style guide 2019 - dynatrap mosquito & insect trap...effective in attracting mosquitoes,...

STYLE GUIDE 2019

WWW.DYNATRAP.COM2

The color palate consists of three main colors: Red, Black and White. The secondary colors are Green, Purple, and a Purple Gradient.

COLOR PALETE

PANTONE495CCMYK: 0/94/100/0RGB: 255/15/0HEX: #FF0F00

CMYK: 0/0/0/100RGB:0/0/0HEX: #000000

CMYK: 60/50/40/100RGB: 44/42/41HEX: #000000

CMYK: 0/0/0/0RGB: 255/255/255HEX: #FFFFFF

CMYK: 54/0/100/0RGB: 132/189/0HEX: #82C341

CMYK: 75/100/0/0RGB: 112/47/139HEX: #6600A1

CMYK: 100/100/0/100RGB: 0/0/0HEX: #000000

RED BLACK

RICH BLACK

WHITE

GREEN PURPLE GRADIENT

PANTONEProcess Black C

PANTONEN/A

PANTONEN/A

PANTONE376C

PANTONE526C

PANTONE 526CPPANTONE 276CP

Primary Colors

Secondary Colors

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Consistent application of typography allows for a clear and accurate message. FUTURA STD is the typeface we use. It is a broad family of fonts and we use all formats for different applications.

Primary Fonts

FUTURA STD EXTRA BOLD CONDENSEDUSED FOR HEADLINES AND HEADERSFutura STD Medium CondensedUsed for sub-headers, bullet points, body copy, tables Futura Std BookUsed for body copy, item numbers, sub-headers, bullet points

Secondary Fonts Used for accents, speical editions and stylized copy.

Futura STD Extra BoldFutura STD Heavy Futura STD Light

TYPOGRAPHY

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LOGOS

Our Logo is our face to the world, our most identifiable asset. Using it consistently upholds the integrity of our brand and establishes trust with our consumers. All logos are to be used in compliance with the stated definitions.

Thumb-print LogoRegistered Trademark ®. The Thumb-print logo is used for both Dynamic Solutions Worldwide, LLC (DSW) and DynaTrap® logos. It is used in red, black or white.

Dynamic Solutions Worldwide, LLC Dynamic Solutions Worldwide, LLC. Used exclusively for Dynamic Solutions Worldwide, LLC. Never to be substituted for any DynaTrap® logo or product logo.

Simplified LogoRegistered Trademark ®. Secondary logo used for special applications in packaging, marketing, advertising, product markings and manuals, when logo size is less than 1".

United StatesStandard LogoRegistered Trademark ®. Primary logo, used in all advertising, marketing and packaging, in English speaking markets. Negative space mosquito in the 'A' and red circle 3 with INSECT TRAP below 'TRAP.'

Canada Standard LogoRegistered Trademark ®. Primary logo used in used in all advertising, marketing and packaging in Canadian markets. Negative space mosquito in the 'A', and red circle 3, with MOSQUITO TRAP below 'TRAP' in English and Canadian French. Do not use Insect Trap in English or French Canadian for any Canadian materials.

MexicoStandard LogoRegistered Trademark ®. Primary logo used in all advertising, marketing and packaging in all Spanish speaking markets. Negative space mosquito in the 'A', and red circle 3, TRAMPA DE INSECTOS below 'TRAP'.

WWW.DYNATRAP.COM5

DynaTrap® XL Logo Registered Trademark ®. To be used exclusively for DT2000XLP and DT2000XL and their variations, on packaging and product markings.

DynaTrap® FLYLIGHT LogoRegistered Trademark ®. Negative space fly in the black 'A'. Used for advertising, marketing and packaging for all indoor Flylight traps.

Product Logos DynaZap® LogoRegistered Trademark ®. Primary logo for the Extendable Insect Zapper, used for advertising, marketing and packaging.

Effective in attracting mosquitoes, including those which may carry diseases such as Zika Virus, West Nile Virus, Encephalitis, Chikungunya, or Dengue.Mimics naturally occurring human skin scents to which mosquitoes are attracted.Attracts the Aedes albopictus, Asian Tiger Mosquito and the Yellow Fever or Dengue Mosquito, Aedes aegypti.

Increase Your Catch Rates!

Designed for use with any mosquito trap.

