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7/24/2019 Student photo

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Advertising photography

is very important and can use a lot of post production.

Depending on what product you are wanting to sell, advertising photography can usemany different styles and techniques. The main aim of advertising photography is making

an image that best sells the product given.

Promotional advertising has a similar approach but can actually be used for promoting theproduct and not actually to sell it to the audience.

Within promotional and advertising photography a wide range of lenses can be useddepending on what you want the image to look like. Usually a telephoto lens will berequired.

A lot of artificial lighting may be used to make sure the image you are trying to create is theright one for a product.

The images created for advertising and promotional photography are very posed andstaged because usually the company has a plan of what the image needs to look like. Theimages will be manipulated and edited also to make sure they are of very good quality anexactly how they want them, including colours, brightness and contrast.

Jonathon Knowles a London based photographer today is a very well known advertisingphotographer specialising in still life, people and water, whos work is clearly well thoughttrough and creatively edited. He works with different companies and agencies world wideand has award winning photographs.


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The plain bright background will really catch an audiences eye. The milk looks reallydifferent and effective, as if its holding the Weetabix up and making it look important . Theeffect of the milk splashing out looks really good and realistic . The plain background allowsthe main image to stand out above it.

The fruit almost makes the image look 3D because it looks like it is jumping out of theadvert, this creates a really good effect

There is most likely some artificial lighting involved to create this overall image.

Fashion Fashion Photography is a type of photography used for displaying clothes and promoting

fashion labels. It is mostly used for advertisements or fashion magazines such as Vogue orElle. Fashion photography can also be seen online and in catalogues.


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Photojournalism Photojournalism allows you to create an image to help you to tell the news story. Therecan be 3 different types of photojournalism work:

- Timeliness the images have meaning in the context of a recently published record ofevents.

- Objectivity the situation implied by the images is a fair and accurate representationof the events they depict in both content and tone.

- Narrative the images combine with other news elements to make facts relatable tothe viewer or reader on a cultural level.

A photojournalist is still a reporter even though they are not their to write the article. APhotojournalist has to carry around photographic equipment often while in bad weather,dangerous locations and crowds.

Photojournalism can include daily life, war, sport, paparazzi and travel photographs.

Paparazzi Photographs are observational and usually not very good quality, this is due tothe photographer only wanting one thing, which is to catch a celebrity doing something.The photographs are usually not edited and left how they are, this is so the photos lookreal.

Sport and travel photographs are usually manipulated to make the photograph look betterand have better quality. These images are usually to make a piece of writing moreinteresting, so editing is essential sometimes.

David Burnett is a photojournalist who has 4 decades of work including, sport, people, war,politics, famous and infamous. He was voted into the 100 most important people inphotography .

Portraiture Portrait photography, known as Portraiture, is one of the most common forms ofPhotography. Portraits of people or groups of people are capturing mainly face and facialexpressions.

A Portraiture photographers aim is to focus on a persons face, backgrounds are stillincluded within the photograph but the main focus is on their face, facial expressions anfacial features.

A Portraiture isnt just a photograph of a person, it is a staged and rehearsed photographthat the photographer places the person in a certain angle and place to take thephotograph. The background is discussed with the photographer and the model.There is a construction approach to Portraiture Photography which is when thephotographer creates an idea for the photo for example, happy family and romantic


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couples. These are based in a studio. With this approach there is usually artificial lightingand post production.

The candid approach is where people are photographed doing something and the photo isnot staged but observational. This approach replies on natural light and is used foreveryday life photographs.

The environment approach is photographs taken in the environment of which you livearound, for example family, work or leisure. This tells you something about the characterinvolved.

The Creative approach is where photo manipulation is included and is the main aspect ofit. This approach is most popular in high street studios.

Cecil Beaton was a famous fashion and portrait photographer. He was working for Voguewhen he first started becoming a photographer then went on to producing a lot of portraitsof famous people including Marilyn Monroe.

Eye level shot to show equality. This is really effective as she use to be seen as the mostbeautiful women In the world. The image suggests that you are the same.The backgroundis smudged together which makes it look really effective because it gives it a sort ofpainted effect . Her skin is left to see all her features Close up of Marylyn Monroe.Black and


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White Photograph Very high key lighting . Background is blurry to make the image ofMarylyn stand out.

