8/7/2019 Stuzo CaseStudy American Express Spin25

http://slidepdf.com/reader/full/stuzo-casestudy-american-express-spin25 1/2

BackgroundTo increase brand awareness and fans of the credit card ZYNC,

American Express partnered with SPIN Magazine to celebrate 25fabulous years as a groundbreaking music and culture publication.

Together, they wanted to create an impactful and multichannel

experience for its loyal readers that really show how the publication

was moving to the future and how ZYNC would be part of that

experience. This celebration would cap off with 5 nights of fantastic

music including the historic reunion of The Smashing Pumpkins live in

New York City.

Client Objectives• Leverage and accelerate the ZYNC from American

Express partnership with SPIN Magazine already in place throughthe social media channels to increase fans and brand awareness.

• Create a multichannel music, photo, and video experience to

highlight the SPIN brand and leverage its coolness as a factor to

draw fans to the ZYNC brand.

• Create multiple long-standing engagements and exposure points

in a consolidated time period to ensure that the brand messaging

had maximum holding and recall power.

The Stuzo SolutionStuzo created a multi-phase promotion in an accelerated timeline

that would dovetail together with the concert series at the end of 

the month. On the ZYNC Facebook Page, Stuzo created a photowith caption contest that would not be judged by the public like

most social media contests. Instead, entrants would upload a photo

to represent why they should attend the 5-day concert series and

a caption explaining it and the editors of SPIN would choose the

winners. The one lucky fan chosen by the editors would receive an

all-access pass to attend all ve nights of the SPIN25 Live concert

series in New York City at the end of the month.

But the rest of the social circuit wasn’t left in the cold. SPIN, in

association with its sponsor ZYNC from American Express, technology partner Livestream, and Stuzo, set up all ve

concerts to be streamed live from several pages through a Facebook Connect Fan gate that lived on SPIN.com, the

Hufngton Post, and within a Facebook application on the ZYNC page. Fans could come to their favorite site, Like

ZYNC, then sit back and stream or share the night away.

Success Metrics

Spin25Spin25 sponsored by ZYNC

215,000 Spins 24,000 unique

visitors 11X increase in

total Likes

3 daily return visits

per user  28% shared or 

invited friends 16% published

news feeds

Success Metrics

20 interactions

per entrant 7.5 videos viewed

per entrant 4.3 newfeeds published

per entrant

35% Tweeted about

the promotion 20% bookmarked

the application 19% entered from a

friend’s invitation

Success Metrics

3x increase in

total likes

31x increase in

unique page views 17x increase in

interactions per post

148 interactions

per post

16,000 video streams

watched per day

30% return

on invitations

Success Metrics

8/7/2019 Stuzo CaseStudy American Express Spin25

http://slidepdf.com/reader/full/stuzo-casestudy-american-express-spin25 2/2

Key Features• Dual phase promotion to create trafc and fan building effect.

• Customized photo contest built on Stuzo’s Social

Engagement Platform. 

• Interactive gallery for entries designed to have its entries

perused, commented on, and shared with friends.

• A single unifying page creative and interface for the application

to create consistency across nights and channels.

• Facebook Connect integration to ensure all digital attendees

Liked the sponsored ZYNC by American Express brand

• One touch access to the concert series—no software for 

the audience to download, or additional registrations beyond

the initial Like.

• Chat integration with the Livestream program that also posted

chat content as updates to participants’ walls.

• 24/7 tech support for the program to ensure a seamless and

exciting execution.

Campaign ResultsSpin, Stuzo and Livestream threw one heck of a celebration that

would have burst Madison Square Garden at the seams. Alltogether, over 20,000 unique users tuned in to jam over the ve

days of music, viewing almost 1 million minutes of history making

performances over 81,000 streams. The springboard contest

collected over 600 photo submissions? and laid the foundation to

increase trafc to the ZYNC sponsorship site by 10 times its daily

average for the two months prior.

p: 267.519.3669 | f: 267.519.3668 | e: hello@stuzo.com | w: www.stuzo.com

Testimonial“Our interactive programs with Stuzohave surpassed all expectations. It’s greatto have true experts in this emerging (andever changing) feld to help pave the way.”

- SPIN Magazine