Youth subcultureA youth subculture is a youth-based subculture with distinct styles, behaviours, and interests. Youth subcultures offer participants an identity outside of that ascribed by social institutions such as family, work, home and school.

Eg punk emo gangster yobs chavs mass media can create this youth culture that many youth relate to.

All these are youth cultures that are prevalent today.

Styling of the artists

The styling of my artist is the mixture with the new culture for boys to wear almost feminine clothes mainly the popularity with skinny jeans. A style adopted by the likes of new boyz and lil Wayne.

So I want my artist to go along those lines of fashion.

Uk hip hop/grime/dance artists

Marvel debut single we know. They are an upcoming new uk talent they are part of a new wave of interest in uk artists that was started by Tinchy

stryder and chipmunk two years ago.

Uk hip hop/grime/dance artistsThese are the new artist emerging out of the uk hip hop scene big artists such as tinie tempah

Who's style is a lot less gangster than his contemporaries.

Social Networking SitesSocial networking have become more relevant in recent times in relation to how young up and coming artists get publicity and promote them selves. Most artist utilise social networking sites like my space and twitter if they have an single coming up or album to connect with their most loyal die hard fans.

But also what they say in their tweets etc… would most likely end up in a newspaper so therefore gain even more publicity.