Rayyan FurtadoCourse: E-Banking and FinanceSection: A

Verbal/Non-Verbal Communication is needed in Advertisements to Inform the message.

Verbal Communication helps Clarify Misunderstandings and provides Missing Information.

Verbal communication can be used as a tool of Persuasion.

Both Verbal and Non Verbal communication helps in creating Debate and Stimulates thought.

To explain how incorporating both Verbal and Non-Verbal communication can further increase the success of an Advertisement.

To show how communication in an advertisement can help comprehend the message to a much greater extent.

How having both verbal and non-verbal communication is more effective rather than having only one form of communication.

To show how communication can change one’s perspective towards a particular advertisement.

Verbal and Non verbal Communication simply helps in conveying the right and required amount of information on the product advertised.

For e.g. The Advertisement made by Samsung industries to promote the S3 had much more useful and the right amount of information than that of the one made by Apple Ind.

This led the viewers to be more interested in the Samsung product than that of the one made by Apple, here we see how communication

This led the viewers to be more interested in the Samsung product than that of the one made by Apple, here we see how various kinds of communicational methods can cause difference.

Using the Advertisement of Samsung industries as example, its seen that the Advertisement is much more efficient than that of Apple’s.

The Apple Ind. Advertisement failed to catch the viewers eyes as it lacked in providing proper Communication.

In the Samsung Ad. The products features were verbally heard while its looks and other features were shown Non-Verbally and the Advertisement of the iPhone lacked in both.

Due to these reasons the Samsung Galaxy S3 Ad was much more successful in gaining attention than the Apple iPhone’s.

The Verbal and Non-verbal communication in an advertisement truly does have the power to grasp or acquire one’s attention.

The message conveyed through communication deviates the thoughts of the viewers from their usual expectations to a much better perspective of it.