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sales@spotsndots.com Copyright 2017.The Daily News of TV Sales Thursday, March 23, 2017

STUDY: SPOTS GET BOOST IN LIFESTYLE TVSTRONG CREATIVE STILL THE KEY People who watch lifestyle television programming obviously have a special interest in the particular type of programming presented, so it’s no surprise that they are engaged viewers. A new study also finds that advertisements seen in lifestyle TV programming have potential to score significantly higher in generating viewer engagement than identical commercials appearing in television shows of other genres, such as reality, general entertainment, sports or news. The Environment and Advertiser Impact Study, commissioned by Scripps Networks Interactive (SNI) and conducted by Nielsen, employed both attitudinal and consumer neuroscience methodologies to better understand how TV program genres impact advertising effectiveness. In particular, the researchers wanted to know whether or not the same ads across the largest ad categories are perceived differently in the lifestyle environment compared with other TV genre environments. “Strong creative grabs viewers’ attention, generates an emotional response and builds or reinforces long term memories,” said Dr. Carl Marci, Chief Neuroscientist, Nielsen Consumer Neuroscience. “This study suggests that in the context of lifestyle programming, ads may gain additional benefit.” In the attitudinal research—which measured how viewers feel about advertising and the programming environment—the study found that commercials running in the lifestyle programming environment scored 22% higher among all viewers across the four pillars of advertising engagement: interest in products, attention to brands, intent to seek information and purchase intent. Lifestyle programming had the largest impact on brand favorability across all eight advertising sectors measured. Viewers had a more favorable opinion of every brand advertised across the categories of auto, consumer packaged goods, food and home, home improvement, finance, restaurants, retail and travel. Overall findings from the attitudinal research were confirmed by biometric response. Emotional engagement (percent of time spent highly engaged) was 94% greater for ads appearing in SNI lifestyle shows overall. When compared with the other genres tested, ads in lifestyle programming outperformed ads in drama-style genres, such as reality and general entertainment, by 52%. The boost was 161% vs. event-related genres, such as sports and news. The attitudinal portion of the study by Nielsen involved 4,400 respondents online who each evaluated 16 spots. Nielsen Consumer Neuroscience evaluated a similar set of 16 ads with 200 participants in a neuroscience lab.

ADVERTISER NEWS Shopping-center landlords around the U.S. are weighing their options over a possible bankruptcy filing by Sears after the retailer raised doubts about its ability to continue operating. In its annual report filed with the Securities and Exchange Commission, Sears Holdings said “Our historical operating results indicate substantial doubt exists related to the company’s ability to continue as a going concern.” The company said it will continue to “unlock value” from its Home Services business and Sears Auto Center, as well as brands such as Kenmore and

DieHard, but malls are hit hard. Some anchor stores that were previously counted on to draw customers are now among the least productive tenants……Lands’ End, which was spun out of Sears Holdings in 2013, reported its twelfth consecutive quarter of year-to-year sales declines and suggested the need for more physical stores to go with its online business. Lands’ End gets 86% of sales from catalogs

and online, with most of the other 14% coming from shops within Sears stores……Discount shoe store Payless is set to file for bankruptcy protection as soon as next week, per Bloomberg News. Payless was founded in Kansas 61 years ago, employs about 22,000 people, and operates 4,000 stores in 30 countries. But the company has struggled in an increasingly competitive footwear world…. There could be a battle brewing for the bankrupt Gordmans chain. The great-grandson of the founder said this week that he expects to make a bid for the chain with a plan that would keep most of the stores open. But the Omaha World-Herald says Houston-based Stage Stores is also seriously considering making a bid. Stage already operates about 800 stores (mostly in smaller markets) under several banners including Bealls, Peebles, and Goody’s……Beverage Industry reports that while there were declines in the “domestic premium” and “below-premium” segments of the beer business last year, the “super-premium” segment was a bright spot with a 7.4% volume increase. Michelob Ultra Light is the leader by far in that segment with Bud Light Lime the runner-up…… (Continued on page 3)

