studio final presentation
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TRANSCRIPT
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Studio Next Conclusions Fall 2009 Megan Braley & Victoria Perez
Integrative Development
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Farming Centers will act as central hubs for organizing food production, creating green jobs, building community, and education. Occupying 3-4 adjacent abandoned lots (3/8-1/2 acres), Green Centers have an Office/Storage Area, an on-site Garden, two High Tunnels, and a small Greenhouse for starts.
growlots
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Observing Vacant Lots
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Gardens &Agri-Programs
Community Members
City Government
JobsBeautification
Develop Vacant Lots
Communication
Research and Interviews
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Renting Garden Tools
Finished Compost(soil)
Plant Starters and Seeds
Produce (CSA, Farmer’s Markets,
and Local Businesses)
Salaries/Wages
Equipment/Materials/Tools
Compost System(If there are extra funds)
Startup Capital(1st Year)
Office, greenhouse, high tunnels, garden
Income$340,000
Brochures/Literatureor Education
$10,000
$35,000
$150,000
$145,000
$200,000
$25,000
$35,000
$20,000
$330,000
$20,000
Downpayment$30,000
GrowLots as a Business Model
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GrowLots can serve as a tool for prompting discussion on urban agricultural development.
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Meeting Mary Corboy• Disconnects between goals of the Greenworks Plan and urban agriculture initiatives.
• Use design skills to create visual narratives that compel city officials to make changes to regulations that are currently holding back the city’s urban agriculture.
Facilitating Meetings
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Collaborative Forum Invitation
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Dick Voith Senior Vice President and Principal of Econsult Corporation Peter Angelides Vice President and Director of Econsult Corporation
Roxanne Christensen President of the Institute for Innovations in Local Farming
Discussing Economic Development
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Consolidating the InformationExcessive amounts of water
Lacking an applicable farming manuel
Seperate Agencies have different needs
Excessive amounts of land
Developing in resistant areas
Farming is not a job
Urban Agriculture coultd be temporary
Selling in niche markets
Urban Agriculture does not make as much money as ...
Niche Markets, City vs Regional Foods
One of many ideas
what happens with the Green Center's success
Lacking man power
Jobs vs Volunteering
Competition between players
There is a disconnection between people and their food
The City as a whole sees the long term without short term goals
what is the shared equity
Urban Agriculture vs Big Business
cost of business would be high
Concetrated workable land
Sometimes social capital is not enough
Creates a garden network
land regulations
Its still about the bottom line
whose responsible for the center
There is not enough people here to farm
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Do we need an applicable farming protocol?
Substantial amount of workable landFarming is not a job
Lacking man power
Jobs vs.. Volunteering
Who is responsible for the center?
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Do we need an applicable farming protocol?
Substantial amount of workable landFarming is not a job
Niche Markets vs. Regional Foods
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
Urban Agriculture vs. Big Business
Reaching the bottom line
Who is responsible for the center?
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Do we need an applicable farming protocol?
Substantial amount of workable landFarming is not a job
Niche Markets vs. Regional Foods
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
Urban Agriculture vs. Big Business
Sometimes social capital is not enough
Reaching the bottom line
Who is responsible for the center?
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Do we need an applicable farming protocol?
Substantial amount of workable land
Develop wasteland communities
Farming is not a job
Urban Agriculture could be temporary
Selling in niche markets
Niche Markets vs. Regional Foods
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
Urban Agriculture vs. Big Business
Sometimes social capital is not enough
Reaching the bottom line
Who is responsible for the center?
What about a shared equity model?
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Do we need an applicable farming protocol?
Substantial amount of workable land
Develop wasteland communities
Farming is not a job
Urban Agriculture could be temporary
Selling in niche markets
Niche Markets vs. Regional Foods
Effects of Farming Center success?
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
Urban Agriculture vs. Big Business
Sometimes social capital is not enough
Reaching the bottom line
Who is responsible for the center?
What about a shared equity model?
Competition between players
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Do we need an applicable farming protocol?
Substantial amount of workable land
Develop wasteland communities
Farming is not a job
Urban Agriculture could be temporary
Selling in niche markets
Niche Markets vs. Regional Foods
Effects of Farming Center success?
