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Sub Themes: Creating Distinctive Product/ Service Experiences Managing customer expectations Uncovering the Dissatisfaction Iceberg & Preventing customer migration Value Creation through Innovation & Technology

Discovering new value drivers for growth & profitability Revisiting Marketing Practices for inclusive growth Role of promotion in creating and enhancing customer value Green Marketing Celebrity Endorsement Societal marketing Any other topic that relates to main theme of the sem inar Guidelines for Paper Submission: The complete paper should be sent to the Convener Marketing Seminar, by 5thMarch, 2011 in the electronic version (MS-Word) at vnbajpai@its.edu.in or soumendubhattacharya@its.edu.in Acceptance of the final paper will be notified within 7 days of the receipt of thepaper.Selected papers will be eligible for publication in the seminar proceedingsMaximum length 2500-3000 wordsMargins 1 on both sidesFont Times New Roman, 12 sizeSpacing SingleTitle Page Title, author(s), affiliation(s), contact details The papers will have to be original, neatly typed & being presented for the first time. All graphs / tables should be from MS Office applications and must beconsecutivelynumbered using Arabic numerals with appropriate titles. All graphs/tables or pictures should be in black and white colour. References should be as per HBR referencing guidelines. The papers will be evaluated by a committee of eminent specialist. The institute reserves the right to acce pt or reject any paper without assigning anyreason. Award will be presented to the top three papers during seminar. The paper presenters will be given 10 -15 minutes for presentation, if selected. Kindly check the papers for spelling & grammatical er rors before submitting.

The authors declare on a separate paper that the manuscript submitted is their ownoriginal, unpublished work and it has not been submitted, published and copyrightedbyanyone elsewhere in any form whatsoever.Faculty/ Student Presentation Competition:Papers are invited from the faculty/ students / Research scholars on the main themeor any of the above said sub themes of the seminar. Certificate/ Cash prizes will be awarded

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to top threepapers/ presentations in both the categories.Faculty paper presentation Students paper presentation1st prize Rs.10000/- 1st prize Rs.5000/-2nd prize Rs.6000/- 2nd prize Rs.3000/-

3rd prize Rs.4000/- 3rd prize Rs.2000/-Important Dates:S.No. Particulars/Details Dates/Deadlines2 Deadline for full paper submission(along withdeclaration form & Registration Fees)March 05, 20113 Notification for acceptance of paper With in 7 days of receipt4 Deadline for registration March 10, 20115 Date of paper presentation April 15, 2011Registration Fees:Students / ResearchScholarsAcademicians Professionalsfrom IndustryOne day 750/- 1000/- 1500/-Two day 1500/- 2000/- 3000/-Registration fee may please be sent through Demand Draft in favour of I.T.S,payable at Delhi/Ghaziabad, along with duly filled registration form till March 10, 2011, at theinstitutes address.The registration fee covers the seminar kit, seminar proceedings, lunch and tea. Incase of jointauthors, both the authors must get register Day 1: Friday 15th April, 2011 Time Schedule1. Registration for paper presentation 09:00 -09:30 hrs2. Inaugural Session 09.30-10.40 hrs2. Paper Presentation 11:00-13:00 hrs3. Lunch Break 13:00-14:00 hrs4. Paper Presentation 14:00-16:00 hrs5. Tea Break 16:00-16:30 hrs

6. Prize & Certificate Distribution 16:30-17:00 hrsDay 2: Saturday 16th April, 2011 Time Schedule1. Registration 09:00-09:30 hrs2. Inaugural Session 09:30-11:00 hrsA. Welcome AddressB. Conference OverviewC. Inaugural Address by the Chief Guest3. Tea Break 11:00-11:30 hrs

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4. Session: I 11:30-13:00 hrsTheme- Unleashing the Indian Retail Power: A Potential Goldmine5. Lunch Break 13:00-13:45 hrs6. Session: II 3:45-15:15 hrsTheme- Redefining Rural Leadership: Strategies for Wealth Creation

7. Tea Break 15:15-15:45 hrs8. Panel Discussion: 15:45-17:15 hrsInnovation and Emotion Connect: A Life Long Bonding with Customer 9. Vote of Thanks 17:15-17:30 hrsContact Details:Seminar Convener Seminar Co-convener Seminar Co-convener Dr V N Bajpai Dr Satish Kumar Prof. S BhattacharyaMb: 09868767887 Mb: 09212571599 Mb: 09891393510Convener Marketing Seminar: 2011I.T.S Management & IT InstituteG.T. Road, Mohan Nagar, Ghaziabad - 201 007 (U.P.)Ph.: 0120-4174900 Fax: 0120-4174913Email: vnbajpai@its.edu.in or soumendubhattacharya@its.edu.inWebsite: www.its.edu.in