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS CBS has brought back a popular network star for its new drama pilot The Get. Amy Brenneman (Judging Amy, The Leftovers) will have the lead role as a steeled and determined investigative journalist. Brenneman will join Brad Garett (Everybody Loves Raymond) in the series about a group of tireless Internet journalist who pursue and expose stories of injustice using unconventional investigative techniques……The multi-camera/hybrid project from reality stars Joseph “Rev Run” Simmons and Justine Simmons did not get a pilot order from ABC, but producing companies Amblin TV and ABC Studios are pulling together resources to finance a pilot presentation. Executives at Amblin TV believe in the project and in the chemistry between Rev Run and Justine, and have decided to use the money from the penalty paid by ABC for not ordering the pilot to fund the presentation. A truncated version of the original script will be filmed at the beginning of April……Chris Sacca, frequent “guest shark” on ABC’s Shark Tank, will make his acting debut on a new ABC comedy pilot. Sacca will play himself in the single-camera project, based on Alex Blumberg’s Gimlet Media podcast. Sacca is a venture investor, company adviser, entrepreneur and former lawyer. His role will likely turn into a recurring role if the project is picked up as a series. The pilot stars Zach Braff (Scrubs) and revolves around Alex (Braff), a guy in his mid-thirties with a wife and two kids, who makes a crazy decision to quit his good job and dive into the brave new world of starting a business. Braff will also direct the pilot episode……The NBC pilot What About Barb has cast Tyler Sanders (The Reliant, JLW Academy) in the role of Siggy, the hardworking 10-year-old son of Leah Remini’s psychotherapist character. What About Barb is a reboot of the feature film What About Bob with from a female perspective……For the seventh consecutive week, CBS’s The Late Show with Stephen Cobert has topped NBC’s The Tonight Show Starring Jimmy Fallon in total viewers. Colbert’s Late Show posted an average of 3.2 million total viewers, just ahead of Fallon’s Tonight Show total of 3.1 million. The Tonight Show remains the king when it comes to adults 18-49. The advertiser friendly Nielsen demo rating for The Tonight Show was a 0.75 while The Late Show managed a 0.54 demo rating……ABC’s Diane Sawyer has landed a second interview with Bruce (now Caitlyn) Jenner, two years after landing the first interview with the former Olympian and Kardashian step-dad. The interview is part of a 20/20 special airing on Friday, April 21st on ABC.

DONE DEALS TEGNA Media has named Mike Rodriguez president and general manager of WTSP in Tampa, FL. Rodriguez comes to WTSP with more than 25 years of experience in media and entertainment. Rodriguez began his television career in sales at CBS Television. In 2012, he was named vice president and general manager of Univision’s flagship stations in South Florida. Prior to joining Univision, Rodriguez spent 10 years with NBC/Telemundo.

AVAILS WJZY & WMYT, the FOX owned duopoly in Charlotte, NC is looking for a Senior Account Executive. The senior AE will help local and regional advertisers achieve their business objectives through effective TV and digital advertising. Responsible for growing revenue and share from new and existing accounts through effective selling techniques. Television sales experience is required. College degree is strongly preferred. Other related duties as assigned. CLICK HERE for more info or to apply now. EOE/M/F/V/D.

The New England Sports Network is searching for an Account Executive. This position requires a team oriented, aggressive, creative sales professional adept at growing existing accounts while developing new business utilizing NESN’s and NESN.com’s unique brand position. This position actively manages the sales cycle including mining existing accounts for new opportunities, developing new relationships, negotiating contracts and

closing business by expanding existing services, cross selling, and/or adding new services. CLICK HERE for more info or to apply now. EOE. FOX Richmond seeks a dynamic Marketing Consultant who is an enthusiastic, accountable individual with drive to join our growing team. The successful candidate will

need to possess the ability to thrive in a fast paced, competitive, multi-media environment. We’re looking for a creative person to generate revenue by prospecting and selling television and a

variety of digital opportunities. Responsible for attracting new clients, proposal preparation and presentations, as well as, maximizing revenue on existing account list. CLICK HERE for more info or to apply. EOE Surf…Sand…Sea …the Beach! If you’re an experienced Digital Sales Manager and would like to work in the beautiful city by the sea, KIII TV 3, the ABC affiliate in Corpus Christi, TX has an immediate opening for you! Enjoy the warm tropical ocean breezes while you manage our digital department! KIII-TV is seeking an innovative Digital Sales Manager who can help our new & existing clients grow their business. Apply at www.kiiitv.com. TEGNA Inc. is a proud equal opportunity employer. Digital Account Developer: WDIV, The NBC affiliate in Detroit seeks a person who can expedite our digital agency services penetration among our current top clientele. This person easily and effectively earns the right to partner with other seasoned sales people thereby leveraging their existing relationships in an effective and responsible way to unlock new digital opportunities for the station and client alike. This is an up-selling/cross-selling role for a highly branded entity in Detroit. We want record breakers! Resume to: jpontz@wdiv.com. EOE.

