studio italia packages english

La perfezione deL gusto

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Known as innovative, luxurious and ground-breaking, the three department stores KaDeWe, Alsterhaus and Oberpollinger are the most famous and established

of their kind in Germany and three of the most popular anywhere in Europe. With their impressive history, counting more than 100 years of heritage,

they are landmarks in terms of luxury goods, shopping experience and excellent service.Every single brand, no matter if it is fashion, accessories, beauty, living or even food,

has its own individual shop or space that celebrates its characteristic style.

KADEWE/ALSTERHAUS/OBERPOLLINGER

Germany’s mOsT eXCLUsIVe DeparTmenT

sTOres

ALSTERHAUS HAmBURG Hamburg’s most prestigious

department store – since 1912

SIzE 22.000 sqm

LOcATION

Situated directly at the Binnenalster, between Apple store and Neuer Wall (most

luxurious shopping street in Hamburg)

FREqUENcy25.000 visitors per day,

at Christmas season up to 45.000

SHOP WINDOWS 5 windows (which rank at 7.5 m

among the highest in Germany) facing the highly frequented Jungfernstieg,

4 windows towards Neuer Wall and opposite crowd-puller Abercrombie & Fitch

KADEWE BERLIN

Biggest department store on the European continent – since 1907

SIzE

64.000 sqm

LOcATION Well located on one of Germany’s

famous grand boulevards – Ku’damm

FREqUENcy50.000 visitors per day, at

Christmas season up to 100.000

SHOP WINDOWS 20 highly frequented shop

windows, 10 of them on the main boulevard

OBERPOLLINGER müNcHEN

Munich’s most prestigious department store – since 1905

SIzE

33.000 sqm

LOcATION Situated in one of Germany’s most

frequented shopping streets (2013: more than 15.000 passersby per hour)

FREqUENcy

30.000 visitors per day; depending on the season

up to 70.000

SHOP WINDOWS 3 windows facing the main boulevard, 3 side windows

(one of them with a 13 m long continuous

panoramic area)

0706

Germany’s mOsT

eXCLUsIVe DeparTmenT

sTOres

OberpOLLInGermUnChen

aLsTerhaUs hambUrG

KaDeWe berLIn

KADEWE/ALSTERHAUS/OBERPOLLINGER

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APRIL 1 – mAy 17, 2014


StuDiO itAliA stands for a unique cooperation between italian lifestyle, brands and the three premium stores. the cooperation aims to showcase the range of great italian brands from the Fashion & Accessories, Beauty, Home

& living and Food departments.

our main targets are:

PROmOTE ESTABLISHED ITALIAN BRANDS

INTEGRATE NEW ITALIAN BRANDS

INcREASE SALES OF ITALIAN BRANDS

INcREASE THE ImAGE AND PR vALUE OF ITALIAN BRANDS ALL OvER GERmANy

Why studio itaLia?

the italian word »studio« is based on the latin term »studium« which means »effort« as well as »work« and »zeal«. StuDiO itAliA honours the amazing italian work within the premium segments in Fashion & Accessories, Beauty, Home & living and Food. the caption “la perfezione del gusto”emphasizes

this prestigious italian craftsmanship.

Logo: the StuDiO itAliA logo represents the well-known boot of italy in a new and modern way. the title as well as the logo are kept in a luxurious gold that harmonises

with the numerous stars which are another symbol for italian exclusivity.

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mEDIA PAcKAGES / ADvERTISING cAmPAIGN (national magazines / local newspapers / online)

OUTDOOR cAmPAIGN IN ALL THREE cITIES

(city light posters, billboards, ads on public transport)

PR AcTIvITIES (exclusive press kits for the national and local press)

SHOP WINDOWS AND INSTORE PRESENTATION AT ALL THREE STORES

(exhibitions, merchandising and displays)

»STUDIO ITALIA« INHOUSE mAGAzINE (distribution in store as well as shipment to our best customers)

mERcHANDISE (bags, gift wrap paper, buttons etc.,

dedicated shirts and name tags for the staff)

SEvERAL EvENTS AT ALL THREE STORES: teaser-events: wine tastings (September 2013)

Kick-off event Berlin / Opening events in Munich and Hamburg (April 2014)Customer events (April and May 2014)

ONLINE AND SOcIAL mEDIA AcTIvITIES (Homepages / Pinterest / Facebook & instagram contests etc. /

special activities at online shop, eg. first day deliveries with Vespas etc.)

