study guide for lc 207.pdf
TRANSCRIPT
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Study Guide for
LC 207 Introduction
to Mass
CommunicationBy Abdullahi Bashir
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1. Course Information
Course Code: LC 207
Course Name: Introduction to Mass CommunicationCredit points: Two
Year: 200 Level
Semester: First
About the Course
This course introduces students to identification, classification, andappreciation of the various aspects of mass communication in society in abroad way. This is to enable students to cope with subsequent courses thatdeal with specific mass communication or medias courses embedded in theLanguage and Communication Arts Programme.
Lecturer Information:
Course Lecturer: Mal. Abdullahi S. Bashir Email: [email protected] or www.abdubappa.wordpress.com Consultation: 08034315007
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2.Introduction
Introduction to Mass Communication is an interesting course
introduces you to the rudiments of mass communication, most which you are familiar with or you interacted with. You are therefore welcome to this course and it is hoped that you will definitely enjoy reading the modules of this course most of which easily
understandable.
This courses will you to understand the place of masscommunication in contemporary society especially as it applies to
Nigeria. You will also, through taking this course, understand thecapacities and limitations of various mass media institutions indissemination of information.
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Importance of LC 207
The importance of this course can be seen from the ubiquity of mass
communication process in every society. Also, the mass media institutions
are more diversified and becoming increasingly personalised. As such
understanding their strengths and weaknesses is very important for
individuals and institution so as to use them effectively and cope with their
challenges.
Introduction to mass communication shall help you in your efforts to use
the mass media in an effective way be raising your consciousness on how
the media operate. That is when you want to buy media time/space or
content, when you want your position to be heard, when you need to
protect your self from media institutions, etc. the skills you acquired in this
course will be very helpful.
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Aim
This course will seek to develop students’ skills in appreciating the
place of mass media institutions and processes in contemporary
society. The aims of this course include the following:
1.Identification of the various elements and features of the masscommunication process in the society.
2.Evaluating the strength and weaknesses of the various mass media
institutions in relation to context of use.
3.Critically understanding the political socio-cultural and economic
dimensions of mass media process.
4.Critiquing the process of mass communication in Nigeria.
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Outline:
MODULE 1: Communication
MODULE 2: Contexts of Communication
MODULE 3: Mass Communication Context and its Characteristics
MODULE 4: Classification of Mass Communication
MODULE 5: Advertising
MODULE 6: Public Relations
MODULE 7: Propaganda
MODULE 8: Effects of Mass Communication
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UNIT 1:INTRODUCTION
In this unit, two things will be focused upon:•Explanation of communication acts
•Listing of the various perspectives of the conceptof communication
OBJECTIVES At the end of this unit, you should be able to:
1.Explain what communication is.2.List the various the various perspectives ofcommunication
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DEFINITIONExplanation and definition ofcommunication
Various perspectives inCommunication Definitions
E.g. Cybernetics, semiotics, socialpsychology, critical ,post-modern, etc
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UNIT 1SELF ASSESSMENT EXERCISE 1:Q: List and explain the elements of communication.
HOW TO ANSWER:List all the elements of communication you canremember without going through the text again. Take
each one and explain in a paragraph of not less than fivesentences for each element.
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6. Taking the Course The course is divided into 8 modules and each module has units
which you are expected to read. On reading the hard copy youreview the power point slide in your CD-ROM. If you have anyquestion add it to my blog for quick answer. After that you aresupposed to take the self-assessed quiz or the TMA attached at
the end of modules. Note that the TMA constitute 20% of thecourse, 10% for interaction with tutor with each interaction onthe blog/mobile phone earning 1 mark. Each unit should nottake you longer than one hour to read, 30 minutes foronline/mobile contact and 30 minutes for SA or TMA exercise
depending on your speed and schedule. Note that examinationcomes three months after the start of the module.
TIP: Taking the practice test improves your chances of success.
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7. How to prepare for this examination To prepare for the examination of LC 207 you need to read at
the recommended materials in addition to one you gather onyour own to further help you in understanding the course. You also need to practice writing the examination by testingexams software to be used for the exams taking note of yourretention, expression, speed and the other instructions givenfor such examination. The following materials are thereforeprovided to you to aid you in preparing for the examination:
the hard copy of the course manual which contains the notes,guides, sample note and the list of the recommended texts atthe end of each unit
the power point slide in the CD-ROM, the blog postings and the sections of recommended text listed.
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8. Prerequisites You must have passed LC 107 Introduction to
Communication for you to register and take this course. You also need to register for first semester of this sessionand participate in all activities (reading, contact, test andassessment) before sitting for the examination.
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9. Assessments
A. Continuous Assessment: for LC 207 IS 30%consisting of:
B. 2 TMAs (20%) and Feedback and advice (10%).
C. Exam arrangements: all examination are to be done atCDL computer lab as indicated on the examination
time-table. The examination can be in form ofmultiple choice objective (click) and essay (type).
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D. Plagiarism (using the work of another person andpresenting it as one's own).
Penalties may include
1. a deduction of marks,
2. failure in the course, and/or
3. referral to the Open Distance Learning disciplinary
Committee.
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11. Glossary
Effects, Feedback, Gesture, Non-verbal messages, Symbolic
messages,
12. Index
Here, list (in alphabetical order), important terms, names, places,events, and topics along with the page numbers where they arementioned.