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2. Style Starts Here 2 3. The Premiere Next Generation Fashion Destination StyleHaul is the #1 channel network on YouTube1 for style, fashion, beauty and shopping related video content. Our one-of-a-kind network aggregates and manages over 550 tailored style guru channels and over 25 channels of original programming under a single social fashion video platform. Serving a global audience of over 25mm1 hyper-engaged stylistas and fashionistas, StyleHaul is the ULTIMATE strategic destination for your brand. Source: 1) YouTube Analytics, 2012 4. Go-to Gurus Take The LeadBloggers have become the premiere resource for fashion and beautyinsight, cultivating a passionate audience of style-savvy shoppers.With 15 of the top 20 brandinfluencers being personal bloggers,were watching paid media and PRrapidly lose its power to dictatetrends and influence people.Mat BickleyJoyn 5. Weve Got Gurus!StyleHaul has uniquely aggregated and tailored over 550 style gurus,resulting in the largest community of beauty influencers on the web205.8mm8.9mm54.8mm 131.9mm Video ViewsVideo Views Video Views Video Views126.9mm 30.6mm87.2mm59.9mm Video ViewsVideo Views Video Views Video ViewsSource: YouTube CMS, March 2012 6. 16.8 Million Subscribers And Counting 6 7. Building The Premiere Fashion PlatformBy uniquely managing these fashion-forward vloggers on a single platform,StyleHaul has quickly amassed a valuable audience of brand advocates: These videos are viewed 25mm11% sometimes tens of thousands of times and influence buying. For instance, a Guess watch women 18-34of the entire populationbuilt in less of women 18-24 endorsed in a haul video soldthan one year1on the web2 out immediately online. Indeed, a haul video can 16.8mm27% produce the kind of viral marketing that retailers total networkof European & US salivate over. subscribers growing consumers consult blogsat 26% per month1before purchasing items3 Wendy Tanka Forbes Magazine Source: 1) YouTube Analytics, 2012; 2) ComScore, 2012; 3) Luxury Consumer Insight, 2011, Fondazione Altagamma 8. A Global VillageStyleHauls presence in 16 countries worldwide attracts a significantaudience of multicultural fashion-oriented viewers:8.5%reach among U.S.African American and Hispanic Women 18-341 2X more likely to reachU.S African American and Hispanic Women 18-341* 8Source: 1) ComScore, 2012; *Versus National Average 9. Reaching Women At The Point Of InspirationStyleHauls customized targeting plan leverages a hyper-engagedaudience of active, inspired stylistas and fashionistas:1.5mm 1.25mm 38% network-wide network-widehave a householdFacebook fans1 Twitter followers1 income of $75K+28.8mm 6.2mm 90min network-widenetwork-wide spent per monthlikes 1 comments1on YouTube inany given month3Source: 1) StyleHaul Internal; 2) ComScore, 2012; 4) YouTube 10. New Media For The Next GenerationAlongside a cast of leading fashion experts, StyleHauls ground-breaking globalnew media studio produces a rich lineup of original lifestyle programming:Best ofLeading DIYEntertainment Design OnCommunitycontentRound-up A DimeDesignerCustom Design OnFashion Insider InterviewsProgrammingA DimeNews 11. A Strong Showing On The Digital RunwayAt just over a year old, StyleHaul is well on its way to leading the marketin fashion video content:Total Monthly US Uniques1 Stylelist 6.8MM6.3MM Glam Style 618K Hearst151K Beauty & Fashion Network JustFab.com113K11Source: 1) ComScore, March 2012 12. Keeping Up With The KardashiansBridging the gap between fashion television and YouTube,StyleHaul takes the lead, reaching more women 18-34 weekly:Total Weekly Viewers1 7MM1CW1.76MM2ABC Family1.46MM312 Source: 1) ComScore, March 2012; 2) TV By The Numbers, Zap2It, March 2012; 3) Around The Networks, December 2011 13. Unveiling Our Next SeasonOriginal programming currently in development rounds out StyleHaulscollection with highly-contextual content based on the hottest beauty trends:CLOSET ENVY NAILED IT!MANI MATTERSTop Stylists take viewers Top Nail Art Channels Fashion