structuring nothing - world information architecture day london 2016
TRANSCRIPT
Structuring nothingWorld Information Architecture Day 2016
London
Alastair Somerville
@acuity_design
Sensory design
Touch
Low bandwidth
No skimming
Scottish Parliament
Wayfinding
Negative information
Friction
Physical manifestation
Nothingis bad
Nothingis good
Architecture ofnothing
Describing nothing
2 forms of nothing
Amorphous something
Nothing
The problems of nothing
The Martian
“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard…”
John F. Kennedy
Rocket science
Complexity is not the problem
Ambiguity is
Design for simplicity?
Simplicity does not solve ambiguity
Christmas Day
Setting up Skype
Clarity does
Webcam
Information Architecture can offer clarity
The benefits of nothing
3 key benefits
Imagination
Decision making
Self control
Ego depletion
Situational impairment
A map
Imperial War Museum
Mapping nothing
Nature
Happiness
The problem of being an architect is you think people
need architecture
The metaphor demands action
Design not to be there
Hone your sense of focused laziness
Be part of the happiness
Thank you
