| October 10, 2012 Page 1

Markan Karajica, October 10, 2012

Online Video

| October 10, 2012 Page 2

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Online Video – what we achieved

Market leadership in video advertising with 920m

views and 48% share of advertising in H1 2012

MyVideo: THE success story in Online Video

with over 8m unique users in H1 2012

Successful mobile strategy and launch of

social TV applications

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29%

48%

23%

H1 2012

SevenOne Media

IP Other

InStream video ad market [gross, EURm, Germany]

InStream video advertising market share [gross, in percent, Germany]

75

95

+28%

H1 2011 H1 2012

SevenOne Media: 920m video views in H1 2012*

InStream market leadership with 920m video views

in H1 2012 1

Source: Nielsen Media Research H1 2012

*H1 2012 incl. UGC and mandates; Source: own estimates and Webtrekk

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Online TV Channel

Three pillar online video advertising strategy

reaching 26m unique users

ProSiebenSat.1 Network External Mandates

.de

1

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Over 165k premium videos

31 million visits per month**

+30% growth in video views vs. PY*

9.2 million registered users

MyVideo – THE online video success story

Bild.de Videos

Spiegel.de Videos

Unique users: Online video portals [in million, H1 2012 per month, source: AGOF]

8.33

3.83 3.54

tape.tv

3.25

Daily motion

2.94

!

2

*Marketable premium video views. **Visits: Ø Jan-Jul/2012. Source: IVW

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Massively extend new innovative sales concepts

on MyVideo

Coca-Cola – Move to the Beat 99FIRE FILMs Award 2013

• Sponsoring of movie talent award with >1,500

videos and glamorous Berlinale event

• MyVideo.de online integration, sixx short film

night program sponsor, editorial integration in red!

• Dedicated contest area on MyVideo: upload

your video and be part of the Olympic Games

song 2012

• Mobile and online distribution with >1m PIs

and 800k views in 2012

2

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MyVideo – Best of TV and Online within five pillars

Music Channels LIVE

New content pillars

TV series/shows Movies

• Premium channels

for most famous

artists and brands

• New genre

channels: games,

comedy, sports, …

• New web superstar

live formats

• Web-only live TV

events: games,

sports and music

• P7S1 series and

shows – all on one

platform

• Online-first airings

of premium TV

content

• Largest fully VoD

licensed legal

music platform

• Over 40,000 legal

music videos and

specials

• Leading platform

with over 1,400

free movies

• Exclusive previews

of current box

office movies

I II III IV V

2

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Premium P7S1 TV series and shows – all on one platform

US

seri

es

T

V s

ho

ws

2

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Successful online-first events – generating >15m

video views

Video views and audience shares, ‘Spartacus – Blood and Sand’

[March 20-June 1, 2012; viewers and TV ratings in percent]

• Over 15m video views

• TV ratings up to 18.0% (Ø 13.9%)

TV ratings

Online start Broadcasting

start

2

Video views: own sources

Source audience shares: AGF/GfK Fernsehforschung / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research

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Best practice: ‘We love Lloret’ multiscreen extension on

MyVideo & ProSieben

Facebook:

Developing stories

and engaging users

through interaction

with hosts (daily

postings by hosts,

user involvement)

ProSieben TV:

TV Brand taff and red!

as strong partners to

increase off-air reach

through editorial

specials

‘Media Bounce’: communication

and distribution partnership MyVideo &

ProSieben.de:

Online and mobile

distribution of web-only

content (weekly

exclusive webisodes,

daily highlight clips)

2.3m video views

within 8 weeks

ProSieben Connect

check-in, live stream,

social talk, votings,

interaction, badges

HbbTV

Clips and full

episode archive

2

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Germany’s largest fully licensed music platform

with 40,000 videos

Germany’s largest fully licensed legal music

platform with 40,000 music videos

Partner of all major music record labels

with exclusive album pre-listenings

Own produced interviews and specials,

plus outstanding concerts

2

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Germany’s largest Ad VoD movie portal with 2m

monthly views

Leading platform with >1,400 free movies

and 2.2m video views per month

Exclusive previews of current

box office movies

Co-organizer of movie events and

awards (e.g., 99FireFilms award)

2

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MyVideo live with linear TV experience

MO TU FR THU SA SU WED

Medical Drama Series

8:00am

4:00pm

6:00pm

8:00pm

Genius Block: Recommendations/Personalized programing

Music, Talk & Charts

Late Night Talk, Concerts, DJ-Sets

12:00am Live Clubbing

Unplugged Sessions

Web Stars: Games, tutorials, gadgets & tricks, cinema

• Live programing

from 6pm to 8pm

• Monday to Friday

• 60 hours fresh pro-

graming per month

2

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Variety of premium channels with most famous

artists / brands

Premium channels for

artists and brands –

web-only

Genre channels: games,

comedy, sports, music,

entertainment

Over 800 special interest

channels

• Premium channel with focus

on video content

• Daily fresh comedy content

• Weekly web-format planned

• Web-portal bullybase.de

• Sub channel on MyVideo

• Strong cross-promotion

Oliver Pocher Concept Star Channel Concept

2

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Successful introduction of live formats with web

superstars

Up to 200k

views per live

show

3.7m

total

video views

25,000

Facebook

likes

Gaming web superstars

Gronkh and Sarazar

Weekly live show Fridays

6pm on MyVideo

High social engagement and integration

2

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Streaming of live events with average viewing time of

