stwbc firecat socialmedia
DESCRIPTION
Why should businesspeople - especially small business owners - take precious time engaging in social media sites like Twitter, Facebook, LinkedIn, and YouTube?To meet prospects. To have dialogs with customers, vendors, competitors - learn stuff, share information, mix it up.I don't make MONEY on Twitter. Or Facebook. Or LinkedIn. But I do make key business contacts, develop relationships with key prospects, and get the word out about who I am, what I do, and what kind of person I am.And it doesn't hurt a bit that Google, Bing and Yahoo can find me having those interesting conversations and help other people find me and join in.Susan Price of Firecat Studio gave this presentation 11/19/09 at the San Antonio Women's Business Center's workshop series.TRANSCRIPT
Social Media for Business�Ignite Your Marketing with Twitter, Facebook & LinkedIn
South Texas Women’s Business Center
Waste of Time or Opportunity?
Have you heard this one? • “Social media is a fad. Like CB Radio.”
• “Our CEO wants a blog.”
• “Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.”
• “We need a Facebook fan page.”
• “Just put it out there, they will use it.”
• “Which of you whiny, ungrateful $#@ posted this?!”
Riding Technology Waves
Here Comes Everybody
2 3 9
13 17 19
27
8 11
16
29 33 35
46
0 5
10 15 20 25 30 35 40 45 50
Ever Used
Yesterday
Adults Using Social Networking Sites, 2005–2009
Pew/Internet
Numbers we can’t ignore
WHY SOCIAL MEDIA MATTERS • Facebook: #2 destination on the web, • Facebook grew 197% this past year • Twitter use growing at 1170% year • 57% of all adults have a social media profile • 50% of all social networkers check sites every day • 850 million pix updated to Facebook each month • YouTube serves a BILLION videos a day
Exercise:�Google Yourself
Substance or �Snake Oil?
Users spend most of their time on other sites
Inside the Organization “Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another.
Companies cannot use social tools with their customers and not also allow their employees to utilize them.”
Jakob Nielsen, Nielsen Norman Group
Social Media Players: Internal
• IT
• HR and Benefits
• Training
• Governance
• Management
• Employees
• Departments
• Project Teams
• Vendors / Contractors
Role-based personalization
Social Media Players: External
• Marketing
• Communications
• Public Relations
• Community Affairs
• Customer Support
• HR/Staffing
• Customers
• Prospective customers
• Press
• Industry analysts
• Prospective employees
Global Intranet Survey
19
23
37
45
47
71
47
51
35
33
10
30
12
20
20
0 20 40 60 80 100
Social Networking
Podcasts
RSS
Blogs
Wikis
Have Now Considering No Interest
Choices, Choices, Choices
The Big Three
Leverage LinkedIn
• Create or update your professional profile
• Create a company profile
• Reach out to your network(s)
• Ask and answer questions
• Join Groups
• Look at LinkedIn Advertising
Have Fun in Facebook
• Create or update your profile
• Create a company fan page or group
• Organize your friends
• First to know, first to tell
• Try some applications
Try Twitter
• Start with searches
• Practice active listening
• Follow your gurus
• Retweet stuff you like and find useful
• Talk about your passions
Remember, They’re Listening
Takeaways
1. Claim your profiles.
2. Friend and follow.
3. Lurk and learn.
4. Set up watch lists / keywords
5. Share with a STRATEGY
• Try it out, small steps
• Be authentic
• Set boundaries
• Subscribe to your mindfeed
• Listen, share, care
• Pilot, fail fast
• Measure your results
• Get help when you need it
TOOLS you can USE
• Ping.fm
• Status updates across social media
• SocialOomph.com
Time-delayed Tweeting and more
• Mr. Tweet, Tweepler, Twellow
Find and follow, directories, publicizing
• TweetDeck, Twhirl, Hootsuite, Seesmic
• Multiple accounts, organizing large accounts
QUESTIONS & DISCUSSION
Thanks for inviting me!