structured data for the digital community
TRANSCRIPT
Structured Data for the Digital CommunityJacques Bouchard | @jacquesbouchard
@jacquesbouchard |
Our Research
Unique Search Terms_x000d_
Impressions in Search_x000d_
Total Clickthroughs_x000d_
51.136.5
10.5
48.9 63.5 89.5
Competitive Navigational
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Searches
550,000
20,400,000
Bed & Breakfast (Compet -itive)Airbnb (Navigational)
Metadata: Best Practices
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Too Long
Too Long
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MetadataTitle• 55 Characters – OR –• 512 Pixels
Meta Description• 155 characters or less
Title
Meta Description
Social Media As A Research Tool
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OpenGraph• Facebook• LinkedIn• Pinterest (Rich Pins)• Google+
Twitter Cards• Twitter
Social Markup
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OpenGraph Resources
OpenGraph Guidelineshttp://bit.ly/2fPgTKg
Facebook Sharing Debuggerhttp://bit.ly/1bisPhn
LinkedIn: Add a parameter to the link to debugOriginal https://www.dragonsearch.com/about/
With parameter https://www.dragonsearch.com/about/?1
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TwitterCard Guidelines
TwitterCard Guidelineshttp://bit.ly/1sDNyVY
Twitter Card Validatorhttp://bit.ly/1Dc9kCx
The Knowledge Graph: One-Stop Discovery
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Schema.org & JSON-LDDocumentation
http://schema.org/
Google's Structured Data Testing Tool
https://search.google.com/structured-data/testing-tool
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Microdata Markup<div itemscope itemtype="http://schema.org/Product"> <span itemprop="name">Kenmore White 17" Microwave</span> <img itemprop="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /> <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> Rated <span itemprop="ratingValue">3.5</span>/5 based on <span itemprop="reviewCount">11</span> customer reviews </div>
@jacquesbouchard |
JSON-LD <script type="application/ld+json">{ "@context": "http://schema.org/", "@type": "Organization", "name": "National Public Radio", "url": "http://npr.org", "sponsor": { "@type": "Organization", "name": "GloboCorp", "url": "http://www.example.com/" }}</script>
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@jacquesbouchard |
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@DragonSearch |
Thank You!Jacques Bouchard | @jacquesbouchard