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| October 10, 2012 Page 1
Markan Karajica, October 10, 2012
Online Video
| October 10, 2012 Page 2
2 ✔
3 ✔
1 ✔
Online Video – what we achieved
Market leadership in video advertising with 920m
views and 48% share of advertising in H1 2012
MyVideo: THE success story in Online Video
with over 8m unique users in H1 2012
Successful mobile strategy and launch of
social TV applications
| October 10, 2012 Page 3
29%
48%
23%
H1 2012
SevenOne Media
IP Other
InStream video ad market [gross, EURm, Germany]
InStream video advertising market share [gross, in percent, Germany]
75
95
+28%
H1 2011 H1 2012
SevenOne Media: 920m video views in H1 2012*
InStream market leadership with 920m video views
in H1 2012 1
Source: Nielsen Media Research H1 2012
*H1 2012 incl. UGC and mandates; Source: own estimates and Webtrekk
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Online TV Channel
Three pillar online video advertising strategy
reaching 26m unique users
ProSiebenSat.1 Network External Mandates
.de
1
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Over 165k premium videos
31 million visits per month**
+30% growth in video views vs. PY*
9.2 million registered users
MyVideo – THE online video success story
Bild.de Videos
Spiegel.de Videos
Unique users: Online video portals [in million, H1 2012 per month, source: AGOF]
8.33
3.83 3.54
tape.tv
3.25
Daily motion
2.94
!
2
*Marketable premium video views. **Visits: Ø Jan-Jul/2012. Source: IVW
| October 10, 2012 Page 6
Massively extend new innovative sales concepts
on MyVideo
Coca-Cola – Move to the Beat 99FIRE FILMs Award 2013
• Sponsoring of movie talent award with >1,500
videos and glamorous Berlinale event
• MyVideo.de online integration, sixx short film
night program sponsor, editorial integration in red!
• Dedicated contest area on MyVideo: upload
your video and be part of the Olympic Games
song 2012
• Mobile and online distribution with >1m PIs
and 800k views in 2012
2
| October 10, 2012 Page 7
MyVideo – Best of TV and Online within five pillars
Music Channels LIVE
New content pillars
TV series/shows Movies
• Premium channels
for most famous
artists and brands
• New genre
channels: games,
comedy, sports, …
• New web superstar
live formats
• Web-only live TV
events: games,
sports and music
• P7S1 series and
shows – all on one
platform
• Online-first airings
of premium TV
content
• Largest fully VoD
licensed legal
music platform
• Over 40,000 legal
music videos and
specials
• Leading platform
with over 1,400
free movies
• Exclusive previews
of current box
office movies
I II III IV V
2
| October 10, 2012 Page 8
Premium P7S1 TV series and shows – all on one platform
US
seri
es
T
V s
ho
ws
2
| October 10, 2012 Page 9
Successful online-first events – generating >15m
video views
Video views and audience shares, ‘Spartacus – Blood and Sand’
[March 20-June 1, 2012; viewers and TV ratings in percent]
• Over 15m video views
• TV ratings up to 18.0% (Ø 13.9%)
TV ratings
Online start Broadcasting
start
2
Video views: own sources
Source audience shares: AGF/GfK Fernsehforschung / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research
| October 10, 2012 Page 10
Best practice: ‘We love Lloret’ multiscreen extension on
MyVideo & ProSieben
Facebook:
Developing stories
and engaging users
through interaction
with hosts (daily
postings by hosts,
user involvement)
ProSieben TV:
TV Brand taff and red!
as strong partners to
increase off-air reach
through editorial
specials
‘Media Bounce’: communication
and distribution partnership MyVideo &
ProSieben.de:
Online and mobile
distribution of web-only
content (weekly
exclusive webisodes,
daily highlight clips)
2.3m video views
within 8 weeks
ProSieben Connect
check-in, live stream,
social talk, votings,
interaction, badges
HbbTV
Clips and full
episode archive
2
| October 10, 2012 Page 11
Germany’s largest fully licensed music platform
with 40,000 videos
Germany’s largest fully licensed legal music
platform with 40,000 music videos
Partner of all major music record labels
with exclusive album pre-listenings
Own produced interviews and specials,
plus outstanding concerts
2
| October 10, 2012 Page 12
Germany’s largest Ad VoD movie portal with 2m
monthly views
Leading platform with >1,400 free movies
and 2.2m video views per month
Exclusive previews of current
box office movies
Co-organizer of movie events and
awards (e.g., 99FireFilms award)
2
| October 10, 2012 Page 13
MyVideo live with linear TV experience
MO TU FR THU SA SU WED
Medical Drama Series
8:00am
4:00pm
6:00pm
8:00pm
Genius Block: Recommendations/Personalized programing
Music, Talk & Charts
Late Night Talk, Concerts, DJ-Sets
12:00am Live Clubbing
Unplugged Sessions
Web Stars: Games, tutorials, gadgets & tricks, cinema
• Live programing
from 6pm to 8pm
• Monday to Friday
• 60 hours fresh pro-
graming per month
2
| October 10, 2012 Page 14
Variety of premium channels with most famous
artists / brands
Premium channels for
artists and brands –
web-only
Genre channels: games,
comedy, sports, music,
entertainment
Over 800 special interest
channels
• Premium channel with focus
on video content
• Daily fresh comedy content
• Weekly web-format planned
• Web-portal bullybase.de
• Sub channel on MyVideo
• Strong cross-promotion
Oliver Pocher Concept Star Channel Concept
2
| October 10, 2012 Page 15
