Stuttgart – May 23, 2017

Annual Shareholders’Meeting 2017

Mark Langer – Chief Executive Officer

HUGO BOSS © 3May 23, 2017HUGO BOSS Annual Shareholders’ Meeting 2017 3

2016 – A year of change

HUGO BOSS © 4May 23, 2017HUGO BOSS Annual Shareholders’ Meeting 2017 4

Luxury apparel market declines in 2016

* Source: Bain & Altagamma

2%

2013

2%

2012

8%

2011

8%

2010

12%

2016

(4%)

2%

20152014

Luxury apparel market growth*(FX-adjusted)

Overall positive consumption

climate does not support

industry sales

Apparel is losing share of

consumers’ wallet

High level of promotions

HUGO BOSS © 5May 23, 2017HUGO BOSS Annual Shareholders’ Meeting 2017 5

HUGO BOSS responded swiftly to challenges

1 Comprehensive cost savings achieved

2 Optimization of store network initiated

3 Distribution upgraded in the U.S.

4 Global prices harmonized further

5 Foundation built for future growth in digital

HUGO BOSS © 6May 23, 2017HUGO BOSS Annual Shareholders’ Meeting 2017 6

Sales decline weighs on earnings in 2016

Group sales FY 2016

FX-adjusted: (2)%

493 EUR million

(17)%

194 EUR million

(39)%

(4)%

2,693 EUR million

Americas

Europe*

Asia/Pacific

FX-adjusted: +1%

FX-adjusted: (12)%

FX-adjusted: (2)%

(1)%

(13)%

(3)%

Sales FY 2016 (by region)

EBITDA (before special items)

Net income attributable to equity holders of the parent company

*incl. Middle East and Africa.

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HUGO BOSS is more profitable than many competitors

13.8%

Ralph Lauren

14.5%

Ted Baker

16.3%

HUGO BOSS

18.3%

Armani

~19%*

10.8%

ZegnaPVH

EBITDA margin 2016 before special items

* 2015. 2016 financials not yet available.

HUGO BOSS © 8May 23, 2017HUGO BOSS Annual Shareholders’ Meeting 2017 8

HUGO BOSS pursues an attractive dividend policy

(in EUR)

Dividend per share and payout ratio

3,623,62

3,343,12

2,88

93

78

75

707070

0,00

1,00

2,00

3,00

4,00

60

80

100

2016

2,60*

20152014201320122011

* Proposal for fiscal year 2016. ** As a percentage of net income attributable to equity holders of the parent company.

(in %**)

One-time effects and strong

free cash flow warrant

exception from dividend policy

Dividend policy of paying out

between 60% and 80% of

consolidated net income

reconfirmed

HUGO BOSS © 9May 23, 2017HUGO BOSS Annual Shareholders’ Meeting 2017 9

40

50

60

70

8012/30/2015:

EUR 76.60

12/30/2016:

EUR 58.13

05/19/2017:

EUR 69.86

HUGO BOSS share has gained significantly since the beginning of 2017

(24)% +20%

2016 2017

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Group strategy focuses on four fields of action

C U S T O M E R -

C E N T R I C

III. DRIVE THE

DIGITAL TRANS-

FORMATION

IV. INNOVATE

THE WAY

WE OPERATE

I. REFOCUS

THE BRAND

II. REFINE THE

WAY

WE SELL

D I G I T A L

G L O B A L A G I L E

S U S T A I N A B L E

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Focus on two clearly positioned brands

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BOSS dresses the demanding customer for all wearing occasions

(Early) summer 2017:

Sell in of Spring/Summer 2018 collection to wholesale partners

End of 2017:

Spring/Summer 2018 collection in stores

B U S I N E S S A T H L E I S U R EC A S U A L

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Womenswear continues to be an important part of HUGO BOSS

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CASUAL BUSINESS

HUGO represents an exciting long-term growth opportunity

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Expansion of suit offering Made in

Germany

Better fabrics and trimmings

upgrade offering at entry price

points

Strict quality controls throughout

the entire product life cycle

Uncompromising focus on superior quality

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Positive feedback from wholesale

partners on refined brand strategy

Order intake for Fall/Winter 2017 in

line with expectations, increasing

demand in casualwear

Group confirms plans to further

align global selling prices

Wholesale partners welcome clarity and consistency of brand positioning

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Target to increase own retail sales productivity by 20% in the next five years

Expansion of casual

and athleisure

offering in stores

Better and broader

offering at entry price

points

Rollout of

omnichannel

services

Investment in retail

staff training

Optimization of

retail network

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May 2017

Enable the cultural transformation

The digitization of the business model continues

Set the foundation

Takeover of online

fulfillment in Europe

hugoboss.com and iOS

app (re)launches

Omnichannel pilots

Develop the model

Digitization of existing

business model

Addition of new

business models

Improve performance

Rollout of omnichannel services

Commercial optimization of

hugoboss.com and app

HUGO BOSS © 19May 23, 2017HUGO BOSS Annual Shareholders’ Meeting 2017

Foster entrepreneurial thinking

Drive active change

Create cross-functional teams

Cultural change enables organizational agility

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HUGO BOSS strengthens sustainability

Intensify stakeholder

dialogueCreate transparency

Engage in alliances Expand product sustainability

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Sales* Largely stable

EBITDA

before special items-3% to +3%

Consolidated net incomeIncrease at low double-digit

percentage rate

Stable operating performance expected in 2017

* FX-adjusted

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First quarter results 2017 in line with full year outlook

Group sales Q1 2017

FX-adjusted: +1%

97 EUR million+4%

48 EUR million +25%

+1%

651 EUR million

Americas

Europe*

Asia/Pacific

FX-adjusted: +3%

FX-adjusted: (7)%

FX-adjusted: +1%

+2%

(4)%

+3%

Sales Q1 2017 (by region)

EBITDA (before special items)

Net income attributable to equity holders of the parent company

*Incl. Middle East and Africa.

HUGO BOSS © 23May 23, 2017HUGO BOSS Annual Shareholders’ Meeting 2017

HUGOFashion

Show

June 2017

July 2017

BOSSFashion

Show

Sell in of

Spring/Summer

2018 collection

Important milestones on the return to profitable growth ahead

Until August 2017 Starting end of 2017

StoresWholesale

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2017 – A year of stabilization and strategy implementation

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Questions &

Answers

HUGO BOSS © 26May 23, 2017HUGO BOSS Annual Shareholders’ Meeting 2017 26

Forward looking statements contain risks

This document contains forward-looking statements that reflect management's current views with

respect to future events. The words "anticipate ", "assume ", "believe", "estimate", "expect", "intend",

"may", "plan", "project", "should", and similar expressions identify forward-looking statements. Such

statements are subject to risks and uncertainties. If any of these or other risks and uncertainties occur, or

if the assumptions underlying any of these statements prove incorrect, then actual results may be

materially different from those expressed or implied by such statements. We do not intend or assume

any obligation to update any forward-looking statement, which speaks only as of the date on which it is

made.