style guide - cdn.ymaws.com · the colors were created to work in almost all situations, but in the...
TRANSCRIPT
STYLE GUIDE
OUR LOGOThe new logo was designed to represent Vivit’s foundational pillars of Advocacy, Community and Education. Each side of the triangle is designed with an individual “V” to stand alone and also work together to reinforce Vivit’s mission for its members.
The colors were created to work in almost all situations, but in the event that the background is too dark, reversed/other options have been provided. Please refer to pages 2-3 for uses.
In addition, options for embroidery/promotional product printing, single-color, black and white, and greyscale. In the event that an additional option is needed, please contact marketing to get the logo created for your purposes. PLEASE DO NOT ALTER EXISTING LOGOS.
Rules to keep in mind:• Always position the logo for maximum impact and give it plenty of room
to breathe — a minimum of 1/2” all around is a good rule to keep in mind. This will help to ensure visibility and legibility.
• Position the logo so that it is on a clear space so as to not fight with the background image. If the image is dark. Use the reverse logo provided.
• The logo has been carefully designed and should never be altered in any way. These examples illustrate how NOT to use the logo, but do not include all instances of misuse.
Do not:– alter the marks in any way– redesign, redraw, modify, distort, or alter the proportions – add words, images, or any other new elements to the marks– replace the approved typeface with any other typeface– enclose the marks in a shape or combine it with other design elements
or effects– modify the size or position relationship of any element within the logo
LOGO1
LOGO
main logo
logowith
taglines
logowith
shadow
one color
option
greyscale
greyscalereversed
reversedlogo
solid colors for
embroidery
solid black
2
LOGO USE SAMPLES
✔✘
✔
✔
✘
✘
✔✘
✔✘
LOGO3
PMS 5265CMYK 82c, 82m, 36y, 26kRGB 65r, 57g, 95bHex 41395f
PMS 5285CMYK 52c, 47m,20y, 1kRGB 133r, 133g, 163bHex 8684a4
PMS 654CMYK 100c, 86m, 29y, 15kRGB 16r, 58g, 113bHex 103a71
PMS Cool Grey 5CMYK 30c, 25m, 27y, 0kRGB 180r, 178g, 176bHex b4b2b0
PMS 659CMYK 69c, 38m, 0y, 0kRGB 81r, 139g, 201bHex 518bc9
PMS 423CMYK 49c, 39m, 39y, 3kRGB 136r, 140g, 141bHex 888c8d
PMS 123CMYK 0c, 25m, 85y, 0kRGB 254r, 195g, 64bHex fec340
PMS Cool Grey 10CMYK 61c, 54m, 47y, 19kRGB 101r, 100g, 106bHex 65646a
PRIMARY PALETTE
SECONDARY PALETTE
BLENDS
WHITE/YELLOW
LIGHT BLUE/DARK BLUE
BLUE/PURPLE
COLOR PALETTE4
PURPLE/BLUE
Sample Vivit Headlines will look like thisSample Vivit Headlines will look like thisSample Vivit Headlines will look like thisSample Vivit Headlines will look like thisSample Vivit Headlines will look like this
Headline
Futura Bolduse color based on design
Advocacy • Community • Education Advocacy • Community • Education Advocacy • Community • Education
Callouts
Futura Light
Vivit is your unbiased, trusted and field-tested Micro Focus software user group which provides an infrastructure of support through programs centered around education, community-building, and advocacy for members.
Vivit is your unbiased, trusted and field-tested Micro Focus software user group which provides an infrastructure of support through programs centered around education, community-building, and advocacy for members.
Body copy
SanSerif Futura Book
Serif Adobe Garamond Regular
FONTS5