-

offFixation of MRP, Recoverable as rounding

Ex-Manufacturer Ex-Wholesale (JKEL-1)| 22) Inclusive of all TOTAL NUMBER OF BRANDS 02 Prlce Per Case (EBP) Taxes

Fee

N

|Name of Breweries Devans Modern Breweries Ltd. Samba.

Brand Name Godfather Super 8 Strong Beer

Devans Modern Breweries Ltd. Samba. Godfather Super 8 Strong Beer Godfather Super 8 Finest Strong Beer_

Devans Modern Breweries Ltd. Samba. Godfather Super 8 Finest Strong Beer

570 720| 0 1016 0 1179 0 155 0 900 1.87 0.00 2.79 o 957 720 1647 1179 o0 125 90 0 0.00 1.81 2.79

90 0 1.87 0.00 2.790 Tin 8 o 957 720 o 1647 1179 0 125 90 o 0.00 1.81 2.79

Glass 8

Tin 8

2 Devans Modern Breweries Ltd. Samba. Glass 8 5700 720 0 1016 0 1179 0 155

Page 1 of 1

Order No. 62 EC of 2021, Dated: O 9- 06 - 2 ANNEXURE-" A-"_

MRP OF LOCAL BEER BRANDS FOR SALE, IN CIVIL MARKET FOR THE YEAR 2021-22

DIFFERENTIAL

AMOUNT ON

ACCOUNT OF MAXIMUMM

RETAIL PRICE

ROUNDING-OFF (Inclusive of all FXATION OF MRP,

taxes) 2021-22 RECOVERABLE AS ROUNDING FEE

PER TIN TOTAL NUMBER OF BRANDS 15

NAME OF BREWERY BRAND NAME 5 LTR 5 LTR 5LTR 5 LTR No

Devans Modern Breweries Ltd

Samba , Devans Modern Breweries Ltd.

Samba. Devans Modern Breweries Ltd.

Samba. Oevans Modern Breweries Ltd

Samba. Devans Modern Breweries Ltd.

Samba. Devans Modern Breweries Ltd. e Samba.

Devans Modern Breweries Ltd. Godfather Super 8 Super Strong

Samba.

2595 0.66 Kotsberg Finest Pils Beer Tin 5 1250 1571

Kotsberg Premium Pils Beer 1250 1571 2595 0.66 Tin 5

Kotsberg Strong Super Premium

Beer Tin 8 1250 1571 2595 0.66

Kotsberg Strong Premier Beer Tin 8 1250 1571 2595 0.66

Kotsberg Premier Pils Beer 5 1250 1571 2595 0.66 Tin

Kotsberg Strong Finest Quality Beer Tin 1250 1571 2595 0.66 8

Tin 1250 15 71 2595 0.66 Beer Godfather Super 8 Premium Strong

Beer Godfather Super 8 Strong Beer

Godfather Super 8 Finest Strong

Beer Godfather The Legendary Premium

Strong Beer. Godfather The Legendary Super

Strong Beer. Godfather The Legendary Finest

Strong Beer Six Fields Cult Finest Strong Wheat

Beer

Devans Modern Breweries Ltd. Tin 8 1250 1571 2595 0.66 Samba. Devans Modern Breweries Ltd.

Samba. Devans Modern Breweries Ltd.

10Samba.

Tin 1250 1571 2595 0.66

Tin 1250 1571 2595 0.66

Devans Modern Breweries Ltd. Tin 8 1250 1571 2595 0.66 11 Samba

17 Devarns Modern Breweries Ltd 12 Samba Tin 1250 1571 2595 0.66

12 Devans Modern Breweries Ltd.

|Samba. 14 Devans Modern Breweries Ltd.

Samba. Devans Modern Breweries Ltd. Six Fields Blanche Premier Wheat

Samba.

Tin 1250 1571 2595 0.66

Tin 1398 1725 2835 3.50

5 Tin 1398 1725 2835 3.50 Beer

ORDER NO. 62 EC OF 2021, DATED: O Y- O6 2o 2

ANNEXURE-" A-2" EX-BREWERY PRICE OF LOCAL DRAUGHT BEER FOR SALE IN CIVIL (BARS/SOCIAL OCCASIONS) FOR THE

YEAR 2021-22

EX-MANUFACTURER PRICE PER KEG IN RUPEES DRAUGHT BEER BRANDS 21

(INCLUDING ASSESSMENT| FEE)

HHE Sr. NAME OF BREWERY BRAND NAME No.

Devans Modern Breweries Ltd., Samba Devans Modern Breweries Ltd.,

2 Samba

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Kotsberg Finest Pils Beer 5 3677 2450 1296

Kotsberg Premium Pils Beer 3677 2450 1296

Devans Modern Breweries Ltd., Samba

Devans Modern Breweries Ltd., Samba Devans Modern Breweries Ltd.,

Samba Devans Modern Breweries Ltd., |Samba Devans Modern Breweries Ltd.

Samba Devans Modern Breweries Ltd., Samba

Devans Modern Breweries Ltd., 9 Samba

Kotsberg Strong Super Premium Beer 8 4777 3185 1296

Kotsberg Strong Premier Beer 3677 2450 1296

Kotsberg Premier Pils Beer 3677 2450 1296 5

Kotsberg Strong Finest Quality Beer 3677 2450 1296

Godfather Super 8 Super Strong Beer 3677 2450 1296

Godfather Super 8 Premium Strong Beer 3677 2450 1296

Godfather Super 8 Strong Beer 3677 2450 1296 Devans Modern Breweries Ltd.,

10 Samba Godfather Super 8 Finest Strong Beer 8 3677 2450 1296

Devans Modern Breweries Ltd., Samba Devans Modern Breweries Ltd.

12 Samba Godfather The Legendary Premium

|Strong Beer. Godfather The Legendary Super Strong

Beer.

8 3677 2450 1296

8 3677 2450 1296

Page 1 of 2

Devans Modern Breweries Ltd., Samba Devans Modern Breweries Ltd.,

4

Godfather The Legendary Finest Strong Beer

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Draught Keg

Draught Ke

Draught

3677 2450 1296

Six Flelds Cult Finest Strong Wheat Beer 8 6127 4085 1444 Samba Devans Modern Breweries Ltd., 15 Samba Six Fields Blanche Premier Wheat Beer 6127 4085 1444

Devans Modern Breweries Ltd., Samba Devans Modern Breweries Ltd.,

|Samba Devans Modern Breweries Ltd.,

18 Samba

Godfather Super Strong International Quality Beer

2577 0

Godfather Premium Original Quality Beer 2577

Godfather Super Strong Premium Beer 2577

Devans Modern Breweries Ltd.,

Samba Devans Modern Breweries Ltd.,

20 Samba

Devans Modern Breweries Ltd., 21 Samba

Godfather Lager international Quality Beer

2577

Godfather Supreme Super Strong Beer 8 2577 0 Keg

Draught Keg

Godfather Strong Beer 8 2577

Page 2 of 2