High Street Studio High street photography involves a lot of portraiture.Large High street photography companies like Venture focus on family portraits, romanceand fun photographs that are wall art, they sell the pictures including the frame. They arewell known for their family portraits of which they use Post Production on.Because of the rent expense on these high street studios, it is becoming hard forindependent/self employed photographers to keep their business going well. So it hasbecome popular for home studios to be constructed.

You see these photographs generally on the companies website and also on walls (wallart) for individual client use.

A wide lens is most popular when it comes to high street studio because you most likelyhave restricted space in the studio you are working in. And usually when the photographstaken are for family use, they are all positioned fair apart sometimes.

The pictures are controlled, meaning that the people involved are posed or placed into acertain position. This is so that they can get the certain photographs they desire.

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Dynamic shot,shows movement.Works well withsport photographs

Bright blue toenhance colour

and make thewater the mainsubject

Blurry to draw youreyes to the divingthat has takenplace

High saturation toshow the colour isimportant

Very bright,connotes it was animportant event.

Good photographbecause it shows a

finishingperformance andthe splash of thewater

Different from anyother photographs.Usually ones aretaken before a diverperforms.

A lot of DavidBurnetts

photographs aredynamic and againa lot of then areclose up and blackand white, heproduces a goodvariety of differentstyles


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Artificial lighting is used in the studios to make the photos look the best quality they can.Photographs that take place in high street studios are not meant to look natural either sousing artificial light is essential.

Venture is a very well known company for doing family portraits. It is the UKs largestportrait photographer. They came about in 2000 and since have been awarded for

!Superbrand status. They like to say !show your story through images and persuadepeople to capture the best moments in life with the people closest to them. The companyhas hand crafted frames that they sell with the photograph and do not sell the photographsseparate. The studios are spread across 3 different continents.

Venture like to do action photos when doing family portraits, this is because they like tocapture people having fun with their family.

The plain backgrounds look really effective because it lets you focus on the main reason ofthe image which is the family.

Black and white image

Mid shot

High contrast

Bright well focused image, makes the quality look good.

Architectural Architectural photography is the photography of buildings and similar structures, this couldinclude the exterior or interior of the building.When it comes to architectural photography you need to take into consideration thelighting, because you can only have the use of natural lighting when photographing theexterior, whilst trying to capture the building looking its best. Also you need to considerimage distortion, because of the vertical and horizontal lines that may appear on thecamera screen you will need to get the right camera angle for it to look good.

By using the right techniques your Photograph could come out really well, it is important touse correct angles and manipulation. Also the colour of the photograph is important whenit comes to architectural photography.


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Architectural photographers like to capture repeated unusual patterns In the interior ofbuildings, which can sometimes make something look abstract rather then the inside of abuilding, this can look even more effective when using post production and manipulation.

An image may or may not be manipulated depending on what the end use of the imagewill be, for example if it is for construction companies the image will stay the same but if itis wanting to be placed in a gallery for wall art then the image will be either manipulated or

just slightly edited for better quality.

A tilt shift lens is usually used when photographing the interior of a building becausedifferent angles can make something look really unique. The images are observationalbecause the building is something that you are looking at and observing rather then itbeing controlled by yourself. Artificial lighting can be used rarely but only whenphotographing the interior, natural lighting is used for the exterior of a building.

You will see architectural photography in brochures, websites, galleries, newspapers andbooks. People who may use architectural photography include construction companies,architects, property developers and consulting engineers.

Simon Kennedy was an architect and then went on to teaching architectural photographyin a school, which gave him a lot of knowledge into the subject, and this is where he hasgained his expertise from. His skills are still developing with his equipment which gives himextremely high resolution photographs. His work has been exhibited and published worldwide.

Edited to enhance the bright colours

Movement under the building to suggest that its a busy road

High contrast and brightness


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The movement at the bottom creates sort of leading lines to make you look at the mainimage itself which is of the building, which stands out above everything else.

The arrows are wear your eyes are drawn to. The image is really clever because of thelines shown it makes you look at the whole picture.