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
City's long-term goals need small steps
Urban Agriculture vs. Big Business
Sometimes social capital is not enough
Can we change land zoning codes?
Reaching the bottom line
Who is responsible for the center?
What about a shared equity model?
Create a farm network
Competition between players
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Who is responsible for the center?
Do we need an applicable farming protocol?
Substantial amount of workable land
Develop wasteland communities
Farming is not a job
Urban Agriculture could be temporary
Selling in niche markets
Niche Markets vs. Regional Foods
Effects of Farming Center success?
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
City's long-term goals need small steps
Urban Agriculture vs. Big Business
Sometimes social capital is not enough
Can we change land zoning codes?
Reaching the bottom line
What about a shared equity model?
Create a farm network
Competition between players
Land OwnershipGreen Jobs
Food AccessEconomics
Integrative Development
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Discussion Cards
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Collaborative Forum
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Joan BlausteinDept. of Parksand Recreation
Amanda WagnerDVRPC FoodSystem Planning
Jonas MilderDirector ofMID Program
Mike McAllisterProfessor atUARTs
Hannah SchulmanThe Pennsylvania Horticultural Society
Alice EdgertonThe Pennsylvania Horticultural Society
Roxanne ChristensenInstitute for Innovations in Local Farming
The Story of Urban Agriculture
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Joan BlausteinDept. of Parksand Recreation
Amanda WagnerDVRPC FoodSystem Planning
Jonas MilderDirector ofMID Program
Mike McAllisterProfessor atUARTs
Hannah SchulmanThe Pennsylvania Horticultural Society
Alice EdgertonThe Pennsylvania Horticultural Society
Roxanne ChristensenInstitute for Innovations in Local Farming
The Story of Urban Agriculture
Food Access and Land Ownership
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Joan BlausteinDept. of Parksand Recreation
Amanda WagnerDVRPC FoodSystem Planning
Jonas MilderDirector ofMID Program
Mike McAllisterProfessor atUARTs
Hannah SchulmanThe Pennsylvania Horticultural Society
Alice EdgertonThe Pennsylvania Horticultural Society
Roxanne ChristensenInstitute for Innovations in Local Farming
The Story of Urban Agriculture
Integrative Development
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Dialogue Mapping
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• Connect people to the resources they need
•Need to streamline departments
•Different amounts of time for land use
•Need clearer steps for land use
•Need for a comprehensive approach with pros and cons
Food Access
Integrative Development
• Disconnects between the Greenworks Plan and the people involved.
•Defineaffordable
• Open space limited
• Sustainable Parks, Gathering Places and Collaborative Spaces
•Do not change what you are doingbutfigureouthowtoworktogether
Dissecting the Dialogue
• To Integrate Urban Farming into the community everyone has to be on the same page
•The Community needs to understand as well
•Special time when the Greenworks Plan, Zoning Codes, and the Comphrensive Plan are beginning to collide and change
at the same moment
Land Ownership
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• Connect people to the resources they need
•Need to streamline departments
•Different amounts of time for land use
•Need clearer steps for land use
•Need for a comprehensive approach with pros and cons
Food Access
Integrative Development
• Disconnects between the Greenworks Plan and the people involved.
•Defineaffordable
• Open space limited
• Sustainable Parks, Gathering Places and Collaborative Spaces
•Do not change what you are doingbutfigureouthowtoworktogether
• To Integrate Urban Farming into the community everyone has to be on the same page
•The Community needs to understand as well
•Special time when the Greenworks Plan, Zoning Codes, and the Comphrensive Plan are beginning to collide and change
at the same moment
Dissecting the DialogueLand
Ownership
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Follow-Up Interview: Joan Blaustein
It is not necessarily that people do not want to work together it is more about the fact that a system has not been put in place.
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Follow-Up Interview: Richard Voith
The direction of integrative development will help clarify the players that need to be brought together to make sensible decisions for urban agriculture to work in the city.
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Next Steps
We are using the information we have gained from this project as a stepping stone into our thesis.
Our thesis will address the needed collaboration between the different stakeholders involved.