>20min

• Let‘s Play Together

• The outsiders (Außenseiter)

• Albertoson

• MyVideo Rush Hour

Web-formats and stars Sports Music and specials

• UEFA Europe League

• FC Bayern Basketball

• PKRA World Tour Kite Surfing

• Boxing with Felix Sturm

• Exclusive live music concerts

• TV online extensions: TVoG

• Special event: IFA live streaming

2

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Implementation of web-only studio in Unterfoehring

Web production (Vidigo)

• Website grabbing

• Skype webcam

Video-Mix of 1, 2 & 3

1

2

3

1 2

3

Studio 1, Medienallee 7a

• Comments and questions

via Facebook, Twitter or

IRC Chat

• Interactive quizzes

• Sweepstakes and votings

2

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Positive implications of web-only strategy on Free TV

• Find new faces for

Free TV

• Test new

production set-ups

• Utilize produced

content also within

Free TV

• Use strong

Facebook fanbase

for our Free TV

channels

• Launch successful

web-only formats

on Free TV

Talent scouting Reduced

production cost

Viral buzz /

loyalty effect

Format testing &

improvement of top

rate

2

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Successful mobile strategy and launch of Social TV apps

Mobile app

portfolio* The Voice of Germany

Connect Germany’s Next

Topmodel Connect

200k live stream video

views during final show

ProSieben

Connect

Now with 24/7 coverage

and extra features

Including

live streaming of

Brainpool formats

3

15m downloads

18.7m views p.m.

562k total visits

4.5m interactions p. show

*P7S1 Digital mobile apps only, excluding games

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New and innovative Connect advertising concepts

Exclusive sponsoring Connect integration

Logo, flash-intro, opener

and closer, sponsoring Hey Ho App

Customized branded quizzes, sponsoring of

editorial features, fan reporter, teaser and specials

3

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MyVideo – successful on all devices

with 2.6m app downloads

iPhone 1.5m app downloads

38min average visit duration

Online 8.33m unique users

10min average visit duration*

3

iPad 1.1m app downloads

46min average visit duration

*MyVideo.de and MyVideo.tv (flash version)

| October 10, 2012 Page 22

3

2

1 Stimulate existing TV and

advertising streams

e.g., improve TV ratings & customer loyalty

Create new revenue streams

from consumers

e.g., charge for Video on Demand

Attract untapped revenue

streams for advertisers

e.g., TV format subpages for Commerce

ProSiebenSat.1 well positioned as social media brand

460k Twitter followers

8.1m Facebook fans

145 P7S1 brands in social web

93 Facebook fan pages

20 Twitter accounts

6 Google+ profiles

3

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Successful social media best cases

Galileo Facebook App

Video content directly played on Facebook –

including full video advertising by P7S1

3

"The Voice of Germany" –

Facebook Fanpage

The Voice of Germany – THE example for

Social TV reaching 465k Facebook fans

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Outlook: Continued growth in video ad spend by new content categories

Online video views – by categories

in billion views, 14-49 year-olds, Germany*

0

30

60

90

2011 2013e 2015e

Web-only/semi-professional

US license

Music

Professional TVcontent (GER)

UGC

CAGR

2011-2015

+17%

+69%

+55%

+57%

+1%

Online video net ad market - inStream

in EURm, Germany**

75

125

192

0

50

100

150

200

2011 2013e 2015e

CAGR

2011-2015

+26%

*Source: Comscore, P7S1, Solon. **Source: SevenOne Media, own estimate, inStream only

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Lighthouse

live experience

LIVE

The market is big enough for MyVideo and YouTube

• Live Channel

• Exclusive events

Best of content

in TV quality

BEST QUALITY

TV promotion

power / content

BRANDING

Best online

selection

GENIUS

Everything I love

in Online

INTERACTION

• Big brands

• Music (legal!)

• Series

• TV faces

• Web stars

• Content

development

skills

• Content

ownership

• Strong relations

to US studios

• Personalization

• Individualization

• On demand

• Convenience

• Social

• Own creations

Plus new MyVideo interface and technology invested

to further improve convenience!

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We will continue to improve the proposition for our viewers

More content More devices More convenience

• Premium content

• Online-first content

• Webstars & artists channels

• TV series/shows

• Music

• Sports

• Live channels

• Social TV content

• Smartphones

• Tablets

• Smart-TV / HbbTV

• Game consoles

• Social media applications

• Multiscreen extensions

• Usability

• Recommendation

• Personalization

• Responsive design

• Enhanced search

• Page loading speed

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Strong revenue potential driven by new initiatives

Strong revenue growth potential

2012 2015e

• Install MyVideo as Online TV channel

• Extend content partnering to drive

Online Video reach

• Drive branded entertainment and

multiplatform activities

• Increase and develop new mobile

and social initiatives

Key initiatives

CAGR

+17%

Source: P7S1 estimate

| October 10, 2012 Page 28

Disclaimer

This presentation contains "forward looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct.

No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.