Need to place a job in Spots n Dots? Do it ONLINE HERE, or send your listing to ads@spotsndots.com

3/23/2017

Jimmy Kimmel

According to a recent study, Congress has had a full work week just 14 percent of the time since 1978. Congress

said they planned to address the report next week because

...it’s already Tuesday.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

SHOPPERS WANT SHARP RETAIL STAFFERS Retail shoppers overwhelmingly believe they are more knowledgeable than the associates who are supposed to assist them in retail stores. The figure is an astounding 83% in a survey of shoppers by Tulip Retail—the maker of an Apple iOS mobile app platform built for retail stores and their sales associates. “Our survey had some sobering findings that should keep executives of brick-and-mortar retailers up at night—the fact that nearly 90% of respondents shop at Amazon and that store associates are not meeting customer expectations,” said Ali Asaria, CEO of Tulip Retail. The good news for physical store retailers is that people value informed and helpful sales associates. 79% of survey respondents say knowledgeable store associates are “important” or “very important.” Additionally, 64% of respondents believe physical retail locations will still be part of the shopping journey in the future. Nearly 50% of respondents said a knowledgeable store associate who is able to suggest products based on their purchase history would encourage them to shop in-store. 72% that dealt with a store associate who uses a mobile device to provide things like product info, credit card checkout, and inventory look-up, said it resulted in a better shopping experience. 73% would be interested in having a store associate text or email them about the status of their order. 53% believe that store associates are either “very valuable, very helpful” or “valuable, helpful” and almost 30% know the store associates by name at the retailers they visit. ACCOUNT ACTIONS Captain D’s has selected The&Partnership, New York, as its advertising agency of record after a three-month creative account review. The&Partnership will spearhead all aspects of Captain D’s brand marketing and will handle integrated campaigns for television advertising, shared mail, digital and social media. Empower MediaMarketing is the media buying AOR for Captain D’s……3M named Venables Bell & Partners, San Francisco, as global creative agency for its consumer brands, ending an association with Grey New York going back more than two decades. The assignment includes the Post-it, Scotch, ScotchBlue, Scotch-Brite, Nexcare and Filtrete brands.

CHOOZLE AND STRATA FORM PARTNERSHIP Choozle, a self-service programmatic advertising platform, announced a key partnership with Strata, a Comcast Platform Services company and a leader in buying and selling software. The partnership will allow thousands of advertising agencies to execute digital advertising campaigns through Choozle as conveniently as they would buy local TV advertising. Choozle will integrate digital advertising reporting with Strata’s order management and billing platform. The integration allows Strata’s agencies a digital media buying solution that uses detailed consumer data to power real-time advertising campaigns across display, video, mobile and social mediums.

THIS AND THAT Reversing a lower court, a federal appeals court in California ruled that streaming service FilmOn is not entitled to carry broadcast signals under a compulsory cable license. Broadcasters have battled FilmOn in various courts for years to keep the company from reselling their programming.…Twitter has unveiled the Periscope Producer API, which, despite the name, essentially allows content producers with professional broadcast equipment to essentially bypass the Periscope live streaming app to stream video directly from their Twitter accounts. The announcement mentions

Bloomberg and PBS NewsHour among early adopters....Nielsen announced a long-term renewal agreement with FOX Television Stations for audience measurement services across 28 stations in 17 DMAS. The pact includes the Charlotte duopoly, WJZY/WMYT, which was not in the previous agreement, along with FOX Station Sales.

ADVERTISER NEWS (Continued from page 1)....Winnebago sales and profit

each beat expectations in its second fiscal quarter. In its motorized division revenue was down 3% as unit deliveries were up 3.6% but there was a 5.2% drop in average selling prices. The towables division had a strong quarter with revenue up 14%...... For its fiscal third quarter, General Mills’ North American retail sales were down 7%, and part of that was due to holding out for higher prices during what’s seen by some as a price war among manufacturers……The True Value hardware co-op reported yearly comp stores sales at its members were up 2.5%, but at the Destination True Value format stores comps did even better with a 3.7% gain. For the year its members produced two records with 101 stores remodeled and 68 completed “ground-up” new stores.

3/23/2017

Conan O’Brien

President Trump gave NASA $19.5 billion to

develop a manned mission to Mars. Trump said he

wants to see if Mars can sustain life - and a casino.

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