Fine Art Photography Fine art photography is not really narrowed down to one thing. It can be anything but verypopular things in fine art are architecture, nudes and wildlife. They can be in bright colouror black and white. Usually a lot of post production takes place to make the images ascreative as they can but sometimes none is done.

Fine art Photographs are usually for individual sale or for publishing in books. Whereas inphotojournalism it is for newspapers and magazines. This is not the case with fine artphotography.

You see fine art photography in galleries, on the web and in books. This is because it is forselling and publishing rather then illustrating writing.

With fine art photography any lens can be used because it is much more independent. Thephotographs can be either observational or controlled. Artificial light or Ambien light can beused and also post production usually happens with fine art photography. All of this isbecause the application is so independent and not set to specific types of photographs.

Ian Bramhams is a fine art photographer. Most of his Photographs are black and white, Ansel Adams was a famous artist who inspired Ian to do black and white photography. Ianis an award winning fine art photographer and Architect who lives in Cheshire with his wifeand 2 children. Ian believes that his photographs can not be to creative, so they leaveroom for imagination and creativity of someone else. He loves photographing the naturalenvironment in the countryside but also buildings for architecture. He likes that sometimesin his photographs he can capture both the natural and built environments to create awonderful landscape which shows the world changing from generations.


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The sun seems quite low down in this photograph so it is either really early or nearly nighttime.

The darkest parts of the image are the tree and also the trees/bushes in the background,these are the parts that are most dominant and stand out the most in the photograph.

The photograph is very passive, the scene looks very quite and no one ever goes in thisarea. By the Photograph been black and white, this also makes the photograph lookpassive, because of the dark colours.

The lines of the shadows on the grass create a really good effect, because they are thefirst things you will see when looking at the photograph they lead your eyes to the tree andcreate a sense of direction to the photograph.

There is a lot of depth of field in this photograph, it stretches far backwards

Black and white photograph.

A small f number is used so the aperture is sharp for the whole photograph depth.


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The sun words really well behind the tree in this photograph because between thebranches the light is shined through onto the grass which shows a different range of tonesthroughout the grass.

Because of the light used in this photograph the tree is a silhouette, the fact thephotograph is black and white, this probably creates this affect as well.

Documentary Documentary photography is working on long term projects with multi strand narratives.This usually involves observational photography rather then staging. This is because

Documentary photography is similar to Photojournalism, but rather then working on onestory and publishing it in a newspaper, it is working on a long term story.

Post Production is normally used, but not to a big extent, just for making the photos look abetter quality. A wide range of lenses can be used depending on the situation, story andlocation.

Documentary photography is good for telling a story through pictures. It gives anopportunity for a photography to show daily life through images rather then text.Documentary photography is not set to a tight deadline like photojournalism.

It is usually shown in magazines then newspapers, because magazines have more spacefor Photographs, because when reading a magazine people usually look at more picturesand have little text.

Ambien light would be used with Documentary photography because the images wouldmost likely be outdoors. But some stories could include indoor locations, so artificial lightmay be required.

Andrea Bruce is a Documentary Photographer focusing on the aftermath of people livingafter war. She works with the washing Post and posted weekly columns about !unseenIraq and has been working in Iraq taking photographs from 2003 present. She tries to

work in the most troubled places in the world to show us how theyre living.


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" Her awards include top honors from the White House News Photographers Association(where she has been named Photographer of the Year four times), several awards fromthe International Pictures of the Year contest, and the prestigious John Faber award fromthe Overseas Press Club in New York. # http://www.andreabruce.com/#/bio

Black and White photography

The barbed wire is acting as sort of a frame for each section of the photograph.

Lines going through the photograph creating a pattern

Low contrast, not a very sharp photograph

The photograph looks very dull and passive, there is no one about and the whole imagecreates a negative mood

Nothing particularly in focus apart from the wire, the whole background is like silhouetteshapes.

The photograph is taken at eye level

There is no space in the photograph it all looks crowded, not that it is very clear to see

Dark lighting throughout the photograph, the only high key lighting parts is parts of the sky

A range of dark tones running throughout the photograph from white to black.

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