study of different account operating in hdfc bank

8/3/2019 Study of Different Account Operating in HDFC Bank

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Submitted By:

Manshul Ranjan

Study of different accountoperating in HDFC Bank



IntroductionMEANING & DEFINITION OF A BANK

Since to a modern bank performs a varietyof function, it is difficult to give an accuratedefinition of it.

“A Banker is a person of firm or companyhaving place of business where credit areopened by deposits’ collection of money orcurrency or subject to be paid or remittedupon draft, Cheque or where money isadvanced or loaned on stocks bonds,bullion, bills of exchange and promissorynotes are received for discount or sales”



About HDFC The bank was incorporated in Aug. 1994 in the

name of HDFC BANK LTD. With its registeredoffice in Mumbai, India. HDFC bank commencedoperations as scheduled commercial bank in

January 1995.

HDFC bank’s business philosophy is based onfour core values:- 1) Operational Excellence2) Customer Focus 3) Product Leadership

4) People.

The authorized capital of HDFC bank is Rs.45000 Lacks. The issued, subscribed and paid-up capital is divided into 28,47,91,713 equityshares @ Rs.10/- each.



Objectives of the study To explore various schemes and products

offered by HDFC bank.

To study the awareness regarding HDFCBank, GURGAON.

To find out the kind & services often usedby the customers.

To understand the attitude of the

consumers towards the bank To know the problem faced by the

customers in the bank.

To find out the customer satisfaction level

regarding the different product



Continued To carryout the SWOT analysis of bank. To find out the main causes for the

dissatisfaction by the customer about(DBC) Direct Banking Channel.



Research MethodologyResearch Design:

I have opted exploratory research design forcarrying on my study. As the nature of studywas involving the primary collection of data, sodetailed study was required for collection of data & therefore only the exploratory researchwas feasible for the study. That’s why theresearch is based exploratory research designinvolves of deep study of primary as well as

secondary data.

Scope of study:

The scope of the study is limited to variousaspect of bank containing further sub-aspects,which are e-banking (mobile banking, tele-



ContinuedArea of study

Due to the shortage of the time, the area covered underthis study is limited to GURGAON only.

Time ScheduleProject is undertaken for 6-8 weeks.

DATA ANALYSIS

Data is analysed by using :-

HISTOGRAMS,

PIE CHARTS



Data analysis



Continued



Findings & SuggestionsFINDINGS OF THE STUDY

The Bank has an extensive distribution

network of 312 Branches in 163 cities and oneinternational office in Dubai. This provides acompetitive edge over the competitors. The Bank is a market leader in Cash

Settlement Service for the Major Stock

Exchange in the country. The bank has strong delivery system means

maximum delivery system at the customerdoorstep.

The Bank has almost over 910 network ATM’s



ContinuedSUGGESTIONS

On-line trading of shares through DematA/c should be incorporated fast in thesmaller cities also.

HDFC Bank should also bring a new featureof CC limit (Cash Credit Limit)

Amount for opening new account should bereduced to a subsequent level so thatpeople can think of getting an account inHDFC.

Phone Banking should be started in branch



ContinuedMore ATM machines should be established

near city i.e. Gurgaon, so that customerscan think to access their A/c in their owncity.

Service charges for not maintaining theAQB should be reduced.

Interest on F.D.R. should be more ascompare to other banks to generate morerevenue for their accounts.

Bills pay facility should be started inbranches for the convenience of the

customers.



ConclusionHDFC bank’s mission is to be a world class

Indian bank. The bank has aim to buildsound customer franchises across districtbusiness so as to be the prefer provider of

banking services in the segment that thebank operates in and to achieve healthygrowth in profitability, consistent with thebank’s risk appetite. Banks expansion plans

take into account the need to have apresence in all major industrial andcommercial centers where its corporatecustomers are located as well as the need

to build a strong retail customer base for

study of different account operating in hdfc bank

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