REPLACE AFTER 60 DAYS

Atrakta® attracts mosquitoes, including those which may transmit West Nile virus, Encephalitis, Zika virus, Chikungunya virus, to the trap where they die.

Contains two 16-day lures.

Atrakta®

Atrakta is a registered trademark ®. Though our proprietary mosquito lure and attractant have the same brand name, they are individually regulated. Each product is to adhere to the specific logo guidelines and approved marketing phrases below. Marketing phrases are incommutable and may not be altered in any way.

SEÑUELO MOSQUITO SEÑUELO MOSQUITO

M O S Q U I T O L U R E S E Ñ U E L O M O S Q U I T O

F O R B I O G E N T S “ M O S Q U I T O L U R E ”

ATRACTANTE MOSQUITO

MOSQUITO ATTRACTANT

ATRACTANTE MOSQUITO

AT R A C TA N T E M O S Q U I T O

F O R G O L D W I N “ M O S Q U I T O A T T R A C T A N T ”

ATRACTANTE MOSQUITO




ATRACTANTE MOSQUITO

MOSQUITO ATTRACTANT

ATRACTANTE MOSQUITO



ATRACTANTE MOSQUITO




ATRACTANTE MOSQUITO

MOSQUITO ATTRACTANT

ATRACTANTE MOSQUITO



ATRACTANTE MOSQUITO




ATRACTANTE MOSQUITO

MOSQUITO ATTRACTANT

ATRACTANTE MOSQUITO



ATRACTANTE MOSQUITO




ATRACTANTE MOSQUITO

MOSQUITO ATTRACTANT

ATRACTANTE MOSQUITO



ATRACTANTE MOSQUITO

Atrakta® Mosquito LurePrimary logo for Atrakta® Sachet. Used for packaging, advertising and marketing.

Atrakta® Mosquito AttractantPrimary log for Atrakta® Pod, specific to DT600 and DT700 models. Used for packaging, advertising and marketing.




ATRACTANTE MOSQUITO

MOSQUITO ATTRACTANT

ATRACTANTE MOSQUITO



ATRACTANTE MOSQUITO

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Incorrect Logo VariationsApplies to all DynaTrap® logos.1. Do not stretch or skew logo.2. Do not change colors of logo.3. Do not warp or apply effects to logo.4. Do not re-arrange elements of logo.5. Do not apply strokes to logo.6. Do not remove or change the size of logo elements.7. Do not place logo on background that hinders clarity.

Correct Logo VariationsApplies to all DynaTrap® logos.1. All Black logo on white background.2. Red and White logo on black background.3. All White logo on black background.4. White and Black logo on red. background.

1

2

3

4

5

6

7

1

2

3

4

WWW.DYNATRAP.COM7

Safe, Silent, Simple.™

Attract, trap, and kill flying insects including mosquitoes, biting flies, Asian beetles, wasps, hornets, yellow jackets, moths, stink bugs, no-see-ums and more!

America's #1 Selling Mosquito and Flying Insect Trap

3-Way Insect Control

Stop Zapping, Start Trapping!

No Pesticides/Odor-Free

Proven to trap and kill mosquitoes and other flying insects!

Let's Start Trappin'!

Increase Your Catch Rates!

United States Canada Mexico China Japan India Australia New

Zealand EU

DynaTrap® ® ® ® ® ® ® ® ® ®

DynaZap® ® ™ ® ® ®

Atrakta® ® ® ®

AtraktaGlo® ® ™ ®

Safe, Silent, Simple.™ ™ ™ ™

StickyTech ™ ™ ™ ™

Trademarks and Registered TrademarksWe own Registered Trademarks ® and Trademarks ™ (pending registration) to phrases and brand names that secure the integrity of our brand. All Trademarks and Registered Trademarks are to be written exactly as displayed below.

Marketing PhrasesOur voice is how we describe or brand and products. We use an active tone to engage our audience, which uniquely and confidently conveys the efficacy of DynaTrap® products. The following phrases are to be reproduced consistently and precicely.

VOICE

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PACKAGING 2019

Packaging StandardsOur packaging standards are consistent throughout our trade dress line of products. Special Edition items use secondary color schemes.

See For Yourself Badge

Coverage Icons

Standard Trade Dress Packaging Special Edition Packaging

Product Features

Standard Logo

Marketing Statement

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See For Yourself BadgeLocated on the front panel of packaging, the See For Yourself badge represents a product guarantee within a 42-day period. Used in English, Spanish and Canadian French markets.