Successful introduction of live formats with web
superstars
Up to 200k
views per live
show
3.7m
total
video views
25,000
likes
Gaming web superstars
Gronkh and Sarazar
Weekly live show Fridays
6pm on MyVideo
High social engagement and integration
2
| October 10, 2012 Page 16
Streaming of live events with average viewing time of
>20min
• Let‘s Play Together
• The outsiders (Außenseiter)
• Albertoson
• MyVideo Rush Hour
Web-formats and stars Sports Music and specials
• UEFA Europe League
• FC Bayern Basketball
• PKRA World Tour Kite Surfing
• Boxing with Felix Sturm
• Exclusive live music concerts
• TV online extensions: TVoG
• Special event: IFA live streaming
2
| October 10, 2012 Page 17
Implementation of web-only studio in Unterfoehring
Web production (Vidigo)
• Website grabbing
• Skype webcam
Video-Mix of 1, 2 & 3
1
2
3
1 2
3
Studio 1, Medienallee 7a
• Comments and questions
via Facebook, Twitter or
IRC Chat
• Interactive quizzes
• Sweepstakes and votings
2
| October 10, 2012 Page 18
Positive implications of web-only strategy on Free TV
• Find new faces for
Free TV
• Test new
production set-ups
• Utilize produced
content also within
Free TV
• Use strong
Facebook fanbase
for our Free TV
channels
• Launch successful
web-only formats
on Free TV
Talent scouting Reduced
production cost
Viral buzz /
loyalty effect
Format testing &
improvement of top
rate
2
| October 10, 2012 Page 19
Successful mobile strategy and launch of Social TV apps
Mobile app
portfolio* The Voice of Germany
Connect Germany’s Next
Topmodel Connect
200k live stream video
views during final show
ProSieben
Connect
Now with 24/7 coverage
and extra features
Including
live streaming of
Brainpool formats
3
15m downloads
18.7m views p.m.
562k total visits
4.5m interactions p. show
*P7S1 Digital mobile apps only, excluding games
| October 10, 2012 Page 20
New and innovative Connect advertising concepts
Exclusive sponsoring Connect integration
Logo, flash-intro, opener
and closer, sponsoring Hey Ho App
Customized branded quizzes, sponsoring of
editorial features, fan reporter, teaser and specials
3
| October 10, 2012 Page 21
MyVideo – successful on all devices
with 2.6m app downloads
iPhone 1.5m app downloads
38min average visit duration
Online 8.33m unique users
10min average visit duration*
3
iPad 1.1m app downloads
46min average visit duration
*MyVideo.de and MyVideo.tv (flash version)
| October 10, 2012 Page 22
3
2
1 Stimulate existing TV and
advertising streams
e.g., improve TV ratings & customer loyalty
Create new revenue streams
from consumers
e.g., charge for Video on Demand
Attract untapped revenue
streams for advertisers
e.g., TV format subpages for Commerce
ProSiebenSat.1 well positioned as social media brand
460k Twitter followers
8.1m Facebook fans
145 P7S1 brands in social web
93 Facebook fan pages
20 Twitter accounts
6 Google+ profiles
3
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Successful social media best cases
Galileo Facebook App
Video content directly played on Facebook –
including full video advertising by P7S1
3
"The Voice of Germany" –
Facebook Fanpage
The Voice of Germany – THE example for
Social TV reaching 465k Facebook fans
| October 10, 2012 Page 24
Outlook: Continued growth in video ad spend by new content categories
Online video views – by categories
in billion views, 14-49 year-olds, Germany*
0
30
60
90
2011 2013e 2015e
Web-only/semi-professional
US license
Music
Professional TVcontent (GER)
UGC
CAGR
2011-2015
+17%
+69%
+55%
+57%
+1%
Online video net ad market - inStream
in EURm, Germany**
75
125
192
0
50
100
150
200
2011 2013e 2015e
CAGR
2011-2015
+26%
*Source: Comscore, P7S1, Solon. **Source: SevenOne Media, own estimate, inStream only
| October 10, 2012 Page 25
Lighthouse
live experience
LIVE
The market is big enough for MyVideo and YouTube
• Live Channel
• Exclusive events
Best of content
in TV quality
BEST QUALITY
TV promotion
power / content
BRANDING
Best online
selection
GENIUS
Everything I love
in Online
INTERACTION
• Big brands
• Music (legal!)
• Series
• TV faces
• Web stars
• Content
development
skills
• Content
ownership
• Strong relations
to US studios
• Personalization
• Individualization
• On demand
• Convenience
• Social
• Own creations
Plus new MyVideo interface and technology invested
to further improve convenience!
| October 10, 2012 Page 26
We will continue to improve the proposition for our viewers
More content More devices More convenience
• Premium content
• Online-first content
• Webstars & artists channels
• TV series/shows
• Music
• Sports
• Live channels
• Social TV content
• Smartphones
• Tablets
• Smart-TV / HbbTV
• Game consoles
• Social media applications
• Multiscreen extensions
• Usability
• Recommendation
• Personalization
• Responsive design
• Enhanced search
• Page loading speed
| October 10, 2012 Page 27
Strong revenue potential driven by new initiatives
Strong revenue growth potential
2012 2015e
• Install MyVideo as Online TV channel
• Extend content partnering to drive
Online Video reach
• Drive branded entertainment and
multiplatform activities
• Increase and develop new mobile
and social initiatives
Key initiatives
CAGR
+17%
Source: P7S1 estimate
| October 10, 2012 Page 28
Disclaimer
This presentation contains "forward looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct.
No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.