student recruitment and admissions
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Student Recruitment and Admissions. Claire Brown Director of Student Recruitment and Admissions November 2013. Vice Chancellor’s Open Meeting. Positioning Our University to Achieve Our Recruitment Objectives. Vice Chancellor’s Open Meeting. - PowerPoint PPT PresentationTRANSCRIPT
Student Recruitment and Admissions
Claire Brown
Director of Student Recruitment and Admissions
November 2013
Vice Chancellor’s Open Meeting
Positioning Our University to Achieve Our Recruitment Objectives
Vice Chancellor’s Open MeetingWe recruit students from a whole range of market segments, from around
the world including:
• H/EU Undergraduate• H/EU Postgraduate Taught• Overseas and Islands (OSI) Undergraduate• Overseas and Islands (OSI) Postgraduate (Direct)• Overseas and Islands (OSI) Postgraduate (Agency)• XJTLU (2+2, 2+2+1, 4+1)• Liverpool International College (LIC) Foundation Certificate/Graduate
Diploma• Sponsors• The University’s English Language Centre (ELC)• Northern Consortium UK• Postgraduate Research students
Recruitment Entry 2013 Headlines
Overall we have recruited 743 students more than for E2012
Plus we have an additional 71 SWB students who are paying fees
October snapshot data
2012 2013
H/EU UG 3471 3903/ + 438
H/EU PGT 419 491/ + 72
OSI UG 1640 (1021 XJTLU) 1960/ (+176 XJTLU) + 320
OSI PGT 1097 1016/ - 81
Total 6627 7370 /+743
H/EU Undergraduate Market – Context
Overall Position:
• Introduction of the £9k tuition fee – students display consumerist behaviours throughout their decision-making process
• Changes to the Student Number Controls – open market for AAB (2012) and ABB (2013&14) candidates
• Recruitment Targets can be classified as Quota/Non-Quota (ABB+)• Other comparable universities are seeking to expand their
numbers Non-Quota numbers - Bristol (+800) Exeter (+600)
We also grew our numbers by 438
H/EU Undergraduate Market – Context
University of Manchester; 661; 8%
University of Leeds; 498; 6%
Liverpool John Moores; 426; 5%
The University of Sheffield; 383; 5%
Newcastle Uni-versity; 358; 4%
The University of Nottingham; 279;
4%The University of Birmingham; 262;
3%The Manchester
Metropolitan; 256; 3%
Cardiff University; 209; 3%
Northumbria University; 208;
3%Lancaster University; 201; 3%Loughborough University; 165; 2%
Others; 4054; 51%
UoL Decliners 2013
H/EU Undergraduate Market – Context
HEI (vol. BBB ranked)AAB or higher ABB BBB
Lower than BBB
The University of Liverpool 1,104 621 732 315
University of Leeds 2,650 1,095 724 188
Cardiff University 1,462 755 715 929
The University of Manchester 2,722 927 608 292
University of Leicester 577 418 534 412
The University of Kent 423 408 528 1,094
Northumbria University 265 293 522 1,952
Nottingham Trent University 225 257 496 2,685
Queen's University Belfast 1,635 581 487 216
The University of Reading 476 364 486 760
Loughborough University 982 551 479 519
The University of Nottingham 3,041 727 471 468
University of Southampton 1,510 535 397 226
Sheffi eld Hallam University 129 193 397 2,836
University of Ulster 277 229 393 1,609
The University of Birmingham 2,479 959 382 85
University of East Anglia 819 420 375 437
Newcastle University 1,936 677 373 357
Queen Mary, University of London 796 358 352 418
The Manchester Metropolitan University 158 164 339 2,731
Oxford Brookes University 136 176 327 1,029
Sum of Acceptances
0
200
400
600
800
1000
1200
1400
2011
2012
2013
H/EU UG UoL Context - H/EU Firm Replies by Region at 2nd August in each year
H/EU Undergraduate Market – UoL Context Top Target Schools/Colleges based on 2013 applications:1. City of Liverpool College 487
2. Runshaw College 367
3. Carmel College 315
4. Winstanley College 307
5. Cardinal Newman 243
6. Loreto College 217
7. King George V 183
8. The Bluecoat School 158
9. Birkenhead Sixth Form 146
10.The Blackpool College 144
11. Greenhead College 140
12.Aquinas College 120
13.Wirral Met College 118
14.Priestley College 116
15.South Sefton Sixth Form 113
H/EU Undergraduate Market – UoL Context Top Target Schools/Colleges based on 2013 acceptances:
1. Carmel College 79
2. City Liverpool College 71 (487 applications = 15%)
3. Winstanley College 57
4. Runshaw College 48
5. King George V 35
6. Cardinal Newman 34
7. Birkenhead Sixth Form 32
8. South Sefton Sixth Form 29
9. The Bluecoat School 28
10. Loreto College 24
11. Wirral Metropolitan College 22
12. St Edwards College 21
13. Priestley College 21
H/EU Undergraduate Market – UoL Context Proportions of Open Day Attendees Who Accept Our Offer
Fac of Health & Life Sciences 49%School of Dentistry 48%School of Health Sciences 52%School of Life Sciences 52%School of Medicine 38%School of Psychology 38%School of Veterinary Science 73%
Fac of Humanities & Social Sci 38%Archaeol,Classics & Egyptology 44%Architecture 42%Combined Honours 48%Communication & Media 35%Cultures Languages and Area St 52%English 35%History 49%Institute of Irish Studies 67%Law 27%Music 39%Philosophy 24%Politics 42%School of Management 37%Sociol,Social Policy&Criminol 34%
Fac of Science & Engineering 38%Chemistry 55%Computer Science 24%Electrical Eng & Electronics 23%Mathematical Sciences 30%Physics 37%School of Engineering 39%School of Environmental Sci 43%
Grand Total 42%
Planning and Performance Cycle 2013/14 – Support Available from SRAO
Market Intelligence and Strategy Team
– a resource for the faculties
Access to a wide range of data and intelligence at subject level to inform:
• The setting of intake targets in the future• The alignment of entry forecasts with the PPC timetable• The setting of entry requirements as part of the PPC process• Provide a support and a steer for NPD/programme re-branding• The development of Subject Area Recruitment Strategies
Work together to reposition our University and achieve our recruitment objectives
Questions