Art NumbersAll art produced by Media Arts is identifiable by an Art Number. The Art Number can readily identify the art, when it was created and the version number. The Art Number is located inconspicuously on the media, typically on the bottom or lower corner.

Coverage Icons Located on the front panel of packaging, the icons depict the area of coverage for the trap, indoor or outdoor, and all-weather construction. Used in English, Spanish and Canadian French markets.

TOUS LES TEMPSDE PLEIN AIR

½ACRE2,000METRES2

COUVERTURE

½ACRE2 000METROS2

TODOS LOS CLIMASAL AIRE LIBRECOBERTURA

½ACRE2,000METERS2

C O V E R A G E ALL-WEATHEROUTDOOR


½ACRE2 000METROS2



½ACRE2,000METRES2

COUVERTURE

OUTDOORMETERS21,000¼ACRE

METROS21 000¼ACRECOVERAGE

½ACRE2,000METERS2


ALL-WEATHER

DE PLEIN AIRMETRES21,000¼ACRE

COUVERTURE TOUS LES TEMPS

METERS24,0001 ACRE

METRES24,0001 ACRE

METROS24 0001 ACRE

OUTDOORCOVERAGE ALL-WEATHER

DE PLEIN AIRCOUVERTURE TOUS LES TEMPS

AL AIRE LIBRECOBERTURA TODOS LOS CLIMAS

METERS24,0001 ACRE


م�� مربع4000فدان واحد

� الهواء الطلق�يحمي جميع ا��حوال الجوية

METRES24,0001 ACRE


METROS24 0001 ACRE


TODOS LOS CLIMASAL AIRE LIBRECOBERTURAMETROS21 000¼ACRE


¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE



¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE


¾ACRE3,000METERS2


¾ACRE3,000METERS2



COVERAGE ALL-WEATHER



C O B E R T U R A

COUVERTURE

27 METROS2

300PIES CUADRADOS

27 METRES2

300

COVERAGE27 METERS2

300SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE27 METERS2

300SQUARE FEET

INDOOR

COUVERTURE27 METRES2

300SQUARE FEET

INTÉRIEUR

COBERTURA27 METROS2

300SQUARE FEET

INTERIOR

C O B E R T U R A92 METROS2PIES CUADRADOS

I N T E R I O R

1 000COVERAGE92 METERS2

INDOOR

SQUARE FEET1000

COUVERTURE INTÉRIEUR92 MÈTRES2PIEDS CARRÉS1,000


I N T E R I O R

1,000COVERAGE92 METERS2

INDOOR

SQUARE FEET1000


PIEDS CARRÉS

C O B E R T U R A

COUVERTURE

55 METROS2

600PIES CUADRADOS

55 METRES2

600

COVERAGE55 METERS2

600SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE55 METERS2

600SQUARE FEET

INDOOR


600SQUARE FEET

INTÉRIEUR

COBERTURA55 METROS2

600SQUARE FEET

INTERIOR

PIEDS CARRÉS


½ACRE2,000METRES2

COUVERTURE

½ACRE2 000METROS2


½ACRE2,000METERS2



½ACRE2 000METROS2



½ACRE2,000METRES2

COUVERTURE



½ACRE2,000METERS2


ALL-WEATHER



METERS24,0001 ACRE

METRES24,0001 ACRE

METROS24 0001 ACRE




METERS24,0001 ACRE




METRES24,0001 ACRE


METROS24 0001 ACRE




¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE



¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE


¾ACRE3,000METERS2


¾ACRE3,000METERS2






C O B E R T U R A

COUVERTURE

27 METROS2

300PIES CUADRADOS

27 METRES2

300

COVERAGE27 METERS2

300SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE27 METERS2

300SQUARE FEET

INDOOR


300SQUARE FEET

INTÉRIEUR

COBERTURA27 METROS2

300SQUARE FEET

INTERIOR


I N T E R I O R


INDOOR

SQUARE FEET1000



I N T E R I O R


INDOOR

SQUARE FEET1000


PIEDS CARRÉS

C O B E R T U R A

COUVERTURE

55 METROS2

600PIES CUADRADOS

55 METRES2

600

COVERAGE55 METERS2

600SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE55 METERS2

600SQUARE FEET

INDOOR


600SQUARE FEET

INTÉRIEUR

