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PLACEHOLDERPAGE

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THE VOLLY BRANDThe Volly brand expresses the innovative character of its parent company Pitney Bowes. The Volly brand essence, is capture in the phrase “Digital Connections”. This is not only about the Volly company, but also about the people who service and are served by Volly.

Versitile. Contemporary. Versitile. These are attributes at the core of what we’re about. We provide a one stop solution to all time taxed customer needs, we allow them to enjoy more leisure time and spend less time with hassles. These are the benefits that everyone who engages with Volly can expect to experience.

The focus of our identity is on technology and connections. To ensure meaningful communication is embeded in our tagline- Digital Connections. It defines what the brand stands for, ensuring consistency and credibiliy for all our key

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VOICE AND TONEVolly’s voice is an essential component of all campaign elements, its correct use sets a trustworthy tone in the brand. Volly adopts the tone of an expert and reliable business advisor. One that is well established, yet strives to remain a conitnuous innovation and provider of the latest technolgies that will output better value for businesses.

This tone used sets the stage to create a relationship of reability, trust, and convenience between companies and their end consumers. As a result Volly is viewed as the one stop source to solve all personal and financial transaction needs.

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COLOR PALETTEThe Volly color pallete consists of bright and vivid Oranges; modern, technology-representative Greys, and a reliable Blue. Complemented with White background colors and Blackaccents or text.

Volly campaign elements should only appear in the correct color pallete presentation as set forth in the this style guide.

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C:0 M:75 Y:100 K:0HEX #F26522 R:242 G:101 B:34PANTONE: 7417 C

C:85 M:50 Y:0 K:0HEX #1B75BC R:27 G:117 B:188PANTONE: 285 C

C:0 M:0 Y:0 K:20HEX #D1D3D4 R:209 G:211 B:212PANTONE: 3C

C:0 M:0 Y:0 K:70HEX #6D6E71 R:109 G:110 B:113PANTONE: 425 C

C:0 M:35 Y:85 K:0HEX #FBB040 R:251 G:176 B:64PANTONE: 143C

Use of color in Volly deliverables

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IMAGERYThe Volly brand imagery depicts the end consumers’ lifestyle. Volly seeks to portray the multiple demographics of all potential end users, as well as how Volly is relevant to their lives and brings value to companies in various markets that service them.

The images of end consumers show them as partof the x and y generation, both male and female.The individuals may be characterized as technology driven, they live a fast paced life, appreciate convinience and security, they like to manage the flow of their information and value their leisure time over everyday mundane tasks.

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TYPOGRAPHYThe typefaces selected for all Volly campaign elements are Futura Condensed Medium and Micrsoft Sans Serif.Both of these typefaces are part of the Sans Serif family. The typefaces can be defined as clean, distinctive and legible. The typeface is primary used in a Condensed Medium weight and reflects Volly’s modern attributes.

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abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Futura Condensed Medium

Microsoft Sans Serif

Futura Condensed MediumBODY COPY

SUBHEADINGS

HEADLINES

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LOGO STANDARDS

GREENC:85 M:10 Y:100 K:10R:0 G:148 B:68

YELLOWC:0 M:0 Y:100 K:0R:255 G:242 B:0

PURPLEC:75 M:100 Y:0 K:0R:102 G:45 B:145

REDC:0 M:100 Y:100 K:0R:237 G:28 B:36

BLUEC:85 M:50 Y: 0 K:0R:28 G:117 B:188

Logo Colors

The Volly logo embodies the essence of the Volly brand and projects the versatility of the platform. It is important to consistently apply the Volly logo in every brand deliverable. Following guideline specifications will ensure that the logo standards will be used properly.

The colors that make up the logo are identified as follows:

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Logo VariationsThe Volly logo has variations to accomodate the many campaign deliverables that will feature the brand.

1. Color Signature with Tagline 2. Color Signature wihtout Tagline3. Greyscale with Tagline4. Greyscale without Tagline

A range of color variants has been created for use. The full color with tagline should always be used whenever possible, after that use the most appropriate.

The logo can only appear as one of the color variants shown here.

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Clear SpaceFor greater visual impact the Volly logo should be given generious clear space around it. The integrity of the Volly logo must be protected, thus it should never be crowded by other elements . Shown here is the minimum clear space that should surround the logo.

.25X

.25X

.25X.25X

Size The minimum size at which the Volly brand logo can appear is 30 mm wide. Reproductions below this size are unnaceptable

30mm

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Logo UsageStandard logo, full color. Use when the background is a lighter shade, in full color collateral.

Whiteout logo. Use when the logo appears on a dark backgorund in full color collateral.

Greyscale logo. Use when reproducing the logo in black and white collateral such as newsprint.

Unnaceptable Logo UsageStandard logo that does not follow proper size specifications, or displays a distorted look.

Standard logo that does not diplay proper color specifications.

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MEDIUM SPECIFIC STANDARDSAll Volly brand deliverables should display the correct usage of the Volly voice and tone, typography, images, colors andlogo standards as specified in this style guide.

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Volly Web Banner Volly Website