insiderson a tour of notedcompete for a chanceinterview celebrities infashionista and to have their designspas across the countrycelebrity closets.worn by a celebrity to reveal trends foron the red carpet.the season. KIMBERLY COLEFASHION JOURNEY SUPERSTYLED PROJECTlook book, trends.Top Hair Stylists conductFeaturing top fashion make-overs on the Styling behind a music bloggersDifferent StyleHaul audience video/ photo shoot across the world.outfits, make-up and ways etc. Infusing musicto dress for an event or and fashion worlds.adventure 14. N O W S H O W I N G : Y O U R B R A N D 15. The Right Place(ment) At The Right TimeActing as a style guru agency and new media studio, StyleHaul easily andstrategically seeds your brand across top-performing network channels:GOLD PLATINUM BLACK CARD Video sponsorship Guru community New, ground-across StyleHaul programmingbreaking fashionnetwork programming Integrated Overlay adsProgramming Exclusivebrand specials Rotational Community contestsprogrammingpremium mediaand sweeps StyleHaul fashion Homepageevent programming take-overs 16. Gold Package Contextual, Demo, Location targeted to engaged style & beauty enthusiasts Guaranteed Share of Voice Pre-roll video with 300x60 Overlay with 300x250 17. Platinum PackageGuru Programming8 episodes featuringStyle, Fashion or BeautyGurus, ProductIntegration, BeautySampling, plus GoldView Online View OnlinePackageBranded Video EditorialBrought to you by, contestsand sweeps, productplacement, created aroundcontent developed byindustry leading stylists,View Online View Onlinebloggers and celebs 18. Black Card PackageStyleHaul Specials Custom Programming Branded Custom Programming exclusively featuring the brands personalities and/or hand picked industry insiders/Gurus Fashion Event Programming: 360 Event Integrated Programming and Offline event during Fashion Week Branded Custom ProgrammingFashion Event Programming View OnlineView Online 19. Real Life ActivationStyeHauls innovative Ambassador Program takes fashion vlogger influenceoffline with branded in-store events at premiere global locations. 20. A n d M i l k S t u d i o s F A S H I O N W E E K 21. StyleHaul and Milk Studios 22. Milk Studios Fashion Week 23. Milk Studios Fashion Week 24. Kanye West Runway Show 25. Kanye Wests After Party at Milk Studios 26. T H E S T Y L E H A U L B U S H I T S N YC BRINGING STYLE TO THE STREETSThis Fashion Week, Hair Room Service andStyle Haul will bring beauty to the stylishstreets of NYC with StyleHaul Bus.oAco-branded glass truck will be outfitted with stylingchairs, stylists, beauty products and beautiful women eagerto try out a new looko Celebrities, Beauty editors and the public will be invitedaboard the Style Haul Bus to get a complimentary stylingtreatment, courtesy of Hair Room Service, Style Haul andADVERTISERo This unique,guerilla marketing program will present theADVERTISER as a product of choice among active, stylishwomen26 27. STYLEHAUL BUS COMPONENTST H E D E TA I L SWHO: Hair Room Service, Style Haul, ADVERTISER and other select (non competitive partners) two (2) hair stylists, one (1) make-up artist, one (1) nail artist (TBD) approximately 60 clients serviced each day thousands of additional on-site impressions from foot trafficWHERE: TBD top locations in NYC such as (subject to change): Lincoln Center Surrounding blocksWHEN: NY Fashion week 2012 8 hours per dayWHY: Bring ADVERTISER to the forefront in an exciting way, place product into the hands of theinfluential consumers, and make a splash thru this buzz-worthy program27 28. Case Study: Olsenboye Client: Olsenboye at JCPenneys 8 Webisodes Total Challenge: Build awareness of new clothing launch during key BTS time to target teens Solution: Guru Programming. StyleHaul leveraged clients top teen influencers to create product reviews of the line, look-book inspirations and tips on how to incorporate the line into everyday wardrobe View OnlineResults: 550k+ views*, direct links to clothingline to drive sales 28Source: YouTube, 2012 29. T H A N K Y O U ! 30. A P P E N D I X