COBERTURA55 METROS2

600SQUARE FEET

INTERIOR

PIEDS CARRÉS


½ACRE2,000METRES2

COUVERTURE

½ACRE2 000METROS2


½ACRE2,000METERS2



½ACRE2 000METROS2



½ACRE2,000METRES2

COUVERTURE



½ACRE2,000METERS2


ALL-WEATHER



METERS24,0001 ACRE

METRES24,0001 ACRE

METROS24 0001 ACRE




METERS24,0001 ACRE




METRES24,0001 ACRE


METROS24 0001 ACRE




¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE



¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE


¾ACRE3,000METERS2


¾ACRE3,000METERS2






C O B E R T U R A

COUVERTURE

27 METROS2

300PIES CUADRADOS

27 METRES2

300

COVERAGE27 METERS2

300SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE27 METERS2

300SQUARE FEET

INDOOR


300SQUARE FEET

INTÉRIEUR

COBERTURA27 METROS2

300SQUARE FEET

INTERIOR


I N T E R I O R


INDOOR

SQUARE FEET1000



I N T E R I O R


INDOOR

SQUARE FEET1000


PIEDS CARRÉS

C O B E R T U R A

COUVERTURE

55 METROS2

600PIES CUADRADOS

55 METRES2

600

COVERAGE55 METERS2

600SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE55 METERS2

600SQUARE FEET

INDOOR


600SQUARE FEET

INTÉRIEUR

COBERTURA55 METROS2

600SQUARE FEET

INTERIOR

PIEDS CARRÉS


½ACRE2,000METRES2

COUVERTURE

½ACRE2 000METROS2


½ACRE2,000METERS2



½ACRE2 000METROS2



½ACRE2,000METRES2

COUVERTURE



½ACRE2,000METERS2


ALL-WEATHER



METERS24,0001 ACRE

METRES24,0001 ACRE

METROS24 0001 ACRE




METERS24,0001 ACRE




METRES24,0001 ACRE


METROS24 0001 ACRE




¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE



¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE


¾ACRE3,000METERS2


¾ACRE3,000METERS2






C O B E R T U R A

COUVERTURE

27 METROS2

300PIES CUADRADOS

27 METRES2

300

COVERAGE27 METERS2

300SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE27 METERS2

300SQUARE FEET

INDOOR


300SQUARE FEET

INTÉRIEUR

COBERTURA27 METROS2

300SQUARE FEET

INTERIOR


I N T E R I O R


INDOOR

SQUARE FEET1000



I N T E R I O R


INDOOR

SQUARE FEET1000


PIEDS CARRÉS

C O B E R T U R A

COUVERTURE

55 METROS2

600PIES CUADRADOS

55 METRES2

600

COVERAGE55 METERS2

600SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE55 METERS2

600SQUARE FEET

INDOOR


600SQUARE FEET

INTÉRIEUR

COBERTURA55 METROS2

600SQUARE FEET

INTERIOR

PIEDS CARRÉS


½ACRE2,000METRES2

COUVERTURE

½ACRE2 000METROS2


½ACRE2,000METERS2



½ACRE2 000METROS2



½ACRE2,000METRES2

COUVERTURE



½ACRE2,000METERS2


ALL-WEATHER



METERS24,0001 ACRE

METRES24,0001 ACRE

METROS24 0001 ACRE




METERS24,0001 ACRE




METRES24,0001 ACRE


METROS24 0001 ACRE




¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE



¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE


¾ACRE3,000METERS2


¾ACRE3,000METERS2






C O B E R T U R A

COUVERTURE

27 METROS2

300PIES CUADRADOS

27 METRES2

300

COVERAGE27 METERS2

300SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE27 METERS2

300SQUARE FEET

INDOOR


300SQUARE FEET

INTÉRIEUR

COBERTURA27 METROS2

300SQUARE FEET

INTERIOR


I N T E R I O R


INDOOR

SQUARE FEET1000



I N T E R I O R


INDOOR

SQUARE FEET1000


PIEDS CARRÉS

C O B E R T U R A

COUVERTURE

55 METROS2

600PIES CUADRADOS

55 METRES2

600

COVERAGE55 METERS2

600SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE55 METERS2