We WiLL support this cooperation With

an outstanding marketing campaign.

our tooLs are:

@premIUm

1312

@premIUm

paCKaGes

in addition to our extensive marketing campaign, we have developed a number of promotional and cooperation packages that

we would like to present to you in more detail in the following pages.

take advantage of this great promotion to reach a new target group in Germany’s three most important shopping destinations.

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package price

or

3.500 €

Windows

POS

mARKETING cHANNEL

Product presentation in our StuDiO itAliA multilabel windows (KaDeWe, Alsterhaus and Oberpollinger).

labelling / StuDiO itAliA hangtag on every item.

SPEcIFIcATION

PAcKAGES

asIC bMagazine / StuDiO itAliA Edition

Product presentation on a multilabel page (e.g. »wishlist«).

Online

Online

Monolabel teaser on one of our landing pages (fashion & style, beauty & spa, life & living, gourmet)at www.kadewe.de, www.alsterhaus.de and www.oberpollinger.de

integration into StuDiO itAliA multilabel newsletter.

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PAcKAGES

eDIUm m

10.000 €package price

mARKETING cHANNEL SPEcIFIcATION

Windows Product presentation in our StuDiO itAliA multilabel windows (KaDeWe, Alsterhaus and Oberpollinger).

POS Product presentation at dedicated POS displays / StuDiO itAlY promotion areas (multilabel).


Magazine / StuDiO itAliA Edition

Product or brand presentation on a half-page advertorial.

Online integration into StuDiO itAliA multilabel newsletter.

Product presentation on our StuDiO itAliA multilabel direct mailer, sent out to 15.000 customer card-holders.

Postal Mailings

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PAcKAGES

LarGe

Windows Product presentation in our StuDiO itAliA multilabel windows (KaDeWe, Alsterhaus and Oberpollinger).

POS Prominent second placement in the three stores.


Product or brand presentation on a 1/1 advertorial.


Online Monolabel teaser on our three homepages.

Monolabel newsletter for KaDeWe-/Alsterhaus- and Oberpollinger newsletter subscribers.

or

Product or brand presentation on our monolabel direct mailer, sent out to 10.000 customer card-holders.

Postal Mailings

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PAcKAGES

sUperIOr

Windows

2-week brand presentation in the highly frequented KaDeWe corner window.

Product presentation in our StuDiO itAliA multilabel windows (KaDeWe, Alsterhaus and Oberpollinger).

POS Prominent second placement in the three stores.


Product or brand presentation on a double-page advertorial.


Online Monolabel teaser on our three homepages.

Monolabel newsletter for KaDeWe-/Alsterhaus- and Oberpollinger newsletter subscribers.

Product or brand presentation on our monolabel direct mailer, sent out to 15.000 customer card-holders.

Advertising Co-op advertising (units: quarter pages) in daily newspapers in Berlin, Hamburg, Munich.


Postal Mailings

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Postal Mailings

Online

Monobrand mailing to 5.000 customer card-holders



Monolabel brand presentation on our landing pages (categories: fashion & style, beauty & spa, life & living, gourmet)

Product placement on a multilabel pageMagazine

1/1 Advertorial

2/1 Advertorial

1.000 €

12.500 €

25.000 €

7.500 €

10.500 €

14.000 €

1.200 €

PRIcEmARKETING cHANNEL SPEcIFIcATION

PAcKAGES

eXTras Are you interested in one of our packages?Visit www.kadewe.de/de/studio-italia/ and download the StuDiO itAliA

participation form (pdf). Simply fill in the form and return it to:

[email protected]

We are looking forward to hearing from you!

the kadeWe onLine shop Be a part of our Online Shop! We offer you the opportunity to include

your products in our growing E-Commerce business, as well as to enjoy corresponding communication tools by request.

For further information please contact Janine Blanke:

MAIL [email protected] +49 (0) 30 21 21 23 83

Add a little extra! in case you have decided on a StuDiO itAliA package which might not include everything you wish for, simply extend the package with the following extras.

GeneraL InFOrmaTIOn

2726

TIme sCheDULe

mAy / JUNE / JULy 2013 Negotiation & arrangements with buying teams

SEPTEmBER 2013

teaser event for customers: wine tasting at all three stores

NOvEmBER 2013 Booking deadline for packages

large and Superior

DEcEmBER 2013Booking deadline for packages

Basic and Medium

APRIL 2014 Start of national advertising campaign;

release date of StuDiO itAliA Magazine

APRIL / mAy 2014 Kick-off event by invitation-only in Berlin, followed by opening

events in Munich and Hamburg. Further customer events and exhibitions. local advertising campaigns & outdoor campaigns

studio italia packages english

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