600SQUARE FEET

INDOOR


600SQUARE FEET

INTÉRIEUR

COBERTURA55 METROS2

600SQUARE FEET

INTERIOR

PIEDS CARRÉSTOUS LES TEMPSDE PLEIN AIR

½ACRE2,000METRES2

COUVERTURE

½ACRE2 000METROS2


½ACRE2,000METERS2



½ACRE2 000METROS2



½ACRE2,000METRES2

COUVERTURE



½ACRE2,000METERS2


ALL-WEATHER



METERS24,0001 ACRE

METRES24,0001 ACRE

METROS24 0001 ACRE




METERS24,0001 ACRE




METRES24,0001 ACRE


METROS24 0001 ACRE




¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE



¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE


¾ACRE3,000METERS2


¾ACRE3,000METERS2






C O B E R T U R A

COUVERTURE

27 METROS2

300PIES CUADRADOS

27 METRES2

300

COVERAGE27 METERS2

300SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE27 METERS2

300SQUARE FEET

INDOOR


300SQUARE FEET

INTÉRIEUR

COBERTURA27 METROS2

300SQUARE FEET

INTERIOR


I N T E R I O R


INDOOR

SQUARE FEET1000



I N T E R I O R


INDOOR

SQUARE FEET1000


PIEDS CARRÉS

C O B E R T U R A

COUVERTURE

55 METROS2

600PIES CUADRADOS

55 METRES2

600

COVERAGE55 METERS2

600SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE55 METERS2

600SQUARE FEET

INDOOR


600SQUARE FEET

INTÉRIEUR

COBERTURA55 METROS2

600SQUARE FEET

INTERIOR

PIEDS CARRÉS


½ACRE2,000METRES2

COUVERTURE

½ACRE2 000METROS2


½ACRE2,000METERS2



½ACRE2 000METROS2



½ACRE2,000METRES2

COUVERTURE



½ACRE2,000METERS2


ALL-WEATHER



METERS24,0001 ACRE

METRES24,0001 ACRE

METROS24 0001 ACRE




METERS24,0001 ACRE




METRES24,0001 ACRE


METROS24 0001 ACRE




¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE



¾ACRE3,000METRES2

¾ACRE3 000METROS2

COUVERTURE


¾ACRE3,000METERS2


¾ACRE3,000METERS2






C O B E R T U R A

COUVERTURE

27 METROS2

300PIES CUADRADOS

27 METRES2

300

COVERAGE27 METERS2

300SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE27 METERS2

300SQUARE FEET

INDOOR


300SQUARE FEET

INTÉRIEUR

COBERTURA27 METROS2

300SQUARE FEET

INTERIOR


I N T E R I O R


INDOOR

SQUARE FEET1000



I N T E R I O R


INDOOR

SQUARE FEET1000


PIEDS CARRÉS

C O B E R T U R A

COUVERTURE

55 METROS2

600PIES CUADRADOS

55 METRES2

600

COVERAGE55 METERS2

600SQUARE FEET

INDOOR

INTÉRIEUR

I N T E R I O R

COVERAGE55 METERS2

600SQUARE FEET

INDOOR


600SQUARE FEET

INTÉRIEUR

COBERTURA55 METROS2

600SQUARE FEET

INTERIOR

PIEDS CARRÉS

Bottom of Color Box Ad

A000-350.2018.12

MEDIA ARTS NUMBER

ART CREATIONDATE

VERSIONNUMBER

A000-858.2018.2

www.dynatrap.com

Dynamic Solutions Worldwide - Milwaukee, Wisconsin - [email protected] - 1-877-403-TRAP (8727)

WOULD YOU LIKE SOMEFLIES WITH THAT?

We Didn’t Think So…

Just plug a New DynaTrap® Flylight into any standard outlet.The special AtraktaGlo™ UV light lures in flies and other insects,

where they are quickly and discretely trapped bythe replaceable StickyTech™ glue card.

VISIT BOOTH 11828

North HallFOR YOUR

FREE FLYLIGHT**WHILE SUPPLIES LAST

WWW.DYNATRAP.COM10

Dynamic Solutions Worldwide, LLC12247 W Fairview AveMilwaukee, WI 53226

414-431-28191877-403-TRAP (8727)WWW.DYNATRAP.COM

A000

-962

.201

9.6

style guide 2019 - dynatrap mosquito & insect trap...effective in attracting mosquitoes,...

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